AVERAGE MOBILE USERSa. Users look at their phone 150 times a day, on averageb. 80% use their phones for shopping-related tasks.c. 93% of American women did mobile gift shopping in Q4 2012d. 41% of all US adults use phones to get directionse. 46% of all public wiﬁ connections are mobile (tablet or phone)http://www.lukew.com/ff/entry.asp?1506
One more thing...Who’s the new kid on the block?
TABLETS ARE PREDATORS http://www.lukew.com/ff/entry.asp?1677 http://blog.laptopmag.com/apple-blows-away-iphone-and-ipad-records-mac-sales-down-16-percent
TABLETS ARE PREDATORS a. Consumers are moving away from “single-use” devices and focus on tablets + smartphone. b. In 2012, +120M tablets were sold c. In 2012, e-readers were down to 14M (-46%) d. In 2016, e-readers estimates at 7M e. In Q4 2012, Windows notebook down 24% f. In 2013, mobile US sales account for 15% of ALL retail e-commerce (tablet: 9,5%, phone 5,5%). g. In Q1 2012, Apple estimate mobile sales increase of 190% (iPhone 177%, iPad 163%, iPod 240%) compared to Q4 2012. MacBook estimated down by 16%. http://www.lukew.com/ff/entry.asp?1677 http://blog.laptopmag.com/apple-blows-away-iphone-and-ipad-records-mac-sales-down-16-percent
Links & References Designing for iPad: Reality Check Information Architects iPad vs. iPhone: A User Experience Study UX Magazine iPad User Experience Guidelines UX Magazine App Store Review Guidelines Apple Small Sufaces Mobility Blog Thoughts on Designing for iPad Derek Powazek Touch Gesture Reference Guide and more Luke Wroblewski Blog