22.04. – 03.05.2013
trainees as business administration assistants at Südzucker AG Zeitz
Financed by the European Commission and the
federal state of Saxony-Anhalt:
Day 1 – Arrival in Croatia
Day 2 – Workshop “The most important things about Croatia and the people living there”
Chamber of Economy
Day 3 – Vocational school of Rijeka
Water supplier station Rijeka
Day 4 – Jadrosped d.o.o
Regional Energy Agency Kvarner Ltd.
Day 5 – Goethe Institut Zagreb
Day 6/7 – Workshop “Learning business English”
Workshop “The most important things about Hungary and the people living there”
Day 8 – Siex Kft.
Day 9 – Audi Centrum Budapest
Day 10 – “Scavenger hunt” through Budapest
Day 11 – AHK – German-Hungarian Chamber of Commerce
Day 12 – Way back home to Germany
3. Presentation “Südzucker AG”
3.1 Comparison of sugar products from Germany and Croatia/Hungary
1. The most important things about Croatia and
the people living there.
Croatia is a country in the south-east of Europe. The capital is Zagreb with 1,1 million inhabitants. On the whole 4,3
million inhabitants live in Croatia. The country counts 1246 islands, too.
The national language is Croatian. The currency is called “Kuna” and the rate of exchange is 7,56 HRK per 1,00 EUR
currently. Since 1991 it is a parliamentary and independent republic.
The country is regionally divided into north-west Croatia, middle-east Croatia as well as Istria and Dalmatia. It borders
on Slowenia and Hungary (North), Serbia and Bosnia-Herzegowina (East), Montenegro (South) and the Adriatic (West).
Croatia has a long history – it starts with the Croatian kingdom (924 – 1102), the union with Hungary (1102 –
1525), the Osmanian Empire (1451 – 1699) and the Habsburger monarchy (1527 – 1918) and goes on with the origin
of the kingdom of Serbia, Croatia and Slowenia (1918 – 1941), being part of the republic of Jugoslavia (1945 – 1991)
and the independence since June 1991.
The main religion is Roman-Catholic with 88%.
Since 1st July 2013 Croatia is a member of the European Union.
Day 1 – Arrival in Croatia
The day started very early in the
morning. We met all the other
students and the coach at the
airport Halle/Leipzig. After a short
stop in Stuttgart we arrived in
Zagreb, Croatia, at 11 o‟clock.
The destination was Rijeka and so
we drove by bus for 2 hours. Our
hotel was next to the harbour. In
the afternoon we explored the city.
At last we exchanged some money
for the next days. For a good start
of our journey the whole group
went into a restaurant to have
dinner. So everyone got the chance
to get to know each other. That was
all for the first day. Everyone was
very tired, so we were happy when
we could go to bed.
Dinner in a beautiful restaurant near the harbour.
While we waited we talked about our
expectations of this project.
Day 2 – Chamber of Economy
and workshop in the hotel
Today was the first day when we started to work.
It started with working in the conference room of our hotel. We learned something about the most important things
about Croatia and the people living there.
After this we went to the “Croatian Chamber of Economy”, which took until midday.
At the “Chamber of Economy” there are 7 representative offices. It‟s an international relation department and there are
a lot of activities like
Development of business relations
Delegation of public authority
Organization of individual meetings (B2B)
Additionally the “Chamber of Economy” is the coordinator of the “Enterprise Europe Network” (EEN). That‟s the support
to entrepreneurship and innovation. It helps small- and medium-sized enterprises (SMEs) in making the most of the EU
The activities of the EEN are far-reaching:
Informing, education and internationalization of SMEs
Innovation, technology an knowledge transfer
Support of SMEs‟ participation in the 7th framework program and research and development
In their database there are over 13.000 profiles from 53 countries.
In the afternoon we were back at our hotel, where we prepared a presentation of our vocational school system for the
Day 3 - Vocational School “Mije Mirkovica”
We visited the vocational school of economy
“Mije Mirkovica”, where we met very friendly
and helpful Croatian students. They told us
something about the school system of Croatia
in German and English and we were very
surprised how well they speak German. After
this it was our turn. We presented the school
system of Germany in English. The students
were very interested in our project and asked a
lot. When we had finished we were divided into
groups. So we could attend classes. The
lessons are not as strict as in Germany, the
students can speak all the time.
At least we had a tour through the school.
In former times the school was a police
department and the gym was the stable.
In former times the attic storey was a prisontoday these rooms are used for lessons. The
prison doors and grilles in front of the windows
are in good condition until today. But when we
walked through this floor, it felt different than in
Talking with the other students
while we walked through the
Finished we took a photo of our
whole group and a class of this
This company was founded in 1852. It‟s the biggest
company in Rijeka and one of the 3 top companies
of the energy sector in Croatia.
