Why You Need Google Places

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Can Your Business Be Found Online?
Is Your Business Located in Google Places?
How Do They Know That You Exist?
Why Lose Business To Your Competitors?

Google has revolutionalised how people search local businesses. It has been seen that many people were looking for local businesses to do business with.

What most businesses don't understand is how Google changed. They still believe that having a website is sufficient enough for the clients that are searching for them. This is not the case any more.

Google Places is a highly effective form of local online marketing. This is huge benefit for local businesses because it helps them to promote their services to local customers at the right time when the customers are looking for theat type of business.

WHY USE GOOGLE PLACES?
Google Places is good for business even if you do not have a brick and mortar establishment. Many people prefer to do business with local businesses and they conduct searches for these businesses online or on their mobile device. You can reach a whole new audience by listing your business with Google Places

So if you are not listed, Guess what? You’re missing out on a lot of potential traffic. You don’t even need a website. Even if you have a website and you don’t get much search engine traffic at all, you could potentially get a lot if you create a listing in Google Places.

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Why You Need Google Places

  1. 1. If You Think Knowledge Is Expensive... Try Ignorance Since 1998 - 2011 Recently On Mobile 2011 Have You Spotted Any Difference?
  2. 2. WHEN THIS Catches Your Attention & YOU P A N I C !!! How Much Will You Be Willing To Pay Out ?
  3. 3. Why Google Places ? <ul><li>According to Google, 20% of searches on Google.com are local in nature.  </li></ul><ul><li>That means that of the +11 billion searches per month conducted on Google, more than 2 billion searches are location-based .  </li></ul><ul><li>  If you’re a business that services a local area then it is time to seriously consider Google Places. </li></ul>
  4. 4. Why Should Small Businesses Use Google Places? <ul><li>Google Places offers small business a unique opportunity to advertise to their local area at a fraction of the cost of any other form of advertising. </li></ul>
  5. 5. Why Should Small Businesses Use Google Places? <ul><li>A small business owner who services a particular suburb has a very high chance of ranking at the top of Google for a number of keyword phrases simply by setting up a Google Places listing for their business. </li></ul>
  6. 6. Why Should Small Businesses Use Google Places? <ul><li>With Google Places you don’t even need to have a website. You can get up and running and rank at the top of Google simply by having a Places page for your business. </li></ul>
  7. 7. Why Should Small Businesses Use Google Places? <ul><li>People are increasingly searching on Google to find services in their local area. If You aren’t visible when they search for what you sell, You’ll be losing customers to your competitors . </li></ul>
  8. 8. Why Should Small Businesses Use Google Places? <ul><li>The increased usage of smartphones (eg iPhone, Android etc) means that more and more people are using their phones to search on Google. </li></ul>
  9. 9. And because Google can use your exact location through GPS targeting , they can show you location-based search results even if you don’t type in a location!
  10. 10. <ul><li>Perhaps the most important reason that small business should start using Google Places right away is because it’s still in its infancy. </li></ul><ul><li>Like every new marketing opportunity before it, those businesses that start using it first have the greatest advantage in the long term (because it will become more competitive and more expensive to utilise over time). </li></ul>
  11. 11. What Results Can You Expect To Achieve From Google Places? <ul><li>When people search on Google they are either researching information , looking for a particular website or looking to buy a product or service </li></ul><ul><li>The most important thing to realise with Google Places is that anybody using a location as part of their keyword search is ready to buy , which means that the quality of the prospect contacting you will be very high . </li></ul>
  12. 12. DID YOU KNOW THAT.... <ul><li>Yelp Clashed Over Google's Search Tactics </li></ul><ul><li>Is Google punishing companies that don't want to be listed on its Place pages by threatening to pull them from its overall search index? WHAT DOES THAT MEAN? </li></ul><ul><li>Google acquires Zagat to flesh out local reviews </li></ul><ul><li>Google has acquired  Zagat , one of the most well-known names in restaurant reviews. Zagat is best known for its small guidebooks (the dead-tree sort) that offer reviews and recommendations on restaurants around the world. </li></ul>
  13. 13. What People Are Saying

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