Design Driven Development

Slide 1: www.designdrivendevelopment.org

Slide 2: henryjacob.com Imagine. Invent. Involve.

Slide 4: www.designdrivendevelopment.org

Slide 6: “The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality.” Kjell Nordström and Jonas Ridderstråle, Funky Business

Slide 7: Innovate or Die

Slide 8: Innovation: bringing difference Design: making it, simple, useful and beautiful

Slide 9: Design is an accident that kicks in at conception. maximizing the opportunities to make that accidents happen is the key for innovation.

Slide 10: What is Design Driven Development(D3)? D3 is a simple agile based methodology for brining innovation and design to the center stage of software development. Design Foundation D3 Design Games Design Cube

Slide 11: Definition of good solution

Slide 15: A good system should eliminate existing tasks (wherever it's possible), speedup the tasks with efficiency, save money, save time, and make people fall in love.

Slide 16: Engineering Management Design

Slide 17: maintainable defect free future-proof deadlines scalable resources performance budget profit Engineering Management motivation Design innovative, useful, usable, desirable and sellable

Slide 18: Extreme SCRUM Programming Engineering Management Design Design Driven Development (D3)

Slide 19: Design Boundaries Code Architecture Solution Business Life

Slide 21: Apple’s Digital Life

Slide 22: I4: Elements of design Innovation Intelligence Interaction Information

Slide 23: Knowledge required for good design

Slide 24: D3 turns the design practices into set of games, which brings different set of people, skills and experiences work together to make design decisions in a collaborative way. Design Games

Slide 25: play

Slide 26: Startup Understand Question Design Experience

Slide 28: Design Cube

Slide 29: People. Culture. Environment.

Slide 30: Do you think our customers know what they want?

Slide 31: User Business analyst Customer

Slide 32: Solutions Architect/ Designer (or by whatever name you want to call)

Slide 33: User Business Customer Analyst/ Subject Expert Programm UI/ er Graphics Designer Technical Architect Manager Someone to connect, every views Infrastruct ure Architect

Slide 34: Visionary See the future beyond the problem boundaries Visualise the solutions Versatilists able to apply a depth of skill to a progressively widening scope of situations and experiences Appreciate Beauty Design Trends, Colors, Experience, Look and Feel Business Side of Technologies Business benefits, ROI Innovator New line of thinking, Beyond the technical limitations

Slide 35: Technical Architect/ Lead (or by whatever name you want to call)

Slide 36: We need true leaders, to be in the field

Slide 37: Guru who has authority because of his or her perceived knowledge or skills Technology evangelist who enthusiastically promotes or supports technology Pragmatic Programmer Early adopter / fast adapter, Inquisitive, Critical Thinker, Realistic, Care About Your Craft Leader Lead by example, Take responsibility, Care and protect their team, Mentor, Courage

Slide 39: www.designdrivendevelopment.org

Slide 40: “If the software were magic, what would it do?”