Overview Inovasi Radio 2.0
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Overview of the Next Generation Radio

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  • 1. Overview Inovasi Radio 2.0
    [UNTUK MENCERAHKAN HORIZON INDUSTRI SIARAN RADIO]
    Suppoprted By
    Hemat Dwi Nuryanto
    Blog : hdn.zamrudtechnology.com
  • 2. Paradoks Industri Siaran Radio di Indonesia
    Pertumbuhan Belanja Iklan Di Media
    (ADEX) Sangat Bagus (2009 : Rp 48,5 T)
    Penetrasi Radio (> 40%) Kedua Setelah TV (>90%)
    > Rp 44 T
    ADEX
    17% ADEX
    RADEX
    < Rp 200 M
    > 90%
    PENETRASI
    60%
    1,3% ADEX
    > 40%
    Rasio Belanja Iklan Di Media Radio (RADEX) Terhadap ADEX Mengalami Pertumbuhan Negatif : 17% (1983) Menjadi 1,3% (2009)
    1,3%
  • 3. Media Baru, Pesaing atau Pengungkit Radio ?
    Tahun 2004 Pemakai Internet < 5 Juta
    Tahun 2009 Pemakai Internet >30 Juta
    Tahun 2014 Pemakai Internet > 70 Juta
    m-Broadband Era & Culture?
    Tahun 2004 Pemakai HP
    < 35 Juta
    Tahun 2009 Pemakai HP
    >135 Juta
    Tahun 2014 Pemakai HP
    >205 Juta
    Sumber : Warta Ekonomi, APJII, ATSI, dan Sharing Vision
  • 4. Tantangan Bisnis Inovasi Radio 2.0
    Membutuhkan 5 Tahun Proses Transformasi radio
    Bagi Radio
    Pendapatan Iklan Radio Rata-Rata Bulanan
    Rp 35 Juta
    Pendapatan Radio
    Rata-Rata Bulanan
    > Rp 210 Juta
    Bagi Industri Radio
    ADEX 2009 : Rp 48,5 T
    RADEX 2009 : 1,3% ADEX
    [Rp 630 Milyar]
    Total Pendapatan Industri Radio
    > Rp 3,6 Trilyun
  • 5. Perspektif Inovasi Radio 2.0
    Owner/
    Investor
    Content
    Provider
    • Kemudahan Kontrol [Manajemen/Operasional]
    • 6. Meningkatnya Keuntungan
    • 7. Kemudahan Distribusi Lagu & Radio Konten Lainnya
    • 8. Membangkitkan Seniman Berbasis Audio / Tutur
    • 9. Penghargaan Terhadap “Usage Right”
    Perspektif Inovasi
    Radio 2.0
    Pemasang
    Iklan
    Regulator
    • Meningkatnya Kepercayaan Pemasang Iklan
    • 10. Meningkatnya Belanja Iklan
    • 11. Kemudahan Pengawasan Siaran [Pemenuhan Regulasi]
    • 12. Program Siaran (Live & On Demand) Yang Berkualitas dan Variatif via Membership
    • 13. Akses Siaran Yang Mudah : AM/FM/DAB, Internet, Mobile, ... Dll
    • 14. Lifestyle Baru Yg Lebih Cerdas & Menarik
    • 15. Meningkatkan Profesionalisme
    • 16. Fokus Pada Kegiatan : Inovasi & Kreatifitas Siaran
    • 17. ADI Local Menjadi ADI Global
    • 18. Meningkat Pendapatan Total Radio [6 X Pendapatan Aktual Dalam 5 Tahun : Rp 3,6 T]
    Pendengar
    Radio &
    Crew
  • 19. Why ? Situasi Bisnis Radio 2009
    World
    U.S
    Indonesia
    $ 39 B
    $ 16 B
    Rp 630 M
    Belanja Iklan Radio
    $ 504 B
    $ 117 B
    Rp 48,5 T
    Belanja Iklan Media
    1,3 %
    Belanja Iklan Radio
    7,8 %
    13 %
    Belanja Iklan Media
    Perlu Re-Inventing & Re-Aktualisasi Radio di Indonesia !
