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SES London - Killer Advertising Tactics
 

SES London - Killer Advertising Tactics

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    SES London - Killer Advertising Tactics SES London - Killer Advertising Tactics Presentation Transcript

    • Killer Advertising Tactics Henry Elliss, Tamar.com London | 20–24 Feb, 2012 | # seslondon
    • Why Social Media? London | 20–24 Feb, 2012 | # seslondon
    • What is Social Media good for? London | 20–24 Feb, 2012 | # seslondon
    • What can a brand actually do?
      • Brand pages
      • Facebook applications and games
      • Advertising – basic and “social”
      • Events
      • Brand profiles (coming soon!)
      • Trending topic advertising
      • Sponsored posts
      London | 20–24 Feb, 2012 | # seslondon
    • What can a brand actually do?
      • Build presences and communities
      • Create great content which will be shared
      • Build relationships with customers
      • Identify advocates and influencers
      • Make it easy to share / interact
      • Drive traffic and increase awareness
      London | 20–24 Feb, 2012 | # seslondon
    • But how does social make money?
      • Sell through platforms
      • Drive traffic to your site
      • Increase brand and product awareness
      • Offer discounts and promotions
      • Provide customer service
      • Research and development
      • "Halo" benefits – SEO and retention
      London | 20–24 Feb, 2012 | # seslondon
    • What makes a good campaign? London | 20–24 Feb, 2012 | # seslondon
    • Communicate – don’t broadcast! London | 20–24 Feb, 2012 | # seslondon
    • Be different, be innovative London | 20–24 Feb, 2012 | # seslondon
    • Be aware of your perception London | 20–24 Feb, 2012 | # seslondon
    • Build on your strengths London | 20–24 Feb, 2012 | # seslondon
    • Be topical London | 20–24 Feb, 2012 | # seslondon
    • Have a long-term plan London | 20–24 Feb, 2012 | # seslondon
    • Create some ‘buzz’ London | 20–24 Feb, 2012 | # seslondon
    • What tools could you use?
      • Automation / scheduling tools are great for convenience
      • Monitoring tools can also save time
      • Social monitoring tools are crucial for brand awareness
      • However…
      • None of these should be used as a replacement for human interaction and conversations
      London | 20–24 Feb, 2012 | # seslondon
    • The importance of measurement
      • Measurement is extremely important to ensure success and efficiency
      • What should you measure?
      • In short – as much as you can!
      • Ensure you have a plan for KPI beforehand
      • Tie-up your strategy to your goals – then measure success accordingly
      London | 20–24 Feb, 2012 | # seslondon
    • London | 20–24 Feb, 2012 | # seslondon Tamar.com @TamarUK /Tamar @TamarUK @henweb