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Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
Gestalt Psychology and webdesign
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Gestalt Psychology and webdesign

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My presentation at the Fronteers meeting at Concept7 HQ in December 2008. …

My presentation at the Fronteers meeting at Concept7 HQ in December 2008.

It discusses 5 laws of the gestalt which can be used very well in nowadays webdesign. This presentation was put together with my collegue Stefan Wobben who has written an article about it (in Dutch) for usabilityweb magazine.

Published in: Technology, Education, Design
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Transcript

  • 1. Gestalt psychology & webdesign Fronteers December 2008 - Henk Wijnholds - henk@concept7.nl
  • 2. Gestalt The way things are placed or put together
  • 3. Gestalt psychology is about human perception
  • 4. Let’s introduce these fellas, the founders... Wolgang Köhler Kurt Koffka Max Wertheimer
  • 5. Why do we see some things as foreground and others as background?
  • 6. How is it possible that we can distinguish shapes?
  • 7. What’s a good shape?
  • 8. How do we see consistency of things?
  • 9. Founders discovered 5 laws ... Law of ... proximity similarity closure continuity simplicity
  • 10. Law of proximity
  • 11. Law of proximity
  • 12. Law of proximity
  • 13. Law of similarity
  • 14. Law of similarity
  • 15. Law of similarity
  • 16. Law of similarity
  • 17. Law of similarity
  • 18. Law of closure
  • 19. Law of closure
  • 20. Law of closure
  • 21. Law of closure
  • 22. Law of closure Full closure is not necessary
  • 23. Law of closure
  • 24. Law of continuity
  • 25. Law of continuity
  • 26. Law of continuity
  • 27. Law of continuity
  • 28. Law of simplicity
  • 29. Law of simplicity
  • 30. Law of simplicity
  • 31. Law of simplicity
  • 32. Law of simplicity
  • 33. Law of simplicity The laws of simplicity John Maeda
  • 34. Law of simplicity Laat dingen weg
  • 35. Law of simplicity Laat dingen weg Laat alleen het meest nodige staan Example by Luke Wroblewski
  • 36. Law of simplicity Organiseer dat wat achter blijft
  • 37. Law of simplicity Organiseer dat wat achterblijft Example by Luke Wroblewski
  • 38. Law of simplicity Werk met een goed grid
  • 39. Law of simplicity
  • 40. Law of simplicity
  • 41. Law of simplicity Download our sketching paper http://www.concept7.nl/henk/?p=80
  • 42. Gestalt psychology So maybe design is tangible? Grouping helps us arrange the world
  • 43. Gestalt psychology Try to objectify subjectivity
  • 44. FIN http://www.concept7.nl/henk/

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