1. Project “Azubi-Europa“
31.03.2014 - 11.04.2014
by Stephanie Hoffmann
Trainee as industrial management
at Unilever Werk Pratau GmbH und
1. About the Project
2. About Us - Unilever
3. Croatia - Zagreb
3.1 General Facts
3.2 RWE – The Energy to Lead
3.3 AHK German-Croatian Chamber of Commerce
3.4 Vocational School for Administration
3.5 City Rallye through Zagreb
3.6 HAMAG Invest
3.7 Medical Intertrade
3.8 Nestlé Adriatic d.o.o.
4. Croatia – Split
4.1 General Facts
4.2 Chamber of Commerce Split
4.3 University of Split
4.4 Croatian Employers´Association
4.5 City Rallye through Split
5. Project Work
6. My Conclusion
3. 1. ABOUT THE PROJECT AND MY EXPECTATIONS
The project Azubi-Europa is organized by the ISW company for
academic advice and service cooperation and funded by the
European Social Fund and the federal state of Saxony-Anhalt.
Project participants have the chance to visit foreign countries
and resident companies. So the trainees learn something about
the MEE countries and about possibilities of international
relationships and trade.
In general, I expect to learn more about Croatia, it´s people and
culture, as well as about their economic affairs.
4. 2. UNILEVER FACTORY PRATAU
PRODUKTIONS GMBH & CO. OHG
5. FACTORY PRATAU
… is located in Pratau near the historic
old town of Lutherstadt Wittenberg where
Martin Luther nailed his 99 theses at the
gates of the castle church in 1517.
• Founded In: 1903
• Products: Margarine
• Production Volume: 130.000 tons
• SKUs (Stock Keeping Units): 70
• Employees: 240 (182 factory,
58 distribution center)
• 20 trainees in 6 occupations
• 2010 to 2012 about 21 Mil. € investment
6. PRODUCTS FROM PRATAU
OUR BRANDS IN DACH
8. CREATE A BETTER FUTURE EVERY DAY
Unilever is one of the world's leading
consumer goods companies. Our goal is
to offer people around the world products
that are good for them and for others.
Two billion people from over 190 countries
use a Unilever product every day.
€ 1 BIL.
INVESTS IN R&D
€ 51 BIL.
END OF THE YEAR
END OF 2012
10. 3.CROATIA - ZAGREB
3.1 General facts of Croatia
• Capital City: Zagreb
• Area: 56.500 km²
• Inhabitants: ca. 4,5 million
• Form of Government: parliamentary republic
• Currency: croatian kuna
• Exchange Rate: 1 EUR = 7,631 HRK
1 HRK = 0,131 EUR
• Independent Since: 25th of June 1991
• Yugoslavian War of
Independence: from 1991 to 1995
• Became the 28th member of the European Union on the 1st of June, 2013
11. ECONOMIC FACTS
 The war in Croatia caused a massive change in the country.
Many people left the country, the families got smaller.
The average age in Croatia is about 42 years . Thus, Croatia is
one of the oldest nations in the EU.
Since the crash on the New York Stock Exchange in 2008 , the
economic situation is bad. In 2009 the GDP real growth rate
decreased to -6.9%. Since 5 years, Croatia is in recession, so
the inflation rate is very low.
Today we speak about an unemployment rate of about 20.3%
in Croatia and the next few years leave no hope for
improvement . In comparison to this the rate was just 13.2% in
2008. Also people who are work very hard, live on subsistence
level .Croatia has a tax rate of 25% and tax on salaries of up to
40 % without social insurance taxed. Thus, you have to pay a
total tax of about 70%.
Another problem is that more and more people don´t go to the
polls. The European elections were visited by 25 % only.
In Croatia the tourism sector is the strongest.
