Your Marketing Hub:  A Business Blog
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Your Marketing Hub: A Business Blog

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How to use a business blog as a marketing hub from which to broadcast valuable content to your target marketing in exchange for permission to continue marketing to them.

How to use a business blog as a marketing hub from which to broadcast valuable content to your target marketing in exchange for permission to continue marketing to them.

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    Your Marketing Hub:  A Business Blog Your Marketing Hub: A Business Blog Presentation Transcript

    • Presented By russ henneberry YOUR MARKETING HUB
    • Interruption Marketing Is Dead
      • Traditional Advertising Is Interruptive
        • Radio/ Television Ads
        • Print Ads
        • Billboards/ Signage
      • We are Tuning It Out
      • The Black Box
      • Interruption Avoidance Technologies
      • The Cost! My Lord! The Cost!
      www.russhenneberry.com
    • How You Will Win www.russhenneberry.com You will get PERMISSION to market to your prospects
    • Permission Has Value – It Is Currency www.russhenneberry.com As With All Currency, Permission is Exchanged For Something of Value
    • How Do I Get Permission?
      • Create marketing CONTENT that has real VALUE that you can exchange for permission.
      • Create Marketing Content that:
        • Makes me money
        • Saves me time
        • Educates me
        • Protects me
        • Entertains me
      www.russhenneberry.com
    • www.russhenneberry.com
    • Dave’s Accounting Practice
      • Dave goes to a networking lunch
      • Dave hears Jim say that he doesn’t know if he can deduct all or half of the lunch bill
      • Dave goes home and writes an article about dining deductions and posts it on her website/blog
      • She emails a link to it over to Jim
      • Jim visits the site and finds the answer to this question and many others
    • Dave’s Accounting Practice (Continued)
      • Jim sees that Dave has a Facebook Fan page and becomes a fan
      • Jim has now given permission to market
      • Jim reads several more articles from Dave and then sees one that he knows Tracy and Dan need – on currency exchange from Canada.
      • Jim tells Tracy through Facebook and Dan through email that the article is available
      • Tracy becomes a fan on Facebook and Dan signs up for Dave email newsletter.
      • Dan and Tracy have now given permission to market.
    • Dave’s Accounting Practice (Cont)
      • Dan and Tracy each tell 3 more people about Dave’s awesome resources available online.
      • Dan and Tracy are big fans of Dave and her marketing
      • Dan and Tracy now know Dave
      • Dan and Tracy trust Dave
      • Dan and Tracy like Dave
      • We do business with people we know, like and trust.
    • How To Get Started www.russhenneberry.com