30 years later: A Progress Report

UNDERSTANDING the MULLETDEMOGRAPHICS • Social groups • Interests • OtherFORECAST • Emerging trends

HOME: 64%Casual dwellings• Enjoys scenic, isolated, rural environments• Keen awareness of tornado warningsUNDERSTANDING the MULLET

DINING OUT: 49%Modest palates• Pizza delivery commonly on speed dial• Super-sizes• Acute thirst. Regular purchasers of largest-size, convenience store beverageUNDERSTANDING the MULLET

CULTURE: 74%Live music aficionados• Most own at least one electric guitar• Studies show, these to excel at playing (air) guitar, typically “Guns and Roses” hitsUNDERSTANDING the MULLET

LEISURE: 76%Sports enthusiasts• Is a hockey player• Was a hockey player• Had a wicked fight with a hockey playerUNDERSTANDING the MULLET

HEALTH: 17%Low-key and sedentary• Plans to cut back on the smokes (and maybe go a little easier on the beer)UNDERSTANDING the MULLET

TRANSPORTATION: 59%Domestic and rustic• Fondness for American“muscle cars,” vehicles may also serve as lawn ornamentation• Chevy (needs new transmission)• Ford (leaks oil)UNDERSTANDING the MULLET

POPULARITY COMPARISONMULLET NASCAR TWITTER7060504030201001980198519901995200020052010**projectedUNDERSTANDING the MULLET

UNDERSTANDING the MULLETNeither one is going way, so approach both with style, attitude and care• All artwork, charts and graphics in this presentation were created with PowerPoint drawing tools(download file and see for yourself)