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Killer Design Patterns for F2P
mobile/tablet games
Henric Suuronen
President & Co-Founder
Nonstop Games
Henric Suuronen
@henricgames
Director or PM
Helsinki/Barcelona
Head of Studio
Berlin
Co-Founder
Singapore
Speaker Profile
Coming Soon
Fun Patterns
Killer Designs Patterns for F2P
mobile/tablet games
Economy Patterns Social Patterns
#1:
Core Loop Design
Core Loop is the Heart of the Game
Core Loop Design
Source: www.deconstructoroffun.blogspot.com
Good Game Loop?
• Real-life simulation
• Fun 1 time – Fun 1000 times
• Few steps (4-6 max)
• PvP or Trading element
• Smar...
Smart-Depth
An extra layer ON the core
game loop that adds strategy
and more „game‟
- Placing Units More with Thought
- Pl...
Common loop mistakes
• Object disappears at the end
• User does not get in-game money
from the Core loop -> focus else
• T...
Core Loop Confusing
#2:
Session Design
#2: Session Design
Game should encourage frequent short sessions but also
allow longer sessions
>10 10 min sessions per da...
Frequent Session Support
“Supercell‟s two games are now
played by 8.5 million people every
day, who play the games 10
time...
“AC” –mechanic great
http://henricsuuronen.com/blog/the-ac-mechanic/
Quickly becoming
standard in successful
games.
Great ...
How to do Session Stop?
Pure Facebook Energy
mechanic not optimal
Great Session Stop
Losing units (even surviving ones) creates a GREAT session
stop in addition to strategical layer
#3:
Made for Touch
#3: Made for Touch
• Touch Requires a
different UI than desktop
• Still too much point and
click
• Users expect to be able...
Bad Porting UI – not touch friendly
Difficult to train Troops
3 cluttered screens needed to train troops?
Tailor-made for Touch
Big pics that you swipe
#4:
The “Wow”
#4: The “WoW”
• Deliver NEW Emotion
• Sets you apart from the
800000 other apps
• Makes you memorable
• Creates best viral...
“Wow” Examples: Visual Awe
“Wow”: Crazy Achievement
“WoW”: Pinch zoom transition
“Wow”: New Mechanic
“Wow”: Funny Easter Eggs
Fun Patterns Economy Patterns Social Patterns
#5:
Progression
Planning
#5: Progression planning
Basic Check-List
• First session progression
• Screenshot after first session
• 1 week objective ...
Unlock Features Progressively
• Un-lock new features or
resources at 3 days, 1 week,
1 month, 2 months of play
• Don’t hav...
Great support for High-level Player
#6:
Monetization
and LTV
#6: Monetization Design
• When doing F2P you must
know math
• No money cap
• Console Companies clueless
• Can you spend >$...
Asian Style Items Evolvement can
lead to high LTV
Free 2 Play – Not Pay to win!
Fun Patterns Economy Patterns Social Patterns
#7:
Real Social
Patterns
This is NOT social!
#7: Real Social Patterns
PvP, Co-op
UGC
Trading
Chatting
Forming Alliances
Sending resources
Helping newbies
Social is often time sensitive
Great for mobile & Push Notif.
PvP
Fantasy Sports
Trading
Bidding
Great Social Casino
• Most social casino
• Player Profiles
• Gifting (real money)
• Messaging
• Status
• “Flirting”
Great Active Chat
• Social Glue
• Very active
• Social feeling
• Means of
communication
• Strategies,
resources sending
• ...
See the your Friends - competition
#8:
Events
#8: Plan for Events
• Western publishers suck –
Asia Rules!
• Events critical for long-term
• Events are social
• Events d...
Puzzle & Dragons events
• Game Feels fresh
• Special enemies that
require special units to beat
• Bosses
• Special Item Dr...
