Your SlideShare is downloading. ×
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Organization study in kmf, hassan
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Organization study in kmf, hassan

14,145

Published on

Organization study in kmf, hassan

Organization study in kmf, hassan

Published in: Business, Technology
5 Comments
10 Likes
Statistics
Notes
  • hello sir plz mail me this project to me i m also doing project in kmf hassan so i need this my mail id ranjithkv2893@gmail.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • plz mail me this dicument nw i preparing the report plz mail me my mail ID is santoshhattigoudar@gmail.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Please contact us through www.projectsformba.blogspot.com/p/feedback.html so that one our team mate will get back to you at the earliest. Thank you!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • plz mail me this dicument nw i preparing the report plz mail me my mail ID is riyanishathmulla@gmail.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • can u mail me this document i am doing internship in this organiazation vinay.tndl@gmail.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
14,145
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
5
Likes
10
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. Hassan Milk Union INDUSTRIAL PROFILE Dairy is a place where processing of milk and production of milk products is done and technology refers to the application of scientific knowledge for practical purposes. Dairy technology has been defined as that branch of dairy science, which deals with the processing of milk and the manufacture of milk products on an industrial scale. Dairying in developed countries such as the USA, the year 1850 is seen as the dividing line between farm and factory scale production. Various factors contributed to the change in these countries viz., concentration of population in cities where jobs were plentiful, rapid industrialization, improvement of transportation facilities, development of machines etc., where as the rural areas were identified for milk production, the urban centers were selected for the location of milk processing plants and product manufacturing factories. These plants and factories were rapidly expanded and modernized with improved machinery and equipment to secure the various advantages of large-scale production. Nearly all the milk in the USA before 1900 was delivered as raw (nature) milk. Once pasteurization was introduced, it developed rapidly. Mechanical refrigeration helped in the rapid development of the factory system of market distribution. MILK: Milk may be defined as whole, fresh, clear lacteal sureties obtained by the complete milking of healthier milk animals. It represents the perfect food for man nearly than any other natural food. An adequate consumption of milk can correct dieting deficiencies for most people strong, healthy bodies. It is delicious and appetizing food as well as being healthful. The major constituents of milk are water, fat, protein, lactose and mineral water. The major constituents are phospholipids, sterols, vitamins, enzymes, pigments etc. The true constraints are milk fat, casein and lactose. Milk is absolutely essential for the welfare of the human race. The cow has been rightly called, “The Foster Mother of Human Race” “and she is found in most of the civilized countries of the earth. Asian Dairy Scene: With 60% of the world population, Asia accounts for only 20% of the global milk production. The total world production of more than 500 million tonnes for a population of PESIT-MBA PROGRAMME Page 1
  2. Hassan Milk Union about 4 billion amounts to and average annual per capita availability of 100kg. The corresponding figure for Asia is only about 27 kg and the consumption is about 30kg. Some 10% of milk consumed in Asia is imported. In several Asian countries, imports of dairy products, both as finished products in consumer packs and in bulk for recombination in to milk have helped create a dairy market and a milk processing industry. The Asian countries have been producing over 96% of the world’s buffalo milk output, estimated at 48 million tonnes, India accounts for more than 30% of it. The recent formation of the Asian Buffalo Association will help overcome the neglect that the buffalo has suffered for decades. Dairy in India: In India, dairying has been practiced as a rural cottage industry since the remote part. Semi-commercial dairying started with the establishment of military dairy farms and co- operative milk unions through out the country towards the end of nineteenth century. During the earlier year, each household in those countries maintained its family cow or secured milk from its neighbor who supplied those living close by. As the urban population increase, fewer households could keep a cow for private use. The high cost of milk production, problems of sanitation etc., restricted the practice, and gradually the family row in the city was eliminated and city cattle were all sent back to the rural areas. The Indian dairy industry has made rapid progress since independence. A large number of modern milk plants and product factories have since been established. These organized dairies have been successfully engaged in the routine commercial production of pasteurized bottled milk and various western and Indian dairy products. With modern knowledge of the protection of milk during transportation, it become possible to locate dairies where land was less expensive and crops could be grown more economically. In India, the market milk technology may be considered to have commenced in 1950 with the functioning of the Central Dairy of Aarey milk colony, and milk product technology in 1956 with the establishment of AMUL dairy, Anand. The industry is still in its infancy and barely 10% of our milk productions under goes organized handling. PESIT-MBA PROGRAMME Page 2
  3. Hassan Milk Union History of Indian Market Milk Industry: • Organized milk handling was made in India with the establishment of Military Dairy Farms. • Handling of milk in co-operative milk unions established all over the country on a small scale in early stages. • Long distance refrigerated rail-transport of milk from Anand to Bombay since 1945. • Pasteurization and bottling of milk on a large scale for organized distributed was started at Aarey - 1950 Calcutta(Haringhata) - 1958 Delhi - 1959 Worli - 1961 Madras - 1963 • Establishment of milk plants under the 3- year plans for dairy development all over India. They were taken up with the dual object of increasing the national level of milk consumption and ensuring better returns to the primary milk producer. These main aims were to produce more, better and cheaper milk. Indian represents one of the worlds largest and fastest growing markets for milk productivity by march 1999, it was 74 million tones, and by 2001 it reached to 88.5 million tones of milk. The strength of the dairy economy is in its livestock of 270 million that includes 57 million cows and 39 buffaloes, which also is the largest in the world. In terms of percentages we have 54% of the Asian population. PESIT-MBA PROGRAMME Page 3
