Hubert Burda Foundation Prof. Hendrik Speck
Prof. Hendrik Speck
University of Applied Sciences Kaiserslautern
The Image and the Social
Hubert Burda Foundation
September 26th, 2008
Menzenschwand, Germany
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Introduction
1. Icon and Thumbnail
2. Image and Education
3. Image and Social
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Icon and Thumbnail
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Image and Education
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Social Networks
Profiles and Platforms.
Social Social Photo Social
Video Sharing Sharing Community
Social Social Social Music
Bookmarking Encyclopedia Community
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Social Networking Statistics
Social Media Audience Worldwide. 15+
June 2007 vs. June 2008.
Total Unique Visitors (000) Change
Jun-2007 Jun-2008
Total Internet 778,310 860.514 11 %
Social Media 464,437 580,510 25 %
1. Facebook 52.167 132,105 153 %
2. MySpace 114,147 117,582 3%
3. Hi5.com 28,174 56,367 100 %
4. Friendster 24,675 37,080 50 %
5. Orkut 24,120 34,028 41 %
6. Bebo 18,200 24,017 32 %
7. Skyrock 17,638 21,041 19 %
Source: ComScore. Social Networking Explodes Worldwide as Sites Increase their Focus on Cultural Relevance.
ComScore. August 12, 2008, Available: http://www.comscore.com/press/release.asp?press=2396
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Social Networking Statistics
Social Media in the United States.
February 2007 vs. February 2008.
Total Unique Visitors (000) Change
Feb-2007 Feb-2008
1. MySpace 53,362 55,419 4%
2. Facebook 9,923 20,043 102 %
3. Classmates Online 12,815 12,955 1%
4. Windows Live Spaces 9,253 7,882 - 15 %
5. LinkedIn 1,990 7,392 271 %
6. AOL Hometown 8,907 6,004 - 33 %
7. Club Penguin 3,233 4,727 46 %
8. Reunion.com 4,348 4,323 - 1%
9. AOL Community 4,641 3,337 - 28 %
10. Flixster 1,591 2,619 65 %
Source: Mashable. Stats: Who’s Hot and Who’s Not in Social Networking.
Available: http://mashable.com/2008/03/13/social-networking-statistics-2/
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Social Networking Statistics
Social Media in the United States.
February 2007 vs. February 2008.
Time per Person per Month Change
Feb-2007 Feb-2008
1. MySpace 2:00:24 2:12:19 10 %
2. Facebook 1:04:54 1:06:43 3%
3. Classmates Online 9:03 10:21 14 %
4. Windows Live Spaces 8:29 5:02 - 41 %
5. LinkedIn 5:10 10:31 104 %
6. AOL Hometown 1:54 1:58 4%
7. Club Penguin 45:37 9:04 - 80 %
8. Reunion.com 4:49 4:34 -5%
9. AOL Community 1:05:33 36:58 - 44 %
10. Flixster 12:28 7:38 - 39 %
Source: Mashable. Stats: Who’s Hot and Who’s Not in Social Networking.
Available: http://mashable.com/2008/03/13/social-networking-statistics-2/
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Social Networking Statistics
Selection of Leading Social Networking Sites in Germany. July 2007.
Total German 32,924,000
Internet Audience
Social Networking 14,804,000
MySpace 3,650,000
StudiVZ Sites 3,113,000
JUX.DE 2,614,000
Piczo 2,004,000
Stayfriends 1,335,000
Netlog 1,251,000
Sevenload 1,143,000
Xing 685,000
Skyrock Network 507,000
MSN Groups 440,000
Source: Comscore. German Social Networking Community Reaches 14.8 Million.
September 19, 2007, Available: http://www.comscore.com/press/release.asp?press=1737
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Analysis
Gender Distribution in Percent and Age. StudiVZ. 2006/2008.
15
Total 2008 Total 2006
12.5
2008 2006
10
2008 2006
7.5
5
2.5
0
0 5 10 15 20 25 30 35 40 45 50
Source: Hagen Fritsch. StudiVZ. Inoffizielle Statistikpräsentation. December 2006, Available: http://studivz.irgendwo.org/ and
University of Applied Sciences Kaiserslautern. Analysis of Large Scale Communities. January 2008
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Analysis
Male. Relationship Status in Percent and Age. 2008.
Married
Relationship
5
Romance
Open Relationship
2.5
Single
No Data
0
0 5 10 15 20 25 30 35 40 45 50
Source: University of Applied Sciences Kaiserslautern. Analysis of Large Scale Communities. January 2008
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Social Network Analysis
Die Lokalisten. Social Network. 2007.
Source: Heinen, Felix. Datenvisualisierung eines sozialen Netzwerks. Die Lokalisten. University of Applied Sciences Nürnberg.
Diploma Thesis. 2007, Available: http://www.felixheinen.de/020.html
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Social Network Analysis
Die Lokalisten. Social Network. 2007.
Source: Heinen, Felix. Datenvisualisierung eines sozialen Netzwerks. Die Lokalisten. University of Applied Sciences Nürnberg.
Diploma Thesis. 2007, Available: http://www.felixheinen.de/020.html
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Image and Social
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Social Networks
Democratization of Personality Management. Mobbing in StudiVZ . 2008.
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
End
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Conclusion
Contact Information
Thank you for your attention.
I will gladly answer your questions.
Prof. Hendrik Speck
contact (at) hendrikspeck [dot] com
University of Applied Sciences Kaiserslautern
Information Architecture Lab
Amerikastrasse 1
66482 Zweibrücken
Tel: +49 6332 914 360
Skype: hendrikspeck
Fachhochschule Kaiserslautern – University of Applied Sciences

Hubert Burda Foundation Prof. Hendrik Speck
Conclusion
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Fachhochschule Kaiserslautern – University of Applied Sciences