Social Media Fundamentals For Retail Business

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More at http://www.russhenneberry.com -- Rock-solid fundamentals of social media for retail businesses.

More at http://www.russhenneberry.com -- Rock-solid fundamentals of social media for retail businesses.

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  • 1. Presented By russ henneberry Social Media Social Media Fundamentals For Retail Rock Solid
  • 2. How Does Social Media Work?
    • People discuss, interact with and share content that they find valuable .
    Presented By russ henneberry
  • 3. Go Small, To Make It Big
    • Segment your customer base into bite-sized pieces
    Presented By russ henneberry New Mommies
  • 4. How Do I Succeed In Social Media?
    • Create value for your market
    • Tie it to a business objective
    • Measure, Tweak, Repeat
    Presented By russ henneberry
  • 5. 3 M’s of Social Media Involvement
    • Level 1 – Monitoring
    • Level 2 – Mingling
    • Level 3 – Manufacturing
    Level of Involvement Effort / Reward 0 1 2 3
  • 6. Level 1 - Monitoring Communities
    • Online Action Items:
    • Set Up Google Alerts for:
      • Your Name
      • Your Brands
      • Your Addresses
    • Use Twitter To Listen
      • www.search.twitter.com to find mommy bloggers
        • Follow the people following the mommy bloggers. Listen.
      • Read Mommy Bloggers articles
    • Join Mommy Facebook Groups ( here )
    • Off-Line Action:
    • Give paper/pencil surveys to pregnant and new mothers.
    Presented By russ henneberry
  • 7. Level 2 – Mingling In Communities Presented By russ henneberry
    • Online Action Items:
    • Set up an RSS Reader:
      • Make regular comments on new mommy blogs
      • Make regular comments in new mommy forums (get a link here)
    • Participate in discussions on Facebook, Twitter, and LinkedIn about being a new mommy ( here )
    • Off-Line Action:
    • Hold in-store meet-up groups for new mothers
      • Bring in experts to discuss
      • Let mothers create content for each other
    • Encourage customers to leave reviews on Google Maps, Yelp, Yahoo Local, etc
  • 8. Level 3 – Manufacturing Communities
    • Online Action Items:
    • Create a “mommy blog” on your main website or on a separate site
      • post valuable, relevant content consistently (3 + times per week)
      • Topics could be nutrition, weight loss, caring for a newborn
    • Start a drip email campaign
      • Ask new mothers to sign up to receive additional advice on being a new mom.
    • Create a Mommy Facebook Group ( here )
    • Off-Line Action Items:
    • Video tape in-store meet-ups w/ mommy’s and experts
      • Post video to the blog and YouTube
    • Mothers Appreciation week around Mothers Day – discounts, incentives, etc
    Presented By russ henneberry
  • 9. What You Can Measure?
    • Hard Measurements
    • Sales of “new mom” related products
    • Traffic to mom related product/information pages
    • Number of Fans on Facebook
    • Number of comments on blog
    • # Of Attendees at in-store meet-ups
    • Soft Measurements
    • Increased brand awareness
    • Increased engagement with your business
    • Halo effect
      • Increased sales on non-mom items
      • Increased number of referrals
      • Increased website traffic to non-mom related items
    Presented By russ henneberry
  • 10. Click the pic to see the example in all it’s glory. ;) Blogging Example – Whole Foods
  • 11. Click the pic to see the example in all it’s glory. ;) Twitter Example – Home Depot Presented By russ henneberry
  • 12. Click the pics to see the example in all it’s glory. ;) Blogging/ Online Video – Johnson & Johnson Presented By russ henneberry
  • 13. Facebook Page – Moms Who Need Wine Click the pic to see the example in all it’s glory. ;) Presented By russ henneberry
  • 14. What Is On The Horizon For Retail?
    • Location Based Mobile Applications ( here )
    • Continued Growth in Importance of Reviews
    • Google rankings based on Social Connection
    Presented By russ henneberry
  • 15.  
  • 16. How To Contact Russ
    • Russ Henneberry
    • http://www.russhenneberry.com
    • 314-223-2158
    • [email_address]