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What happens when you hire an internationally awarded photographer and give Nokia Lumia 1020 in the hands of 10 bloggers for a day.

Published in: Technology, Business


  1. 1. #LumiaPhotoDay Nokia Finland & Digitalist Network
  2. 2. What was #LumiaPhotoDay Nokia Finland teamed up with an online media community Digitalist Network and gave Lumia 1020 phones in the hands of 10 bloggers and marketing trendsetters in Finland. With the lead of Antti Karppinen, internationally awarded photographer, bloggers walked around autumn Helsinki on 3rd of December and learnt how to shoot amazing images by using Nokia Lumia 1020. During the day, bloggers shared images via their personal Twitter, Facebook and Instagram accounts expanding the reach and exposure. Nokia Finland promoted the event on Facebook and Twitter and collected images on Facebook under #LumiaPhotoDay -album. Nokia also shared and re-tweeted bloggers’ images during the day.
  3. 3. What did we want to achieve CONTENT The objective of #LumiaPhotoDay campaign was to increase awareness and desire around Nokia Lumia 1020 and it’s imaging capabilities by leaving a beautiful cloud of user-generated content online. LUMIA 1020 Imaging capabilities BLOGGERS
  4. 4. RESULTS
  5. 5. The Results In one day 10 bloggers shared 250 images on Twitter and Instagram: 680 120 People participated on discussion around the campaign 8 External blog posts about the campaign 990 000 Timeline deliveries on Twitter Tweets with hashtag #LumiaPhotoDay 250 Original tweets and images shared 400 Retweets 90 000 Unique customers reached online 40% Finnish Twitter reached with #LumiaPhotoDay
  6. 6. IMAGES
  7. 7. THANKS Henri Molin henri.j.molin@nokia.com Campaign Planning | Digital Marketing NOKIA