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C:\Users\Friends\Desktop\Marketing Presentation By Sabah
C:\Users\Friends\Desktop\Marketing Presentation By Sabah
C:\Users\Friends\Desktop\Marketing Presentation By Sabah
C:\Users\Friends\Desktop\Marketing Presentation By Sabah
C:\Users\Friends\Desktop\Marketing Presentation By Sabah
C:\Users\Friends\Desktop\Marketing Presentation By Sabah
C:\Users\Friends\Desktop\Marketing Presentation By Sabah
C:\Users\Friends\Desktop\Marketing Presentation By Sabah
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C:\Users\Friends\Desktop\Marketing Presentation By Sabah

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  • 1. SITUATION ANALYSIS & MARKET AUDIT<br />By Sabah Khalid<br />A4021182<br />LIFEBUOY<br />
  • 2. Company Introduction<br /><ul><li>Unilever is a Angelo Dutch Multi National Corporation
  • 3. Formed in 1930 with a merger of British company LeverBrother and a Dutch company MargineUnie.
  • 4. Owns Many of the Worlds consumer product Brands in foods, Beverages, cleaning agents And personal care products.
  • 5. Owns more than 400 brands asaresult of acuisition
  • 6. 13 of unilever brands achieve annual sales of €23 billion or more.
  • 7. Top 25 brands generate 75% of sale
  • 8. 3.5% of Sales Growth in Year ended 2009
  • 9. AnnualTurnover of €39.8 billion in year ended 2009</li></li></ul><li><ul><li>Products sold in more than 170 countries
  • 10. €891m spent on R&D worldwide
  • 11. 163,000 employees at the end of 2009
  • 12. More than 2 million people around world use Unilever product in a day</li></li></ul><li>LIFEBUOY INTRODUCTION<br /><ul><li>In 1884 Lever brothers launched household version of Lifebuoy
  • 13. Ist Soap manufactured using glycerine and palm oil instead of tallow
  • 14. Lever brother later merged with a Dutch company and formed Unilever.
  • 15. First house hold Soap Containing Carbolic Acid
  • 16. Helped popularise cleanliness and hygiene in England
  • 17. Most used soap in India and Pakistan until 2000. </li></li></ul><li>continued<br /><ul><li>Most of the Revenue is generated by Asia Market
  • 18. Small part is from western markets
  • 19. Lifebuoy is less popular now a days in the market where it was originally manufactured
  • 20. Low demand
  • 21. Demand can be created in any market by applying a correct marketing strategy</li></li></ul><li>SWOT ANALYSIS<br />
  • 22. REASONS FOR DECLINE<br /><ul><li>FRAGRANCE
  • 23. PEOPLE MORE CONCIOUS ABOUT BEAUTI RATHER THAN HEALTH
  • 24. UNATRACTIVE PACKAGING
  • 25. NOT AVAILABLE ON UK SUPERMARKET LIKE SAINSBURY ASDA AND TESCO
  • 26. ONLY GERM KILLING IMAGE
  • 27. TARGET MARKET IS LOWER CLASS ONLY</li></li></ul><li>THANK YOU<br />

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