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Inovasi Radio 2.0
 

Inovasi Radio 2.0

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Innovation that can : leverage radio listener communities, empower new media, and tranform radio into trusted media

Innovation that can : leverage radio listener communities, empower new media, and tranform radio into trusted media

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    Inovasi Radio 2.0 Inovasi Radio 2.0 Presentation Transcript

    • Overview Inovasi Radio 2.0
      [UNTUK MENCERAHKAN HORIZON INDUSTRI SIARAN RADIO]
      Suppoprted By
      Hemat Dwi Nuryanto
      Blog : hdn.zamrudtechnology.com
    • Radio 2.0 Manifesto by Julien Mourlon and Cleverwood
    • Latar Belakang Permasalahan Radio
      [Kenapa Perlu Inovasi Radio 2.0]
    • Paradoks Industri Siaran Radio di Indonesia
      Pertumbuhan Belanja Iklan Di Media
      (ADEX) Sangat Bagus (2009 : Rp 48,5 T)
      Penetrasi Radio (> 40%) Kedua Setelah TV (>90%)
      > Rp 44 T
      ADEX
      17% ADEX
      RADEX
      < Rp 200 M
      > 90%
      PENETRASI
      60%
      1,3% ADEX
      > 40%
      Rasio Belanja Iklan Di Media Radio (RADEX) Terhadap ADEX Mengalami Pertumbuhan Negatif : 17% (1983) Menjadi 1,3% (2009)
      1,3%
    • Media Baru, Pesaing atau Pengungkit Radio ?
      Tahun 2004 Pemakai Internet < 5 Juta
      Tahun 2009 Pemakai Internet >30 Juta
      Tahun 2014 Pemakai Internet > 70 Juta
      m-Broadband Era & Culture?
      Tahun 2004 Pemakai HP
      < 35 Juta
      Tahun 2009 Pemakai HP
      >135 Juta
      Tahun 2014 Pemakai HP
      >205 Juta
      Sumber : Warta Ekonomi, APJII, ATSI, dan Sharing Vision
    • Tantangan Bisnis Inovasi Radio 2.0
      Membutuhkan 5 Tahun Proses Transformasi radio
      Bagi Radio
      Pendapatan Iklan Radio Rata-Rata Bulanan
      Rp 35 Juta
      Pendapatan Radio
      Rata-Rata Bulanan
      > Rp 210 Juta
      Bagi Industri Radio
      ADEX 2009 : Rp 48,5 T
      RADEX 2009 : 1,3% ADEX
      [Rp 630 Milyar]
      Total Pendapatan Industri Radio
      > Rp 3,6 Trilyun
    • Perspektif Inovasi Radio 2.0
      Owner/
      Investor
      Content
      Provider
      • Kemudahan Kontrol [Manajemen/Operasional]
      • Meningkatnya Keuntungan
      • Kemudahan Distribusi Lagu & Radio Konten Lainnya
      • Membangkitkan Seniman Berbasis Audio / Tutur
      • Penghargaan Terhadap “Usage Right”
      Perspektif Inovasi
      Radio 2.0
      Pemasang
      Iklan
      Regulator
      • Meningkatnya Kepercayaan Pemasang Iklan
      • Meningkatnya Belanja Iklan
      • Kemudahan Pengawasan Siaran [Pemenuhan Regulasi]
      • Program Siaran (Live & On Demand) Yang Berkualitas dan Variatif via Membership
      • Akses Siaran Yang Mudah : AM/FM/DAB, Internet, Mobile, ... Dll
      • Lifestyle Baru Yg Lebih Cerdas & Menarik
      • Meningkatkan Profesionalisme
      • Fokus Pada Kegiatan : Inovasi & Kreatifitas Siaran
      • ADI Local Menjadi ADI Global
      • Meningkat Pendapatan Total Radio [6 X Pendapatan Aktual Dalam 5 Tahun : Rp 3,6 T]
      Pendengar
      Radio &
      Crew
    • Why ? Situasi Bisnis Radio 2009
      Perlu Re-vitalisasi & Re-Aktualisasi : Re-Inventing Radio di Indonesia !