  4. Hassan Milk Union COMPANY PROFILE HISTORY: Hassan Milk Union Limited (HAMUL) is a District Level Milk Co-operative society established under KMF on 30th March 1977. At the beginning it was started in a small shed beside Seetharamanjinaya Temple at Park Road. Presently it is widely spread in a 27-acre plot in the Industrial Area B.M. Road, this being the procuring & processing unit. There are presently 2 Chilling centers in Holenarsipur, Hassan District, and Birur in Chikkamagalore district and it is constructing a new chilling centre in Shettihalli near Channarayapattna. Milk is being collected daily in two shifts. The capacities of dairies and chilling centers are as follows. Milk Procurement Activities Place Capacity ltrs/day Capacity utilization % of capacity ltrs/day * at the end of utilization month june 2008 Hassan Dairy 1,20,000 2,30,000 191.66 Holenarsipur chilling centre 20,000 55,000 275.00 Birur chilling centre 20,000 35,000 175.00 Kudige dairy 25,000 20,000 80.00 *The capacity utilisation is varies day to day because milk procurement is also varies day to day  In Shettihally near Channarayapatna in Hassan District (under construction) PESIT-MBA PROGRAMME Page 4
  5. Hassan Milk Union BACKGROUNDAND INCEPTION OF THE COMPANY: The Hassan Unit started its Dairy development activity during 1975 with the World Bank Financial assistance under the guidance of Karnataka Dairy Development Corporation. During 1975 an integrated project was launched in Karnataka to restructure and recognize the dairy industry on the co-operative principles and to lay foundation for new direction in dairy development. Work on the first ever the World Bank aided dairy development project was initiated in 1975. Initially it covered 8 districts of Karnataka such as Mysore, Hassan, Tumkur, Dharwada, Belgaum, Shivamoga, Chikkmagalore, and Kodagu. Hassan Co-operative milk producer’s society union ltd. was set up to implement the project by Karnataka dairy development co-operation (KDDC) in 1975. It was registered on 30th March 1977and the operational jurisdiction of the union extended to 3 districts namely Hassan, Chikkamagalore and Kodagu. ISO 9001:2000 certifications have been obtained for Quality, And HAMUL are in the process of obtaining HACCP quality certification at on early date. Aims and objectives: Hassan Co-operative Milk Producers Societies Union is completely an autonomous body consisting of representatives from milk producers as policy makers. The area of operation in the districts of the district of Hassan, Kodagu and Chikkmagalore. The milk union also aims at sustained in rural areas through meticulous planning, training, strict implementation and follow up progress of various schemes offered by, both state and central Government. • Formation of dairy co-operative societies under the principles of co-operation to encourage small, marginal farmers and agricultural labourers to take up dairy activities. • To provide continuous and remunerative makers for the surplus milk in the rural areas. • To supply quality milk to customer in the urban areas at a competitive price. • To provide the technical inputs necessary to produce good quality milk and to facilities increase in milk yield. PESIT-MBA PROGRAMME Page 5
  6. Hassan Milk Union • To provide self employment to rural folk and to make them economically self sustainable by which the migration of rural folk to urban areas is minimized. • In addition to organizing the dairy co-operative under the principle of co-operative to prevent the role of middle men in the milk business and to increase their returns. • To establish a bridge between rural and urban folk and to play a vital role in changing the social and economic status of the rural folk. Role of dairy Co-operative Societies: The dairy co-operative are organized in rural areas for the milk producers keeping in view the democratic principle and values. These societies educate, guide and support the milk producers in dairy development activities and the responsibility of managing these has been vested to the milk producers. Functioning of Dairy Co-operatives: The dairy co-operative function all through the year in two shits, this will provide continuous market for the surplus milk produced and the payment for the milk supplied will be disbursed to the producers on the predetermined day. The dairy co-operatives render the technical inputs like veterinary services including regular vaccination, artificial insemination services, supply of balanced cattle feed and fodder slips to milk producers and facilitate increase in milk yield by conducting animal fertility camps. Growth of the Hassan Co-operative Milk Producers’ Societies’ Union: The milk union which was established in the year 1977 with 100 functional dairy co- operatives collecting 10,300 Kgs of milk per day, the Hassan Dairy with an initial capacity of 60000KGPD was expanded to 120000 KGPD during 1996. The milk union has also established two chilling centers with a capacity of 20000 KGPD. The Hassan Milk union has a mile stone in owning the first established dairy plant at Kudige in Karnataka. PESIT-MBA PROGRAMME Page 6
  7. Hassan Milk Union VISION: The Union thrives hard to adopt the modern & eco friendly technologies to produce milk & milk products of international standards to make our presence prominent in the global market. MISSION: Hassan Milk Union aims to render the best service at nominal cost to its members to increase milk production and produce good quality milk by paying remuneration price throughout the year, thereby improving their economic and social condition while ensuring high quality milk & milk products to the delighted level of the consumers at competitive price. Activities of Hassan Milk Union: 1. Organization of Dairy Co-Operative Societies As at the end of June 2008, 1016 societies have been registered of which 924 are functional. Out of functional societies 213 are women societies 79 step women societies are functioning. To enhance the socioeconomic development of women. 2. Membership Enrolment As on 30th June 2008 1, 51,857 members have been enrolled of which 63,733 are small farmer, 40,803 are marginal farmers, 19,027 are agriculture labourers, and 28,294 are other big farmers. Out of the total 10,236 belongs to SC members, 3,855 belongs to ST members. 43,236 members belong to women members. 3. Milk Procurement Activities The present average milk procurement from 924 milk societies is around 3, 60,500kgs/day. During the month of June the average procurement /DCS/day is PESIT-MBA PROGRAMME Page 7
