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Sungard Presentation Minus Cuttings

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  • 1. A credentials presentation by intelligent communications across the world 23 June 2009 Sungard Systems
  • 2. ECCO International
      • A company established by 35 market leading independent PR consultancies from ar ound the world to deliver consistently high quality, cost efficient and integrated global campaigns
      • Our promise: the systems and synergies of a major multinational and the energy and commitment of award winning owner managed businesses
  • 3. ECCO International
      • The world‘s leading and largest group of owner managed communications consultancies
      • With over 1,000 consultants
      • In 37 countries
      • And re venues in excess of € 10 0m
  • 4. ECCO Agencies Share:
      • Top 10 independent status in their local market
      • Integrated systems and common culture
      • Values of excellence, honesty and partnership
      • Client mix of blue chip multinational, public sector and local leader organisations
      • Award winning work
  • 5. ECCO Systems
    • Global Account Management
      • International management centre in London
      • Hub and spoke model
      • Regional hubs in London, New York, Cairo, Sydney and Stockholm
      • English and Spanish speakers on all teams
      • Shared templates, standards and team training
    • Cost and message efficiencies through centralised production, but flexibility and budget focus on local delivery
  • 6. ECCO global brands: technology & telecoms
  • 7. ECCO global brands: insurance & financials
  • 8. KEY FACTS
      • Established 1987
      • Award-winning!
      • Number 34 PR Week Tech Agency League Tables 2009
      • Top Marks in PRCA Quality Audit
      • Staff drawn from top 5%
      • Strong client retention over 3 and 5 year benchmarks
  • 9. TRACK RECORD - ICT
      • Alias
      • Arrivo on Demand
      • AXS Telecom
      • BenQ
      • COLT Virtual Reality
      • Continua
      • Cumulus Systems
      • Diebold
      • DTI/ISI
      • Energis
      • First Information Group
      • Getronics
      • Global Beach
      • Guardian Disaster Recovery
      • HR Access
      • Marconi
  • 10. TRACK RECORD - ICT
      • Navtrak
      • Pace Microtechnology
      • Philips C&P
      • PSI Net
      • Q-Free
      • Sales Curve Interactive
      • Siemens
      • Sigma Systems
      • Sony Computer Entertainment
      • Sterling Software UK
      • The Lounge Company
      • Xerox
  • 11. TRACK RECORD – Financial Services
      • Barclays Sales Finance
      • Company Barclaycard
      • Cumulus Systems
      • Dom Bank
      • Friend Indeed
      • Intune
      • Landsbanki/Icesave
      • Lloyds of London
      • MASAI
      • MMA Insurance
      • PPP’s Denplan Care
      • Preferred Mortgages
      • Saga Services Ltd
      • The Tax Team
      • World Pay
      • Zurich Municipal
  • 12. TRACK RECORD – Education and Training
      • Business Links
      • DfES – London Challenge
      • DfES – My School is Great competition
      • Skills for Care
      • Black Country NHS Education & Training Consortium
      • British College of Osteopathic Medicine
      • Young Enterprise
      • Lifeskills
      • Shell LiveWIRE
      • STEP (Shell Technology Enterprise Programme)
      • The King’s Fund College
      • Institute of Training & Development
  • 13. TRACK RECORD – Public Sector
      • Explore Northamptonshire
      • DfES Connexions
      • Department of Health
      • Highways Agency
      • Lancashire Partnership for Road Safety
      • London NHS ICT Programme
      • Museums, Libraries & Archives Council
      • Maritime & Coastguard Agency
      • Ordnance Survey
      • Thurrock Council
      • Waste & Resources Action Programme (WRAP)
  • 14. The Xerox Case Study
  • 15.
    • Support Change Management Programme
    • Maintain a leadership profile for Xerox in the commercial print industry
    • Create awareness of the company’s services expertise in new markets – Xerox Global Services (XGS)
    • Move perceptions from a photocopier company to the digital document company
    Challenge
  • 16.
    • K+R’s brief was to set the strategy for Xerox in Europe, implement the strategy in the UK and manage its roll-out across 16 European countries via Xerox’s agency network
    • Improve agency performance across Europe
    Challenge
  • 17.
    • Reaffirm Xerox’s leadership in digital print through product review, customer wins and case studies
    • Highlight Xerox’s history of innovation as a differentiator
    • Focus on mainstream business issues relating to document management and processes
    • Weave the services message into all PR
    • Ensure consistent and honest messaging across Europe
    • Behave like a leader
    Strategy
  • 18.
    • Local customer wins and case studies
    • Product pieces and reviews
    • Innovation stories
      • - e.g.on reusable paper
    • One to one briefings
      • - We made these as worthwhile as possible for the journalist by giving them a breaking news story or idea for a comment piece
    Tactics - Spoke
  • 19.
    • Company profiles – with a heavy focus on XGS
    • ‘ Meet the Customer’ press events and roundtables
    • - e.g. involving Brewin Dolphin, MHRA and Lloyds Register
    • Several independent studies
    • - e.g.VNU survey on the role of documents
    • Creative storylines
    • - e.g.Call for a Director of Documents. This is a fictitious role used to highlight the value of documents to a business
    Tactics - Spoke
  • 20.
    • Developed processes, including reporting and KPI rankings to evaluate agency performance
    • Pan-European content such as case studies and customer wins
    • One pan-European research project per year
    • - e.g Study with Forrester into ‘The MIllennials’ in the workplace or survey into email trends with IDC
    Tactics - Hub
  • 21.
    • Co-ordination of Xerox PR activity at major trade shows and events
    • - An industry panel discussion chaired by Jeremy Paxman and featuring CEO Anne Mulcahy at IPEX 2006
    • Press trips for European journalists
      • This included a visit to Xerox’s Research Centre in Grenoble to see the latest XGS innovations
    Tactics - Hub
  • 22.
    • Change Programme met all objectives
    • We successfully communicated the services message
    • Services became the key message in Xerox corporate coverage
    • We achieved high quality coverage, with 62% of XGS UK coverage appearing in Tier 1 media
    • K+R was Xerox’s top performing agency in Europe (based on KPI rankings which include measures such as key message penetration, placement of coverage and tone of voice)
    Results
  • 23.
    • Xerox’s media profile expanded significantly from the core graphics art press to include the IT, general business, HR, broadcast and national media
    • Performance improvements across all agencies
    • Award-winning evaluation system
    • 40% savings in EMEA PR spend
    Results
  • 24. Results
  • 25.