SES London - Killer Advertising Tactics

Killer Advertising Tactics Henry Elliss, Tamar.com London | 20–24 Feb, 2012 | # seslondon

Why Social Media? London | 20–24 Feb, 2012 | # seslondon

What is Social Media good for? London | 20–24 Feb, 2012 | # seslondon

What can a brand actually do?
Brand pages
Facebook applications and games
Advertising – basic and “social”
Events
Brand profiles (coming soon!)
Trending topic advertising
Sponsored posts
London | 20–24 Feb, 2012 | # seslondon

What can a brand actually do?
Build presences and communities
Create great content which will be shared
Build relationships with customers
Identify advocates and influencers
Make it easy to share / interact
Drive traffic and increase awareness

But how does social make money?
Sell through platforms
Drive traffic to your site
Increase brand and product awareness
Offer discounts and promotions
Provide customer service
Research and development
"Halo" benefits – SEO and retention

What makes a good campaign? London | 20–24 Feb, 2012 | # seslondon

Communicate – don’t broadcast! London | 20–24 Feb, 2012 | # seslondon

Be different, be innovative London | 20–24 Feb, 2012 | # seslondon

Be aware of your perception London | 20–24 Feb, 2012 | # seslondon

Build on your strengths London | 20–24 Feb, 2012 | # seslondon

Be topical London | 20–24 Feb, 2012 | # seslondon

Have a long-term plan London | 20–24 Feb, 2012 | # seslondon

Create some ‘buzz’ London | 20–24 Feb, 2012 | # seslondon

What tools could you use?
Automation / scheduling tools are great for convenience
Monitoring tools can also save time
Social monitoring tools are crucial for brand awareness
However…
None of these should be used as a replacement for human interaction and conversations

The importance of measurement
Measurement is extremely important to ensure success and efficiency
What should you measure?
In short – as much as you can!
Ensure you have a plan for KPI beforehand
Tie-up your strategy to your goals – then measure success accordingly

London | 20–24 Feb, 2012 | # seslondon Tamar.com @TamarUK /Tamar @TamarUK @henweb

SES London - Killer Advertising Tactics

by Henry Elliss

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