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Suxorz 2010 final

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  • 1. SMWNYC New York, New York February 3, 2010 S UXORZ 10! The worst social media marketing of 2010...
  • 2. Metadata Panelists: Caroline McCarthy: CNET, @caro Ian Schafer: DeepFocus, @ischafer BL Ochman: Proof (BM), @whatsnext Steve Hall: Adrants, @stevehall Moderator: Henry Copeland: Blogads, @hc Web coordinates: Twitter tags: #Suxorz, #SMNYC Facebook group: http://bit.ly/SUXORZ10 Mob Map: http://bit.ly/suxorzmap
  • 3. History: Suxorz '08 losers HP pays for self-abuse Cisco spams wikipedia with “the human network” Summary of our fun in 2008: http://bit.ly/suxorz08
  • 4. Suxorz '09 tin medalist By a nearly unanimous vote, the audience dinged Belkin for blatantly polluting social media.
  • 5. Round I: TMI
  • 6. Charmin http://lostnewyorkcity.blogspot.com/2009/11/oh-oh-me- pick-me.html
  • 7. Charmin http://charminenjoythego.blogspot.com/2009/11/happy-thanksgiving-from-go-team.html
  • 8. PETA vs mommy tweeps Source: http://kelbycarr.com/peta-fail-or-how-not-to-spread-the-word-on-twitter/
  • 9. 03/27/09 Old Spice Residue is Evil (BL) Source: http://residueisevil.com/
  • 10. Kim Kardashian Tossing Cookies http://allieiswired.com/archives/2009/12/kim-kardashian-sued-by-cookie-diet-over-twitter-defamation/
  • 11. Round II. Social media meets reality
  • 12. Island Caretaker http://www.islandreefjob.com.au/
  • 13. Island Caretaker http://www.islandreefjob.com/
  • 14. Toyota http://www.facebook.com/toyota
  • 15. 03/27/09 Ricola Mystery Cougher Source: www.ricolamysterycougher.com
  • 16. Ryan Air Source: http://www.adrants.com/2009/02/helpful-blogger-brand-idiocy-social.php#more
  • 17. Round III: To be or not to be?
  • 18. Gawker Adverblog (Caroline) Source: http://gawker.com/5270707/about-that-vampire-blog-thing
  • 19. INSIDEtheBCS
  • 20. 03/27/09 Time Warner Source: http://www.whatsnextblog.com/archives/2009/10/three_top_ways_to_damage_your_brand _with_social_media.asp
  • 21. 03/27/09 Agent Provocateur Source: http://www.adrants.com/2009/02/agent-provocateur-goes-wait-for-it.php#more
  • 22. Round IV: Bonus round
  • 23. 03/27/09 Mars Candy’s Fling Source: www.fling.com, www.flingchocolate.com
  • 24. Twitter Billboard
  • 25. http://deadspin.com/5420528/nflcom-gives-the-fans-a-stupid-racist-voice/
  • 26. Habitat (Ian) http://www.inquisitr.com/27226/habitat-uks-twitter-fail/
  • 27. 03/27/09 M&Ms Red on Twitter (BL) Source: twitter.com/mmsred
  • 28. 03/27/09 M&Ms Green on Twitter Source: http://twitter.com/mmsgreen
  • 29. 03/27/09 Current TV (Steve) Source: http://twitter.com/Jkretch/status/1596088784
  • 30. 03/27/09 Marshall’s (Steve) Source: http://www.adgabber.com/video/when-all-else-fails-hire-an
  • 31. 03/27/09 Twitter joyriders: “to grow your account you need to continuously unfollow the people that are not following you back.” Source: http://fullthrottlecountry.blogspot.com/2010/01/are-you-being-followed-finger-candy.html
  • 32. 03/27/09 Jessica Northey cont’d
  • 33. Thank you SMWNCY! Panelists: Caroline McCarthy: CNET, @caro Ian Schafer: DeepFocus, @ischafer BL Ochman: Proof (BM), @whatsnext Steve Hall: Adrants, @stevehall Moderator: Henry Copeland: Blogads, @hc Web coordinates: Twitter tags: #Suxorz, #SMNYC Facebook group: http://bit.ly/SUXORZ10 Mob Map: http://bit.ly/suxorzmap
  • 34. No doubt amoral social media marketeers, shamed three years running, will finally grow up and leave the Suxorz unpopulated in '11. Mkay? So see you soon on Twitter, the virtual NYC.

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