      World
      U.S
      Indonesia
      $ 39 B
      $ 16 B
      Rp 630 M
      Belanja Iklan Radio
      $ 504 B
      $ 117 B
      Rp 48,5 T
      Belanja Iklan Media
      1,3 %
      Belanja Iklan Radio
      7,8 %
      13 %
      Belanja Iklan Media
      Sumber : ZenithOptimedia, RAB, Nielsen, PRSSNI
    • Why ? Karena Gaya Hidup Terkait Radio Eksis & Banyak !
      [Di Negara Trend Setter : Internet & Mobile, and Broadband Culture]
    • Radio [10000]
      US Ad Spending
      $ 16 B
      Google
      US Ad Spending
      $ 12 B [Google World Ad Spending : $ 24 B]
      90 Juta
      Pemakai Facebook
      di US ‘09
      235 Juta
      Pendengar Radio
      di US ‘09
    • Bagaimana Re-Inventing Radio
      [Substansi Inovasi Radio 2.0]
    • How : Siaran Radio Era Radio 2.0
      [Sinergi : Over the Air & Online]
      One to Many Broadcasting
      Sumber Pendapatan :
      Iklan
      AM/FM
      Transmission
      AM/FM
      Transmission
      Didengar
      Tergantung sinyal AM/FM/DAB
      AM/FM/DAB Receiver
      AM/FM/DAB
      Receiver
      RADIO 1
      RADIO n
      suararadio.com
      Collaboration
      [On-Line]
      Radio Content 2.0 :
      Streaming and/or Podcasting & New Radio Biz
      Radio Content 2.0 :
      Streaming and/or Podcasting & New Radio Biz
      One to Many Broadcasting
      Websiteradio & RISE
      Websiteradio & RISE
      One to One Broadcasting
      Sumber Pendapatan Baru :
      Membership & Local Ads
      Dinikmati
      Dimana Saja,
      Selama Ada Akses Internet/Mobile
      Many to Many Broadcasting
      New Media
      (Internet & Mobile)
    • Inovasi 1: Operasi & Manajemen Radio
      [Ready Now]
      DB
      Logger
      Comprehensive
      Solution
      Web 2.0 In Radio Broadcasting
      • Decides programs
      • Decides program’s format
      • Schedules program
      • Decides themes and songs
      • Decides number of ads
      (quantitative, Time percentage)
      Program
      Director
      Music
      • Songs :
      type,
      number of songs,
      alternative
      Media and
      broadcasting
      Laws
      STUDIO
      DB
      Multimedia
      Database
      On-Air
      News
      • News : Text, Audio
      Transmission
      (Analog/Digital)
      - Jingle
      - Ads
      - effect
      CRM & SMS
      - plays
      • Decides which ads to be aired
      • Optimize revenue
      • Audio ads, adlib
      • Billing
      Live Streaming, Podcasting, On Demand Radio (Membership), Monitoring Siaran, Monitoring Iklan, Komunikasi Pendengar, ... dll
      Production
      Traffic
      Operasi & Manajemen Radio Dalam Genggaman
    • Pendengar Radio/Masyarakat
      Inovasi 2 : Membangun Ekosistem Radio
      [Ready Now]
      Wikinomic
      In Broadcasting
      Future Media , Radio 2.0 , & Content 2.0
      KPI/KPID
      Monitoring
      Siaran
      RADIO NEWS, INFO &
      EDUTAINMENT CENTER
      Audio Product
      Indep. Provider
      Informasi & Berita
      Music / Song
      Indep. Provider
      TELKOM DATA CENTER
      Kolaborasi
      Radio Konten [Audio, Text,
      Image, & Video]
      Reporter
      Stasiun Radio
      Biro Iklan Monitoring &
      Analisis Iklan
      Stasiun Radio
      Stasiun Radio
      Reporter
    • Inovasi 3: Membangun Model Bisnis Radio Baru
      [Free Technology for Radio ! With Affordable Support, Ready in October 2010]
      RadioMembangun
      Beragam Konten Radio]
      Info Lokal
      Iklan & Wisata
      [Per Radio : WSR]
      Ekosistem Baru
      Beragam Konten Radio
      [Jumlah Besar, Beragam, Aktual, Selalu Bertambah, ... dll]
      Ekosistem Baru
      Iklan Lokal & Wisata
      [Gabungan : SRC]
      Free-Mium
      Membership
      Local Ads
      Radio Ads
      Membangkitkan Local
      Business
      Membangkitkan
      Tourism
      Industry
      LowBudget, HighImpact
      Potensi Bisnis
      Rp 4,2 Trilyun
    • Community
      LEVERAGE
      Listener Communities!