Our first appointment took place at
RWE Hrvatska. Ingo Block, Head
of PR, Communication and Public
Affairs, gave us a presentation
with interesting facts about the
company. In August 2007, the
waste water treatment plant was
put into operation stepwise. This
system clears the entire sewage
of the city and the region. Through
this about 1,2 million inhabitants
are supplied with electricity, gas,
and water. The operating company
employs about 200 workers in
Croatia. The RWE Group has
approximately 70,000 employees
worldwide and around 2,350
trainees, who are trained at 60
Here you can see the wastewater treatment plant,
operating terrain of RWE Hrvatska in Zagreb
13. 3.3 The bilateral relations between Germany and
Croatia were expanded in recent years. Since
its founding on the 30th of October in 2003,
the German Croatian Chamber of Commerce
has been the first point of contact for German
and Croatian companies. With 350 members
it is the largest economic organization in the
country. The managing director is Gunther
Neubert. The German Croatian Chamber of
Commerce has got 12 employees. Services
of them are, for example, market and sales
consulting, Office-in-Office solutions, or
In the picture on the right,
you can see the group that I
was travelling with. In the
picture above, you can see
the sign of the AHK.
14. 3.4 VOCATIONAL SCHOOL FOR ADMINISTRATION
The next stop on our trip was the
vocational school of administration
and modern design. We learned
some general facts about this
school from the school principal.
Some pupils gave us a little view of
the work they do there. A few days
later, we visited this school again.
We had an appointment with a
German class. They introduced
their school system to us, through
In the end, we held a presentation about the
dual system of vocational training in Germany.
The students there had many questions and
listened, interested to what we said. After that,
we had time to speak with the pupils and were
able to exchange information. All things
considered, I can say that it was a very
interesting day, with many new insights.
15. Recording prerequisite for vocational
training is completed in 7th-8th grade. The
teaching units are a combination of basic
education (history, biology, etc. ...) and
general professional training. The practical
training in enterprises is usually limited to
the summer months (in form of
The training company is often decided by
the vocational school (co-operation
agreements between schools and
companies). The student is paid little to no
money for their work in the training
In Croatia, there is no dual vocational
training system as in Germany -
however, it is desirable. The training
takes place in vocational high
schools, which are constructed to be
subject-specific and free. There are
age restrictions in the vocational and
high schools (14-20 years at initial
training; after 24 years, school
attendance is chargeable).
16. Here you can see some pictures of our
day in the vocational school of
management and modern design ...
17. 3.5 “CITY RALLYE“ THROUGH ZAGREB
On one day, our task was to
answer some questions
which were given to us.
So, we had to find different
sights of Zagreb and discover
some interesting facts about
We went to various places,
where we saw many beautiful
sites of Zagreb. For example,
we saw the Kaptol of the holy
virgin Mary. It demonstrates
the architectural style change
over the centuries, because
almost all styles are
represented in it.
18. Subsequently you´re about to see some pictures
of the “Zagreb-Rallye“.
We learned that it is the Croatian Agency for Small
and Medium Enterprises (SMEs) and investment,
which was founded in 1994 by the Government of the
Republic of Croatia. The aim is to support SME
development and promote investment. This agency is
an independent institution, under the supervision of
the Ministry of Entrepreneurship and Crafts.
Their main activities are:
• Investment Promotion
• Issuance of guarantees
for bank loans to SMEs
• Promotional campaigns
• Co-financing of
Here you can see our group in front of the
HAMAG Invest department
Medical Intertrade is a limited liability company
for foreign trade, wholesale, and retail trade in
Medical Intertrade is engaged in trade of
medicinal products and medical devices
authorized for marketing in Croatia.
We visited the warehouse where the products
Their products include dietetic
products, baby food, cosmetics,
personal hygiene products, packaging,
and chemicals. Their customers are
pharmacies, hospitals, wholesalers,
health centres, doctors' practices,
drugstores, specialised shops, etc.
Here we were in an office of Medical Intertrade
Nestlé was one of the most interesting
companies we visited because I´m from
the same industry and it is one of the
biggest competitors of Unilever. So, it
was exciting to find out more about this
Nestle was founded in 1866 by Henri
Nestlé, who had patented milk. Nestlé
produces over 8,000 Brands.
The company was established in
Croatia in 2003.
Nestlé is also noted by its sales
figures, which show that the gap
between rich and poor is widening.
The current premium product is the
Dolce Gusto coffee machine (five
regular cups of coffee are cheaper
than a cup of Dolce Gusto)
22. Trend setters in Croatia
are, for example, the
German discount stores
Lidl and Kaufland. These
have an 8 percent market
In Croatia, "Konzum“, which is one of the largest discount
stores, dominates with 30% of the market share.
