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Internet Think Differently

Internet Think Differently



With Internet, we need to start to think differently.

With Internet, we need to start to think differently.



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    Internet Think Differently Internet Think Differently Presentation Transcript

    • Avec Internet, il faut désormais penser autrement Henri Kaufman 11 03 10 With Internet, we need to start thinking differently
    • The new functionalities of the World Wide Web are leading to profound changes in our vision of the world and the behaviour of individuals – and consumers. And by the same token in their relationships with brands.
    • Think differently
    • Thinking with the right-hand side of your brain
    • We are now in a “Far West” period: space belongs to the first to grab it.
    • We are now in an era of surfing and constant flow
    • A flow that is moving ever faster, in real time, everywhere
    • « Internet sera partout. Comme l’air. On ne va plus parler « d’internet ». Ni d’« e.commerce ». Tout simplement, on sera en ligne 24 heures sur 24, 7 jours sur 7 grâce à nos systèmes mobiles géo-localisés, nos vêtements intégrant des puces RFID, nos jouets à l’intelligence artificielle, nos cerveaux »
    • We are all interconnected
    • Towards new Customer/Brand relationships Companies will have to learn to loosen their grip, whether they like it or not
    • New consumers = new behaviour
      • How to reinvent new Relationships with Customers:
        • who are no longer loyal to the brand in the way they were “before”
        • who are no longer won over by card-based loyalty programmes
        • who no longer keep quiet unless spoken to
        • who often have more Internet expertise than companies
        • who want to be acknowledged and listened to
        • who have ways of making sure that they are acknowledged and listened to
      • ,
    • Consumer as media
    • Customers no longer want dialogue with a brand or a website; they want dialogue with a real person. Your brand no longer belongs to you. Your brand is what people are saying and not you say it is. -
    • Your brand’s welcome page is now the Google search page. And bad buzz can be referenced ahead of your brand!
    • Allow your customers and your employees to express themselves on your website. Uh - oh…! Let them express themselves! Tom SMITH nous a aidé à conclure 10 contrats au cours du trimestre passé – moi je dis : on lui accorde une augmentation et un bureau avec plus de standing ! Je veux bien, Henry, mais cela va être un peu difficile – Tom n’est pas un de nos salariés, c’est un client.
    • Internet and social media: are no longer options. Internet IS a social medium
    • Become more addicted than your customers Understand how social networks work by experiencing them from inside, day by day
    • Commerce is being transformed into e-Commerce Internet is not an add-on … it is taking over.
    • Social networks e-Commerce
    • Social networks e-Commerce
    • Let’s bet on the Web! Join the community
    • L Social networks invited in by the strategy of FDJ, the French national lottery company A communication strategy with more impact
    • Totally fresh, amazing new ideas
    • Google Goggles – les lunettes de GOOGLE
    • And you get the result a few seconds later: And you get the result a few seconds later: I recommend this book to “all those who no longer look for a job by looking at the small ads, all those who no longer buy a product without looking at the opinions of other consumers, all those who no longer book a trip without looking for the lowest price, etc. etc”.
    • aa Paying with your IPhone: Square
    • When you look at a product on a website, Workit displays the prices on competitors’ websites!
    • When you visit a store, your IPhone tells you in real time what the prices are in competing stores
    •  thinking
    • Should you devote 10 years’ work to developing a product completely? Or Should you devote two years to launching a product “ under development”  and ask its users to finalise it?  : a simpler, quicker process more fit for purpose and which fosters customer loyalty  involves a loss of control by companies 
    • Try out tweet-commerce Video
    • Really learn about live marketing by going on line to blogs and the websites of certain companies
    • Zappos amazon iPhone mystarbucksidea 1-800-flowers DellTwitter jetblue
    • Collective intelligence More heads are better than just one A idea that is shared is an idea that gets better open-coffee, bar-camps, down-up, canteen, webinars…
    • New jobs: Social Commerce Manager Community Manager Web designer/author iPhone developer Etc. etc.
    • The five key terms: Real time Conversation Mobility Ubiquity Community
    • The Internet has changed everything Things will never be the same again
    • Thank you! Hip ip ip Google : henri kaufman twitter : henrikaufman Facebook : minurl.fr/bmr tel : 0607 372822 To be continued