Professor Hendrik Speck - The Image and the Social. Hubert Burda Foundation.

Hubert Burda Foundation Prof. Hendrik Speck Prof. Hendrik Speck University of Applied Sciences Kaiserslautern The Image and the Social Hubert Burda Foundation September 26th, 2008 Menzenschwand, Germany Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck Introduction 1. Icon and Thumbnail 2. Image and Education 3. Image and Social Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck Icon and Thumbnail Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck Image and Education Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck Social Networks Profiles and Platforms. Social Social Photo Social Video Sharing Sharing Community Social Social Social Music Bookmarking Encyclopedia Community Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck Social Networking Statistics Social Media Audience Worldwide. 15+ June 2007 vs. June 2008. Total Unique Visitors (000) Change Jun-2007 Jun-2008 Total Internet 778,310 860.514 11 % Social Media 464,437 580,510 25 % 1. Facebook 52.167 132,105 153 % 2. MySpace 114,147 117,582 3% 3. Hi5.com 28,174 56,367 100 % 4. Friendster 24,675 37,080 50 % 5. Orkut 24,120 34,028 41 % 6. Bebo 18,200 24,017 32 % 7. Skyrock 17,638 21,041 19 % Source: ComScore. Social Networking Explodes Worldwide as Sites Increase their Focus on Cultural Relevance. ComScore. August 12, 2008, Available: http://www.comscore.com/press/release.asp?press=2396 Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck Social Networking Statistics Social Media in the United States. February 2007 vs. February 2008. Total Unique Visitors (000) Change Feb-2007 Feb-2008 1. MySpace 53,362 55,419 4% 2. Facebook 9,923 20,043 102 % 3. Classmates Online 12,815 12,955 1% 4. Windows Live Spaces 9,253 7,882 - 15 % 5. LinkedIn 1,990 7,392 271 % 6. AOL Hometown 8,907 6,004 - 33 % 7. Club Penguin 3,233 4,727 46 % 8. Reunion.com 4,348 4,323 - 1% 9. AOL Community 4,641 3,337 - 28 % 10. Flixster 1,591 2,619 65 % Source: Mashable. Stats: Who’s Hot and Who’s Not in Social Networking. Available: http://mashable.com/2008/03/13/social-networking-statistics-2/ Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck Social Networking Statistics Social Media in the United States. February 2007 vs. February 2008. Time per Person per Month Change Feb-2007 Feb-2008 1. MySpace 2:00:24 2:12:19 10 % 2. Facebook 1:04:54 1:06:43 3% 3. Classmates Online 9:03 10:21 14 % 4. Windows Live Spaces 8:29 5:02 - 41 % 5. LinkedIn 5:10 10:31 104 % 6. AOL Hometown 1:54 1:58 4% 7. Club Penguin 45:37 9:04 - 80 % 8. Reunion.com 4:49 4:34 -5% 9. AOL Community 1:05:33 36:58 - 44 % 10. Flixster 12:28 7:38 - 39 % Source: Mashable. Stats: Who’s Hot and Who’s Not in Social Networking. Available: http://mashable.com/2008/03/13/social-networking-statistics-2/ Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck Social Networking Statistics Selection of Leading Social Networking Sites in Germany. July 2007. Total German 32,924,000 Internet Audience Social Networking 14,804,000 MySpace 3,650,000 StudiVZ Sites 3,113,000 JUX.DE 2,614,000 Piczo 2,004,000 Stayfriends 1,335,000 Netlog 1,251,000 Sevenload 1,143,000 Xing 685,000 Skyrock Network 507,000 MSN Groups 440,000 Source: Comscore. German Social Networking Community Reaches 14.8 Million. September 19, 2007, Available: http://www.comscore.com/press/release.asp?press=1737 Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck Analysis Gender Distribution in Percent and Age. StudiVZ. 2006/2008. 15 Total 2008 Total 2006 12.5 2008 2006 10 2008 2006 7.5 5 2.5 0 0 5 10 15 20 25 30 35 40 45 50 Source: Hagen Fritsch. StudiVZ. Inoffizielle Statistikpräsentation. December 2006, Available: http://studivz.irgendwo.org/ and University of Applied Sciences Kaiserslautern. Analysis of Large Scale Communities. January 2008 Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck Analysis Male. Relationship Status in Percent and Age. 2008. Married Relationship 5 Romance Open Relationship 2.5 Single No Data 0 0 5 10 15 20 25 30 35 40 45 50 Source: University of Applied Sciences Kaiserslautern. Analysis of Large Scale Communities. January 2008 Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck Social Network Analysis Die Lokalisten. Social Network. 2007. Source: Heinen, Felix. Datenvisualisierung eines sozialen Netzwerks. Die Lokalisten. University of Applied Sciences Nürnberg. Diploma Thesis. 2007, Available: http://www.felixheinen.de/020.html Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck Image and Social Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck Social Networks Democratization of Personality Management. Mobbing in StudiVZ . 2008. Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck End Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck Conclusion Contact Information Thank you for your attention. I will gladly answer your questions. Prof. Hendrik Speck contact (at) hendrikspeck [dot] com University of Applied Sciences Kaiserslautern Information Architecture Lab Amerikastrasse 1 66482 Zweibrücken Tel: +49 6332 914 360 Skype: hendrikspeck Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck Conclusion Attribution-ShareAlike 3.0 Unported. License Information. License Information. You are free to share (to copy, distribute and transmit the work) and to remix (to adapt the work) under the following conditions: Attribution. (You must attribute the work in the manner specified by the author or licensor but not in any way that suggests that they endorse you or your use of the work) Share Alike. (If you alter, transform, or build upon this work, you may distribute the resulting work only under the same, similar or a compatible license.) Fachhochschule Kaiserslautern – University of Applied Sciences

Professor Hendrik Speck - The Image and the Social. Hubert Burda Foundation.

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Professor Hendrik Speck - The Image and the Social. Hubert Burda Foundation. Presentation Transcript