www.designdrivendevelopment.org

henryjacob.com
Imagine. Invent. Involve.

www.designdrivendevelopment.org

“The ‘surplus society’ has a surplus of similar
companies, employing similar people, with
similar educational backgrounds, coming up
with similar ideas, producing similar things,
with similar prices and similar quality.”
Kjell Nordström and Jonas Ridderstråle, Funky Business

Innovate or Die

Innovation: bringing difference
Design: making it, simple, useful and
beautiful

Design is an accident that kicks in at
conception. maximizing the
opportunities to make that accidents
happen is the key for innovation.

What is Design Driven
Development(D3)? D3 is a simple
agile based methodology for brining
innovation and design to the center
stage of software development.
Design Foundation
D3
Design Games
Design Cube

Definition of good solution

A good system should eliminate existing tasks
(wherever it's possible), speedup the tasks with
efficiency, save money, save time, and make
people fall in love.

Engineering Management
Design

maintainable
defect free
future-proof deadlines
scalable resources
performance budget
profit
Engineering Management motivation
Design
innovative, useful, usable, desirable and sellable

Extreme
SCRUM
Programming
Engineering Management
Design
Design
Driven
Development (D3)

Design Boundaries
Code
Architecture
Solution
Business
Life

Apple’s Digital Life

I4: Elements of design
Innovation
Intelligence Interaction
Information

Knowledge required for good design

D3 turns the design practices into set of
games, which brings different set of
people, skills and experiences work
together to make design decisions in a
collaborative way.
Design Games

play

Startup
Understand
Question
Design
Experience

Design Cube

People. Culture. Environment.

Do you think our customers know what they want?

User Business analyst Customer

Solutions
Architect/
Designer
(or by whatever
name you want to
call)

User
Business
Customer
Analyst/
Subject
Expert
Programm UI/
er
Graphics
Designer
Technical
Architect Manager
Someone to connect, every views
Infrastruct
ure
Architect

Visionary
See the future beyond the
problem boundaries
Visualise the solutions
Versatilists
able to apply a depth of skill to a
progressively widening scope of
situations and experiences
Appreciate Beauty
Design Trends, Colors,
Experience, Look and Feel
Business Side of Technologies
Business benefits, ROI
Innovator
New line of thinking, Beyond the
technical limitations

Technical
Architect/
Lead
(or by whatever name
you want to call)

We need true leaders,
to be in the field

Guru
who has authority because of his
or her perceived knowledge or
skills
Technology evangelist
who enthusiastically promotes
or supports technology
Pragmatic Programmer
Early adopter / fast adapter,
Inquisitive, Critical Thinker,
Realistic, Care About Your Craft
Leader
Lead by example, Take
responsibility, Care and protect
their team, Mentor, Courage

www.designdrivendevelopment.org

“If the software were magic,
what would it do?”