  8. Hassan Milk Union 390kgs and the average transportation cost per kg of milk procurement is 32 paisa. The average fat is 4.19% and average SNF is8.51%. Input Activities: a. Veterinary Facility Covered 638 societies under veterinary route, 6 mobile veterinary routes treating an average of 4,500 cases per month. There are 5 emergency routes in operation and treating around 400 to 450 cases per months. There are 340 first aid centres are also working. Union is providing SAF kit to the animals for the prevention. (Or) de-warming. Foot and mouth vaccination is also providing for controlling foot and mouth diseases. b. Artificial Insemination To improve the breeding facility there are 23 single AI centres and 63 Cluster AI centres are working in the union area. These centres are covered around 90% of the DCS. Averages of 20,000 inseminations are carrying out every month. 2762 male cows and 3109 female total 5871 cross breed cows have been born during June 2008. c. Feeds and Fodder The union is uncovering the farmers and the producers at the village level in growing modernized fodder. Ex. union is suppling CO1, CO2 and Napier roots and SSG seeds , cow pea seeds and seasonal seeds to the producers. The union is also arranging straw treatment demonstration, silage demos at village levels. The union is supplying around 3000 metric tones of cattle feeds and an average 6000 kgs of mineral mixtures to the society members. Nearly 98% of the functional societies have been covered under cattle feed sales. d. Training facilities PESIT-MBA PROGRAMME Page 8
  9. Hassan Milk Union Training will be given to the milk society secretaries, testers and management committee members. DAM (dairy animal management) is given to the producers. This training is given in central training institutes, Mysore, owned and managed by KMF Bangalore. Other programmes: a. Group insurance:- With the co-ordination of the general insurance company by paying premium to the insurance company. The DCS providing insurance coverage. B. Step programme:- Under this, women members have been enlightened with education, nutrition, legal matters. SHG (self help group) the main purpose of step programme is to provide better socio-economic status to the women members c. Yashashwini health programme:- Under this scheme, those who have become members of this scheme well get medical benefits like operation charges. d. Total quality management (TQM);- The union has encouraged clean milk production programme at village level. The union has obtained ISO 9001:2000 certifications. There are 13 bulk milk coolers and 43 automatic milk collection centres which are functioning in the milk societies. Union activities have been computerized partially and during 2008-2009, it is spending around 64-70 lakhs towards computerization. PESIT-MBA PROGRAMME Page 9
  10. Hassan Milk Union ORGANISATION CHART FIG 1: CHAIRMAN/BOAR D MANAGING DIRECTOR 1.MANAGER 3.MANAGER 5.MANAGER (P&I) (FINANCE) (ADMINISTRATION) 2.MANAGER 4.MANAGER 6.ASST.MANAGER (DAIRY (MARKETING (MIS) TECHNOLOGY) PESIT-MBA PROGRAMME Page 10
  11. Hassan Milk Union FIG 2: 1. MANAGER (P&I) D.M D.M D.M A.M A.M A.M (PROCUREMENT) (AH) (AI) STEP(PROJECT) (FODDER) (CPM ) DSE A.M A.M A.M AH/AI AH/AI Sec EXTENSION AAMIN. ADMIN. OFFICERS ASST ASST PESIT-MBA PROGRAMME Page 11
  12. Hassan Milk Union PESIT-MBA PROGRAMME Page 12
  13. Hassan Milk Union 3. MANAGER (FINANCE) FIG 3: A/C SUPERINTENDENTS A/C ASSISTANTS HELPERS PESIT-MBA PROGRAMME Page 13
  14. Hassan Milk Union FIG 4: 4. DY.MANAGER (MARKETING) CHIKMAGALORE, HASSAN KODAGU MARKETINTG OFFICERS EXTENSION OFFICERS ASSISTANTS PESIT-MBA PROGRAMME Page 14
  15. Hassan Milk Union FIG 5: 5. DY.MANAGER (ADMISTRATION) DEPUTY MANAGER ADMINISTRATION OFFICER ADMINISTRATION ASSISTANT PESIT-MBA PROGRAMME Page 15
  16. Hassan Milk Union ORGANISATIONALCHART The HAMUL is divided in two categories namely : 1 .ELECTED BODY: The Co-operative society members are eligible for electing the President and other governing members. The President heads the elected body. The elected body controls the societies and they keep a close watch on the working of the Co-operative societies and HAMUL. Mr. H.D.Revanna, former Minister is the present president of Hassan Milk Producers Co- operative Societies & KMF. 2. SELECTED & ADMINISTRATION DEPARTMENT: The employees working in the organization under HAMUL constitute the selected body. The qualified candidates are selected to the organization. This involves both Elected and Selected bodies. The administration department decides all the technical, production, procurement etc. it also involves the pricing and accounting section. They are allotted with specific work on their qualification likewise, Technical Officers, Marketing officers, managing directors etc. There are around 415 employees working in all the sectors of organization. The head of the selected body is the Managing Director; at present Mr. V.L REDDY Under Managing director they are 4 Managers namely: A) Manager in Finance department. B) Manager in marketing department. c) Manager in Production department d) Manager in Quality control. PESIT-MBA PROGRAMME Page 16
  17. Hassan Milk Union FUNCTIONAL AREAS: There are seven departments in HAMUL viz.  Procurement and input department  Dairy department  Administration department  Finance department  Purchase department  Marketing department  MIS department The hierarchy of this different department is given below: Procurement and input department The purchasing activities include selecting good geographical area which is well suited for cattle and where the cattle are more in number. So that the unit can install co-operative societies. Purchasing is a managerial activities that foes beyond the simple act of buying and includes the planning and policy activities covering wide range of related and complementary activities. The purchasing department occupies a vital and unique position in the organization. Objectives of purchasing department:  To procure right material  To procure material in right quantity  To procure right quality  To procure from right and reliable source of vendor  To procure from right and reliable source of vendor PESIT-MBA PROGRAMME Page 17
  18. Hassan Milk Union  To procure material economically i.e. at right or reasonable price  To receive and deliver material at right place and right guide. ADMINISTRTION DEPARTMENT: Though the unit do not have human resource department, most of the human resource work is taken care by administration itself. The employees enjoy good environment as the organization welfare is good . As the unit is registered under societies act 1959, it follows certain rules and regulation. Recruitment rule Recruitment under this rule can be made in two ways: 1. By direct recruitment. 2. By promotion Direct recruitment: under this method selection can be made either by competitive examination or oral interview. By promotion: The recruiting and promotion shall be ground by the cadre and recreational rules duly approved by registration of co-operative societies. Group saving linkage insurance (GSLI) The entire employee on covers under GSIL scheme of LIC of India. In case of death of the employees, they are paid insurance amount in accordance with the category of the particular employees. FINANCE DEPARTMENT : Financial function is an area of financial decision making, harmonizing individual motive and co-operative goods. It covers not only financial planning, but also optimum use of funds as well as the financial control. PESIT-MBA PROGRAMME Page 18
