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Business 171: Final Project for Anthony Neuberger
 

Business 171: Final Project for Anthony Neuberger

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How Differential Advantages can help retain customers and bring in new ones

How Differential Advantages can help retain customers and bring in new ones

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    Business 171: Final Project for Anthony Neuberger Business 171: Final Project for Anthony Neuberger Presentation Transcript

    • Anthony Neuberger Business 171
      • You guys are probably already familiar with my business idea
      • Business idea summary:
        • Location: suburban strip mall, north county
        • Sales method: in-store and online
      • Marketing Plan:
        • Demographics: pre-teens, teens, and families
        • Differential advantage: large selection, accessible location
        • Advertising: flyers, riding decks
      • “ normal” deck
        • Good for vert and street
        • Common, little originality
      • Mini decks
        • Similar to “normal” ones in length
        • More versatile
        • Break from the “ordinary”
      http://www.skateboard-decks.info/wp-content/uploads/2007/07/tony-hawk.jpg http://www.apollo11shop.co.uk/asps/uploads/thumb/1127-1.jpg
      • Cruisers
        • Aka “Sidewalk surfboards”
        • Medium length, meant for traveling down sidewalks
      • Slalom
        • Meant for downhill
        • Maneuverable
        • Medium length
      http://www.besportier.com/archives/arbor-pocket-rocket-skateboard.jpg http://www.daddiesboardshop.com/ProductImages/longboard/flexdex-30-150.gif Good for Hanging Ten! Convenient carrying handles!
      • Bombing*
        • Long
        • Meant for straight speed
        • Wide wheel base
      http://wrightlife.com/images/extrapics/sc9bombsketchblack.jpg
      • FYI: a really good after-market setup:
      • Bones Reds bearings
      • Khiro barrel bushings
      • Sector 9 angled Risers
      • Loaded Orangatang 4President 70mm/80A wheels
      • Holey Downhill 175mm trucks
      • My current and favorite setup!
      * Disclaimer: Invest in a good helmet before buying
      • You can’t get two different board types to do the same thing
        • Can’t slalom on a bombing deck
        • Can’t bomb on a mini deck – You WILL get thrown off
      • So, people buy multiple boards for multiple uses!
      • When a parent buys a skateboard for their kid(s), the whole family sometimes ends up getting them
      • Usually ensures multiple repeat customers
      • Daddies board Shop, Portland, Oregon
      • Purple Skunk, San Francisco, CA
      • Muir Surf and Skate, La Jolla, CA
        • My personal favorite
      • All are examples of a skate shop along the lines of my business model
      Scott Lembach, manager of Muir Surf and Skate https://www.muirsurf.com/uploads/slides/images/4/themepage_FRONT_scott.jpg
      • ‘ nuf sed
      • Siedsma, Andrea. "Freedom of Choice: Selection Key to Core Shops." Concrete Waves Fall 2008: 72-74.