Social Media Fundamentals For Retail Business
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Social Media Fundamentals For Retail Business

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More at http://www.russhenneberry.com -- Rock-solid fundamentals of social media for retail businesses.

More at http://www.russhenneberry.com -- Rock-solid fundamentals of social media for retail businesses.

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    Social Media Fundamentals For Retail Business Social Media Fundamentals For Retail Business Presentation Transcript

    • Presented By russ henneberry Social Media Social Media Fundamentals For Retail Rock Solid
    • How Does Social Media Work?
      • People discuss, interact with and share content that they find valuable .
      Presented By russ henneberry
    • Go Small, To Make It Big
      • Segment your customer base into bite-sized pieces
      Presented By russ henneberry New Mommies
    • How Do I Succeed In Social Media?
      • Create value for your market
      • Tie it to a business objective
      • Measure, Tweak, Repeat
      Presented By russ henneberry
    • 3 M’s of Social Media Involvement
      • Level 1 – Monitoring
      • Level 2 – Mingling
      • Level 3 – Manufacturing
      Level of Involvement Effort / Reward 0 1 2 3
    • Level 1 - Monitoring Communities
      • Online Action Items:
      • Set Up Google Alerts for:
        • Your Name
        • Your Brands
        • Your Addresses
      • Use Twitter To Listen
        • www.search.twitter.com to find mommy bloggers
          • Follow the people following the mommy bloggers. Listen.
        • Read Mommy Bloggers articles
      • Join Mommy Facebook Groups ( here )
      • Off-Line Action:
      • Give paper/pencil surveys to pregnant and new mothers.
      Presented By russ henneberry
    • Level 2 – Mingling In Communities Presented By russ henneberry
      • Online Action Items:
      • Set up an RSS Reader:
        • Make regular comments on new mommy blogs
        • Make regular comments in new mommy forums (get a link here)
      • Participate in discussions on Facebook, Twitter, and LinkedIn about being a new mommy ( here )
      • Off-Line Action:
      • Hold in-store meet-up groups for new mothers
        • Bring in experts to discuss
        • Let mothers create content for each other
      • Encourage customers to leave reviews on Google Maps, Yelp, Yahoo Local, etc
    • Level 3 – Manufacturing Communities
      • Online Action Items:
      • Create a “mommy blog” on your main website or on a separate site
        • post valuable, relevant content consistently (3 + times per week)
        • Topics could be nutrition, weight loss, caring for a newborn
      • Start a drip email campaign
        • Ask new mothers to sign up to receive additional advice on being a new mom.
      • Create a Mommy Facebook Group ( here )
      • Off-Line Action Items:
      • Video tape in-store meet-ups w/ mommy’s and experts
        • Post video to the blog and YouTube
      • Mothers Appreciation week around Mothers Day – discounts, incentives, etc
      Presented By russ henneberry
    • What You Can Measure?
      • Hard Measurements
      • Sales of “new mom” related products
      • Traffic to mom related product/information pages
      • Number of Fans on Facebook
      • Number of comments on blog
      • # Of Attendees at in-store meet-ups
      • Soft Measurements
      • Increased brand awareness
      • Increased engagement with your business
      • Halo effect
        • Increased sales on non-mom items
        • Increased number of referrals
        • Increased website traffic to non-mom related items
      Presented By russ henneberry
    • Click the pic to see the example in all it’s glory. ;) Blogging Example – Whole Foods
    • Click the pic to see the example in all it’s glory. ;) Twitter Example – Home Depot Presented By russ henneberry
    • Click the pics to see the example in all it’s glory. ;) Blogging/ Online Video – Johnson & Johnson Presented By russ henneberry
    • Facebook Page – Moms Who Need Wine Click the pic to see the example in all it’s glory. ;) Presented By russ henneberry
    • What Is On The Horizon For Retail?
      • Location Based Mobile Applications ( here )
      • Continued Growth in Importance of Reviews
      • Google rankings based on Social Connection
      Presented By russ henneberry
    •  
    • How To Contact Russ
      • Russ Henneberry
      • http://www.russhenneberry.com
      • 314-223-2158
      • [email_address]