  19. Hassan Milk Union The basic functions performed are the day to day fund management treasure management beside these the boom of accounts. The decision regarding acquiring of plant and machinery or any capital expenditure is made on the basis of payback period/internal rate of return net present value method. These are a cooperative organization the ultimate decision lies in the hands of the board of direction. The credit period allowed to buyers depends upon the mutual understanding or as per contract and credit period allowed by the supplies is 7-8 days (payment is made on weakly basis to the farmers). PURCHACE DEPARTMENT: This department also play major role because the quality of milk which is procure from the different societies should be maintained equally because 1 liter of spoil milk is enough to spoil whole milk in the company. So the purchase department must careful while purchasing milk. Assistant Manager Assistants Workers MARKETING DEPARTMENT: Marketing is indeed an ancient art has been practiced from age-old times. But its need for selecting even basic commodities is of recent origin. In a short period of time, marketing has growth to such extent that it is being viewed it as most important of all the management functions as follows. Marketing mix of HAMUL is as fallows: Product: They are flooring milk in difference quantities like 500ml, 250ml, 200ml, and quality of the each product is high. The brand name of the firm is very attractive. The system of packing PESIT-MBA PROGRAMME Page 19
  20. Hassan Milk Union is very safe and convey for transport purpose. The colours of the milk packets are Red and Blue. The colour of the ghee packing is yellow. Price: The pricing method followed by the firm is very sound and prices of the product are very competitive. Particulars Selling price Margin Retail price Toned milk 1 Ltr 16.00 0.56 15.44 Homogenized 1Ltr 18.00 0.63 17.37 Double toned 250 ml 3.50 0.25 3.25 Curds 500gm 10.00 0.75 9.25 Curds 200gm 5.00 0.40 4.60 Butter milk 200 ml 4.00 0.60 3.40 Some VAT applicable MAMP: Particulars M.R.P(Rs) Margin VAT(%) Retail price Ghee 1Ltr 195.00 37.43 12.50 177.27 Ghee 500gm(jar) 99.50 18.70 12.50 90.45 Ghee 15kg 2925.00 448.87 12.50 2850.00 Peda 250 gm 38.00 4.00 4.00 35.36 Mysore pak 250 gm 55.00 7.78 4.00 49.11 Mysore pak 500 gm 105.00 14.86 4.00 93.75 Badam powder 500 gm 100.00 19.19 12.50 90.91 Promotion: They are giving advertisement in newspapers. They also give ads in local channel like city cable. For new launches, they under take publicity through • Local news paper (area wise) • News paper(state wise) • Television • Hand bills.... etc PESIT-MBA PROGRAMME Page 20
  21. Hassan Milk Union HAMUL supplying milk and milk products to the customers in three districts like Hassan, Chikkmagalore and coorg (Madikeri) The distribution network means there is a marketing wing needed by the deputy manager of marketing. There are 18 members of distribution trucks for selling MAMP to every agent and also collect the indent for next day. The collected indent will be consumed by marketing staff and will be submitted to the production section of the dairy while sending the milk and its products from the dairy security check will be done by the security people in every shift. ANNUAL MARKET PLAN FOR DEVELOPMENT ACTIVITIES FOR THE YEAR 2008-09 • Hassan milk union Ltd establish in the year 1977 has been catering efficiently to the needs of the urban and semi urban consumers by supplying pasteurized and assured quality “nandini” milk and milk products in the jurisdiction covering Hassan, Chikkmagalore and Kodagu districts. • Over the years, the union has been taking many steps to meet the changing needs of consumers, the availability of milk variants and new milk products have been produced for customer requirement. • Priority areas for the development of liquid milk market in the union area are identified and necessary action plans have been drawn for implementation during the year 2008-09.The key strategies planned for 2008-09 are as follows: • INCREASING THE AVAILIBILITY OF NANDINI MILK IN THE MARKET • ENHANSING EFFECTIVENESS OF CONSUMER AWARENESS PROGRAMME. • TEAM CONCEPT FOR MARKET DEVELOPMENT. PESIT-MBA PROGRAMME Page 21
  22. Hassan Milk Union • CREATION OF GRIVANCE REDRESSAL CELL. • CONSTITUTING EFFECTIVE REPLACEMENT/LEAKAGE POLICY. • CONSTITUTING A CORE GROUP FOR SOLVING DAY TO DAY PROBLEMS. • PROMOTING CHANNEL MEMBERS. • ELICITING CONSUMER FEED BACK FOR QUALITY ASSURANCE. • SALES PROMOTION ACTIVITIES. 1. INCREASING THE AVAILABILITY OF NANDINI MILK THROUGH OUT THE DAY IN THE MARKET a) By expanding the retail market in the union Area. • Introduction of an adhoc milk distribution route to Hassan city from morning 6.00 A.M to 4.00 P.M. at regular intervals to cater to the retailer needs after normal vending hours. • Identifying the uncovered areas of distribution and appointing new retailers in such areas to expand the local market. • Introduction of Adhoc day route exclusily for Milk products distribution in the union area. b) Strengthening the existing milk parlor, depots and day counters: There are totally 587 retailers, 17 milk parlours, 14-day counters and 16 depots operating in the union area. It is decided it strengthen providing Bottle coolers to retailers at the rate of 50% cost and free supply of insulated boxes and introduction of insulated Transport vehicles to door step of retailers and extended hours of milk supply. PESIT-MBA PROGRAMME Page 22
  23. Hassan Milk Union c) Introduction of Toned Milk (250Ml)Sachet in the Market instead of D.T.M during July-08 2. ENHANCING EFFECTIVENESS OF CONSUMER AWARENESS PROGRAMMES: To persuade consumers, who are purchasing loose milk, or Competitors milk to purchase “Nandini” milk. This objective is most suitable for our union since their market share is less To create awareness among existing and prospective consumers about: a) The organization. b) Quality products and Services available. c) Health hazards of consuming adulterated milk. d) Quality and hygienic aspects of sachet milk and milk products. e) Education programmes on “Milk and Health” at schools and public places. 3. TEAM CONCEPT FOR MARKET DEVELOPMENT: In ordered to achieve highest sales target, it has been decided to constitute functional teams. This team will conduct the following activities. 1. Visit the market along with marketing staff for market development and to increase sales. 2. Organize door to campaign 3. Arrange quality testing at selling point/Public. 4. CREATION OF GRIEVANCE REDRESSAL CELL: This system to be implemented with the help of following activities. a. A decided Toll free telephone to the marketing section of Hassan and Kudige Dairy would be provided for benefiting channel members. b. Further, the telephone numbers and contact persons name to be published in leading local daily News papers and circulated to all the agents’ day counters. PESIT-MBA PROGRAMME Page 23
