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Self Publishing with Celebrities
 

Self Publishing with Celebrities

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Presented 11-09-11 at TVCF.

Presented 11-09-11 at TVCF.

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    Self Publishing with Celebrities Self Publishing with Celebrities Presentation Transcript

    • Self-Publishing with Celebrities: Disruptive Marketing to Attract New Clients, Raise Your Brand, and Drive Profit Dr. Henrik Mann, President of GenCom International “ Leadership: Helping Others to Succeed!” 11-11-11 Release Date www.gencomintl.com
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    • Challenges of Getting Published Wouldn't it be great if there was an easier way to get published?
    • Main Publishing Options: 1. Find an established publisher… 2. Find an available ghostwriter... 3. Self-Publish with “The Complete Guide to Self-Publishing,” Revised 4 th edition, Tom and Marilyn Ross, 2002 4. Self-Publish with Celebrities or Solo through Insight Publishing http://www.insightpublishing.com/
      • The New Option:
      • Connect to people who help you Succeed!
      • - Full Service Custom Book Production
      • - Unique Marketing Anthologies
      • - Marketing Consulting - Design Services
      • - Audio / Video Product Development - Web Services - Speaker Training & Promotion: ISNworks
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      • Your Route to the Text
      • Contact the company, secure contract and make first of monthly payments.
      • Receive Dust Jacket Cover
      • Identify Chapter Title, generate and sequence
      • interview questions
      • Write Rough Draft Responses
      • Engage Professional and Private Editing
      • Develop Final Draft and Send to Publisher
      • Pay for Shipping and Receive Books
      • Content
      • Highlight powerful human themes.
      • Focus on being informative, authentic and honest.
      • Identify key lessons learned.
      • Link the reader to orgs. & resources.
      • Identify challenges which touch on human and global experiences.
      • Promote trust and accountability of text.
      • Advocate a point of view advancing the welfare of the reader.
      • SWOT Analysis
      • Threats
      • Not sufficiently committed
      • Don’t actively market
      • Judgment of Public
      • Opportunities
      • Burnish Market Brand
      • Reach New Clients
      • Get Focused on Legacy
      • Build Income Streams
      • Launch Speaking Career
      • Weaknesses
      • Limited reading tastes
      • No substitute for credible message, stories and content
      • Strengths
      • Tremendous upside
      • Personal Satisfaction
      • Tangible Product / Gift
      • Credible Thought Leader
      • Force Multiplier with other
      • authors
    • Profit Analysis Quantity  Total Investment     Price per book     Potential     Sales 200 $1,144 $5.72 $4,000 300 $1,716 $5.72 $6,000 500 $2,540 $5.08 $10,000 1000 $3,800 $3.80 $20,000 Does not include Marketing Costs
      • Marketing Plans
      • Generate point of sale on business website.
      • Send Press Release and Invitation to 1500 contacts
      • Reach out to co-authors with personal appreciation for their chapter contributions
      • Highlight the book on other websites: MVP Seminars
      • Ask associates to highlight the book through their networks and businesses
      • Invite Linkedin.com contacts to review
      • Pursue speaking engagements
      • Seek out further PR Expertise from ISN / others
      • Email campaign to coporate planners
      • Register with Amazon.com, etc.
    • Help Others Succeed! “ Leadership: Helping Others to Succeed!” 11-11-11 Release Date www.gencomintl.com