It has over 30.000 customers and it does a lot for
these people. In future it will inform about ecological
Energo is sponsor for nursery schools. They
organize projects and try to make it easier to use for
customers. There are city pipelines for gas supply
and the use of wind energy in coastal areas. Out of
town the gas supply for house owners is transported
with trucks. Geothermal energy is not developed in
Croatia. It is not planned to cut off the nuclear
power, which they‟re using together with Slowenia.
The nuclear power stations are state-owned and
Energo d.o.o gets the energy from them. The
company invests very much in sustainable energies.
They invest in the future by winning electrical energy
from vapour. So, Energo d.o.o will supply the
customers with electricity.
They told us something about their company and
answered our questions.
Water supply station
The start of the water supply was in 1998. In this company there are around 350 employees and the pipelines for the
water supply are over 900 km long. 40 pump stations, 7 springs and 67 water tanks has the company at its disposal.
The main water tank has a capacity of 20.000 m³ in the centre of Rijeka. There is also a supply on islands, for example
Krk. The quality of water is very good and there are checkpoints for water and GPS. So the employees can react very
fast if something is not right. They analyse water in their own modern laboratory. The company has 40.000 domestic
connections. The capacity of the water supply is over 50 million m³ per year. They have to check the drinking water for
salt water. The water quality is so good, that they can send the water to bottling companies. One bottle of water costs
12 HRK in Croatia, so it corresponds to 1,60 EUR.
Here we could take a look at the labour of the company.
We handed a little present to the manager to say thank you for inviting us.
Day 4 – Jadrosped d.o.o
Jadrosped d.o.o is a forwarding agency , which works all over the world. It was founded in 1954 and it‟s one of the
biggest haulage firms in Rijeka.
Since 2006 it is an independent company. There are 39 employees and they work together with other countries, for
example Germany, Austria, Italy and Africa. The company does not have own trucks – there is only loading of
Jadrosped d.o.o has the quickest transport. In co-operation with other firms they are investing in new cranes and
equipment and costumers care is very important.
The employees work until 10 o‟clock p.m. and after this time they are on call. The import and export are wellbalanced, but there is more import from Europe than export.
The transport to China is the most expensive at the moment. Wood is transported to Germany, Austria, Croatia and
Italy. The harbour can‟t be extended because houses were built around it.
Per year there are 10.000 transports.
We learned all about
the work of a haulier.
We saw the new cranes
next to the old cranes in
REA Kvarner d.o.o
The full name of REA Kvarner d.o.o is “Regional Energy Agency Kvarner d.o.o”. It‟s a young organization which was
founded in 2009. The company has many partners, for example Energo d.o.o, City of Rijeka and Dioki. They lead some
regional projects with the motto “Green energy in my house” and “Sun on your roof!” In the last 3 years REA Kvarner
d.o.o installed 249 solar panels on the roofs of Rijeka.
In the presentation they gave us a lot of information about their projects:
IPA – programming framework
o Invest 6.000.000 EUR
o Have to start in 2020
o Work together with architects, engineers, ecologists
o Test renewable energy
o Partner countries are Italy and Croatia
MED – Emilie
o Many European partners who work on efficient technology
MED – Smile-Project
o Starts in June 2013 with partners everywhere in Europe (Italy, Spain)
When they build and install the solar panels they get help from German companies, especially from
Heidelberg, Freiburg, Frankfurt and Berlin. You need more than 40 documents before you can start working. The
projects are financed by the countries. There are no parks - solar panels you can only find on roofs of private
households. The people produce the energy not for themselves, they feed energy into the grid and get money for this.
After 14 years it pays off for the private owners.
Eventually you can say REA Kvarner d.o.o exists of sun and wind.
Day 5 - Goethe-Institut
In the morning we travelled to Zagreb and at first we visited an institute:
“We build bridges over cultural and political borders.”
The “Goethe-Institut” is an institute which works on behalf of the Federal Republic of Germany. The head office is in
Munich and there are 3000 employees all over the world, including 320 German employees who switch between
In Munich work 200 employees. There are 150 institutes in 97 countries all over the world and 1000 advice centres in
100 countries. In Germany exist 13 institutes. The oldest “Goethe-Institut” is over 60 years old and you can find it in
In all institutes the staff consists of 65% female employees.
They have a lot of activities:
Promotion of the German language in foreign countries
They don‟t work together with the state or politics – it‟s an independent institute which is not subordinated to the
government. However, the staff has to follow fixed terms.
