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Presentation 072210


View the case study YouTube videos at -- Effective Facebook

View the case study YouTube videos at -- Effective Facebook

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  • Marketing e-mails using a house list are seeing an average open rate of nearly 20%, a click-through rate of 6.64% and a conversation rate of 1.73%- Direct Marketing Association (2010) More than one-half of adults said they were likely to open an e-mail containing promotions or coupons, and 30% said they would forward such an e-mail to others, up from 28% in 2008. - Experian Marketing Services "The 2010 Digital Marketer: Benchmark and Trend Report" (2010)
  • A paid service will Supply the opt-in forms Make sure you are compliant with the law Increase deliverability Provide pretty templates Supply metrics


  • 1. Presented By russ henneberry Conquering Facebook
  • 2. www.russhenneberry.com Source: Mashable.com
  • 3. www.russhenneberry.com Page Profile
  • 4. www.russhenneberry.com How Facebook Jives With Wordpress
  • 5. www.russhenneberry.com
  • 6. www.russhenneberry.com
  • 7.  
  • 8.  
  • 9. www.russhenneberry.com Ad Targeting on Facebook
  • 10. www.russhenneberry.com The Facebook Page should be your main company presence on Facebook. Facebook Groups can be organized around more specific topics and are better for building short term buzz for an idea, product launch or upcoming event. Yep Yep Can Google Index the web page? Nope Yep Can I get a vanity URL like facebook.com/TinyBusiness? Nope Yep Can I get metrics to measure engagement? Yep Nope Can I send event information out via the FB inbox? Yep Nope Can it be by invite only? Yep Yep Can I send mass messages to members FB stream? Yep Nope Can I send mass messages to members FB inbox? Groups Pages
  • 11. Greg Kuzma Consultant Real Tiny Businesses On Facebook www.russhenneberry.com
  • 12. www.russhenneberry.com Contact Russ 314-223-2158 [email_address]