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Anthony Neuberger Business 171
<ul><li>You guys are probably already familiar with my business idea </li></ul><ul><li>Business idea summary: </li></ul><u...
<ul><li>“ normal” deck </li></ul><ul><ul><li>Good for vert and street </li></ul></ul><ul><ul><li>Common, little originalit...
<ul><li>Cruisers </li></ul><ul><ul><li>Aka “Sidewalk surfboards” </li></ul></ul><ul><ul><li>Medium length, meant for trave...
<ul><li>Bombing* </li></ul><ul><ul><li>Long </li></ul></ul><ul><ul><li>Meant for straight speed </li></ul></ul><ul><ul><li...
<ul><li>You can’t get two different board types to do the same thing </li></ul><ul><ul><li>Can’t slalom on a bombing deck ...
<ul><li>When a parent buys a skateboard for their kid(s), the whole family sometimes ends up getting them </li></ul><ul><l...
<ul><li>Daddies board Shop, Portland, Oregon </li></ul><ul><li>Purple Skunk, San Francisco, CA </li></ul><ul><li>Muir Surf...
<ul><li>‘ nuf sed </li></ul>
<ul><li>Siedsma, Andrea. &quot;Freedom of Choice: Selection Key to Core Shops.&quot;  Concrete Waves  Fall 2008: 72-74. </...
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Business 171: Final Project for Anthony Neuberger

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How Differential Advantages can help retain customers and bring in new ones

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Transcript of "Business 171: Final Project for Anthony Neuberger"

  1. 1. Anthony Neuberger Business 171
  2. 2. <ul><li>You guys are probably already familiar with my business idea </li></ul><ul><li>Business idea summary: </li></ul><ul><ul><li>Location: suburban strip mall, north county </li></ul></ul><ul><ul><li>Sales method: in-store and online </li></ul></ul><ul><li>Marketing Plan: </li></ul><ul><ul><li>Demographics: pre-teens, teens, and families </li></ul></ul><ul><ul><li>Differential advantage: large selection, accessible location </li></ul></ul><ul><ul><li>Advertising: flyers, riding decks </li></ul></ul>
  3. 3. <ul><li>“ normal” deck </li></ul><ul><ul><li>Good for vert and street </li></ul></ul><ul><ul><li>Common, little originality </li></ul></ul><ul><li>Mini decks </li></ul><ul><ul><li>Similar to “normal” ones in length </li></ul></ul><ul><ul><li>More versatile </li></ul></ul><ul><ul><li>Break from the “ordinary” </li></ul></ul>http://www.skateboard-decks.info/wp-content/uploads/2007/07/tony-hawk.jpg http://www.apollo11shop.co.uk/asps/uploads/thumb/1127-1.jpg
  4. 4. <ul><li>Cruisers </li></ul><ul><ul><li>Aka “Sidewalk surfboards” </li></ul></ul><ul><ul><li>Medium length, meant for traveling down sidewalks </li></ul></ul><ul><li>Slalom </li></ul><ul><ul><li>Meant for downhill </li></ul></ul><ul><ul><li>Maneuverable </li></ul></ul><ul><ul><li>Medium length </li></ul></ul>http://www.besportier.com/archives/arbor-pocket-rocket-skateboard.jpg http://www.daddiesboardshop.com/ProductImages/longboard/flexdex-30-150.gif Good for Hanging Ten! Convenient carrying handles!
  5. 5. <ul><li>Bombing* </li></ul><ul><ul><li>Long </li></ul></ul><ul><ul><li>Meant for straight speed </li></ul></ul><ul><ul><li>Wide wheel base </li></ul></ul>http://wrightlife.com/images/extrapics/sc9bombsketchblack.jpg <ul><li>FYI: a really good after-market setup: </li></ul><ul><li>Bones Reds bearings </li></ul><ul><li>Khiro barrel bushings </li></ul><ul><li>Sector 9 angled Risers </li></ul><ul><li>Loaded Orangatang 4President 70mm/80A wheels </li></ul><ul><li>Holey Downhill 175mm trucks </li></ul><ul><li>My current and favorite setup! </li></ul>* Disclaimer: Invest in a good helmet before buying
  6. 6. <ul><li>You can’t get two different board types to do the same thing </li></ul><ul><ul><li>Can’t slalom on a bombing deck </li></ul></ul><ul><ul><li>Can’t bomb on a mini deck – You WILL get thrown off </li></ul></ul><ul><li>So, people buy multiple boards for multiple uses! </li></ul>
  7. 7. <ul><li>When a parent buys a skateboard for their kid(s), the whole family sometimes ends up getting them </li></ul><ul><li>Usually ensures multiple repeat customers </li></ul>
  8. 8. <ul><li>Daddies board Shop, Portland, Oregon </li></ul><ul><li>Purple Skunk, San Francisco, CA </li></ul><ul><li>Muir Surf and Skate, La Jolla, CA </li></ul><ul><ul><li>My personal favorite </li></ul></ul><ul><li>All are examples of a skate shop along the lines of my business model </li></ul>Scott Lembach, manager of Muir Surf and Skate https://www.muirsurf.com/uploads/slides/images/4/themepage_FRONT_scott.jpg
  9. 9. <ul><li>‘ nuf sed </li></ul>
  10. 10. <ul><li>Siedsma, Andrea. &quot;Freedom of Choice: Selection Key to Core Shops.&quot; Concrete Waves Fall 2008: 72-74. </li></ul>
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