Engel & Völkers
Engel & Völker is a real estate company which was founded in 1998. The head office is in Hamburg and we visited the
employees in their office in Zagreb. If you want to be a real estate agent, you don‟t have to make a training in a vocational
school. You only make a practical training for 10 days in Hamburg. In Zagreb there are over 100 real estate agents. So the
colleagues have to work really hard to be successful. The day starts at 9 o‟clock with working in the office. After this they
go outside to meet customers and to look for real estates. You can choose between a flat or a house for buying or renting
– no matter if you are a private or a business person. Furthermore they look for new real estates, take photos, write scripts
and put it on the world wide web. In the afternoon the real estate agents go back to the office and talk for example with the
persons who want to rent something about the finance and the lease. If you want to rent a flat you have to pay 500 and
2000 EUR for an apartment . Near the sea the prices are higher. The most expensive object which was sold was a house
for 2,5 million EUR.
The office of the company in
An example of a house they sold for
Another example of a house.
Day 6/7 - Weekend
The weekend was not as stressful as the week because we didn‟t visit firms. But on these two days we were working in
the conference room of the hotel from 10 o‟clock until 14 o‟clock.
We had two different topics:
At first Ms. Kaufhold gave presentations for example about Hungary, behaviour in front of business partners and
telephoning tips. After this we were subdivided into little groups to practice. So we had the chance to use what we have
learned before and to strengthen team feeling. On the two days we had two practical topics:
Everyone had to phone another student in front of the whole group.
Meeting business partners
The two groups got 30 minutes to work out a part and presented it. During
the presentation of our results Ms. Kaufhold made a video about this.
When we had finished our results were analysed and compared with each other.
We worked in groups to do a role
play for practising business
Day 8 - Hungary
The capital of Hungary is Budapest with 1,7 million inhabitants. Altogether in Hungary there live 10,1 million people.
It‟s a republic and the currency is “Forint” (HUF). Since 1918 this country is independent and in 1999 it was divided into
7 regions. Hungary has borders with different countries:
Slovenia, Serbia, Croatia (South)
Rumania, Ukraine (East)
The national language is Hungarian and since 2004 Hungary is a member of the European Union. Half of the population
is Roman-Catholic (54,5%).
Budapest is an economic and academic centre.
The main branches of industry are: chemicals, textiles, vehicles, electronics, software, food
industry, metalwork, construction materials.
The biggest company in Hungary is “MOL”, a mineral group. But there are big regional differences. The most important
trade partners for Hungary are Germany (30%), Austria (8%), Italy (6%) and Great Britain (6%).
Hungary has a long history, too:
Hungarian Kingdom from 10th until 15th century
Osmanian conquest and Habsburger monarchy from 16th until 19th century
Double monarchy Austria-Hungary since 1867
Independence from 31.10.1918 until 1945
Socialism from 1949 until 1989
Republic of Hungary since 1989
Siex Kft is a company
which was founded in
March 1991 from three
Hungarian people in
building complex is over
It is a general distributor
of Multicar in cooperation
with “Trilety” (an
Australian company) and
“Amco Veba” (an Italian
They offer spare parts
professional and reliable
In their range they have
Multicar, tractors, vehicle
s to grit the
road, vehicles for street
The office of the company in
We could take a look at the
garage of this company.
Day 9 - Audicentrum Budapest
The Audicentrum was built in 1971 by Volkswagen as a state company. This company has 110 employees. Since 1990
it‟s a private company. We had a tour through the whole company where we could see the sales department, the offices
and the garage. There are 14 dealer and 19 branches. This company has a purchasing power of 42,3 %. In Hungary a
person has to work for 55 months to be able to buy a car. On average cars are 11,9 years old. Per year there are 1000
They sell more business cars than private cars, but they have 15 000 repairs per year, too.
In 2012 Porsche was bought by Volkswagen. It‟s the best importer for Volkswagen.
Until today more new cars have been sold than used cars. Private cars will often be paid cash, but business cars are
leased. More cars are driven by petrol than diesel.
The share of the market of Audi are 3,5 % and of Volkswagen 10,5 %. Audicentrum Budapest has shares of German
companies for Volkswagen. The most sold cars are Audi A6, A7 and VW Passat and Golf. If you want to buy a new
car, you have to wait for 6 or 8 months.
More older people than young people buy cars, because there is a high unemployment in Hungary.
The most expensive car, which was sold, was an Audi R8 for 200.000 EUR (60 million HUF). In Budapest the company
has a turnover of 20 million EUR.
A tour through the
We had a tour through the Parliament with a German speaking tour guide. During this tour we could see the changing
of guard. The National Assembly is the Parliament of Hungary. The unicameral body consists of 386 members elected
to 4-year terms. The election of members is based on a complex system involving both area and list election; parties
must win at least 5% of the popular vote in order to enter list members to the Assembly (but area winners enter
regardless). The Assembly includes 25 standing committees to debate and report on introduced bills and to supervise
the activities of the ministers. The Constitutional Court of Hungary has the right to challenge legislation on the grounds
of constitutionality. The Assembly has met in the Hungarian Parliament Building in Budapest since 1902.
