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Square chivas12

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    • 1. Chivas Regal EventsA Presentation By Square Direct Communications
    • 2. Name Studies Chivas Regal Finests Chivas MomentsChivas Pure Attraction Chivas Gala
    • 3. Chivas Regal create once in a lifetime champion the various experience every year.forms of Global Human Artistry. music FETE ♫ at Halong Bay FLICK! Great White Way music VIETNAM FETE ♫ at Hoang Thanh Chivas Reels Thang Long Modern Theater Music & History Motion Pictures & Emerging Artforms
    • 4. True to Chivas Regal’s spirit, Hanoi will be transformed to become the new Broadway of Asia - where award winning musical masterpieces and theatrical artistic performance breakthroughs will pave the way in appreciation of art previously reserved for a chosen elite few.Great White Way VIETNAM Zhang Yimou’s Famous West Lake Modern Musical Masterpieces The world renowned Bolshoi Theatrical Show Impressions to bewhich captivated the world - CATS Modern Ballet Theater to be invited adapted to reflect Vietnam’s Shining and The Lion King to perform Historical and Cultural Gems.
    • 5. True to Chivas Regal’s spirit, Hanoi will be transformed to become the new Broadway of Asia - where award winning musical masterpieces and theatrical artistic performance breakthroughs will pave the way in appreciation of art previously reserved for a chosen elite few.Great White Way VIETNAM Zhang Yimou’s Famous West Lake Modern Musical Masterpieces The world renowned Bolshoi Theatrical Show Impressions to bewhich captivated the world - CATS Modern Ballet Theater to be invited adapted to reflect Vietnam’s Shining and The Lion King to perform Historical and Cultural Gems.
    • 6. True to Chivas Regal’s spirit, Hanoi will be transformed to become the new Broadway of Asia - where award winning musical masterpieces and theatrical artistic performance breakthroughs will pave the way in appreciation of art previously reserved for a chosen elite few.Great White Way VIETNAM Zhang Yimou’s Famous West Lake Modern Musical Masterpieces The world renowned Bolshoi Theatrical Show Impressions to bewhich captivated the world - CATS Modern Ballet Theater to be invited adapted to reflect Vietnam’s Shining and The Lion King to perform Historical and Cultural Gems.
    • 7. True to Chivas Regal’s spirit, Hanoi will be transformed to become the new Broadway of Asia - where award winning musical masterpieces and theatrical artistic performance breakthroughs will pave the way in appreciation of art previously reserved for a chosen elite few. VIETNAM Zhang Yimou’s Famous West Lake Modern Musical Masterpieces Theatrical Show Impressions to bewhich captivated the world - CATS flickr adapted to reflect Vietnam’s Shining and The Lion King Historical and Cultural Gems.
    • 8. True to Chivas Regal’s spirit, Hanoi will be transformed to become the new Broadway of Asia - where award winning musical masterpieces and theatrical artistic performance breakthroughs will pave the way in appreciation of art previously reserved for a chosen elite few. VIETNAM Zhang Yimou’s Famous West Lake Modern Musical Masterpieces Theatrical Show Impressions to bewhich captivated the world - CATS flickr adapted to reflect Vietnam’s Shining and The Lion King Historical and Cultural Gems.
    • 9. True to Chivas Regal’s spirit, Hanoi will be transformed to become the new Broadway of Asia - where award winning musical masterpieces and theatrical artistic performance breakthroughs will pave the way in appreciation of art previously reserved for a chosen elite few.Great White Way VIETNAM Zhang Yimou’s Famous West Lake Modern Musical Masterpieces Theatrical Show Impressions to bewhich captivated the world - CATS flickr adapted to reflect Vietnam’s Shining and The Lion King Historical and Cultural Gems.
    • 10. True to Chivas Regal’s spirit, Hanoi will be transformed to become the new Broadway of Asia - where award winning musical masterpieces and theatrical artistic performance breakthroughs will pave the way in appreciation of art previously reserved for a chosen elite few.Great White Way VIETNAM Zhang Yimou’s Famous West Lake Modern Musical Masterpieces The world renowned Bolshoi Theatrical Show Impressions to bewhich captivated the world - CATS Modern Ballet Theater to be invited adapted to reflect Vietnam’s Shining and The Lion King to perform Historical and Cultural Gems.
    • 11. Chivas AdvantageTheater Disadvantage Very high profile art Limited Venue Availability association with the brand Prestige High Production Cost = Exclusivity Ticket Selling can be a ELITE great opportunity to reach World Class Artistry more audience and reach Association, leveling with ROI first world countries. Brand should be Great White Way highlighted as Main Targets all age levels from presenter. No co- VIETNAM children to mature sponsorships.Maximize audiences. advertising through merchandising and Press Release only.
