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Strategies for new age software companies

Strategies for new age software companies

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  • 1. Bangalore 2005 henryjacob.com
  • 2. Who I Am www.henryjacob.com What I Do www.designdrivendevelopment.org henryjacob.com
  • 3. If life is journey then ... henryjacob.com
  • 4. Business is hiking. henryjacob.com
  • 5. It’s our constant endeavor to achieve competitive advantage by adding more value to our customers henryjacob.com
  • 6. Quality Invention Support Technology henryjacob.com
  • 7. Awesome Experience Brand Building Customer Satisfaction Customer Relationship henryjacob.com
  • 8. Quality Invention QA Support R&D ISO Service Centers Technology CMM Call Centers R&D henryjacob.com
  • 9. Awesome Experience Brand Building Great Offices Values Customer Satisfaction Ads What customer want Customer Relationship CRM henryjacob.com
  • 10. New Mountains Reinventing Old Once henryjacob.com
  • 11. “The needs and expectations of our customers have changed. The dynamics of the competitive landscape have changed. The pace of innovation across all of the businesses in which we compete has changed. Sony, too, must change.'' -Sir Howard Stringer, CEO, Sony on first memo to Sony employees. henryjacob.com
  • 12. For dozens of kilometers, we all gazed out the window, marveling at the beauty. Then, within a few minutes, we started ignoring the cows. The new cows were just like the old cows, and what was once amazing was now common. Worse than common: It was boring. henryjacob.com
  • 13. henryjacob.com
  • 14. “The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality.” Kjell Nordström and Jonas Ridderstråle, Funky Business henryjacob.com
  • 15. unique now …or never. henryjacob.com
  • 16. The market demands something unique from companies. Customers want to be surprised and enriched, otherwise they will go elsewhere. Employees demand the same. They want to be part of something unique on the mental level. They want to understand the brand and be proud of it. Otherwise they will find a new employer. henryjacob.com
  • 17. Become Unique henryjacob.com
  • 18. Agriculture Age (farmers) Industrial Age (factory workers) Information Age (knowledge workers) Creative Age (creators and empathizers) Source: Dan Pink, A Whole New Mind henryjacob.com
  • 19. "The Creative Age is a wide-open game." - Richard Florida, The Rise of the Creative Class henryjacob.com
  • 20. “the rules are completely different” henryjacob.com
  • 21. Henry’s Rule #1: Share your secrets henryjacob.com
  • 22. Henry’s Rule #2: The more you share, the more you get henryjacob.com
  • 23. Become Unique Creative Age henryjacob.com
  • 24. "We’re getting better at [ISO, CMM, Six Sigma] every day. But we really need to think about the customer’s profitability. Are customers’ bottom lines really benefiting from what we provide them?“ - Bob Nardelli, GE Power Systems henryjacob.com
  • 25. Satisfying customer alone is not enough henryjacob.com
  • 26. Customer Satisfaction to Customer Success Dream fulfillment henryjacob.com
  • 27. “A dream is a complete moment in the life of a client. Important experiences that tempt the client to commit substantial resources. The essence of the desires of the consumer. The opportunity to help clients become what they want to be.” —Gian Luigi Longinotti-Buitoni henryjacob.com
  • 28. Why someone has to invest so much of money, effort and time? henryjacob.com
  • 29. Making money by changing things henryjacob.com
  • 30. Dream fulfillment Become Unique Creative Age henryjacob.com
  • 31. Product - Sellable Product Project - Useful and Usable Tool henryjacob.com
  • 32. henryjacob.com
  • 33. henryjacob.com
  • 34. henryjacob.com
  • 35. A good system should eliminate existing tasks (wherever it's possible), speedup the tasks with efficiency, save money, save time, and make people fall in love. henryjacob.com
  • 36. software development is not just about coding henryjacob.com
  • 37. Can you imagine Windows without mouse? henryjacob.com
  • 38. Dream fulfillment Become Unique Design-fullness Creative Age henryjacob.com
  • 39. People Technology Process henryjacob.com
  • 40. Building great software is easy: build a great team and they'll make the software for you.. henryjacob.com
  • 41. Behind every successful person there is   Freedom of thoughts Drive to go beyond limits An inspiring employer   - Job Ad of Anand Automotive Systems henryjacob.com
  • 42. EVP = Challenge + professional growth + respect + satisfaction + opportunity + reward Ed Michaels et al., The War for Talent henryjacob.com
  • 43. Dream. Design. Talent. Brand. Inspiring Employer henryjacob.com
  • 44. Dream fulfillment Inspiring Employer Become Unique Design-fullness Creative Age henryjacob.com
  • 45. The practices of the software engineering community have changed very little over the last 30 years, and the mistakes being made then are still being made today. henryjacob.com
  • 46. CMM: The Emperor Has No Clothes! henryjacob.com
  • 47. henryjacob.com
  • 48. Dream fulfillment Inspiring Employer Become Unique Process Design-fullness Creative Age henryjacob.com
  • 49. Dream fulfillment Inspiring Employer Become Unique Process Design-fullness Creative Age henryjacob.com
  • 50. "Beware of the tyranny of making Small Changes to Small Things. Rather, make Big Changes to Big Things." - Roger Enrico, former Chairman, PepsiCo henryjacob.com
  • 51. Innovation & Research Wow Projects Use I&R as a sales tool Create stories henryjacob.com
  • 52. Create & Support Communities Open Source Open Content Blog Organize Events henryjacob.com
  • 53. Strategy & Process Consulting Firm Bring Passion Be Proactive henryjacob.com
  • 54. Focus on Design Design Driven Development Build Design Expertise henryjacob.com
  • 55. Reimagine HR Become a Silicon Valley (economic opportunity, energy, excitement and culture) Dream. Design. Talent. Brand. Make them feel important henryjacob.com
  • 56. Follow the process which works. D3 SCRUM XP henryjacob.com
  • 57. “If you don’t like change, you’re going to like irrelevance even less.” General Eric Shinseki, Chief of Staff. U. S. Army henryjacob.com
  • 58. The best time to plant a tree was twenty years ago. The second best time, is today. --Chinese Proverb henryjacob.com
  • 59. Who I Am www.henryjacob.com What I Do www.designdrivendevelopment.org henryjacob.com