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Herban Crafts Global Health & Innovation Conference 2012
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An introduction to Herban Crafts, a social enterprise offering DIY kits teach you how to make earth-friendly crafts. Your purchase supports a job training program for unemployed women who help ...

An introduction to Herban Crafts, a social enterprise offering DIY kits teach you how to make earth-friendly crafts. Your purchase supports a job training program for unemployed women who help manufacture the kits. Please see our IndieGoGo page for information on how you can support our efforts. http://indiegogo.com/herbancrafts. There are great rewards for our sponsors, starting at the $5.00 donation level.

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Herban Crafts Global Health & Innovation Conference 2012 Presentation Transcript

  • 1. Cra$ing  a  Be+er  World  Presented by Herban Crafts, LLC at theGlobal Health and Innovation Conference | New Haven, CT | April 22, 2012
  • 2. Introduc4on  ■  Herban  Cra)s  is  a  joint  venture  by  Mary  Kearns  and  Karen  Lee,   sustainable  business  owners,  cra)ers  and  health  professionals  
  • 3. Problem   Cause  and  effect:     The  impact  of  unemployment     on  the  homeless  
  • 4. Problem  ■  Approximately  3.5  million  people  in  the  U.S.  experience   homelessness  each  year  ■  In  2011,  approximately  15,000  homeless  in  DC  alone  (~60%  in   transi4onal  housing  were  families)  ■  The  majority  of  homeless  families  have  female  heads  of  household  ■  One  of  the  most  frequently  self-­‐reported  reasons  for  homelessness   in  families  is  lack  of  a  job  (80%  unemployed  in  DC)  ■  Barriers  to  obtaining  job  skills  include  limited  transporta4on  and   limited  access  to  training  programs  
  • 5. Solu4on  
  • 6. Solu4on  ■  Herban  Cra$  kits  that  teach  people  how  to  make  their  own  earth-­‐ friendly  products  ■  Hands-­‐on  job  and  social  skills  training  program  for  women  living  in   transi4onal  housing  ■  Training  and  coaching  of  the  women,  who  will  assemble  organic   bath  and  body  product  kits  ■  Development  of  so$  and  hard  job  skills  ■  An4cipated  launch  in  the  summer  of  2012  
  • 7. This  Crea4ve  Solu4on  Is:   ■  Effec4ve   ■  Measurable   ■  Sustainable  
  • 8. Effec4ve:  Evidence-­‐Based  ■  Models  for  the  proposed  program  include:   ■  The  JOBS  Program  (featured  on  NREPP)     ■  DC  Central  Kitchen’s  Culinary  Job  Training  program  ■  Both  programs  have  resulted  in:   ■  Higher  levels  of  re-­‐employment  and  monthly  income     ■  Lower  levels  of  depressive  symptoms   ■  Be+er  role  and  emo4onal  func4oning  
  • 9. Effec4ve:  Spontaneous  Opportuni4es  ■  Working  with  organic  ingredients  will  offer  opportuni4es  for   discussions  on  health  and  wellness  ■  Working  with  one’s  hand  lends  itself  to  free  flowing  conversa4on  ■  Organic  opportuni4es  to  develop  strategies  for  dealing  with   interpersonal  challenges  
  • 10. Measurable  ■  A  wait-­‐list  control  design  is  expected  to  show  that  trainees   demonstrate:   ■  Increased  basic  job  readiness  skills   ■  Increased  work  self-­‐efficacy  (Work  Self-­‐Efficacy  Scale)   ■  Increased  internal  locus  of  control  (Locus  of  Control  Scale)   ■  Increased  perceived  social  support  (MOS  Social  Support  Survey)   ■  Decreased  Depression  (CES-­‐D)  ■  We  also  plan  to  track:   ■  Rates  of  paid  employment  and  star4ng  wages   ■  A+ainment  of  housing  
  • 11. Sustainable  ■  As  a  for-­‐profit  social  enterprise,  Herban  Cra$s  will  generate  its  own   revenue  ■  Program  materials  will  be  transported  to  facili4es  convenient  to  the   trainees,  elimina4ng  their  barriers  to  transporta4on  ■  The  product  is  part  of  a  high-­‐growth  industry  ■  Highly  scalable  model  
  • 12. Sustainable  ■  Pilot  in  DC  area  ■  Replica4ons  in  New  York  City  ■  Once  proven,  expand  na4onally  
  • 13. Management  &  Financing  Management   Financing  ■  Mary  Kearns,  Ph.D.,  Co-­‐Founder   ■  The  ini4al  start  up  costs  will  be   par4ally  funded  by  private  financing.  ■  Karen  Lee,  D.C.,  Co-­‐Founder   ■  As  a  for-­‐profit  social  enterprise,   Herban  Cra$s  will  generate  its  own  ■  Lizbeth  Castro,  MEd,  Counseling   revenue.   Advisor   ■  Crowdfunding  for  ini4al  produc4on  of   promo4onal  and  wholesale  orders.  ■  Meg  Schramm,  MBA,  Marke4ng   Strategist   ■  We  will  submit  our  business  plan  to   sustainable  business  grant   compe44ons.    
  • 14. Thank  You!   www.herbancra$s.com