The branded products of these retailers are growing. This leads
to a disadvantage for leading big business such as Nestlé.
Nestle, in Croatia, can only import goods from
Throughout Croatia, there are only 10
trainees at Nestle.
The average age there is about 32 years.
The dual-training system, as we know it in
Germany, does not exist at Nestle. You only
can get an internship as an student of a
The intern passes through the various
departments. After two years, it will be
decided whether and for which department
they are suitable. From that time, they get
23. ALL AT A GLANCE
 Headquarters : Switzerland
 Second Seat of
Nestlé Adriatic d.o.o. : Belgrad
 Employees Worldwide: 330,000
 Communication : 37 Webpages
40 Facebook Profiles
 Most Important Markets:Croatia, Serbia, Bosnia
 Factories Worldwide : 500
 Brands / Products : 8,000 Brands /
 Production Costs : 0,75 ct ( e.g. a capsule- Dolce Gusto)
 Everyday 1 BIL. Products get sold worldwide
24. 4. CROATIA - SPLIT
4.1 General facts of Split
• Area: 79,33 km²
• Inhabitants: 178,102 (2011)
• Population Density: 2,245 per km²
• Exportmarkets : Slovenia, Italia, Turkey
• Investments : 474,61 Mil. Euro Export
674,68 Mil. Euro Import
25. 4.2 CHAMBER OF COMMERCE SPLIT
The Split County Chamber is a local organization of businesses and
companies in Split with the intention to develop and further the interests of
local companies and businesses in Croatia. We´ve learned that the
members of a Chamber of Commerce are usually international and local
operating companies, such as lawyers, property developers, tourism
companies, airlines, manufacturing companies, import and export
businesses, banks, finance companies, legal advisors, IT and electronics
manufacturers etc. It was a very interesting appointment with lots of new
Main activities of the chamber are: among others,
safeguarding business interests and sharing business
experiences and business interests, as well as contact with
governments, civil society, local media and the press and
organizing trade shows and events.
This University was founded in 1974 as a public University. There are many different
departments of study for example: Mechanical Engineering, Information Technology,
Electrical Engineering, Finance and Accounting, and Business trade.
The Study Programme consists of three Units (Mathematics, Physics, Ethics) and six
There are 72 College professors and 22,000 Students, of which half are part-time students.
This University is the second biggest in Croatia.That day we had to present a lecture of the
dual system of vocational training in Germany. After that we had time to speak to students
and some professors to exchange information. It was very informative and interesting.
27. 4.4 CROATIAN EMPLOYERS´ASSOCIATION
The Croatian Employers' Association (CEA) was established in 1993 as a
voluntary, non-profit and independent employers' association that represents,
promotes and advocates for the interests of its members. The CEA was
created by a group of respective Croatian entrepreneurs who recognized the
potential of joint action and the importance of the employers’ association.
28. 4.5 CITY RALLYE THROUGH SPLIT
The task for this Rallye was to
arrange a sightseeing tour through
Split, for our coach Ms. Kaufhold.
Therefore, we had to search for
information about the sights
before. We started to walk from
sight to sight and presented our
We had a great time. After that we
went to a restaurant to eat
It was a beautiful, last shared day.
Here you can see pictures of our group and of Split
29. 5. PROJECT WORK
On three days of the second week, we
had to work on our presentations or we
had units to work with business English.
We had the opportunity to listen to
some presentations. We learned a lot
about culture and people of Croatia. It
was very interesting to get more new
impressions. At the end we had to prove
our newly-acquired knowledge. It was a
fascinating time and it was quite
thrilling, to speak with foreign people.
30. 6. MY CONCLUSION
In summary, I can say that the project is a great thing.
It's not just that you can study English, but also can get a personal
impression of an foreign country. Before I left for this trip, I went
with completely different expectations of the country into the
The project helped me to get a picture of the people, the culture and
the beautiful surroundings. I take a lot of new and useful
experiences with me back home!
I am glad to have taken part in this project.
Thats me in an office of Nestlé
31. 7. SOURCES
 all facts written in this presentation are self determined
 main source for images was the “Azubi-Europa DVD“
and my own taken pictures
 other sources: (18.04.2014)