      Ready in October 2010
      Current Program : Your Song (14.00 – 17.00)
      Anouncer : Kiev Bastian
      Facebook feed
      p
      f
      s
      Message from Phone
      Message from SMS
      t
      Message from Facebook
      Message from Online
      0
    • Radio Collaboration
      That
      EMPOWER
      New Media !!!
      Content
      Ready in October 2010
      music
      Non music
      message
      playlist
      account
      Playlist 1
      5
      Send to
      del
      Playlist 2
      10
      Send to
      del
      Playlist 3
      25
      Send to
      del
      1
      2
      3
      Next
      Playlist 1
      delete
      1. Message Opening
      delete
      2. Song 1
      delete
      3. Song 2
      delete
      4. News 1
      delete
      5. Talkshow 1
      delete
      6. Song 3
      delete
      7. .... Etc
      save
      prev
      play/pause
      stop
      next
    • Monitoring
      Transform Radio to be
      TRUSTED
      Media !
      Ready in December 2010
      Dashboard
      iklan
      CRM
      account
      siaran
      Program 1
    • Keunikan & Keunggulan
      Inovasi Radio 2.0
    • Future Media & The Oppotunity
      [Gerd Leonhard : nMedia Futurist]
      Kesesuaian Inovasi Dengan Pandangan Tentang Masa Depan Media
    • Google Radio Automation (GRA)
      [Lebih Unggul dari GRA, Jazler, DAD, ... Dll]]
      WO Automation for Radio 2.0
      Las Vegas, 12 April 2010
    • PANDORA
      [Lebih Unggul Dari Pandora, Spotify, Last-Fm, ... Dll]
      2 Tipe Membership di Pandora : 1. Non Free Membership, Pandora One, Dapat Mendengarkan Lagu-Lagu Dengan Bebas Iklan Fee $ 36 / Tahun, 2. Free Membership, Mendengarkan Lagu-Lagu Dengan Iklan, Gratis Untuk 40 Jam / Bulan Selebihnya Membayar $ 0.99 / Bulan.
      Industry
      Events
      Pandora
      Events
      Data Pandora : Investasi ($ 10,5 Juta), Penjualan (2009 : $ 50 Juta, Proyeksi 2010 : $ 100 Juta) , Member (2009 : 48 Juta, diperkirakan terdapat 1-2 Juta Member Berbayar).
