A credentials presentation by intelligent communications across the world 23 June 2009 Sungard Systems
ECCO International <ul><ul><li>A company established by 35 market leading independent PR consultancies from ar ound the wo...
ECCO International <ul><ul><li>The world‘s leading and largest group of owner managed communications consultancies  </li><...
ECCO Agencies Share: <ul><ul><li>Top 10 independent status in their local market </li></ul></ul><ul><ul><li>Integrated sys...
ECCO Systems <ul><li>Global Account Management </li></ul><ul><ul><li>International management centre in London </li></ul><...
ECCO global brands:   technology & telecoms
ECCO global brands:  insurance & financials
KEY FACTS  <ul><ul><li>Established 1987 </li></ul></ul><ul><ul><li>Award-winning! </li></ul></ul><ul><ul><li>Number 34 PR ...
TRACK RECORD -  ICT <ul><ul><li>Alias </li></ul></ul><ul><ul><li>Arrivo on Demand </li></ul></ul><ul><ul><li>AXS Telecom <...
TRACK RECORD -  ICT <ul><ul><li>Navtrak </li></ul></ul><ul><ul><li>Pace Microtechnology </li></ul></ul><ul><ul><li>Philips...
TRACK RECORD – Financial Services <ul><ul><li>Barclays Sales Finance </li></ul></ul><ul><ul><li>Company Barclaycard </li><...
TRACK RECORD – Education and Training <ul><ul><li>Business Links </li></ul></ul><ul><ul><li>DfES – London Challenge </li><...
TRACK RECORD – Public Sector <ul><ul><li>Explore Northamptonshire </li></ul></ul><ul><ul><li>DfES Connexions </li></ul></u...
The Xerox Case  Study
<ul><li>Support Change Management Programme </li></ul><ul><li>Maintain a leadership profile for Xerox in  the commercial p...
<ul><li>K+R’s brief was to set the strategy for Xerox in Europe, implement the strategy in the UK and manage its roll-out ...
<ul><li>Reaffirm Xerox’s leadership in digital print through product review, customer wins and case studies </li></ul><ul>...
<ul><li>Local customer wins and case studies </li></ul><ul><li>Product pieces and reviews </li></ul><ul><li>Innovation sto...
<ul><li>Company profiles – with a heavy focus on XGS </li></ul><ul><li>‘ Meet the Customer’ press events and roundtables <...
<ul><li>Developed processes, including reporting and KPI rankings to evaluate agency performance </li></ul><ul><li>Pan-Eur...
<ul><li>Co-ordination of Xerox PR activity at major trade shows and events </li></ul><ul><li>- An industry panel discussio...
<ul><li>Change Programme met all objectives </li></ul><ul><li>We successfully communicated the services message </li></ul>...
<ul><li>Xerox’s media profile expanded significantly from the core graphics art press to include the IT, general business,...
Results
 
Upcoming SlideShare
Loading in …5
×

Sungard Presentation Minus Cuttings

397 views
324 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
397
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Sungard Presentation Minus Cuttings