  24. Hassan Milk Union c. The complaints to be addressed immediately and would be rectified within 24 hours. 5. EFFECTIVE REPLACEMENT / LEAKAGE POLICY: The fallowing measures are planned to overcome the leakage problem. -Film quality testing programmes - Focus on discussions - Segregating leaky pouches at dairy dock before dispatch - Proper Monitoring of Packing Machine- Storing in required temperature before dispatch - Taking proper care during transport to avoid damage. 6. MOTIVATING THE CHANNEL MEMBERS: A system to motivating and educate the channel members has been proposed for increasing the milk sales. A systematic awareness campaign would be organized and all the Nandini retailers will be contacted. This is planned by meeting them regularly and inviting suggestion from them on a regular basis. Retailers meeting will be conducted once in 6 months. Higher milk sale retailers in a particular districts route will be rewarded. e) MIS DEPARTMENT : The assistant manager has the control overall the activities of this department. It helps for collects the information from outside the organization, which are newly adapted in the other organization, there by helps to adapt new technology in the organization. Manager Assistants System operator 1 System operator 2 PRODUCTION DEPARTMENT : PESIT-MBA PROGRAMME Page 24
  25. Hassan Milk Union The unit of HAMUL consists all high technology process equipment’s. The process and all mechanized with high technology machines that improve the quality of the milk, increased the production capacity saves time and energy. WORK FLOW START - TANKERS Receive Raw Milk in Cans Chilled Receive raw milk in tankers after weighing in Weigh Bridge. Record the weigh of milk Check for Can Seal Pour milk to the weighing bowl Check for Sensory LAB & record the weight of milk. Tanker Seal Evaluation TES Collect sample for testing. T Plunging LAB FAT/SNF/ LAB Sampling Curd/ Adult TES ACIDITY TES T T FAT/SNF/ LAB ACIDITY TES T Send Milk for Fat recovery after weighing and recording Filter and dump the Milk in dump tank Pump the Milk through Chiller maintain the Milk temp. at <10 Store the Raw Chilled Milk in insulated storage Tank RM silo. PESIT-MBA PROGRAMME Page 25
  26. Hassan Milk Union PACKAGING TECHNOLOGY: Milk was initially sold door-to-door by the local milkman. When the dairy co- operative initially started marketing branded milk, it was sold in glass bottles sealed with foil. Over the years, several developments in packaging media have taken place. In the early 80’s, plastic pouches replaced the bottles. Plastic pouches made transportation and storage very convenient, besides reducing costs. Milk packed in plastic pouches/ bottles have a shelf life of 1-2 days, that too only if refrigerated. In 1996, Tetra packs were introduced in India. Tetra packs are aseptic laminate packs made of aluminium, paper, board and plastic .milk stored in tetra packs and treated under ultra high temperature (UHT) technique can be the dairy co-operatives in Andhra Pradesh, Tamilnadu, Punjab, and Rajasthan sell milk in Tetra packs. a) Uniforms: All the male employees are provided with 2 pairs of dress and 1 pair of gloves once in a year. All the female employees are provided with 2 saris and 2 blouses. All the employees are provided half a kg of ghee for two notified festivals at free of cost. (Ganesh fest and Ugadi) b) Conveyance allowance: For the employees who are maintaining car they are provided Rs 550 per month and for motor cycles above Rs. 350 per month and vehicles equal and below 50cc Rs. 150 and for other Rs. 100 per month. PESIT-MBA PROGRAMME Page 26
  27. Hassan Milk Union Product profile The main product of HAMUL is milk that is processed in number of different categories based on their fat division are Sl.No. Products Qty. of Fat & SNF Quantity 1. Toned Milk 3.5% & 8.5% 500Ml- 1ltr 2 Standardized Homogenized 500Ml- 1ltr Milk 4.5% & 8.5% 3 Double Toned Milk 1.5% & 9% 500Ml- 1ltr NANDINI TONED MILK: It is a pure milk and most selling milk in Karnataka. It contain 3.0% Fat And 8.5%SNF. It is available in 500 ml and 1000 ml packs. Karnataka's most favourite milk. Nandini Toned Fresh and Pure milk containing 3.0% fat and 8.5% SNF. Available in 500ml and 1ltr packs. Available in 500ml and 1ltr packs PESIT-MBA PROGRAMME Page 27
  28. Hassan Milk Union HOMOGENISED TONED MILK Nandini Homogenized Milk is pure milk which is homogenized and pasteurized. Consistent right through, it gives you more cups of tea or coffee and is easily digestible. Available in 500ml.packs. NANDINI FULL CREAM MILK: This pure milk contains 6.0% fat and 9.0% SNF. It is available in 500 ml and 1000 ml packs. This milk is rich creamier and tastier. It is ideal for preparing home mode sweets and savouries. Full Cream milk. Containing 6% Fat and 9 % SNF.A rich, creamier and tastier milk, Ideal for preparing home-made sweets & savories. Available in 500ml. and 1ltr packs. CURD: It is thick and delicious. It is available in 200 grams, 500 grams and 1000 grams sachet etc The price list of Curd: At the end of March, 30, 2008 Sl No Particular Packing Quantity Price in Rs PESIT-MBA PROGRAMME Page 28
  29. Hassan Milk Union 1 Nandini Curd Sachet 200 grams 85 -00 2 Nandini Curd Sachet 500 grams 10 -00 3 Nandini Curd Bulk Can 1000 grams 19 -00 Nandini Curd made from pure milk. It's thick and delicious. Giving you all the goodness of homemade curds. Available in 200gms and 500gms sachet. BUTTER MILK: Butter Milk is a refreshing health drink. It is made from quality curds and is blended with fresh green chilies, green coriander leaves, asafetida and fresh ginger. Buttermilk is packaged in 250ml packet. Nandini spiced Butter Milk is a refreshing health drink. It is made from quality curds and is blended with fresh green chilies, green coriander leaves, asafetida and fresh ginger. Nandini spiced butter promotes health and easy digestion. It is available in 200 ml packs and is priced at most competitive rates, so that it is affordable to all sections of people. PESIT-MBA PROGRAMME Page 29
  30. Hassan Milk Union NANDINI GHEE: Ghee is made from butter. It is fresh and pure with a delicious flavor. Hygienically manufactured and packed in the goodness of pure ghee. It has a got a shelf life of 6 months at ambient temperatures. It is available in 200 ml, 500 ml, 1000 ml sachet, 5 liter tins and 15 kg tins. Price list of ghee: At the end of march, 30, 2008 Particular Packing Quantity Price in Rs Sl No 1 Nandini Ghee Sachet 50 ml 0012 - 50 2 Nandini Ghee Sachet 100 ml 0021 - 50 3 Nandini Ghee Sachet 200 ml 0041 - 00 4 Nandini Ghee Sachet 500 ml 0099 - 50 5 Nandini Ghee Sachet 1000ml 0195 - 00 6 Nandini Ghee Bulk Tin 15 kgs 2925 - 00 7 Nandini Ghee Jar 500 ml 0085 - 00 A taste of purity. Nandini Ghee made from pure butter. It is fresh and pure with a delicious flavor. Hygienically manufactured and packed in a special pack to retain the goodness of pure ghee. Shelf life of 6 months at ambient temperatures. Available in 200ml, 500ml, 1000ml sachets, 5lts tins and 15.0 kg tins. PESIT-MBA PROGRAMME Page 30
