Killer Benefits of HTML5 in Games
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Killer Benefits of HTML5 in Games



Most companies working on HTML5 for games talk only about the cross-platform advantages of HTML5. For Non-Stop Games and the game Dollar Isle the cross-platform aspect is only a bonus - there are many ...

Most companies working on HTML5 for games talk only about the cross-platform advantages of HTML5. For Non-Stop Games and the game Dollar Isle the cross-platform aspect is only a bonus - there are many other killer benefits. This session will run through the development of the social virtual world Dollar Isle ( and how HTML5 allows a new sort of distribution titled "Game as a Link". This disruptive distribution model can dramatically improve the virality of a game and also decrease customer acquisition costs.



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  • Tower Bloxx fist with frirnedshighscore listTime when scrabalous, Fight Club and Jetman were tehe biggest games on facebook
  • >35% 1-day retention
  • >15.000pics made yesterday
  • Just forget the ancient ones (IE6,7,8; FF3,…)
  • Facebook gaming BIG – soccer mums
  • 4thbenefit, it’s an open technology.Everyone of the big companiesmoreorlesssupports it. Youget to iOS, Windows Phone, etcAdobe supportsit on mobile
  • No soundsDiscovery (FB, website)Animation slow, some games impossible (FPS, racing)

Killer Benefits of HTML5 in Games Killer Benefits of HTML5 in Games Presentation Transcript

  • 1 #1 in Mobile Browser GamesKiller Benefits ofHTML5 in gamesHenric SuuronenPresident & Co-Founder * Formerly known as GamesMadeMe
  • Social Games since September 2007 President and Co-Founder Head of Studio Director of Product ManagementHenric Suuronen@henricgames
  • www.paintstars.netCompany is Born San Francisco Office March August April 2012 Singapore Office Opens Rebranding
  • State Benefits Future
  • Where are the games?
  • The “instragram” for
  • Reality check?1. Most games tech demos2. Few built for HTML5 ground-up3. Platforms, not games
  • State Benefits Future
  • Write once, run everywhere Same codebase
  • 1. Same codebase 70% Back-end 40% Front• Browser to browser on desktop is fairly simple• Mobile needs more love• Performance. Bugs (especially Android).• UI needs a lot of work• Game design harder than the programming
  • ’Everyone’ can play (at least everyone with a modern browser)
  • 2. ‘Everyone’ can play• Big thing for social games• little effect to single player or HC games Wow, that game looks great but I don’t have an iphone
  • ’Game as a link’
  • ‘Game as a Link’ Distribution Revolutionary distribution model with no waterfalls NonStop Pin your favorite Game/DrawingPlay the game inside the twitter Games Cloud and create a link to game app from friends’ tweets Users stay inside Flipboard Any place on desktop/mobile Any Social Network where you can share a link while playing (Safari window)
  • It’s not Flash (=it’s ”open”)
  • 4. It’s Open
  • Game always up-to-date
  • <
  • 5. Games always up-to-date• Social games are frequently updated• Makes A/B testing much easier
  • Not dependent on App Stores
  • …ButYou also lose the biggest benefits of app stores Discovery Payments (If you don’t wrap it into native)
  • Instant accessibility
  • Search #dollarisle inside iPad Twitter
  • SummaryKiller Benefits of HTML51. Same code base2. Everyone can play3. Game as a Link4. It’s open5. Always up-to-date6. No App store dependency7. Instant Accessibility
  • BUT….• Faster/Easier to code a myth• Discovery problems• Payments• Animations, performance issues• Limited game types you can do• No sounds
  • We don’t make HTML5 because itis easy, we make itbecause it is hard!
  • State Benefits Future
  • HTML5 Going forward • Browsers will get better • More ’app-like’ behaviour for HTML5 • New distribution (GREE, Pokki…) • Better Payment • Facebook App Center? • First REAL hit game
  • THANK YOU!(Slides available on @henricgames) Henric Suuronen, President & Co-Founder