Herban Crafts Global Health & Innovation Conference 2012

Cra$ing a Be+er World Presented by Herban Crafts, LLC at theGlobal Health and Innovation Conference | New Haven, CT | April 22, 2012

Introduc4on ■  Herban Cra)s is a joint venture by Mary Kearns and Karen Lee, sustainable business owners, cra)ers and health professionals

Problem Cause and eﬀect: The impact of unemployment on the homeless

Problem ■  Approximately 3.5 million people in the U.S. experience homelessness each year ■  In 2011, approximately 15,000 homeless in DC alone (~60% in transi4onal housing were families) ■  The majority of homeless families have female heads of household ■  One of the most frequently self-‐reported reasons for homelessness in families is lack of a job (80% unemployed in DC) ■  Barriers to obtaining job skills include limited transporta4on and limited access to training programs

Solu4on

Solu4on ■  Herban Cra$ kits that teach people how to make their own earth-‐ friendly products ■  Hands-‐on job and social skills training program for women living in transi4onal housing ■  Training and coaching of the women, who will assemble organic bath and body product kits ■  Development of so$ and hard job skills ■  An4cipated launch in the summer of 2012

This Crea4ve Solu4on Is: ■  Eﬀec4ve ■  Measurable ■  Sustainable

Eﬀec4ve: Evidence-‐Based ■  Models for the proposed program include: ■  The JOBS Program (featured on NREPP) ■  DC Central Kitchen’s Culinary Job Training program ■  Both programs have resulted in: ■  Higher levels of re-‐employment and monthly income ■  Lower levels of depressive symptoms ■  Be+er role and emo4onal func4oning

Effec4ve: Spontaneous Opportuni4es ■  Working with organic ingredients will offer opportuni4es for discussions on health and wellness ■  Working with one’s hand lends itself to free flowing conversa4on ■  Organic opportuni4es to develop strategies for dealing with interpersonal challenges

Measurable ■  A wait-‐list control design is expected to show that trainees demonstrate: ■  Increased basic job readiness skills ■  Increased work self-‐eﬃcacy (Work Self-‐Eﬃcacy Scale) ■  Increased internal locus of control (Locus of Control Scale) ■  Increased perceived social support (MOS Social Support Survey) ■  Decreased Depression (CES-‐D) ■  We also plan to track: ■  Rates of paid employment and star4ng wages ■  A+ainment of housing

Sustainable ■  As a for-‐proﬁt social enterprise, Herban Cra$s will generate its own revenue ■  Program materials will be transported to facili4es convenient to the trainees, elimina4ng their barriers to transporta4on ■  The product is part of a high-‐growth industry ■  Highly scalable model

Sustainable ■  Pilot in DC area ■  Replica4ons in New York City ■  Once proven, expand na4onally

Management & Financing Management Financing ■  Mary Kearns, Ph.D., Co-‐Founder ■  The ini4al start up costs will be par4ally funded by private ﬁnancing. ■  Karen Lee, D.C., Co-‐Founder ■  As a for-‐proﬁt social enterprise, Herban Cra$s will generate its own ■  Lizbeth Castro, MEd, Counseling revenue. Advisor ■  Crowdfunding for ini4al produc4on of promo4onal and wholesale orders. ■  Meg Schramm, MBA, Marke4ng Strategist ■  We will submit our business plan to sustainable business grant compe44ons.

Thank You! www.herbancra$s.com

Herban Crafts Global Health & Innovation Conference 2012

by Herban Crafts

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