Design Driven Development
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Design Driven Development



Introduction of Design Driven development (D3) at iCamp, Bangalore 2008

Introduction of Design Driven development (D3) at iCamp, Bangalore 2008



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  • Hello, I'm from Argentina and I need your help to work on this methodology to my university, Thank you.
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Design Driven Development Design Driven Development Presentation Transcript

  • Imagine. Invent. Involve.
  • “The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality.” Kjell Nordström and Jonas Ridderstråle, Funky Business
  • Innovate or Die
  • Innovation: bringing difference Design: making it, simple, useful and beautiful
  • Design is an accident that kicks in at conception. maximizing the opportunities to make that accidents happen is the key for innovation.
  • What is Design Driven Development(D3)? D3 is a simple agile based methodology for brining innovation and design to the center stage of software development. Design Foundation D3 Design Games Design Cube
  • Definition of good solution
  • A good system should eliminate existing tasks (wherever it's possible), speedup the tasks with efficiency, save money, save time, and make people fall in love.
  • Engineering Management Design
  • maintainable defect free future-proof deadlines scalable resources performance budget profit Engineering Management motivation Design innovative, useful, usable, desirable and sellable
  • Extreme SCRUM Programming Engineering Management Design Design Driven Development (D3)
  • Design Boundaries Code Architecture Solution Business Life
  • Apple’s Digital Life
  • I4: Elements of design Innovation Intelligence Interaction Information
  • Knowledge required for good design
  • D3 turns the design practices into set of games, which brings different set of people, skills and experiences work together to make design decisions in a collaborative way. Design Games
  • play
  • Startup Understand Question Design Experience
  • Design Cube
  • People. Culture. Environment.
  • Do you think our customers know what they want?
  • User Business analyst Customer
  • Solutions Architect/ Designer (or by whatever name you want to call)
  • User Business Customer Analyst/ Subject Expert Programm UI/ er Graphics Designer Technical Architect Manager Someone to connect, every views Infrastruct ure Architect
  • Visionary See the future beyond the problem boundaries Visualise the solutions Versatilists able to apply a depth of skill to a progressively widening scope of situations and experiences Appreciate Beauty Design Trends, Colors, Experience, Look and Feel Business Side of Technologies Business benefits, ROI Innovator New line of thinking, Beyond the technical limitations
  • Technical Architect/ Lead (or by whatever name you want to call)
  • We need true leaders, to be in the field
  • Guru who has authority because of his or her perceived knowledge or skills Technology evangelist who enthusiastically promotes or supports technology Pragmatic Programmer Early adopter / fast adapter, Inquisitive, Critical Thinker, Realistic, Care About Your Craft Leader Lead by example, Take responsibility, Care and protect their team, Mentor, Courage
  • “If the software were magic, what would it do?”