  31. Hassan Milk Union PEDA: Peda is very delicious made from pure milk. It can be stored for 7 days and available in 250 grams containing 10 pieces each. Price list of Peda: At the end of March, 30, 2008 Particular Packing Quantity Price in Rs Sl No 1 Nandini Peda 10 grams Box 100 grams 16 -00 2 Nandini Peda 25 grams Box 250 grams 38 -00 3 Nandini Peda (single) Single 25 grams 03 -80 No matter what you are celebrating! Made from pure milk, Nandini Peda is a delicious treat for the family. Store at room temperature approximately 7days. Available in 250gms pack containing 10 pieces each. PESIT-MBA PROGRAMME Page 31
  32. Hassan Milk Union DISTRIBUTION CHANNEL: Chart showing the channels of distribution for milk and milk products: Agents Dairy K.M.F Sales Depots Milk parlor Institutions Whole sale dealers Consumers Retailers The milk received from different villages are weighted first with the help of weighted tank which is having a capacity of 500 kgs. The milk is then dumped in to a dump tank with capacity of1000 liters and the transferred to chillers. The chilled milk as then sent for pasteurization. This pasteurized milk is then sent to a cream separation chamber. Where the cream is removed from the milk. This milk is further used for preparing ghee, Peda etc. The separated cream is collected in a container and then transferred to a ghee shedding tank in which the ghee is clarified and then sent for ghee packing. The milk with out the cream is for standardization. Where it is tested for fat content SNF (solid not fat) and purity of the milk. This is again pasteurized and sent to a storage tank, the tank milk from the storage tank is sent to a packing machine where the milk is packed and kept in a cold storage. This milk is ready for dispatch. PESIT-MBA PROGRAMME Page 32
  33. Hassan Milk Union COMPANY PROFILE WITH REFERENCE TO MCKENSEY 7-S FRAMEWORK The 7-S framework was developed by the consultants at the Mckensey Company, a very well known management consultancy firm in United States towards the end of the 1970 to diagnose the causes of organizational problem and to formulated programs for improvement. PESIT-MBA PROGRAMME Page 33
  34. Hassan Milk Union 1.STRUCTURE: The functional structure of HCMPSUL is appropriate for an organization with several product lines. It ensures maximum use of the principle of specialization. Since the workers have performing a limited number of functions, their efficiency would be very high. Hassan milk union has marketing, administration, finance, and MIS department. Administration Department HCMPSUL has an administration department that takes care and controls all other departments of the union. The main functions are • To develop official work procedure and process in order to increase the profit margin. • To provides an ample opportunities for helping the employee to maintain high level of work. • To schedule work property so that all jobs are completed on time. • To maintain responsible quality and quantity standards. • To provide satisfactory physical on mental environment for employees. Procurement and Input Department The procurement and input department is concerned with collection of milk from various DCS. • To follow up daily procure schedule as per the plan. • To collect quality of milk by checking fat content. • To maintain good relationship with DCS. • To send procured milk to production unit. Finance Department PESIT-MBA PROGRAMME Page 34
  35. Hassan Milk Union Finance department of the union is well staffed with resource personnel. The department takes care of all the financial transactions of the union. The department is fully computerized. Marketing Department Marketing department plays a vital role in determining the future abilities of the company. Its main objective is to distribute goods from producers to the customers. It distributes milk to consumers and also provides consumer education through ad campaigns and participating in various exhibitions. • To plan marketing programmes. • To analyze marketing opportunities. • To develop marketing strategies. • To connect the consumer with the products. 2.STRATEGY: Hassan milk union is formulating appropriate strategies in order to meet the challenges and to develop and strengthen dairy co-operative movements on the following thrust namely: • Procurement, processing and marketing • Quality assurance programme • Reasonable pricing Pricing decisions are subject to an incredibly complete array of environmental and competitive forces. HCMPSUL set not a single price, but rather a pricing structure that covers different items in its line. This pricing structure changes over time as products move through their life cycle. The organization adjusts product prices to reflect changes in costs and demand and to account for variation in buyers and situations. As the competitive environment changes, company considers when to initiated price changes and how to respond to them. Hassan milk union produces different milk produces to cater efficiently the variety milk needs of the urban and semi urban consumers of the jurisdiction. PESIT-MBA PROGRAMME Page 35
  36. Hassan Milk Union Different prices are charged to different types of milk on the basis of FAT and SNF [Solid not FAT] 3.SYSTEM System refers to all the rules, regulations, and procedures, both formal and informal that complement the organization structure. Milk Procurement Procedure The production department is responsible for procurement of raw milk. It consists of two wings called purchase and stores. Purchase wing is processing of raw milk and stores wing is receiving and issuing the same to the user department. Indent is raised by the user department and is registered at stores after verifying the availability of stock at stores. After registration, the indent is forwarded to purchase wing for procurement. At the time of registration of indent if stock is available, it is issued to the user department and the indent is cancelled. On receipt of indent the purchase wing lends enquires to various suppliers who normally supply the milk and milk products. Then these suppliers submit their offers. After receiving the offers, a comparative statement is made and forwarded to the general manager for recommendations. The General Manager chooses a most suitable offer for placement of purchase order. On receipt of purchase order, the supplier lends the milk and milk products along with the bills. The products are received at receipt section of the stores and are verified against the specification laid in purchase order. Then products/goods inspection note is prepared and forwarded to the GM department for inspection of the milk & milk products supplied. Then the GM inspects the material with quality experts at stores and accepts the same on reject depends upon the quality of products. If the material is accepted, produce/goods receipt note is prepared and forwarded to account section and the material is stored in specified location. If the product/goods rejected then product/goods receipt note as well as reject note prepared and forwarded to accounts section for making payment to give information to the supplier about the rejection whenever PESIT-MBA PROGRAMME Page 36