Fun Patterns Economy Patterns Social Patterns
#1
Core Loop
#2
Session Mngmt
#3
Made for Touch
#4
The “Wow”
#5
Progression
#6
Monetization
#7
Real Social
#8
Events
“I think game
design is the
new MBA”
Bing Gordon
http://www.gamesindustry.biz/articles/2012-07-
23-game-industry-legends-b...
Great Times for Game Design
“The San Francisco school of making
games", where "you can optimise your
way to everything: de...
RETURN GAME DESIGNEROF
THE
Mobile Wars
Slides available on:
www.nonstop-games.com
Henric Suuronen
@henricgames
Thank you!
Questions?
Killer Design Patterns for F2P Mobile/Tablet Games
Killer Design Patterns for F2P Mobile/Tablet Games
Killer Design Patterns for F2P Mobile/Tablet Games
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Killer Design Patterns for F2P Mobile/Tablet Games

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Presentation on Design Patterns for Mobile and Tablet games presented in July 2013 at ChinaJoy in Shanghai by Henric Suuronen, President & Co-Founder at Nonstop Games

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  • Things we do in real-life is easy to understand: Shopping, Restaurants, Real Estate, Norturing (babies, animals)Avoid too long animations that take too much time, will make the game loop lose it fun in the long-run(items/staffing/time speed up)Smart-depth and Closure are some of the key things in a killer game loops so I will go into depth of thsoe next.
  • Origanally posted on insidesocialgames guest blog-post
  • While Millionaire City was a successful title Fishville was not that much? What went wrong?Objects disappear in: Fishville, Happy Hospital, Safari KingdomNo money: un-released wooga production / MMA pro fighter Too complex -> Hotel CitySlow animations -> Happy Hospital, Pirates AhoySeveral Loops -> MMA Pro Fighter, Pirates AhoyYou can and should have s simple game loop but then you must add smart-depth on it
  • Transcript of "Killer Design Patterns for F2P Mobile/Tablet Games"

    1. 1. Killer Design Patterns for F2P mobile/tablet games Henric Suuronen President & Co-Founder Nonstop Games
    2. 2. Henric Suuronen @henricgames Director or PM Helsinki/Barcelona Head of Studio Berlin Co-Founder Singapore Speaker Profile
    3. 3. Coming Soon
    4. 4. Fun Patterns Killer Designs Patterns for F2P mobile/tablet games Economy Patterns Social Patterns
    5. 5. #1: Core Loop Design
    6. 6. Core Loop is the Heart of the Game
    7. 7. Core Loop Design Source: www.deconstructoroffun.blogspot.com
    8. 8. Good Game Loop? • Real-life simulation • Fun 1 time – Fun 1000 times • Few steps (4-6 max) • PvP or Trading element • Smart-Depth • Good Closure (session management)
    9. 9. Smart-Depth An extra layer ON the core game loop that adds strategy and more „game‟ - Placing Units More with Thought - Placing buildings optimally (=defenses) - Planning optimal builder assignment
    10. 10. Common loop mistakes • Object disappears at the end • User does not get in-game money from the Core loop -> focus else • Too complex/imaginary • Slow animations -> not responsive • Several Game Loops • Too simple
    11. 11. Core Loop Confusing
    12. 12. #2: Session Design
    13. 13. #2: Session Design Game should encourage frequent short sessions but also allow longer sessions >10 10 min sessions per day What do you do? Can you enjoy game for longer sessions?
    14. 14. Frequent Session Support “Supercell‟s two games are now played by 8.5 million people every day, who play the games 10 times per day on average.” APRIL 17, 2013
    15. 15. “AC” –mechanic great http://henricsuuronen.com/blog/the-ac-mechanic/ Quickly becoming standard in successful games. Great for: • Click distribution • Short game session • Progression balance • “Smth to do”
    16. 16. How to do Session Stop? Pure Facebook Energy mechanic not optimal
    17. 17. Great Session Stop Losing units (even surviving ones) creates a GREAT session stop in addition to strategical layer
    18. 18. #3: Made for Touch
    19. 19. #3: Made for Touch • Touch Requires a different UI than desktop • Still too much point and click • Users expect to be able to pinch & swipe • No compromises
    20. 20. Bad Porting UI – not touch friendly
    21. 21. Difficult to train Troops 3 cluttered screens needed to train troops?
