C:\Users\Friends\Desktop\Marketing Presentation By Sabah

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C:\Users\Friends\Desktop\Marketing Presentation By Sabah

  1. 1. SITUATION ANALYSIS & MARKET AUDIT<br />By Sabah Khalid<br />A4021182<br />LIFEBUOY<br />
  2. 2. Company Introduction<br /><ul><li>Unilever is a Angelo Dutch Multi National Corporation
  3. 3. Formed in 1930 with a merger of British company LeverBrother and a Dutch company MargineUnie.
  4. 4. Owns Many of the Worlds consumer product Brands in foods, Beverages, cleaning agents And personal care products.
  5. 5. Owns more than 400 brands asaresult of acuisition
  6. 6. 13 of unilever brands achieve annual sales of €23 billion or more.
  7. 7. Top 25 brands generate 75% of sale
  8. 8. 3.5% of Sales Growth in Year ended 2009
  9. 9. AnnualTurnover of €39.8 billion in year ended 2009</li></li></ul><li><ul><li>Products sold in more than 170 countries
  10. 10. €891m spent on R&D worldwide
  11. 11. 163,000 employees at the end of 2009
  12. 12. More than 2 million people around world use Unilever product in a day</li></li></ul><li>LIFEBUOY INTRODUCTION<br /><ul><li>In 1884 Lever brothers launched household version of Lifebuoy
  13. 13. Ist Soap manufactured using glycerine and palm oil instead of tallow
  14. 14. Lever brother later merged with a Dutch company and formed Unilever.
  15. 15. First house hold Soap Containing Carbolic Acid
  16. 16. Helped popularise cleanliness and hygiene in England
  17. 17. Most used soap in India and Pakistan until 2000. </li></li></ul><li>continued<br /><ul><li>Most of the Revenue is generated by Asia Market
  18. 18. Small part is from western markets
  19. 19. Lifebuoy is less popular now a days in the market where it was originally manufactured
  20. 20. Low demand
  21. 21. Demand can be created in any market by applying a correct marketing strategy</li></li></ul><li>SWOT ANALYSIS<br />
  22. 22. REASONS FOR DECLINE<br /><ul><li>FRAGRANCE
  23. 23. PEOPLE MORE CONCIOUS ABOUT BEAUTI RATHER THAN HEALTH
  24. 24. UNATRACTIVE PACKAGING
  25. 25. NOT AVAILABLE ON UK SUPERMARKET LIKE SAINSBURY ASDA AND TESCO
  26. 26. ONLY GERM KILLING IMAGE
  27. 27. TARGET MARKET IS LOWER CLASS ONLY</li></li></ul><li>THANK YOU<br />

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