Softpress15: Social Media Marketing Presentation Kyiv, 2010-12-01

15 років співпраці10 Easy Steps to Venture Social Media with (desired) Results Kyiv, 1-Dec-2010 by Hugo E. Martin

Social Media Landscape 15 років співпраці (c) Brian Solis Conversation Prism Version 3.0Kyiv, 1-Dec-2010 by Hugo E. Martin

Social Media Landscape 15 років співпраці Ukraine Social Media ... Reach on Social Media Platforms 76,6 % vkontakte 63,3 % Wikipedia 59,5 % YouTube 54,4 % Facebook 45,6 % odnoklassniki 19,7 % Twitter Based on 12,9 Mio. monthly Internet User aged 15 and over InMind Factum Group Internet study commissioned by IAU (c) Brian Solis Conversation Prism Version 3.0Kyiv, 1-Dec-2010 by Hugo E. Martin

Gartner‘s Hype Cycle 15 років співпраці Do avoid the hype + the Valley of tears Copyright: Gartner Inc.Kyiv, 1-Dec-2010Kyiv, 1-Dec-2010 by Hugo E. Martin by Hugo E. Martin

Gartner‘s Hype Cycle 2010 Social Software 15 років співпраці Copyright: Gartner Inc.Kyiv, 1-Dec-2010 by Hugo E. Martin

Dont ... 15 років співпраці Dont run your business on Hypes made up by so called experts and the media Dont follow your competitors. Overtake them – if you can or / an change the rules, so you can win Dont wait until someone is disrupting your business, disruptKyiv, 1-Dec-2010Kyiv, 1-Dec-2010 by Hugo E. Martin by Hugo E. Martin

Adidas, Nike, Puma & Co on Social Media 15 років співпраціKyiv, 1-Dec-2010 by Hugo E. Martin

Adidas, Nike, Puma & Co on Social Media 15 років співпраці Adidas, Nike & Puma Moving on Adidas Facebook Adidas, with its radical turn in Adidas will still create high- In January 2010 Adidas had 2010 to online advertising is quality spots with elaborate about 100.000 Fans at by no means alone. Nike takes sports stars turned. But Facebook, now Adidas has a similar path and Puma has instead being shown around millions ... announced plans to double its TV Sport Show they will run ad spending for online. primarily and 24/7 on YouTube, Facebook and Co. adidasorginals Adidas spends about 1.5 and will be forwarded via billion Euro - 13 % of Adidas 6 million Twitter. annual turnover - for advertising. Last week Erich The losers here are the football Stamminger announced that traditional media, especially 3 million Facebook, YouTube and Co. television. In print products would play the main role in sporting goods ads will be main site Adidas advertising. Now, Print present, but dont play a 1,5 million and TV advertising booked leading role. along side of online campaigns, not vice versa (as TV has been the dominant before). medium, especially for the young target group, so far. Nike had an Apples iPhone and iPods presence since Online advertising also allows quite some time. the companies new ways to interact with their customers.Kyiv, 1-Dec-2010 by Hugo E. Martin

Gartner‘s Hype Cycle 2010 Social Software 15 років співпраці Graphic: Real Madrid Social Media by Anna Lena SchullerKyiv, 1-Dec-2010 by Hugo E. Martin

Gartner‘s Hype Cycle 2010 Social Software 15 років співпраці It‘s about our Fans ... and our strong brand Today Real Madrid has 5,6 We therefore offer only Million Fans and growth about relevant products and services 20.000 a day. Expecting to that strengthen the bond to have 20 Million Fans on the club and produce only Facebook in 2 years. indirect sales. One example is about social gaming: We It is all about the Fans and our recently launched the Real strong brand. We invest in Madrid Fantasy Manager as an great content and to build and app on Facebook and iPhone. extend the platform for dialog. We sell virtual goods to Our fans do not join our profile improve the team spirit. Also, (e.g.) on Facebook to buy allow our sponsors, to make something, but to have fun new social media offers. We and be close to the club and are permanently its stars. experimenting with new formats and offers. Besides Facebook we are on Twitter, YouTube and several other Internet and Mobile Oscar Ugaz platforms. Digital-Chief, Real Madrid (The World after Advertising) Graphic: Real Madrid Social Media by Anna Lena SchullerKyiv, 1-Dec-2010 by Hugo E. Martin

Ford got it right: Fiesta Movement 15 років співпраціKyiv, 1-Dec-2010 by Hugo E. Martin

