EPFL - PxS, week 3, studio, short qualitative analysis primer

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EPFL - PxS, week 3, studio, short qualitative analysis primer

  1. 1. EPFL, spring 2010 – week 3!qualitative analysis
  2. 2. overview➝  todays goal – provide basis for as many ideas for you as possible ➝  brainstorming ➝  competitive analysis ➝  literature research ➝  interviews➝  briefintroduction to qualitative analysis➝  practical work: ➝  data analysis ➝  literature review
  3. 3. data source vs. approach vs. context
  4. 4. questions answered by source and approach
  5. 5. nice stories but how to analyse?
  6. 6. qualitative analysis - approaches➝  interpretative techniques " (observer impression)➝  coding➝  recursive abstraction " summaries of summaries➝  mechanical techniques " content analysis – counting keywords
  7. 7. coding➝  summarizing responses into groups➝  to reduce number of responses➝  to make comparison easier➝  in a group ➝  as similar as possible and ➝  as different as possible to every other group➝  can be done by multiple people to agree on (judges)
  8. 8. coding ➝  complete transcription of interviews ➝  multi-pass approach ➝  look for themes in individual interviews ➝  develop and refine codes across interviews
  9. 9. coding
  10. 10. coding – quick and dirty➝  cut out and sort into groups (assign codes)➝  akin to card sorting (popular HCI method)➝  please put remarks on the cover sheet of each interview for the interviewer/note taker

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