SES London - Killer Advertising Tactics

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SES London - Killer Advertising Tactics

  1. Killer Advertising Tactics Henry Elliss, Tamar.com London | 20–24 Feb, 2012 | # seslondon
  2. Why Social Media? London | 20–24 Feb, 2012 | # seslondon
  3. What is Social Media good for? London | 20–24 Feb, 2012 | # seslondon
  4. What can a brand actually do? <ul><li>Brand pages </li></ul><ul><li>Facebook applications and games </li></ul><ul><li>Advertising – basic and “social” </li></ul><ul><li>Events </li></ul><ul><li>Brand profiles (coming soon!) </li></ul><ul><li>Trending topic advertising </li></ul><ul><li>Sponsored posts </li></ul>London | 20–24 Feb, 2012 | # seslondon
  5. What can a brand actually do? <ul><li>Build presences and communities </li></ul><ul><li>Create great content which will be shared </li></ul><ul><li>Build relationships with customers </li></ul><ul><li>Identify advocates and influencers </li></ul><ul><li>Make it easy to share / interact </li></ul><ul><li>Drive traffic and increase awareness </li></ul>London | 20–24 Feb, 2012 | # seslondon
  6. But how does social make money? <ul><li>Sell through platforms </li></ul><ul><li>Drive traffic to your site </li></ul><ul><li>Increase brand and product awareness </li></ul><ul><li>Offer discounts and promotions </li></ul><ul><li>Provide customer service </li></ul><ul><li>Research and development </li></ul><ul><li>&quot;Halo&quot; benefits – SEO and retention </li></ul>London | 20–24 Feb, 2012 | # seslondon
  7. What makes a good campaign? London | 20–24 Feb, 2012 | # seslondon
  8. Communicate – don’t broadcast! London | 20–24 Feb, 2012 | # seslondon
  9. Be different, be innovative London | 20–24 Feb, 2012 | # seslondon
  10. Be aware of your perception London | 20–24 Feb, 2012 | # seslondon
  11. Build on your strengths London | 20–24 Feb, 2012 | # seslondon
  12. Be topical London | 20–24 Feb, 2012 | # seslondon
  13. Have a long-term plan London | 20–24 Feb, 2012 | # seslondon
  14. Create some ‘buzz’ London | 20–24 Feb, 2012 | # seslondon
  15. What tools could you use? <ul><li>Automation / scheduling tools are great for convenience </li></ul><ul><li>Monitoring tools can also save time </li></ul><ul><li>Social monitoring tools are crucial for brand awareness </li></ul><ul><li>However… </li></ul><ul><li>None of these should be used as a replacement for human interaction and conversations </li></ul>London | 20–24 Feb, 2012 | # seslondon
  16. The importance of measurement <ul><li>Measurement is extremely important to ensure success and efficiency </li></ul><ul><li>What should you measure? </li></ul><ul><li>In short – as much as you can! </li></ul><ul><li>Ensure you have a plan for KPI beforehand </li></ul><ul><li>Tie-up your strategy to your goals – then measure success accordingly </li></ul>London | 20–24 Feb, 2012 | # seslondon
  17. London | 20–24 Feb, 2012 | # seslondon Tamar.com @TamarUK /Tamar @TamarUK @henweb

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