Ford got it right: Fiesta Movement 15 років співпраці Ford‘s idea was What Ford did What Ford got out of it Lets go find twenty-something Ford gave 100 consumers a 6.5 million YouTube views YouTube storytellers whove car for six months and asked 50,000 requests for learned how to earn a fan them to complete a different information about the car. community of their own. mission every month. And [People] who can craft a true away they went. - virtually none from people who narrative inside video, and already had a Ford in the garage. lets go talk to them. And lets At the direction of Ford and put them inside situations that their own imagination, 100 Sold 10,000 units in the first they dont get to normally "agents" used their Fiestas to six days of sales. experience/document. Lets deliver Meals On Wheels. They add value back to their life. used them to take Harry And The results came at a relatively David treats to the National small cost. The Fiesta Undercurrent grasped the Guard. They went looking for Movement is reputed to have underlying motive (and the adventure, some to wrestle cost a small fraction of the real economy) at work in the alligators, others actually to typical national TV campaign. digital space. People are not elope. just telling stories for the sake of telling stories, though All of these stories were then certainly, these stories have lovingly documented on their own rewards ... YouTube, Flickr, Facebook, via Grant McCracken and Twitter. at the HBR Blog Bud CaddellKyiv, 1-Dec-2010 by Hugo E. Martin

Monitoring Social Media Space 15 років співпраці Source: Sprint.comKyiv, 1-Dec-2010 by Hugo E. Martin

Effectiveness of Social Media 15 років співпраціKyiv, 1-Dec-2010 by Hugo E. Martin

Most Social Media Tools in Use 15 років співпраціSource: Social Media Governance 2010 / n=1,007 communicationsprofessionalsKyiv, 1-Dec-2010 by Hugo E. Martin

Which resources are available, planned 15 років співпраціSource: Social Media Governance 2010 / n=1,007 communicationsprofessionalsKyiv, 1-Dec-2010 by Hugo E. Martin

Departments that use Social Media 15 років співпраціSource: Social Media Governance 2010 / n=1,007 communicationsprofessionalsKyiv, 1-Dec-2010 by Hugo E. Martin

US B2B Social Media Benchmark 15 років співпраці IT + Software Industry IT+SW Internet-/Online Industry Internet All Industry Sectors ALL Marketing+Communication Function MarCom Source: business.comKyiv, 1-Dec-2010 by Hugo E. Martin

Fear is not a good adviser in Social Media 15 років співпраці Social Media Governance 2010 / n=1,007 communicationsprofessionalsKyiv, 1-Dec-2010 by Hugo E. Martin

Skills in Social Media are ... 15 років співпраціKyiv, 1-Dec-2010 by Hugo E. Martin

Educate! Yourself, Staff and Company (+Clients) 15 років співпраці Source: GMKyiv, 1-Dec-2010 by Hugo E. Martin

Tripling into Social Media for Success 15 років співпраці 1. Monitor the development in Social Media 2. Educate yourself, your staff, and your company 3. Experiment, gain experience, validate 4. Find out where your customers are, what they do … 5. Listen, analyze, deliver and engage 6. Be of value; increase THEIR benefit, experience … 7. Define your objectives and measurements 8. Monitor actions & reactions closely and adjust ... 9. Integrate “Social” into your business performance 10. Disrupt. Dont wait until you are disrupted Engaging in Social Media does not improve next quarter results, but can secure that your company are still around in 5 years times!Kyiv, 1-Dec-2010Kyiv, 1-Dec-2010 by Hugo E. Martin by Hugo E. Martin

Daily Telegraph Newsroom 15 років співпраціKyiv, 1-Dec-2010 by Hugo E. Martin

Credits, and some additional Link 15 років співпраці Photo: Kyiv by Vladimir Tabakova http://www.facebook.com/#!/profile.php?id=100000830946042 Conversation Prism Version 3.0 by Brian Solis http://www.theconversationprism.com/ InMind - INAU Survey October 2010 Results http://www.inmind.com.ua/news/opinion_software_media_october2010/ Example: Adidas, Nike, Puma Adidas [Handelsblatt, in German] http://www.handelsblatt.com/unternehmen/_b=2700045,_p=5,_t=ftprint,doc_page=0;printpage Example Real Madrid Real Madrid auf Facebook: "In zwei Jahren 20 Millionen Fans“ [WUV, in German] http://www.wuv.de/nachrichten/digital/real_madrid_auf_facebook_in_zwei_jahren_20_millionen_fans Graphic: Real Madrid Social Media by Anna Lena Schuller http://www.annalenaschiller.com/ Example Fiesta Movement - Automobile How Ford Got Social Marketing Right by Grant McCracken http://blogs.hbr.org/cs/2010/01/ford_recently_wrapped_the_firs.html Photo: Ford Fiesta arrives in US for Fiesta Movement http://www.egmcartech.com/wp-content/uploads/2009/03/ford_fiesta_movement_arrives_2.jpg Volkswagen Polo GTI [WUV, in German] http://www.wuv.de/nachrichten/digital/ende_der_klassik_vw_wirbt_fuer_polo_gti_nur_im_social_web Mazda2 Playlounge with Music, Design Center and Game Zone http://www.facebookbiz.de/artikel/mazda-kampagne-facebook http://www.facebook.com/MazdaDeutschland Mercedes on Facebook http://www.facebook.com/MercedesBenz BMW on Facebook http://www.facebook.com/BMWDeutschlandKyiv, 1-Dec-2010 by Hugo E. Martin

