• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Mobile User Experience – A key to successful strategies in the mobile market
 

Mobile User Experience – A key to successful strategies in the mobile market

on

  • 529 views

Mobile User Experience – A key to successful strategies in the mobile market ...

Mobile User Experience – A key to successful strategies in the mobile market

Presented at Designit, Feb. 2013

In relation to annual guest lecture at the IT University in Copenhagen.

Statistics

Views

Total Views
529
Views on SlideShare
529
Embed Views
0

Actions

Likes
2
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Mobile User Experience – A key to successful strategies in the mobile market Mobile User Experience – A key to successful strategies in the mobile market Presentation Transcript

    • ITU 2013 MOBILE USER EXPERIENCE A key to succesful strategies in the mobile marketHenrik HedegaardLead Information Architect, Designit@henrikhedegaard
    • Responsive designA way to make your website look and work perfectly across all the new devices out there without creating and maintaining parallel mobile websites.
    • “One can also hopethat future ringswill be designed byjewelry designersand look less nerdy.”– Jakob Nielsen
    • “The word design iseverything and nothing.The design and theproduct itself areinseparable.”– Jonathan Ive
    • DAGEN I HOVEDPUNKTERIntroduktionWhy A Mobile First StrategyMobile CharacteristicsWhen Enterprises go Mobile
    • Designit in ballpark figures21 291 25YEARS TOP BRAINS NATIONS
    • Designit in ballpark figuresDENMARKGERMANY SPAINNORWAY SWEDENUNITED KINGDOM CHINABRAZIL UNITED STATES
    • A Collective Brain Identify user needs Rethink & discover opportunities Strategic-creative &user driven approach Translate into new services User value creates business value
    • Service DeliveryUser studies & ethnography Brand and communication Digital designDigital & product experiences Product design & ergonomy Service innovation
    • Examples of workDesignit A/S
    • PRODUCT DESIGN
    • PRODUCT DESIGN
    • PRODUCT DESIGN
    • BRANDING & PRODUCT
    • WORLD EXPO 2012
    • AUDI CITY
    • AUDI CITY
    • ONLINE STRATEGY
    • MOBILE WEB STRATEGY
    • MOBILE APP MARKET Bankboks JB’s bankmiljø Tegnebog Personlig mobilbankBank Bruger
    • MOBILE STRATEGY
    • MOBILE STRATEGY
    • Some of the clients
    • WHY A MOBILE FIRST STRATEGY?
    • https://wirelessintelligence.com/images/analysis/entries/2013-01-10-mbb-infographic.png
    • http://cdn.theatlantic.com/static/mt/assets/science/mobile-app-infographic-post.jpg
    • AVERAGE MOBILE USERSa. Users look at their phone 150 times a day, on averageb. 80% use their phones for shopping-related tasks.c. 93% of American women did mobile gift shopping in Q4 2012d. 41% of all US adults use phones to get directionse. 46% of all public wifi connections are mobile (tablet or phone)http://www.lukew.com/ff/entry.asp?1506
    • http://www.freshegg.com/blog/wp-content/uploads/2011/11/Forbes_MobileTrafficStats_Infographic_01.jpg
    • MOBILE WEB TRAFFIC Walker Sands Communications, December 2012
    • MOBILE WEB TRAFFIC Walker Sands Communications, December 2012 ~1.6M per day http://www.lukew.com/ff/entry.asp?1506
    • GMV = Gross Merchandise Volume
    • http://cdn.theatlantic.com/static/mt/assets/science/mobile-app-infographic-post.jpg
    • One more thing...Who’s the new kid on the block?
    • TABLETS ARE PREDATORS http://www.lukew.com/ff/entry.asp?1677 http://blog.laptopmag.com/apple-blows-away-iphone-and-ipad-records-mac-sales-down-16-percent