    Sumber : ZenithOptimedia, RAB, Nielsen, PRSSNI
  • 20. Why ? Karena Gaya Hidup Terkait Radio Eksis & Banyak !
    [Di Negara Trend Setter : Internet & Mobile, and Broadband Culture]
  • 21. Radio [10000]
    US Ad Spending
    $ 16 B
    Google
    US Ad Spending
    $ 12 B [Google World Ad Spending : $ 24 B]
    90 Juta
    Pemakai Facebook
    di US ‘09
    235 Juta
    Pendengar Radio
    di US ‘09
  • 22. Siaran Radio Era Radio 2.0
    [Sinergi : Over the Air & Online]
    One to Many Broadcasting
    Sumber Pendapatan :
    Iklan
    AM/FM
    Transmission
    AM/FM
    Transmission
    Didengar
    Tergantung sinyal AM/FM/DAB
    AM/FM/DAB Receiver
    AM/FM/DAB
    Receiver
    RADIO 1
    RADIO n
    suararadio.com
    Collaboration
    [On-Line]
    Radio Content 2.0 :
    Streaming and/or Podcasting & New Radio Biz
    Radio Content 2.0 :
    Streaming and/or Podcasting & New Radio Biz
    One to Many Broadcasting
    Websiteradio & RISE
    Websiteradio & RISE
    One to One Broadcasting
    Sumber Pendapatan Baru :
    Membership & Local Ads
    Dinikmati
    Dimana Saja,
    Selama Ada Akses Internet/Mobile
    Many to Many Broadcasting
    New Media
    (Internet & Mobile)
  • 23. Inovasi 1: Operasi & Manajemen Radio
    [Ready Now]
    DB
    Logger
    Comprehensive
    Solution
    Web 2.0 In Radio Broadcasting
    • Decides programs
    • 24. Decides program’s format
    • 25. Schedules program
    • 26. Decides themes and songs
    • 27. Decides number of ads
    (quantitative, Time percentage)
    Program
    Director
    Music
    • Songs :
    type,
    number of songs,
    alternative
    Media and
    broadcasting
    Laws
    STUDIO
    DB
    Multimedia
    Database
    On-Air
    News
    • News : Text, Audio
    Transmission
    (Analog/Digital)
    - Jingle
    - Ads
    - effect
    CRM & SMS
    - plays
    • Decides which ads to be aired
    • 28. Optimize revenue
    • 29. Audio ads, adlib
    • 30. Billing
    Live Streaming, Podcasting, On Demand Radio (Membership), Monitoring Siaran, Monitoring Iklan, Komunikasi Pendengar, ... dll
    Production
    Traffic
    Operasi & Manajemen Radio Dalam Genggaman
  • 31. Pendengar Radio/Masyarakat
    Inovasi 2 : Membangun Ekosistem Radio
    [Ready Now]
    Wikinomic
    In Broadcasting
    Future Media , Radio 2.0 , & Content 2.0
    KPI/KPID
    Monitoring
    Siaran
    RADIO NEWS, INFO &
    EDUTAINMENT CENTER
    Audio Product
    Indep. Provider
    Informasi & Berita
    Music / Song
    Indep. Provider
    TELKOM DATA CENTER
    Kolaborasi
    Radio Konten [Audio, Text,
    Image, & Video]
    Reporter
    Stasiun Radio
    Biro Iklan Monitoring &
    Analisis Iklan
    Stasiun Radio
    Stasiun Radio
    Reporter
  • 32.
