Save the Children - The World's Simplest Decision

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Let's make it harder to say no than it is to say yes.

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Save the Children - The World's Simplest Decision

  1. 1. WE WANT TO CONVINCE DECISION MAKERSTHAT AID WORKS. SO THEY CAN ENSHRINE THE 0.7% AID BUDGET IN LEGISLATION.
  2. 2. BUT IN THIS CASE THE GOVERNMENT IS ALREADY GIVING 0.7% OF GDP. SO ALL WE HAVE TO DO IS MAKE SURE IT STAYS THAT WAY.
  3. 3. LET’S MAKE IT HARDER FOR SCEPTICS TO SAY ‘NO’ THAN IT IS TO SAY ‘YES’.
  4. 4. PRESENTING:THE WORLD’S EASIEST DECISION
  5. 5. NO NEED TO FILL OUT A FORM. NO NEED TO CLICK ANYWHERE. NO NEED TO SHARE. NO NEED TO SIGN ANYTHING. ALL YOU HAVE TO DO IS WHAT YOU DO EVERYDAY. BROWSE THE WEB. AND BE A UNIQUE VISITOR.
  6. 6. TURNING EVERYONE ONLINE INTO AN ACTIVE PARTICIPATOR IN OUR CAUSE AND PETITION.
  7. 7. HOW DOES IT WORK?
  8. 8. WITH A BANNER. AN AVERAGE BANNER HAS A CLICK THROUGH RATE OF 0.2%.BUT A LOT OF MEDIA IMPRESSIONS. SO LET’S USE THOSE IMPRESSIONS AND REACH AS OUR WAY OF MAKING THE WORLD’S SIMPLEST DECISION. BY NOT TAKING ACTION YOU TAKE ACTION. MAKING IT HARDER TO SAY NO THAN TO SAY YES.
  9. 9. THE MEDIA IMPRESSIONS THAT THE BANNER CREATES, BECOMESSIGNATURES FOR OUR PETITION. THE MORE PEOPLE THAT SEE THE PETITION AND DOESN’T TAKE ACTION. THE MORE PEOPLE SIGN THE PETITION.
  10. 10. AS THE PETITION BECOMES FULL OF SIGNATURES IN THE FORM OF UNIQUEVISITORS AND MEDIA IMPRESSIONS CREATED, WE TAKE IT TO THE GOVERNMENT.
  11. 11. MAKING IT THE WORLD’S SIMPLEST DECISION. (for them to make)
  12. 12. THANK YOU.

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