    22. 22. Tailor-made for Touch Big pics that you swipe
    23. 23. #4: The “Wow”
    24. 24. #4: The “WoW” • Deliver NEW Emotion • Sets you apart from the 800000 other apps • Makes you memorable • Creates best virality: real word of mouth. • Can be small details
    25. 25. “Wow” Examples: Visual Awe
    26. 26. “Wow”: Crazy Achievement
    27. 27. “WoW”: Pinch zoom transition
    28. 28. “Wow”: New Mechanic
    29. 29. “Wow”: Funny Easter Eggs
    30. 30. Fun Patterns Economy Patterns Social Patterns
    31. 31. #5: Progression Planning
    32. 32. #5: Progression planning Basic Check-List • First session progression • Screenshot after first session • 1 week objective defining • The 6 month player “art test” • The “tile test” calculation • Complexity progression • Balancing, balancing, balancing Tightly related to monetization & LTV
    33. 33. Unlock Features Progressively • Un-lock new features or resources at 3 days, 1 week, 1 month, 2 months of play • Don’t have new players overwhelmed • High-level players bulk of revenue, the new stuff will increase their retention
    34. 34. Great support for High-level Player
    35. 35. #6: Monetization and LTV
    36. 36. #6: Monetization Design • When doing F2P you must know math • No money cap • Console Companies clueless • Can you spend >$5000? • LTV importance
    37. 37. Asian Style Items Evolvement can lead to high LTV
    38. 38. Free 2 Play – Not Pay to win!
    39. 39. Fun Patterns Economy Patterns Social Patterns
    40. 40. #7: Real Social Patterns
    41. 41. This is NOT social!
    42. 42. #7: Real Social Patterns PvP, Co-op UGC Trading Chatting Forming Alliances Sending resources Helping newbies
    43. 43. Social is often time sensitive Great for mobile & Push Notif. PvP Fantasy Sports Trading Bidding
    44. 44. Great Social Casino • Most social casino • Player Profiles • Gifting (real money) • Messaging • Status • “Flirting”
    45. 45. Great Active Chat • Social Glue • Very active • Social feeling • Means of communication • Strategies, resources sending • Make new friends
    46. 46. See the your Friends - competition
    47. 47. #8: Events
    48. 48. #8: Plan for Events • Western publishers suck – Asia Rules! • Events critical for long-term • Events are social • Events drive monetization • Kings of this in Asia
    49. 49. Puzzle & Dragons events • Game Feels fresh • Special enemies that require special units to beat • Bosses • Special Item Drops • Themes Continue to monetize high LTV players
    50. 50. Fun Patterns Economy Patterns Social Patterns
    51. 51. #1 Core Loop #2 Session Mngmt #3 Made for Touch #4 The “Wow” #5 Progression #6 Monetization #7 Real Social #8 Events
    52. 52. “I think game design is the new MBA” Bing Gordon http://www.gamesindustry.biz/articles/2012-07- 23-game-industry-legends-bing-gordon Great Times for Game Design
    53. 53. Great Times for Game Design “The San Francisco school of making games", where "you can optimise your way to everything: design doesn't matter, you can test everything and iterate your way to the end" "Sure, they (Supercell) track analytics, but they make decisions based on what feels right from a design perspective. Instead of analysing things to death, they step back and say 'how do we make this a more-fun game?‟ KRISTIAN SEGERSTRÅLE 2013 http://www.guardian.co.uk/technology/appsblog/2 013/may/30/supercell-kristian-segerstrale-free-to- play-games
    54. 54. RETURN GAME DESIGNEROF THE Mobile Wars
    55. 55. Slides available on: www.nonstop-games.com
    56. 56. Henric Suuronen @henricgames Thank you! Questions?
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