  • 33. Inovasi 3: Membangun Model Bisnis Radio Baru
    [Free Technology for Radio ! With Affordable Support, Ready in October 2010]
    RadioMembangun
    Beragam Konten Radio]
    Info Lokal
    Iklan & Wisata
    [Per Radio : WSR]
    Ekosistem Baru
    Beragam Konten Radio
    [Jumlah Besar, Beragam, Aktual, Selalu Bertambah, ... dll]
    Ekosistem Baru
    Iklan Lokal & Wisata
    [Gabungan : SRC]
    Free-Mium
    Membership
    Local Ads
    Radio Ads
    Membangkitkan Local
    Business
    Membangkitkan
    Tourism
    Industry
    LowBudget, HighImpact
    Potensi Bisnis
    Rp 4,2 Trilyun
  • 34. Community
    LEVERAGE
    Listener Communities!
    Ready in October 2010
    Current Program : Your Song (14.00 – 17.00)
    Anouncer : Kiev Bastian
    Facebook feed
    p
    f
    s
    Message from Phone
    Message from SMS
    t
    Message from Facebook
    Message from Online
    0
  • 35. Radio Collaboration
    That
    EMPOWER
    New Media !!!
    Content
    Ready in October 2010
    music
    Non music
    message
    playlist
    account
    Playlist 1
    5
    Send to
    del
    Playlist 2
    10
    Send to
    del
    Playlist 3
    25
    Send to
    del
    1
    2
    3
    Next
    Playlist 1
    delete
    1. Message Opening
    delete
    2. Song 1
    delete
    3. Song 2
    delete
    4. News 1
    delete
    5. Talkshow 1
    delete
    6. Song 3
    delete
    7. .... Etc
    save
    prev
    play/pause
    stop
    next
  • 36. Monitoring
    Transform Radio to be
    TRUSTED
    Media !
    Ready in December 2010
    Dashboard
    iklan
    CRM
    account
    siaran
    Program 1
  • 37. Keunikan & Keunggulan
    Inovasi Radio 2.0
  • 38. Future Media & The Oppotunity
    [Gerd Leonhard : nMedia Futurist]
    Kesesuaian Inovasi Dengan Pandangan Tentang Masa Depan Media
  • 39. Google Radio Automation (GRA)
    [Lebih Unggul dari GRA, Jazler, DAD, ... Dll]]
    WO Automation for Radio 2.0
    Las Vegas, 12 April 2010
  • 40. PANDORA
    [Lebih Unggul Dari Pandora, Spotify, Last-Fm, ... Dll]
    2 Tipe Membership di Pandora : 1. Non Free Membership, Pandora One, Dapat Mendengarkan Lagu-Lagu Dengan Bebas Iklan Fee $ 36 / Tahun, 2. Free Membership, Mendengarkan Lagu-Lagu Dengan Iklan, Gratis Untuk 40 Jam / Bulan Selebihnya Membayar $ 0.99 / Bulan.
    Industry
    Events
    Pandora
    Events
    Data Pandora : Investasi ($ 10,5 Juta), Penjualan (2009 : $ 50 Juta, Proyeksi 2010 : $ 100 Juta) , Member (2009 : 48 Juta, diperkirakan terdapat 1-2 Juta Member Berbayar).
  • 41.