  37. Hassan Milk Union GRN is prepared the stock of the particular items gets update in computer. The rejected producers/goods are returned to the suppliers. Whenever the union required milk and milk products or any materials they approach stores along with issue voucher against which product/goods issued and consumed Periodic stock verification is conducted at stores to check the inventory 4. SKILL: Designation Qualification Experience (in year) M.D. B.Sc (Agri), MSc (Dairying) 19 Managers: Finance B.Com., M.Com 20 MIS M.Sc, Diploma in Computer Science 15 Marketing BBM, M.Com., PGDM in Marketing 10 Officers B.Com, BBM, BA 8-12 Technical Workers ITI 4-6 Laboratory M.Sc., in Bio Science 2-3 Workers Pre university, B.A., Secondary School 3-2 Other workers To import required skill, Hassan Co-operative milk producers’ society conducting training programme i.e., both on the job training and off the job training which increases the knowledge and skill of an employee for doing the job. On-the-Job Training Method Under this method, the individual is placed on a regular job and learns under the supervision of guidance of the instructor. Hassan milk co-operative society provides On-the-Job training according to the need. For this method of training, they are inviting experts from various training institutions. This type of training will be conducting once in three months/six months/ a year. PESIT-MBA PROGRAMME Page 37
  38. Hassan Milk Union The methods of on-the-job training, which are adopted by Hassan milk union, are as follows: Coaching The trainer is placed under a particular supervision that functions as a coach in training the individual. Hassan milk union provides coaching in order to fulfill the organization requirements. To give coach they are inviting experts from various institutions like National Dairy Development Board (NDDB), and sometimes top managers of the organization etc. Job Instructions The union conducting this type of training at the time of selected new employees. Under this method the experts or the superior explains to the trainee the way of doing the job and allow him to do the job. Off the Job Training Under this method of training, trainee is separated from the job situation. Here employee can place his entire concentration to learn rather then spending time in performing job. Visible Training Under this method, actual work condition is stimulated in a classroom. Hassan milk union sends its employees to National Dairy Development Board (NDDB), Mehsana, and Confederation for Indian industries (CII) and NDDB Anand for technical training. This type of training is commonly used for training individuals for technical and clerical job. Seminars Under this method, the individual give seminar on selected topic. Supervisory personnel given seminars in difference institutions like NDDB Anand, NDDB E-Board, and Confederation of Indian Industries (CII) etc. Role Playing Under this method participant plays the role of certain characters, like general manager, marketing manager, technicians, workers and the like. The union provides this training to manager/employees in order to develop the interpersonal relationship between the employees. PESIT-MBA PROGRAMME Page 38
  39. Hassan Milk Union This type of training is giving by Ramakrishna Institute of Morale (RIM) and spiritual education. 5. STYLE: The management of HCMPSUL follows the style as in other government organization. Each employee is accountable to his superior and each leads his subordinates. Top down Decisions • Fixing the targets to the employee and the workers who are working in the organization. • Reducing or increasing the price of the product • Policy issues Example to conclude the decision-making parameter pertaining the day-to-day operation to conclude the style of functioning. The manager of the purchasing department selects the Material suppliers. The manager of the purchasing department has the authority to select the supplier for providing the necessary raw materials for the production function. The suppliers are selected on the basis of the tender. Which one has quoted the lowest price for the materials, that vendor will be selected as a supplier for the raw material, which is required for the production. 6 .STAFF: Staff refers to the organizations human resources. Management is concerned with the accomplishment of objectives by utilizing physical and financial resources through the efforts of manpower. Duties and responsibilities of technical officers [quality management] in HCMPSUL PESIT-MBA PROGRAMME Page 39
  40. Hassan Milk Union • To take overall in charge of quality management. • To check the quality of milk, this is taken by DCS. • To check quality of the milk and register, before sending to the market. • To check the weight, quality, of milk and products according to the section PFA/ AGMARK/weight/measures. • To co-ordinate with the production department to make correction if any complaints from market. • To propose to the general manager to purchase the equipments, which are required for laboratory? • To maintain all records of laboratory equipments and quality control and send the all records to the general manager. Duties and Responsibilities of Production Manager • He shall be overall in charge of production/plant section. • To allot, monitor and supervise the work of the subordinates. • To make correspondence and maintain all files/documents of products. • To recommend the leave of his subordinates and make alternate arrangements during their absence on leave period. • He shall ensure and implement cost service measures to production section. • To plan and implement the disposal of excess milk in bulk sales and if shortage, arrangement to get milk from inter dairy as per requirements. • He shall plan well in advance requirements of chemicals/detergents on any other material of the production section. • He shall take care of entire plant and machinery. Duties and Responsibilities of Marketing Officers 1. To fix necessary targets to the retailers, wholesalers, depots, day counter and milk parlors. 2. To take necessary actions to appoint retailers/DS/MP in the new extension. 3. To adopt necessary extension programmes for consumer awareness. PESIT-MBA PROGRAMME Page 40
