Your Marketing Hub: A Business Blog

Presented By russ henneberry YOUR MARKETING HUB

Interruption Marketing Is Dead
Traditional Advertising Is Interruptive
Radio/ Television Ads
Print Ads
Billboards/ Signage
We are Tuning It Out
The Black Box
Interruption Avoidance Technologies
The Cost! My Lord! The Cost!
www.russhenneberry.com

How You Will Win www.russhenneberry.com You will get PERMISSION to market to your prospects

Permission Has Value – It Is Currency www.russhenneberry.com As With All Currency, Permission is Exchanged For Something of Value

How Do I Get Permission?
Create marketing CONTENT that has real VALUE that you can exchange for permission.
Create Marketing Content that:
Makes me money
Saves me time
Educates me
Protects me
Entertains me

Dave’s Accounting Practice
Dave goes to a networking lunch
Dave hears Jim say that he doesn’t know if he can deduct all or half of the lunch bill
Dave goes home and writes an article about dining deductions and posts it on her website/blog
She emails a link to it over to Jim
Jim visits the site and finds the answer to this question and many others

Dave’s Accounting Practice (Continued)
Jim sees that Dave has a Facebook Fan page and becomes a fan
Jim has now given permission to market
Jim reads several more articles from Dave and then sees one that he knows Tracy and Dan need – on currency exchange from Canada.
Jim tells Tracy through Facebook and Dan through email that the article is available
Tracy becomes a fan on Facebook and Dan signs up for Dave email newsletter.
Dan and Tracy have now given permission to market.

Dave’s Accounting Practice (Cont)
Dan and Tracy each tell 3 more people about Dave’s awesome resources available online.
Dan and Tracy are big fans of Dave and her marketing
Dan and Tracy now know Dave
Dan and Tracy trust Dave
Dan and Tracy like Dave
We do business with people we know, like and trust.

How To Get Started www.russhenneberry.com

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Your Marketing Hub: A Business Blog

by Russ Henneberry on Jan 15, 2010

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Your Marketing Hub: A Business Blog — Presentation Transcript