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  • 1. SITUATION ANALYSIS & MARKET AUDIT
    By Sabah Khalid
    A4021182
    LIFEBUOY
  • 2. Company Introduction
    • Unilever is a Angelo Dutch Multi National Corporation
    • 3. Formed in 1930 with a merger of British company LeverBrother and a Dutch company MargineUnie.
    • 4. Owns Many of the Worlds consumer product Brands in foods, Beverages, cleaning agents And personal care products.
    • 5. Owns more than 400 brands asaresult of acuisition
    • 6. 13 of unilever brands achieve annual sales of €23 billion or more.
    • 7. Top 25 brands generate 75% of sale
    • 8. 3.5% of Sales Growth in Year ended 2009
    • 9. AnnualTurnover of €39.8 billion in year ended 2009
    • Products sold in more than 170 countries
    • 10. €891m spent on R&D worldwide
    • 11. 163,000 employees at the end of 2009
    • 12. More than 2 million people around world use Unilever product in a day
  • LIFEBUOY INTRODUCTION
    • In 1884 Lever brothers launched household version of Lifebuoy
    • 13. Ist Soap manufactured using glycerine and palm oil instead of tallow
    • 14. Lever brother later merged with a Dutch company and formed Unilever.
    • 15. First house hold Soap Containing Carbolic Acid
    • 16. Helped popularise cleanliness and hygiene in England
    • 17. Most used soap in India and Pakistan until 2000.
  • continued
    • Most of the Revenue is generated by Asia Market
    • 18. Small part is from western markets
    • 19. Lifebuoy is less popular now a days in the market where it was originally manufactured
    • 20. Low demand
    • 21. Demand can be created in any market by applying a correct marketing strategy
  • SWOT ANALYSIS
  • 22. REASONS FOR DECLINE
    • FRAGRANCE
    • 23. PEOPLE MORE CONCIOUS ABOUT BEAUTI RATHER THAN HEALTH
    • 24. UNATRACTIVE PACKAGING
    • 25. NOT AVAILABLE ON UK SUPERMARKET LIKE SAINSBURY ASDA AND TESCO
    • 26. ONLY GERM KILLING IMAGE
    • 27. TARGET MARKET IS LOWER CLASS ONLY
  • THANK YOU