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www.designdrivendevelopment.org
henryjacob.com
Imagine. Invent. Involve.
www.designdrivendevelopment.org
“The ‘surplus society’ has a surplus of similar
companies, employing similar people, with
similar educational backgrounds,...
Innovate or Die
Innovation: bringing difference
Design: making it, simple, useful and
beautiful
Design is an accident that kicks in at
conception. maximizing the
opportunities to make that accidents
happen is the key f...
What is Design Driven
Development(D3)? D3 is a simple
agile based methodology for brining
innovation and design to the cen...
Definition of good solution
A good system should eliminate existing tasks
(wherever it's possible), speedup the tasks with
efficiency, save money, sav...
Engineering   Management




        Design
maintainable
defect free
future-proof                                   deadlines
scalable                                ...
Extreme
                                     SCRUM
Programming



          Engineering   Management




                 ...
Design Boundaries
                       Code

                    Architecture

                    Solution
            ...
Apple’s Digital Life
I4: Elements of design

                     Innovation




  Intelligence                     Interaction




           ...
Knowledge required for good design
D3 turns the design practices into set of
games, which brings different set of
people, skills and experiences work
togethe...
play
Startup
Understand
Question
Design
Experience
Design Cube
People. Culture. Environment.
Do you think our customers know what they want?
User   Business analyst   Customer
Solutions
Architect/
Designer
(or by whatever
name you want to
call)
User

                                   Business
           Customer
                                   Analyst/
        ...
Visionary
See the future beyond the
problem boundaries
Visualise the solutions
Versatilists
able to apply a depth of skill...
Technical
Architect/
Lead
(or by whatever name
you want to call)
We need true leaders,
  to be in the field
Guru
who has authority because of his
or her perceived knowledge or
skills
Technology evangelist
who enthusiastically prom...
www.designdrivendevelopment.org
“If the software were magic,
      what would it do?”
Design Driven Development
Design Driven Development
Design Driven Development
Design Driven Development
Design Driven Development
Design Driven Development
Design Driven Development
Design Driven Development
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Design Driven Development

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Introduction of Design Driven development (D3) at iCamp, Bangalore 2008

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Transcript of "Design Driven Development"

  1. 1. www.designdrivendevelopment.org
  2. 2. henryjacob.com Imagine. Invent. Involve.
  3. 3. www.designdrivendevelopment.org
  4. 4. “The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality.” Kjell Nordström and Jonas Ridderstråle, Funky Business
  5. 5. Innovate or Die
  6. 6. Innovation: bringing difference Design: making it, simple, useful and beautiful
  7. 7. Design is an accident that kicks in at conception. maximizing the opportunities to make that accidents happen is the key for innovation.
  8. 8. What is Design Driven Development(D3)? D3 is a simple agile based methodology for brining innovation and design to the center stage of software development. Design Foundation D3 Design Games Design Cube
  9. 9. Definition of good solution
  10. 10. A good system should eliminate existing tasks (wherever it's possible), speedup the tasks with efficiency, save money, save time, and make people fall in love.
  11. 11. Engineering Management Design
  12. 12. maintainable defect free future-proof deadlines scalable resources performance budget profit Engineering Management motivation Design innovative, useful, usable, desirable and sellable
  13. 13. Extreme SCRUM Programming Engineering Management Design Design Driven Development (D3)
  14. 14. Design Boundaries Code Architecture Solution Business Life
  15. 15. Apple’s Digital Life
  16. 16. I4: Elements of design Innovation Intelligence Interaction Information
  17. 17. Knowledge required for good design
  18. 18. D3 turns the design practices into set of games, which brings different set of people, skills and experiences work together to make design decisions in a collaborative way. Design Games
  19. 19. play
  20. 20. Startup Understand Question Design Experience
  21. 21. Design Cube
  22. 22. People. Culture. Environment.
  23. 23. Do you think our customers know what they want?
  24. 24. User Business analyst Customer
  25. 25. Solutions Architect/ Designer (or by whatever name you want to call)
  26. 26. User Business Customer Analyst/ Subject Expert Programm UI/ er Graphics Designer Technical Architect Manager Someone to connect, every views Infrastruct ure Architect
  27. 27. Visionary See the future beyond the problem boundaries Visualise the solutions Versatilists able to apply a depth of skill to a progressively widening scope of situations and experiences Appreciate Beauty Design Trends, Colors, Experience, Look and Feel Business Side of Technologies Business benefits, ROI Innovator New line of thinking, Beyond the technical limitations
  28. 28. Technical Architect/ Lead (or by whatever name you want to call)
  29. 29. We need true leaders, to be in the field
  30. 30. Guru who has authority because of his or her perceived knowledge or skills Technology evangelist who enthusiastically promotes or supports technology Pragmatic Programmer Early adopter / fast adapter, Inquisitive, Critical Thinker, Realistic, Care About Your Craft Leader Lead by example, Take responsibility, Care and protect their team, Mentor, Courage
  31. 31. www.designdrivendevelopment.org
  32. 32. “If the software were magic, what would it do?”
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