  1. 1. A credentials presentation by intelligent communications across the world 23 June 2009 Sungard Systems
  2. 2. ECCO International <ul><ul><li>A company established by 35 market leading independent PR consultancies from ar ound the world to deliver consistently high quality, cost efficient and integrated global campaigns </li></ul></ul><ul><ul><li>Our promise: the systems and synergies of a major multinational and the energy and commitment of award winning owner managed businesses </li></ul></ul>
  3. 3. ECCO International <ul><ul><li>The world‘s leading and largest group of owner managed communications consultancies </li></ul></ul><ul><ul><li>With over 1,000 consultants </li></ul></ul><ul><ul><li>In 37 countries </li></ul></ul><ul><ul><li>And re venues in excess of € 10 0m </li></ul></ul>
  4. 4. ECCO Agencies Share: <ul><ul><li>Top 10 independent status in their local market </li></ul></ul><ul><ul><li>Integrated systems and common culture </li></ul></ul><ul><ul><li>Values of excellence, honesty and partnership </li></ul></ul><ul><ul><li>Client mix of blue chip multinational, public sector and local leader organisations </li></ul></ul><ul><ul><li>Award winning work </li></ul></ul>
  5. 5. ECCO Systems <ul><li>Global Account Management </li></ul><ul><ul><li>International management centre in London </li></ul></ul><ul><ul><li>Hub and spoke model </li></ul></ul><ul><ul><li>Regional hubs in London, New York, Cairo, Sydney and Stockholm </li></ul></ul><ul><ul><li>English and Spanish speakers on all teams </li></ul></ul><ul><ul><li>Shared templates, standards and team training </li></ul></ul><ul><li>Cost and message efficiencies through centralised production, but flexibility and budget focus on local delivery </li></ul>
  6. 6. ECCO global brands: technology & telecoms
  7. 7. ECCO global brands: insurance & financials
  8. 8. KEY FACTS <ul><ul><li>Established 1987 </li></ul></ul><ul><ul><li>Award-winning! </li></ul></ul><ul><ul><li>Number 34 PR Week Tech Agency League Tables 2009 </li></ul></ul><ul><ul><li>Top Marks in PRCA Quality Audit </li></ul></ul><ul><ul><li>Staff drawn from top 5% </li></ul></ul><ul><ul><li>Strong client retention over 3 and 5 year benchmarks </li></ul></ul>
  9. 9. TRACK RECORD - ICT <ul><ul><li>Alias </li></ul></ul><ul><ul><li>Arrivo on Demand </li></ul></ul><ul><ul><li>AXS Telecom </li></ul></ul><ul><ul><li>BenQ </li></ul></ul><ul><ul><li>COLT Virtual Reality </li></ul></ul><ul><ul><li>Continua </li></ul></ul><ul><ul><li>Cumulus Systems </li></ul></ul><ul><ul><li>Diebold </li></ul></ul><ul><ul><li>DTI/ISI </li></ul></ul><ul><ul><li>Energis </li></ul></ul><ul><ul><li>First Information Group </li></ul></ul><ul><ul><li>Getronics </li></ul></ul><ul><ul><li>Global Beach </li></ul></ul><ul><ul><li>Guardian Disaster Recovery </li></ul></ul><ul><ul><li>HR Access </li></ul></ul><ul><ul><li>Marconi </li></ul></ul>
  10. 10. TRACK RECORD - ICT <ul><ul><li>Navtrak </li></ul></ul><ul><ul><li>Pace Microtechnology </li></ul></ul><ul><ul><li>Philips C&P </li></ul></ul><ul><ul><li>PSI Net </li></ul></ul><ul><ul><li>Q-Free </li></ul></ul><ul><ul><li>Sales Curve Interactive </li></ul></ul><ul><ul><li>Siemens </li></ul></ul><ul><ul><li>Sigma Systems </li></ul></ul><ul><ul><li>Sony Computer Entertainment </li></ul></ul><ul><ul><li>Sterling Software UK </li></ul></ul><ul><ul><li>The Lounge Company </li></ul></ul><ul><ul><li>Xerox </li></ul></ul>
  11. 11. TRACK RECORD – Financial Services <ul><ul><li>Barclays Sales Finance </li></ul></ul><ul><ul><li>Company Barclaycard </li></ul></ul><ul><ul><li>Cumulus Systems </li></ul></ul><ul><ul><li>Dom Bank </li></ul></ul><ul><ul><li>Friend Indeed </li></ul></ul><ul><ul><li>Intune </li></ul></ul><ul><ul><li>Landsbanki/Icesave </li></ul></ul><ul><ul><li>Lloyds of London </li></ul></ul><ul><ul><li>MASAI </li></ul></ul><ul><ul><li>MMA Insurance </li></ul></ul><ul><ul><li>PPP’s Denplan Care </li></ul></ul><ul><ul><li>Preferred Mortgages </li></ul></ul><ul><ul><li>Saga Services Ltd </li></ul></ul><ul><ul><li>The Tax Team </li></ul></ul><ul><ul><li>World Pay </li></ul></ul><ul><ul><li>Zurich Municipal </li></ul></ul>
  12. 12. TRACK RECORD – Education and Training <ul><ul><li>Business Links </li></ul></ul><ul><ul><li>DfES – London Challenge </li></ul></ul><ul><ul><li>DfES – My School is Great competition </li></ul></ul><ul><ul><li>Skills for Care </li></ul></ul><ul><ul><li>Black Country NHS Education & Training Consortium </li></ul></ul><ul><ul><li>British College of Osteopathic Medicine </li></ul></ul><ul><ul><li>Young Enterprise </li></ul></ul><ul><ul><li>Lifeskills </li></ul></ul><ul><ul><li>Shell LiveWIRE </li></ul></ul><ul><ul><li>STEP (Shell Technology Enterprise Programme) </li></ul></ul><ul><ul><li>The King’s Fund College </li></ul></ul><ul><ul><li>Institute of Training & Development </li></ul></ul>