    • Inovasi Radio 3.0
      [Next Development : Radio 2.0 + AI (Artificial Intelligence)]
      UBIQUOTOUS
      EFFORTLESS
      INTELLIGENT
      RADIO 2.0
      RADIO 3.0
      AI : Voice Recognition + Voice Search
      OTOMOTIF :
      NEXT GENERATION DASHBOARD
    • Sosialisasi
      Inovasi Radio 2.0
    • Activity Milestone
      [2 Years of Opps. Window]
      2014 eBI Will Have :
      • > 1000 Radio
      • > 10 Juta Member
      5 Year
      Objectives
      MATURITAS
      ‘End 2011 eBI Will Have
      1000 Partner & >> 150 Ribu Member
      Membership
      & Business
      Stabilized
      Ekonomi Radio
      Rp 3,6 Trilyun
      ‘End 2011
      Membership & Business Development
      Focus
      SOSIALISASI : Pelatihan & Seminar Lainnya
      Radio Broadcasting Forum
      Partnership
      & Community
      Developped
      eBI Have 500 Partner
      ‘End 2010
      Partnership & Community Development
      Focus
      SOSIALISASI : Pelatihan & Seminar Lainnya
      13 April 2010 : Radio Broadcasting Forum
      Concept &
      Idea Initialized
      Indigo Award, Pilot Project
      [20 Radio Partner]
      ‘End 2014
      2009
      WAKTU
      Pengembangan &
      Proof of Concept
      2001-2009
      ‘End 2011
      ‘End 2010
    • Memenangkan Telkom Indigo Awards 2009
      • Indigo Fellow, Digital Inventor 2009
      • Lead Team That Win : Two (2) Indigo Fellowship, Best Creative Fellowship 2009 + Two (2) INAICTA Award 2009
    • Pilot Project Radio 2.0
      Membuat Prototipe dan Mengujinya
    • Seminar Inovasi Radio 2.0
      Sosialisasi Manfaat Inovasi Ke Komunitas Lebih Luas
    • Foto-Foto
      Seminar Nasional
      Inovasi Teknologi & Bisnis Radio 2.0
      Aula Barat - ITB
      13 April 2010
    • Indonesia Radio Awards 2010
      Pelopor Inovasi Teknologi Aplikasi Penyiaran Terintegrasi Berbasis Internet, Indonesian Radio Awards 2010
    • Komitmen Akselerasi Transformasi Radio
      KERJASAMA
      TELKOM
      KERJASAMA
      PRSSNI
      MoU & PKS
      CDC Telkom
      Meringankan Kegiatan Investasi
      RADIO
      Prioritas Memajukan
      Anggota PRSSNI
      Pinjaman Lunak Bagi
      [1000 Radio @ Rp 50 s/d 150 Juta]
      Meringankan Kegiatan Operasional
      + Promo Produk Telkom
      AKSELERASI INISIATIF eBI :
      Membangun Ekosistem & Komunitas Radio 2.0
      Membangkitkan Industri Radio Siaran
    • CV : Hemat Dwi Nuryanto (HDN)
      [Memimpin >20 Proyek, Arsitek 5 Produk Software dengan
      4 Hak Cipta dan 10 Penghargaan]
      Digital Inventor, Telkom Indigo Awards 2009
      Menulis > 80 Artikel Opini di : Kompas, Kontan, Pikiran Rakyat, ... Dll, dengan Fokus pada Topik Terapan “ICT for Smarter Indonesia”
      HDN Menyelesaikan Pendidikan Sarjana & Pasca Sarjana dari Universitas Paul Sabatier-Toulouse, Perancis(‘84-’92). CAD/CAM Engineer & Arsitek Reengineering Process Pada N2130 Aircraft Program (‘92-’00). Saat ini adalah Founder & Chairman : ZamrudTechnology, e-Broadcasting Institute, Crayonpedia, e-Democracy & Governance Institute dan Pendiri IGOS Center Bandung (Indonesia Open Innovation Foundation)
      RISE & Next Generation Radio Broadcasting [RADIO 2.0] : No. Hak Cipta 031719
      Merit Award APICTA-Indonesia 2005,
      Best Creative Fellowship, Telkom Indigo Award 2009
      Pelopor Inovasi Teknologi Aplikasi Penyiaran Terintegrasi Berbasis Internet, Indonesian Radio Awards 2010
      ETNO [eGovernment] : No. Hak Cipta 031720
      Merit Award APICTA-Indonesia 2003,
      ARTISA [eBusiness] : No. Hak Cipta 031721
      Special Mention Award APICTA-Indonesia 2004,
      GENIO & Next Generation Voting [eDemocracy]: No. Hak Cipta 039192
      Special Mention Award APICTA-Indonesia 2003,
      Research Grant from RISTEK 2009
      Merit Award INAICTA 2009
      CRAYONPEDIA & Next Generation Learning [SEKOLAH 2.0] :
      Merit Award INAICTA 2009
      Best Creative Fellowship, Telkom Indigo Award 2009