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SES London - Killer Advertising Tactics
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SES London - Killer Advertising Tactics Presentation Transcript

  • 1. Killer Advertising Tactics Henry Elliss, Tamar.com London | 20–24 Feb, 2012 | # seslondon
  • 2. Why Social Media? London | 20–24 Feb, 2012 | # seslondon
  • 3. What is Social Media good for? London | 20–24 Feb, 2012 | # seslondon
  • 4. What can a brand actually do?
    • Brand pages
    • Facebook applications and games
    • Advertising – basic and “social”
    • Events
    • Brand profiles (coming soon!)
    • Trending topic advertising
    • Sponsored posts
    London | 20–24 Feb, 2012 | # seslondon
  • 5. What can a brand actually do?
    • Build presences and communities
    • Create great content which will be shared
    • Build relationships with customers
    • Identify advocates and influencers
    • Make it easy to share / interact
    • Drive traffic and increase awareness
    London | 20–24 Feb, 2012 | # seslondon
  • 6. But how does social make money?
    • Sell through platforms
    • Drive traffic to your site
    • Increase brand and product awareness
    • Offer discounts and promotions
    • Provide customer service
    • Research and development
    • "Halo" benefits – SEO and retention
    London | 20–24 Feb, 2012 | # seslondon
  • 7. What makes a good campaign? London | 20–24 Feb, 2012 | # seslondon
  • 8. Communicate – don’t broadcast! London | 20–24 Feb, 2012 | # seslondon
  • 9. Be different, be innovative London | 20–24 Feb, 2012 | # seslondon
  • 10. Be aware of your perception London | 20–24 Feb, 2012 | # seslondon
  • 11. Build on your strengths London | 20–24 Feb, 2012 | # seslondon
  • 12. Be topical London | 20–24 Feb, 2012 | # seslondon
  • 13. Have a long-term plan London | 20–24 Feb, 2012 | # seslondon
  • 14. Create some ‘buzz’ London | 20–24 Feb, 2012 | # seslondon
  • 15. What tools could you use?
    • Automation / scheduling tools are great for convenience
    • Monitoring tools can also save time
    • Social monitoring tools are crucial for brand awareness
    • However…
    • None of these should be used as a replacement for human interaction and conversations
    London | 20–24 Feb, 2012 | # seslondon
  • 16. The importance of measurement
    • Measurement is extremely important to ensure success and efficiency
    • What should you measure?
    • In short – as much as you can!
    • Ensure you have a plan for KPI beforehand
    • Tie-up your strategy to your goals – then measure success accordingly
    London | 20–24 Feb, 2012 | # seslondon
  • 17. London | 20–24 Feb, 2012 | # seslondon Tamar.com @TamarUK /Tamar @TamarUK @henweb