Social Media Fundamentals For Retail Business


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Social Media Fundamentals For Retail Business

  1. 1. Presented By russ henneberry Social Media Social Media Fundamentals For Retail Rock Solid
  2. 2. How Does Social Media Work? <ul><li>People discuss, interact with and share content that they find valuable . </li></ul>Presented By russ henneberry
  3. 3. Go Small, To Make It Big <ul><li>Segment your customer base into bite-sized pieces </li></ul>Presented By russ henneberry New Mommies
  4. 4. How Do I Succeed In Social Media? <ul><li>Create value for your market </li></ul><ul><li>Tie it to a business objective </li></ul><ul><li>Measure, Tweak, Repeat </li></ul>Presented By russ henneberry
  5. 5. 3 M’s of Social Media Involvement <ul><li>Level 1 – Monitoring </li></ul><ul><li>Level 2 – Mingling </li></ul><ul><li>Level 3 – Manufacturing </li></ul>Level of Involvement Effort / Reward 0 1 2 3
  6. 6. Level 1 - Monitoring Communities <ul><li>Online Action Items: </li></ul><ul><li>Set Up Google Alerts for: </li></ul><ul><ul><li>Your Name </li></ul></ul><ul><ul><li>Your Brands </li></ul></ul><ul><ul><li>Your Addresses </li></ul></ul><ul><li>Use Twitter To Listen </li></ul><ul><ul><li> to find mommy bloggers </li></ul></ul><ul><ul><ul><li>Follow the people following the mommy bloggers. Listen. </li></ul></ul></ul><ul><ul><li>Read Mommy Bloggers articles </li></ul></ul><ul><li>Join Mommy Facebook Groups ( here ) </li></ul><ul><li>Off-Line Action: </li></ul><ul><li>Give paper/pencil surveys to pregnant and new mothers. </li></ul>Presented By russ henneberry
  7. 7. Level 2 – Mingling In Communities Presented By russ henneberry <ul><li>Online Action Items: </li></ul><ul><li>Set up an RSS Reader: </li></ul><ul><ul><li>Make regular comments on new mommy blogs </li></ul></ul><ul><ul><li>Make regular comments in new mommy forums (get a link here) </li></ul></ul><ul><li>Participate in discussions on Facebook, Twitter, and LinkedIn about being a new mommy ( here ) </li></ul><ul><li>Off-Line Action: </li></ul><ul><li>Hold in-store meet-up groups for new mothers </li></ul><ul><ul><li>Bring in experts to discuss </li></ul></ul><ul><ul><li>Let mothers create content for each other </li></ul></ul><ul><li>Encourage customers to leave reviews on Google Maps, Yelp, Yahoo Local, etc </li></ul>
  8. 8. Level 3 – Manufacturing Communities <ul><li>Online Action Items: </li></ul><ul><li>Create a “mommy blog” on your main website or on a separate site </li></ul><ul><ul><li>post valuable, relevant content consistently (3 + times per week) </li></ul></ul><ul><ul><li>Topics could be nutrition, weight loss, caring for a newborn </li></ul></ul><ul><li>Start a drip email campaign </li></ul><ul><ul><li>Ask new mothers to sign up to receive additional advice on being a new mom. </li></ul></ul><ul><li>Create a Mommy Facebook Group ( here ) </li></ul><ul><li>Off-Line Action Items: </li></ul><ul><li>Video tape in-store meet-ups w/ mommy’s and experts </li></ul><ul><ul><li>Post video to the blog and YouTube </li></ul></ul><ul><li>Mothers Appreciation week around Mothers Day – discounts, incentives, etc </li></ul>Presented By russ henneberry
  9. 9. What You Can Measure? <ul><li>Hard Measurements </li></ul><ul><li>Sales of “new mom” related products </li></ul><ul><li>Traffic to mom related product/information pages </li></ul><ul><li>Number of Fans on Facebook </li></ul><ul><li>Number of comments on blog </li></ul><ul><li># Of Attendees at in-store meet-ups </li></ul><ul><li>Soft Measurements </li></ul><ul><li>Increased brand awareness </li></ul><ul><li>Increased engagement with your business </li></ul><ul><li>Halo effect </li></ul><ul><ul><li>Increased sales on non-mom items </li></ul></ul><ul><ul><li>Increased number of referrals </li></ul></ul><ul><ul><li>Increased website traffic to non-mom related items </li></ul></ul>Presented By russ henneberry
  10. 10. Click the pic to see the example in all it’s glory. ;) Blogging Example – Whole Foods
  11. 11. Click the pic to see the example in all it’s glory. ;) Twitter Example – Home Depot Presented By russ henneberry
  12. 12. Click the pics to see the example in all it’s glory. ;) Blogging/ Online Video – Johnson & Johnson Presented By russ henneberry
  13. 13. Facebook Page – Moms Who Need Wine Click the pic to see the example in all it’s glory. ;) Presented By russ henneberry
  14. 14. What Is On The Horizon For Retail? <ul><li>Location Based Mobile Applications ( here ) </li></ul><ul><li>Continued Growth in Importance of Reviews </li></ul><ul><li>Google rankings based on Social Connection </li></ul>Presented By russ henneberry
  15. 16. How To Contact Russ <ul><li>Russ Henneberry </li></ul><ul><li> </li></ul><ul><li>314-223-2158 </li></ul><ul><li>[email_address] </li></ul>