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Gestalt Psychology and webdesign

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    Gestalt Psychology and webdesign - Presentation Transcript

    1. Gestalt psychology & webdesign Fronteers December 2008 - Henk Wijnholds - henk@concept7.nl
    2. Gestalt The way things are placed or put together
    3. Gestalt psychology is about human perception
    4. Let’s introduce these fellas, the founders... Wolgang Köhler Kurt Koffka Max Wertheimer
    5. Why do we see some things as foreground and others as background?
    6. How is it possible that we can distinguish shapes?
    7. What’s a good shape?
    8. How do we see consistency of things?
    9. Founders discovered 5 laws ... Law of ... proximity similarity closure continuity simplicity
    10. Law of proximity
    11. Law of proximity
    12. Law of proximity
    13. Law of similarity
    14. Law of similarity
    15. Law of similarity
    16. Law of similarity
    17. Law of similarity
    18. Law of closure
    19. Law of closure
    20. Law of closure
    21. Law of closure
    22. Law of closure Full closure is not necessary
    23. Law of closure
    24. Law of continuity
    25. Law of continuity
    26. Law of continuity
    27. Law of continuity
    28. Law of simplicity
    29. Law of simplicity
    30. Law of simplicity
    31. Law of simplicity
    32. Law of simplicity
    33. Law of simplicity The laws of simplicity John Maeda
    34. Law of simplicity Laat dingen weg
    35. Law of simplicity Laat dingen weg Laat alleen het meest nodige staan Example by Luke Wroblewski
    36. Law of simplicity Organiseer dat wat achter blijft
    37. Law of simplicity Organiseer dat wat achterblijft Example by Luke Wroblewski
    38. Law of simplicity Werk met een goed grid
    39. Law of simplicity
    40. Law of simplicity
    41. Law of simplicity Download our sketching paper http://www.concept7.nl/henk/?p=80
    42. Gestalt psychology So maybe design is tangible? Grouping helps us arrange the world
    43. Gestalt psychology Try to objectify subjectivity
    44. FIN http://www.concept7.nl/henk/

    + Henk WijnholdsHenk Wijnholds, 11 months ago

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