  13. 13. TRACK RECORD – Public Sector <ul><ul><li>Explore Northamptonshire </li></ul></ul><ul><ul><li>DfES Connexions </li></ul></ul><ul><ul><li>Department of Health </li></ul></ul><ul><ul><li>Highways Agency </li></ul></ul><ul><ul><li>Lancashire Partnership for Road Safety </li></ul></ul><ul><ul><li>London NHS ICT Programme </li></ul></ul><ul><ul><li>Museums, Libraries & Archives Council </li></ul></ul><ul><ul><li>Maritime & Coastguard Agency </li></ul></ul><ul><ul><li>Ordnance Survey </li></ul></ul><ul><ul><li>Thurrock Council </li></ul></ul><ul><ul><li>Waste & Resources Action Programme (WRAP) </li></ul></ul>
  14. 14. The Xerox Case Study
  15. 15. <ul><li>Support Change Management Programme </li></ul><ul><li>Maintain a leadership profile for Xerox in the commercial print industry </li></ul><ul><li>Create awareness of the company’s services expertise in new markets – Xerox Global Services (XGS) </li></ul><ul><li>Move perceptions from a photocopier company to the digital document company </li></ul>Challenge
  16. 16. <ul><li>K+R’s brief was to set the strategy for Xerox in Europe, implement the strategy in the UK and manage its roll-out across 16 European countries via Xerox’s agency network </li></ul><ul><li>Improve agency performance across Europe </li></ul>Challenge
  17. 17. <ul><li>Reaffirm Xerox’s leadership in digital print through product review, customer wins and case studies </li></ul><ul><li>Highlight Xerox’s history of innovation as a differentiator </li></ul><ul><li>Focus on mainstream business issues relating to document management and processes </li></ul><ul><li>Weave the services message into all PR </li></ul><ul><li>Ensure consistent and honest messaging across Europe </li></ul><ul><li>Behave like a leader </li></ul>Strategy
  18. 18. <ul><li>Local customer wins and case studies </li></ul><ul><li>Product pieces and reviews </li></ul><ul><li>Innovation stories </li></ul><ul><ul><li>- e.g.on reusable paper </li></ul></ul><ul><li>One to one briefings </li></ul><ul><ul><li>- We made these as worthwhile as possible for the journalist by giving them a breaking news story or idea for a comment piece </li></ul></ul>Tactics - Spoke
  19. 19. <ul><li>Company profiles – with a heavy focus on XGS </li></ul><ul><li>‘ Meet the Customer’ press events and roundtables </li></ul><ul><li>- e.g. involving Brewin Dolphin, MHRA and Lloyds Register </li></ul><ul><li>Several independent studies </li></ul><ul><li>- e.g.VNU survey on the role of documents </li></ul><ul><li>Creative storylines </li></ul><ul><li>- e.g.Call for a Director of Documents. This is a fictitious role used to highlight the value of documents to a business </li></ul>Tactics - Spoke
  20. 20. <ul><li>Developed processes, including reporting and KPI rankings to evaluate agency performance </li></ul><ul><li>Pan-European content such as case studies and customer wins </li></ul><ul><li>One pan-European research project per year </li></ul><ul><li>- e.g Study with Forrester into ‘The MIllennials’ in the workplace or survey into email trends with IDC </li></ul>Tactics - Hub
  21. 21. <ul><li>Co-ordination of Xerox PR activity at major trade shows and events </li></ul><ul><li>- An industry panel discussion chaired by Jeremy Paxman and featuring CEO Anne Mulcahy at IPEX 2006 </li></ul><ul><li>Press trips for European journalists </li></ul><ul><ul><li>This included a visit to Xerox’s Research Centre in Grenoble to see the latest XGS innovations </li></ul></ul>Tactics - Hub
  22. 22. <ul><li>Change Programme met all objectives </li></ul><ul><li>We successfully communicated the services message </li></ul><ul><li>Services became the key message in Xerox corporate coverage </li></ul><ul><li>We achieved high quality coverage, with 62% of XGS UK coverage appearing in Tier 1 media </li></ul><ul><li>K+R was Xerox’s top performing agency in Europe (based on KPI rankings which include measures such as key message penetration, placement of coverage and tone of voice) </li></ul>Results
  23. 23. <ul><li>Xerox’s media profile expanded significantly from the core graphics art press to include the IT, general business, HR, broadcast and national media </li></ul><ul><li>Performance improvements across all agencies </li></ul><ul><li>Award-winning evaluation system </li></ul><ul><li>40% savings in EMEA PR spend </li></ul>Results
  24. 24. Results

×