    • TABLETS ARE PREDATORS a. Consumers are moving away from “single-use” devices and focus on tablets + smartphone. b. In 2012, +120M tablets were sold c. In 2012, e-readers were down to 14M (-46%) d. In 2016, e-readers estimates at 7M e. In Q4 2012, Windows notebook down 24% f. In 2013, mobile US sales account for 15% of ALL retail e-commerce (tablet: 9,5%, phone 5,5%). g. In Q1 2012, Apple estimate mobile sales increase of 190% (iPhone 177%, iPad 163%, iPod 240%) compared to Q4 2012. MacBook estimated down by 16%. http://www.lukew.com/ff/entry.asp?1677 http://blog.laptopmag.com/apple-blows-away-iphone-and-ipad-records-mac-sales-down-16-percent
    • Remember this guy?
    • ...is now this guy
    • ...or this guy
    • GO MOBILE OR KILL YOUR BUSINESS Laptop becomes the tool of preference, only when all else fails, or provides insufficient value.
    • Mobile Media CharacteristicsHow to think and approach the media
    • Client’s choice…Prolong the pastOr make changes?
    • Context User es Expe centri c ser vic r ie nUser ce! Rethink approach!Opportunity Solution
    • “There’s an app for that” The market for crap-apps is totally over-saturated
    • Unique UsageSimplicity Above All
    • “ Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
    • Interaction DesignNatural User Interfaces through touch
    • Direct ManipulationWe still love you, but...
    • Multi touch is the new sheriff in town
    • Touch is designing for humans It supports our perception of objects
    • Layered contentStep-wise touch interaction
    • Touch GestureReference GuideLuke Wroblewskiwww.lukew.com/ff/entry.asp?1071
    • Uzu - kinetic multitouch particle visualizer
    • Designing with Metaphors Visually & Interactions
    • FAIL!
    • Guidelines are Guideline Not a holy grail
    • Guidelines are Guideline Not a holy grail FA IL! E PIC
    • The best user interface is when we don’t perceive the interface
    • The best user interface is with no perception if an interface
    • Page “flip” - WTF!?The best user interface is with no perception if an interface
    • Perception is more than visual We hold, see, hear, feel
    • Metaphors bind it all together
    • When the UI really works,we tend to forget it’s an interface
    • “Skeuomorphism”An Apple metaphorism
    • When Enterprises go MobileService defines platforms & technologies
    • Selecting your PlatformA matter of real user / customer base...
    • ANDROID USER?
    • AndroidA Strong UI Framework
    • AndroidReason is Contamination
    • GRUNDFOS GO REMOTE
    • AndroidTHE DESIGNER MISTKEReason is Contamination
    • THE DESIGNER MISTKE
    • THE DESIGNER MISTKE
    • Mobile Web is Not NativeUser/Customer Experience is KEY to Success
    • THIS IS NOT SUCCESS
    • WHO ARE YOUR USERS
    • WEB APPS SHOULD BE SIMPLE- Costly as multi-platform- Rarely quicker to develop- Bad user experience- Only good for simple solutions
    • JYSKE BANK - MOBILE WEB
    • JOBNET - HTML5
    • JOBNET - HTML5
    • GRUNDFOS - GO CAPS
    • Complete Mobile StrategiesMake it scalable
    • Jyske Bank - Digital Strategy 2008 - New website 2010 - Mobile Currency calculator (iPhone) 2010 - Mobile Banking (iPhone + Android) 2011 - Responsive webdesign 2012 - Mobile Banking (iPad) 2013 - Mobile Banking (Android ICS)
    • MOBILE STRATEGY
    • Thanks
    • www.slideshare.net/henrikhedegaardHenrik HedegaardInformation Architect, Designit@henrikhedegaard
    • Links & References Designing for iPad: Reality Check Information Architects iPad vs. iPhone: A User Experience Study UX Magazine iPad User Experience Guidelines UX Magazine App Store Review Guidelines Apple Small Sufaces Mobility Blog Thoughts on Designing for iPad Derek Powazek Touch Gesture Reference Guide and more Luke Wroblewski Blog