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What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
What a difference DM makes ! Henny van Gerwen BBDO One to One
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What a difference DM makes ! Henny van Gerwen BBDO One to One

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Creative examples of direct mail in a cross media synergy approach. Seminar DM Institute Brussels Belgium Oct 8th 2013

Creative examples of direct mail in a cross media synergy approach. Seminar DM Institute Brussels Belgium Oct 8th 2013

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  • 1. What a difference DM makes ! DM Institute SeminarCross Media Synergy
  • 2. De krant: • In de week: 45 min • Weekend (excl. krantenmagazine): 60 min Digitale krant: • 36 min Website: • gem. 7 min per dag Gemiddelde leesduur van:
  • 3. Which of the following types of advertising do you ignore, delete, throw away immediately without looking? Source: fast.MAP Marketing-GAP, August 2012 An advert that pops up on the website A request from a company to become a friend on Facebook or similar A leaflet put through your letter box unaddressed An email addressed to you from a company you have not heard of A email addressed to you from a company i have some relationship with A letter addressed to you from a company i have some relationship with A letter addressed to you from a company you have not heard of
  • 4. What is your preferred method of communication from marketing companies? Source: fast.MAP Marketing-GAP, August 2012 Would prefer not to be contacted at all Social media Twitter Direct mail Mobile phone email SMS messaging Companies which you have an existing relationship with - Marketers Companieswhich you have an existing relationship with - Consumers
  • 5. What is your preferred method of communication from marketing companies? Source: fast.MAP Marketing-GAP, August 2012 Would prefer not to be contacted at all Social media Twitter Direct mail Mobile phone email SMS messaging Companies which you have no relationship with - Marketers Companieswhich you have no relationship with - Consumers
  • 6. Reach Touch(e)
  • 7. SHOWTIME !
  • 8. TACTILE
  • 9. hate ironing
  • 10. Kill the cliché
  • 11. Virgin media
  • 12. Virgin media
  • 13. CREDIBILITY
  • 14. Australia DHL
  • 15. CLOSE TO THE PRODUCT
  • 16. Bergère de France knitted coupon
  • 17. FROM ONLINE TO OFFLINE
  • 18. Birthday book
  • 19. Birthday book
  • 20. Birthday book
  • 21. PRODUCT DEMONSTRATION
  • 22. Australian Post
  • 23. VOLKSWAGEN
  • 24. MEDIA CREATIVITY
  • 25. Missing stamp
  • 26. Missing stamp
  • 27. Haagen Dazs
  • 28. Haagen Dazs
  • 29. EMOTIONAL AND RATIONAL DECISION MAKING
  • 30. Gold’s Gym
  • 31. BORING ENVELOPES ?
  • 32. Burglered envelop
  • 33. Glazenwasser
  • 34. Mailbooks
  • 35. Empty envelope
  • 36. Mailbooks
  • 37. Mailbooks
  • 38. Volkswagen
  • 39. RUMOUR AROUND THE BRAND
  • 40. ATTENTION GRABBING
  • 41. US Cellular
  • 42. US Cellular
  • 43. PERSONALIZED IS MORE THAN A NAME
  • 44. Orange
  • 45. Orange
  • 46. 100% ONE TO ONE
  • 47. Porsche
  • 48. Porsche
  • 49. Porsche
  • 50. STORY-TELLING
  • 51. Rolls royce
  • 52. Royal Air Force
  • 53. Royal Air Force
  • 54. Royal Air Force
  • 55. Royal Air Force
  • 56. CREATIVE COUPON
  • 57. Karate magazine
  • 58. HIGH VALUE PROSPECTS
  • 59. Vodafone
  • 60. IMPACT FOR ME-TOO OFFERINGS
  • 61. US Cellular
  • 62. Tower
  • 63. COPY IMPACT
  • 64. Delhi Police
  • 65. Delhi Police
  • 66. THE MEDIUM IS THE MESSAGE
  • 67. O2 BUSINESS Lightest paper weight (17 grs)
  • 68. 2 ULTIMATE CROSS MEDIA SYNERGIES
  • 69. Ardbeg
  • 70. Email generated: ‣  51,91% Open rate ‣  48,46% CTR ‣  4,56% Conversion rate On day launch, the website received: ‣  11.533 Visits ‣  92.263 Page views ‣  8 Pages/visit ‣  27,49% Bounce rate ‣  00:12:02 Avg. Time on site YouTube: ‣  10.937 Total views ‣  50,4% Embedded player on other websites
  • 71. 5.750 sold out in 28 days
  • 72. Klm
  • 73. Klm
  • 74. Klm
  • 75. Klm
  • 76. Klm
  • 77. Klm
  • 78. Klm
  • 79. Need a Second Opinion?

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