4.21.08.Welcome To Research Tools.Brainco.Herbsawyer
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Brainco Research Tools Class

Brainco Research Tools Class

Class #1 4.21.08

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4.21.08.Welcome To Research Tools.Brainco.Herbsawyer Presentation Transcript

  • 1. Welcome To Research Tools Class #1 Brainco Herb Sawyer
  • 2. May or May Not Happen In the Following Order
    • Introduction
    • Discuss a few terms
    • Discuss “tools”
    • Relationship, Insights, Strategic Thinking
    • Discuss Projects, Internship
  • 3. This is a participation class. (as in an active participation) This class is in beta. (adjusting class to make sure you get the most out of it) This class is in meta. (use this class to create the class, learn from the class) (it is a research tools class after all)
  • 4. To those who came before me, Thank You. I will source you as much as humanly possible “ Talent imitates, genius steals” -T.S. Eliot
  • 5. Primary Research: (also called field research) Involves the collection of data that does not already exist. This can be through numerous forms, including questionnaires and telephone interviews amongst others . Secondary Research: (also known as desk research) Involves the summary, collation and/or synthesis of existing research rather than primary research , where data are collected from, for example, research subjects or experiments.
  • 6. http://disambiguity.com/ http://www.slideshare.net/leisa/diy-user-research-londonbarcamp3
  • 7. David Armano
  • 8. Key Tools…. If at all possible, everything electronic…lets not kill trees
  • 9. “ If the only tool you have is a hammer, you tend to see every problem as a nail.” Abraham Maslow “ You are only as good as your tools”
  • 10. Let’s remember: “ data, information, knowledge, insight” in that order Forgive me, I have lost the source of this….
  • 11. Leading with Insight Matthew Milan, Critical Mass
  • 12. 1.Insight 2.Being Insightful 3.Leading With Insight Leading with Insight Matthew Milan, Critical Mass
  • 13. Insight occurs when people recognize relationships or make associations between objects and actions that can help them solve new problems . Britannica Leading with Insight Matthew Milan, Critical Mass
  • 14. Recognize relationships Leading with Insight Matthew Milan, Critical Mass
  • 15. Insight is the act or result of apprehending the inner nature of things or seeing intuitively. Websters Leading with Insight Matthew Milan, Critical Mass
  • 16. Apprehending the inner nature Leading with Insight Matthew Milan, Critical Mass
  • 17. Recognizable Truths … that help you understand the real nature of problems. Leading with Insight Matthew Milan, Critical Mass
  • 18. 2. Being Insightful Leading with Insight Matthew Milan, Critical Mass
  • 19. To be insightful, you must embrace the following… Leading with Insight Matthew Milan, Critical Mass
  • 20. 1: You must ask thoughtful questions Leading with Insight Matthew Milan, Critical Mass
  • 21. 2: You need to look beyond the obvious Leading with Insight Matthew Milan, Critical Mass
  • 22. 3: You shouldn’t be afraid to reframe the problem Leading with Insight Matthew Milan, Critical Mass
  • 23. 4: You must learn to trust your gut Leading with Insight Matthew Milan, Critical Mass
  • 24. COLUMBO Leading with Insight Matthew Milan, Critical Mass
  • 25. That’s right… Columbo taught me everything I need to know about being insightful. Leading with Insight Matthew Milan, Critical Mass
  • 26. “ I know I've been a pest. I'm just trying to do my job.” Leading with Insight Matthew Milan, Critical Mass The Prepared Mind
  • 27. No Magic…. Prepare Incubate Illuminate Verify The Art of Thought - Wallas, 1926 Leading with Insight Matthew Milan, Critical Mass
  • 28. The prepared mind has a repeatable process Leading with Insight Matthew Milan, Critical Mass
  • 29. The prepared mind is always running its process
  • 30. The prepared mind is always asking questions
  • 31. One more thing…
  • 32. Leading with Insight Matthew Milan, Critical Mass The prepared mind looks beyond what is obvious
  • 33. You know what I don’t understand…
  • 34. Leading with Insight Matthew Milan, Critical Mass The prepared mind isn’t afraid to reframe
  • 35. There are a couple of loose ends I’d like to tie up. Nothing important you understand…
  • 36. The prepared mind trusts their gut
  • 37. It’s just one of those things that gets in my head and keeps rolling around in there like a marble…
  • 38. Columbo is: Treating insight as a consequence, rather then a cause in problem solving Understanding the underlying structure of the problem and restructuring the problem to avoid functional fixedness Applying procedural similarity to take advantage of representative transfer Waiting patiently for “suddenness of solution” Leading with Insight Matthew Milan, Critical Mass
  • 39. 3. Leading With Insight Leading with Insight Matthew Milan, Critical Mass
  • 40. What does leading with insight mean for your business? Leading with Insight Matthew Milan, Critical Mass
  • 41. A pair of stories about research, culture and results. Leading with Insight Matthew Milan, Critical Mass
  • 42. Validation vs Inquiry
  • 43. A culture of validation: $200K+ OF DISCOVERY RESEARCH 100 FOCUS GROUP PARTICIPANTS 25 INDEPTH INTERVIEWS 10 ETHNOGRAPHIC STUDY SUBJECTS 5 PERSONAS Leading with Insight Matthew Milan, Critical Mass = 0 UNIQUE INSIGHTS
  • 44. A culture of inquiry: $1300 TO RENT A VAN AND A CAMERA 5 LOCATIONS 4 HYPOTHESIS 3 GUT CHECKS 1 SEVEN MINUTE FILM Leading with Insight Matthew Milan, Critical Mass = 2 UNIQUE INSIGHTS
  • 45. The Moral Leading with Insight Matthew Milan, Critical Mass
  • 46. Don’t use research to tell you what you already know…use it to tell you what you don’t know .
  • 47. So What?
  • 48. Insights help uncover and reframe the true nature of a problem Leading with Insight Matthew Milan, Critical Mass
  • 49. Insights help businesses identify and target positions of differentiation. Leading with Insight Matthew Milan, Critical Mass
  • 50. How do I do this? Leading with Insight Matthew Milan, Critical Mass
  • 51. Insight should be a key driver of your business thinking. Here’s why: Leading with Insight Matthew Milan, Critical Mass
  • 52. Good insight (and good research) helps you to know what your customers need… before they know themselves… Leading with Insight Matthew Milan, Critical Mass
  • 53. Leading with insight means that you can create “the need”. True Differentiation Real Innovation Tangible Results Leading with Insight Matthew Milan, Critical Mass
  • 54. Insight is a state of mind Leading with Insight Matthew Milan, Critical Mass
  • 55. And a way of doing business [email_address] Leading with Insight Matthew Milan, Critical Mass
  • 56.  
  • 57. Discuss Projects, Internship