    • 12. To celebrate the musical artistry, Chivas Regal invites 2 of the music world’s leading artists to play their unique blend of talent in the FETE ♫ classical music and contemporary instrumental genre using Halongat Halong Bay Bay as the great historical venue. + Majestic Visual Light Art Performance reflecting Ha Long Bay’s global significance & uniqueness. rock wonder in the sky an extraordinary musical tribute. He earned Grammy nominations for his 1992 album, Dare to Lang Lang has received numerous awards and has been Dream, and the 1993 follow-up, In My Time. His seen by millions of television viewers throughout the breakthrough success came with the 1994 release of Yanni world. Lang Lang appeared in a Time 100 – Time Live at the Acropolis, deemed to be the second best-selling magazines annual list of the 100 Most Influential People music video of all time.[1] Yanni has since performed live in Lang Lang in the World.[39] In 2008, the Recording Academy named concert before in excess of two million people in more than him their Cultural Ambassador to China.[40] Most 20 countries around the world. He has accumulated more recently, Lang Lang has been chosen as an official than 35 platinum and gold albums globally, with sales worldwide ambassador to the 2010 Shanghai Expo. totaling over 20 million copies.[1] Yanni is considered to be Yanni Lang Lang was recognized for his efforts by the United one of the top fundraisers of all time for public television. Nations Childrens Fund (UNICEF) who appointed him His compositions have been included in all Olympic Games "evangelical in his efforts to an international Goodwill Ambassador in 2004.[41] The television broadcasts since 1988, and his music has been spread the popularity of Chinese government also recognized his achievement by used extensively in television and televised sporting events. classical music." selecting him as one of the vice presidents at the All- His music is frequently described as "new age", though he China Youth Federation.[42] prefers the term "contemporary instrumental"
    • 13. Music Fete - Ha Long Bay Advantage DisadvantageYanni & Lang Lang High Class - Elite Performers target mostly World Class Event and Publicity older generation. Concept must link and urge music High Potential for Hype & Buzz participation of younger FETE ♫ from local and global media. targets. Help Rehabilitate Ha Long Limited Audience capacity. at Halong Bay Bay’s Reputation and Popularity Study execution risks. Brand will be linked to classic awesome and amazing artistry and performance. A coffee table book or a documentary can be produced in cooperation with Ministry of Tourism or Travel Cable Channels.
    • 14. musicCelebrating Hanoi’s rich and strong vibrant history, Yanni and Lang Lang perform in one of the oldest relic alive in Hanoi - The FETE ♫ at Hoang Hoang Thanh Royal Citadel - a fortress that protected the royal Thanh family for centuries. Thang Long with performance of state of the artprojection, 3D Mapping and holographic visual art and lighting.
    • 15. Music Fete - Hoang Thanh Advantage Disadvantage Thang LongYanni & Lang Lang High Class - Elite Performers target mostly older generation. Concept World Class Event and Publicity must link and urge music participation of younger FETE at Hoang Historical relevance and support for a Liquor Event targets. Limited Audience capacity. Thanh Thang Brand will be linked to classic High Potential for Hype & Long awesome and amazing artistry Buzz from local media only. and performance. A coffee table book or a documentary can be produced in cooperation with Ministry of Tourism or Travel Cable Channels.
    • 16. To immortalize the Chivas Regal Spirit, the motion picture will be used as a medium to show the brand and its reach consumers in a very entertaining and lasting way. produce short product create a filmFLICK! film series for placements festival - the Chivas Chivas Regal next Cannes products will be Conduct a film festival A series of narrative placed in major featuring promising short films to produced film production in amateur directors and shown in select Vietnam. championing budding cinemas and tv stations depicting Chivas Regal Spielbergs, Kurosawa, key brand points and Fellinis and Copolla. A relationship with the high profile awards Vietnamese night will be conducted consumers. Important as culminating event. high profile directors and actors will be invited to join. film genre romance action adventure/suspense social relevance arts & culture
    • 17. Chivas Films Advantage Disadvantage Can be edited to serve subtle advertising in other forms: Strong branding to ensure - Viral Videos brand will be recognized and Product Placement in FIlms/TV stand out. Programs - Films can be utilized globally. Ownership of films produced - Foster partnership with Ministry in the festival. of Culture for FIlm Competition FLICK! and Awards Night. Create solid strong criteria and directions for stories. Pioneer brand to own the film art genre in Vietnam Market. Chivas Reels Inspire strong association with the FILM Art through style and support of film aficionados and cineaste.