Credits, and some additional Link (II) 15 років співпраці More than 1,200 examples on Social Media Marketing – not all of them are “Best Practice” A Wiki of Social Media Marketing Examples http://wiki.beingpeterkim.com/ Gartner‘s Hype Cycle Social Software http://hemartin.blogspot.com/2010/08/gartners-hype-cycle-social-software.html Screenshoot: Monitoring Social Media Space http://now.sprint.com/nownetwork/ (US-)Tools to monitor and measure Social Media Success (13 pg., PDF) http://www.business.com/info/social-media-monitoring-tools Practical Guide to Social Media Monitoring - Praxisleitfaden zum Social Media Monitoring (German, good overview and links) http://www.marketingit.de/content/news/praxisleitfaden-zum-social-media-monitoring-erschienen;71533 B2B Marketing Benchmark Report 2011 from MarketingSherpa.com (Executive Summary F.O.C.) http://hemartin.blogspot.com/2010/10/marketingsherpa-2011-b2b-marketing.html 2009 B2B Social Media Benchmarking Study (US) from Business.com (58 pg., PDF) http://www.business.com/info/business-social-media-benchmark-study Survey Social Media Governance (60 pg., PDF) http://www.ffpr.de/de/news/studien/social_media_governance_2010_en.html Photo: Newsroom des Daily Telegraph with Media-Wall, incl. Social Media (Twitter) http://www.telegraph.co.uk/ ATG Online Shopping Study (26 pg., PDF) http://www.atg.com/resource-library/white-papers/atg-online-shopping-study.pdf Social Media Policy & Rules Of Engagement by David-Armano http://davidarmano.com/ http://www.flickr.com/photos/7855449@N02/5042953763/ Leading Brands and the Social Media Landscape - FedExStudy Final Report (39 pg., PDF and Video) http://hemartin.blogspot.com/2010/11/fedex-best-practice-in-social-media.html Hugo E. Martin on Media + Marketing - Infos, Tips and Links [EN / DE] http://hemartin.blogspot.com | http://twitter.com/hemartinKyiv, 1-Dec-2010 by Hugo E. Martin

15 років співпраці Hugo E. Martin - Digital Resident - Weblog http://hemartin.blogspot.com since 2004 Facebook http://facebook.com/hugo.e.martin since 2007 Twitter @hemartin since 2008 YouTube mcchemartin since 2005 Flickr mcchemartin since 2003 Skype mcchemartin since 2004 XING HugoE_Martin since 2004 LinkedIn hemartin since 2004 eMail hemartin@emartin.net since 1984 Website http://www.eMartin.net since 1999 My “Analog” Residence is in Berlin / GermanyKyiv, 1-Dec-2010 by Hugo E. Martin

Prepared and delivered by 15 років співпраці Hugo E. Martin Owner of mcc consulting, Berlin (founded in 1983) Partner, Consultant, Coach and Partner for Success in Media + Marketing + Communication Hugo E. Martin on Twitter http://twitter.com/hemartin Direct Messages on Twitter http://twitter.com/direct_messages/create/hemartin Skype: mcchemartin Blog Hugo E. Martin on Media + Marketing http://hemartin.blogspot.com Hugo E. Martin on Facebook mcc consulting on Facebook http://www.facebook.com/hugo.e.martin http://www.facebook.com/emartin.net eMartin.net Website http://www.eMartin.net/ mcc consulting Hugo E. Martin P.O. Box 310 906 | 10639 Berlin | Germany Fon +49-30-236278-36 eMail hemartin@emartin.netKyiv, 1-Dec-2010 by Hugo E. Martin

Softpress15: Social Media Marketing Presentation Kyiv, 2010-12-01

by Hugo E Martin

Accessibility

Categories

Upload Details

Usage Rights

Statistics