  • 42. Inovasi Radio 3.0
    [Next Development : Radio 2.0 + AI (Artificial Intelligence)]
    UBIQUOTOUS
    EFFORTLESS
    INTELLIGENT
    RADIO 2.0
    RADIO 3.0
    AI : Voice Recognition + Voice Search
    OTOMOTIF :
    NEXT GENERATION DASHBOARD
  • 43. Sosialisasi
    Inovasi Radio 2.0
  • 44. Activity Milestone
    [2 Years of Opps. Window]
    2014 eBI Will Have :
    • > 1000 Radio
    • 45. > 10 Juta Member
    5 Year
    Objectives
    MATURITAS
    ‘End 2011 eBI Will Have
    1000 Partner & >> 150 Ribu Member
    Membership
    & Business
    Stabilized
    Ekonomi Radio
    Rp 3,6 Trilyun
    ‘End 2011
    Membership & Business Development
    Focus
    SOSIALISASI : Pelatihan & Seminar Lainnya
    Radio Broadcasting Forum
    Partnership
    & Community
    Developped
    eBI Have 500 Partner
    ‘End 2010
    Partnership & Community Development
    Focus
    SOSIALISASI : Pelatihan & Seminar Lainnya
    13 April 2010 : Radio Broadcasting Forum
    Concept &
    Idea Initialized
    Indigo Award, Pilot Project
    [20 Radio Partner]
    ‘End 2014
    2009
    WAKTU
    Pengembangan &
    Proof of Concept
    2001-2009
    ‘End 2011
    ‘End 2010
  • 46. Memenangkan Telkom Indigo Awards 2009
    • Indigo Fellow, Digital Inventor 2009
    • 47. Lead Team That Win : Two (2) Indigo Fellowship, Best Creative Fellowship 2009 + Two (2) INAICTA Award 2009
  • Pilot Project Radio 2.0
    Membuat Prototipe dan Mengujinya
  • 48. Seminar Inovasi Radio 2.0
    Sosialisasi Manfaat Inovasi Ke Komunitas Lebih Luas
  • 49. Foto-Foto
    Seminar Nasional
    Inovasi Teknologi & Bisnis Radio 2.0
    Aula Barat - ITB
    13 April 2010
  • 50. Indonesia Radio Awards 2010
    Pelopor Inovasi Teknologi Aplikasi Penyiaran Terintegrasi Berbasis Internet, Indonesian Radio Awards 2010
  • 51. Komitmen Akselerasi Transformasi Radio
    KERJASAMA
    TELKOM
    KERJASAMA
    PRSSNI
    MoU & PKS
    CDC Telkom
    Meringankan Kegiatan Investasi
    RADIO
    Prioritas Memajukan
    Anggota PRSSNI
    Pinjaman Lunak Bagi
    [1000 Radio @ Rp 50 s/d 150 Juta]
    Meringankan Kegiatan Operasional
    + Promo Produk Telkom
    AKSELERASI INISIATIF eBI :
    Membangun Ekosistem & Komunitas Radio 2.0
    Membangkitkan Industri Radio Siaran
  • 52.
  • 53. CV : Hemat Dwi Nuryanto (HDN)
    [Memimpin >20 Proyek, Arsitek 5 Produk Software dengan
    4 Hak Cipta dan 10 Penghargaan]
    Digital Inventor, Telkom Indigo Awards 2009
    Menulis > 80 Artikel Opini di : Kompas, Kontan, Pikiran Rakyat, ... Dll, dengan Fokus pada Topik Terapan “ICT for Smarter Indonesia”
    HDN Menyelesaikan Pendidikan Sarjana & Pasca Sarjana dari Universitas Paul Sabatier-Toulouse, Perancis(‘84-’92). CAD/CAM Engineer & Arsitek Reengineering Process Pada N2130 Aircraft Program (‘92-’00). Saat ini adalah Founder & Chairman : ZamrudTechnology, e-Broadcasting Institute, Crayonpedia, e-Democracy & Governance Institute dan Pendiri IGOS Center Bandung (Yayasan Inovasi Terbuka Indonesia)
    RISE & Next Generation Radio Broadcasting [RADIO 2.0] : No. Hak Cipta 031719
    Merit Award APICTA-Indonesia 2005,
    Best Creative Fellowship, Telkom Indigo Award 2009
    Pelopor Inovasi Teknologi Aplikasi Penyiaran Terintegrasi Berbasis Internet, Indonesian Radio Awards 2010
    ETNO [eGovernment] : No. Hak Cipta 031720
    Merit Award APICTA-Indonesia 2003,
    ARTISA [eBusiness] : No. Hak Cipta 031721
    Special Mention Award APICTA-Indonesia 2004,
    GENIO & Next Generation Voting [eDemocracy]: No. Hak Cipta 039192
    Special Mention Award APICTA-Indonesia 2003,
    Research Grant from RISTEK 2009
    Merit Award INAICTA 2009
    CRAYONPEDIA & Next Generation Learning [SEKOLAH 2.0] :
    Merit Award INAICTA 2009
    Best Creative Fellowship, Telkom Indigo Award 2009