We were especially impressed by the architecture and the layout of this only a hundred years old building.
Day 10 - “Scavenger hunt”
On 1st May was also a public holiday – “Labour
Day.” This day we used to do a scavenger hunt
in Budapest. We started at 11 o‟clock and we
should take pictures and some notes. But
before we went to the a castle and the Mathias
church. After this the whole group was
subdivided in four groups and every group had
to go to five or six sights. There were three
questions for every sight which we had to
answer, too. Here are some sights which we
visited: the Place of Heroes, the Market hall,
the Margaret-Island, the “Statue of Liberty” of
Budapest, the “Little Princess”, the Synagogue.
For example the Margaret-Island is a 2.5 km
long and 500 meters wide island in the middle
of the Danube. The island is mostly covered by
landscape parks and is a popular recreational
area. Its medieval ruins are reminders of its
importance in the Middle Ages as a religious
centre. The island spans the area between the
Margaret Bridge (south) and the Arpad Bridge
When all groups had finished we met in the
conference room of the hotel and presented our
pictures and notes in front of the other groups.
Our whole group at
We presented our
results of the
Day 11 – AHK – Chamber of Commerce
When we arrived at the Chamber of Commerce we were received by Mr. Brennauer. He is the manager of the
Altogether the AHK counts over 900 members. In Budapest work 35 employees in this company. It‟s one of the 15 most
The activities are subdivided in fields:
Organization of members Networking , B2B-forum, representation of interests
Information, advice, service
Promotion of economy
Official representative of German economy, representation of German institutes
The aim is to help to make good and fair deals. The import and export to Germany are well-balanced (25%).
What does the AHK do for you?
Information, advice, service, information and chances on market
Business- and cooperation partners
If you want to be a member of the AHK you will be checked, but if you are only searching for business partners you
don‟t have to be checked. The payment for members is 600 EUR per year.
The future branches in Hungary are:
Alukönigstahl Kft. is a wholesale trade company which was founded in 1864 by Jakob König. At that time it was a metal
workshop. Since 1990 Alukönigstahl Kft. expanded internationally. In this year the company was founded in
Budapest, too. They work together with Jansen and Schüco.
The company is a family company in 14 countries, with 18 companies, 1000 employees, 70 000 products and a
turnover of 400 million EUR. They produce system technology for scaffolding of buildings with aluminium and steel.
Some references are Audicentrum in Györ, Euro-Tower in Zagreb and the Avaz Twist-Tower in Bosnia-Herzegowina.
The application fields are building constructions, mechanical engineering and vehicle construction. Some working
processes are commission, takeover of goods and loading of these.
They work together with forwarding agencies, which work only for Alukönigstahl Kft. and so the forwarding agencies get
more money for the jobs. Every day they have their standard routes to supply the customers. The biggest of the three
hauliers is Waberer, a German company.
They told us some facts
about their firm.
We walked through
the storage of the
Way back home
After a severe thunderstorm and fluttering nerves of some students the night was over at 2 o‟clock. We thanked Ms.
Kaufhold for the good journey and gave her a little gift from the whole group. After that we drove to the airport by bus.
While we flew some students looked at the beautiful sunrise over the clouds and the other students slept. Over
Postdam and Berlin we had a good view and could take pictures, for example of “Schloss Sanssouci”. When we arrived
in Berlin everybody was shocked about the cold and we wished to be back in Hungary or Croatia.
By train we drove back to Halle/Saale, where the journey was finished and everybody was received by family and
friends. So we say goodbye to two weeks of best impressions and experience.
Ready to go back home.
Waiting for the take-off.
Südzucker AG – our company of training
Now we want to tell you something about our company where we are trainees for business administration assistants:
Südzucker AG Mannheim/Ochsenfurt is a German sugar producer which works in the whole world. It consists of the
areas of sugar, CropEnergies, fruit and speciality. The company has 17.500 employees and a turnover of 7 billion EUR
per year. Südzucker AG produces 5,4 million to. sugar per year. So we are the market leader of sugar in Europe. There
are a lot of factories, for example in Germany in Zeitz, Ochsenfurt, Brottewitz und Wabern. But there are also factories
in other countries, for example in Hungary, Austria, France and Poland.
Our company “Südzucker AG”
The project “Azubi-Europa” was very instructive and we would always do it again. We did not only meet new people of
our group, we met new people from Hungary and Croatia, for example in the vocational school of Rijeka, too. And so
we got to know some new cultures and manners. With the help of this project we could improve our business English
and learn a few words of Hungarian and Croatian. But mostly we could extend our communicative skills, our capacity
for team work, our sense of responsibility, independence and orientation.
At last we want to thank Ms. Kaufhold, our company Südzucker AG and the team of the project “Azubi-Europa” that we
got the chance to take part in the project.
Thank you for your