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Your Marketing Hub: A Business Blog

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How to use a business blog as a marketing hub from which to broadcast valuable content to your target marketing in exchange for permission to continue marketing to them.

How to use a business blog as a marketing hub from which to broadcast valuable content to your target marketing in exchange for permission to continue marketing to them.

Published in: Business, Technology

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Transcript

  • 1. Presented By russ henneberry YOUR MARKETING HUB
  • 2. Interruption Marketing Is Dead
    • Traditional Advertising Is Interruptive
      • Radio/ Television Ads
      • Print Ads
      • Billboards/ Signage
    • We are Tuning It Out
    • The Black Box
    • Interruption Avoidance Technologies
    • The Cost! My Lord! The Cost!
    www.russhenneberry.com
  • 3. How You Will Win www.russhenneberry.com You will get PERMISSION to market to your prospects
  • 4. Permission Has Value – It Is Currency www.russhenneberry.com As With All Currency, Permission is Exchanged For Something of Value
  • 5. How Do I Get Permission?
    • Create marketing CONTENT that has real VALUE that you can exchange for permission.
    • Create Marketing Content that:
      • Makes me money
      • Saves me time
      • Educates me
      • Protects me
      • Entertains me
    www.russhenneberry.com
  • 6. www.russhenneberry.com
  • 7. Dave’s Accounting Practice
    • Dave goes to a networking lunch
    • Dave hears Jim say that he doesn’t know if he can deduct all or half of the lunch bill
    • Dave goes home and writes an article about dining deductions and posts it on her website/blog
    • She emails a link to it over to Jim
    • Jim visits the site and finds the answer to this question and many others
  • 8. Dave’s Accounting Practice (Continued)
    • Jim sees that Dave has a Facebook Fan page and becomes a fan
    • Jim has now given permission to market
    • Jim reads several more articles from Dave and then sees one that he knows Tracy and Dan need – on currency exchange from Canada.
    • Jim tells Tracy through Facebook and Dan through email that the article is available
    • Tracy becomes a fan on Facebook and Dan signs up for Dave email newsletter.
    • Dan and Tracy have now given permission to market.
  • 9. Dave’s Accounting Practice (Cont)
    • Dan and Tracy each tell 3 more people about Dave’s awesome resources available online.
    • Dan and Tracy are big fans of Dave and her marketing
    • Dan and Tracy now know Dave
    • Dan and Tracy trust Dave
    • Dan and Tracy like Dave
    • We do business with people we know, like and trust.
  • 10. How To Get Started www.russhenneberry.com

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