  41. Hassan Milk Union 4. To arrange for consumers meet/fairs/exhibitions and to take participation in such programmes to improve nandini milk sales. 5. To collect information about private competitors milk sales and to take necessary action to curtail the private dairy milk sales. 6. To arrange for the retailers meeting at least once in 6 months and to discuss about the problem. 7. To inspect the milk parlors regularly and to keep watch on sale of other products. 8. If the parlor contractors are found to sell products other than Nandini products, action should be taken. 9. To keep close watch on the milk distribution vehicles movement of routes and to check that the milk and milk products reach the retailers with in the described time. 10. To conduct distance survey of milk distribution route and to certify them regularly. 11. To take necessary action to make recoveries if any due from the retailers. 12. To collect the information pertaining to the choultaries, hostels, public institutions, sweet stalls, Bakeries, Ice cream parlors, hotels, and conduct necessary extension programme to increase the sales. 7. SHARED VALUE: Shared values are what engender trust values are the identity by which a company is kwon throughout its business areas. These values must be explicitly stated as both corporate objectives and individual values. These are the company level beliefs, mindsets and assumptions that shape how an organization behaves. The shared values of HCMPSUL are: • Providing quality milk to urban consumers. • To build village level institutions in co-operative sectors to manage the dairy activities. • To ensure provision of milk production inputs, processing facilities and dissemination of know how. PESIT-MBA PROGRAMME Page 41
  42. Hassan Milk Union • To facilitate rural development by providing opportunities for self-employment at village level, presenting migration to urban areas, introducing cash economy and opportunity for steady income. SWOT ANALYSIS OF HCMPSUL 1. STRENGTHS: Huge Demand: There is a huge demand for Nandini milk and milk products in the market. Milk is very much needed for the children and the people to get good calories, vitamin and nutritional. There is increased population in India; hence there is increased demand for milk products. Availability of Milk Union can easily get required milk with less cost from the rural area according to the need. Most of the farmers in Hassan district are having at least 2 or 3 cows or buffaloes in their home. Hence there is a good availability of milk for HCMPSUL. Nandini Brand Nandini milk, Nandini ghee, Nandini curd etc Nandini products are well branded in the market because of their quality. Man Power There is well experienced, professionally trained technical employees are working in the company with minimum experience of 15 years. It helps organization to maintain the quality of the product. PESIT-MBA PROGRAMME Page 42
  43. Hassan Milk Union Location Hassan milk union is located in industrial estate beside NH-48 where people can easily found the company. It reduces the cost of transportation and leads to publicity of company  Good quality control  On time delivery  Skilled employees  Standardized products  Easy access to loans from National Dairy Development Board  Adaptability to changing technology 2. WEAKNESS: Inadequate Transportation,Bad condition of roads and inadequate transportation facilities makes milk procurement problematic. No Cattle Form HCMPSUL has no cattle form in its own, it becomes one of the major weakness of the company. It focused more only on rural segment and very less concentration on urban area. New employee has less social security eg: accommodation is not provided to new employees where in it restricts their stay for a long period. Limited advertisements No credit business 3. OPPORTUNITIES Export There is demand for Nandini Products in other states vise Kerala, Goa. So it can export its product to those states along with Tamilnadu and Andrapradesh. PESIT-MBA PROGRAMME Page 43
  44. Hassan Milk Union New Product Innovation It can innovate new products like Khoa, Ice cream, Panneer and dairy Sweets in the same product line. Employment It provides more employment opportunities to the people. Currently there are 500 employees are working in the organization. Young, enthusiastic employees put their best efforts, which results in the growth of organization. The brand, image of the firm helps it to enter new areas quickly. 4. THREATS:  Market uncertainty There is a price fluctuation in the market, it may leads to decrease the demand and there by reduction in profit.  Competition Competitors are coming with similar product, this is the main threat posed by the external environment.  Many private firms have entered into  Manufacturing of dairy products, there  Is a tough competition for Nandini  Like AROKYA, JERSY, JENUKAL and many more. SWOT Analysis of HCMPSUL STRENGTHS WEEKNESS • Huge demand for milk products. • Inadequate Transportation PESIT-MBA PROGRAMME Page 44
  45. Hassan Milk Union • Availability of Raw milk • No Cattle Form • Nandini Brand • Focus only on Rural Segment • Man Power • New employees have less social • Location security. OPPORTUNITIES THREATS • To export its products to other states. • Market uncertainty • New product innovation • Competition • Employment HIGHLIGHTS OF THE COMPANY GROWTH IN MILK REGISTERED SOCIETIES Years Registered societies 2002-03 682 2003-04 740 2004-05 778 2005-06 842 2006-07 929 PESIT-MBA PROGRAMME Page 45
  46. Hassan Milk Union PESIT-MBA PROGRAMME Page 46
  47. Hassan Milk Union PESIT-MBA PROGRAMME Page 47
  48. Hassan Milk Union FINANCIAL ANSLYSIS MANUFACTURING AND TRADING ACCOUNT FOR THE PERIOD OF FROM 01.04.2006 TO 31.03.2007 PARTICULAR 31-3-2007 31-3-2006 Opening stock 7406110.12 12597169.78 Purchase of raw material 1006054769.13 843563064.77 Proc transportation 75105886.33 91186368.47 charges Processing & 62323083.34 70877371.99 manufacturing exp Salary & other benefits 80045206.15 56104373.15 Gross profit 67970324.20 61320005.85 TOTAL 1298905379.27 1135648352.00 PARTICULAR Sale of milk products, 1283640880.40 908316775.93 cattle feed & others Inter units transfer 7119628.8 219925465.95 Closing stock 8144870.03 7406110.12 TOTAL 1298905379.23 1135648352.00 PESIT-MBA PROGRAMME Page 48
  49. Hassan Milk Union HASSAN COOPERATIVE PRODUCT SOCITIES UNION LTD. PROFIT & LOSS A/C ON 31.3.2007 EXPENSES 31.3.2007 31.3.2006 Salary and other benefits 20011301.54 14026093.29 Administration exp.. 10633245.82 4515705.08 Rent, rates & taxes 1072489.00 865123.75 Selling & distribution 18975868.95 27452306.84 exp.. Postage & insurance 8107154.59 6714679.10 services Investment & bank 1084687.84 885542.15 charges Vehicles, repairs & 3977121.21 3893831.57 maintains Depreciation 4077504.63 4691989.36 Tax& provision 7564329.00 3303352.00 Net profit transferred to 6139523.35 6154677.20 balance sheet TOTAL 82643225.93 7250330034 INCOME 31.3.2007 31.3.2006 Gross profit 67970324.20 61320005.85 Other Income 10213382.40 9828715.04 Interest on Loan and 3459519.20 1554579.45 Adv... TOTAL 816432219.80 72703300.34 PESIT-MBA PROGRAMME Page 49
  50. Hassan Milk Union HASSAN COOPERATIVE MILK PRODUCTION SOCITIES UNION LTD BALANCE SHHET AS ON 31 MARCH 2007 CAPITAL AND 31..3.2007 31.3.2006 LIABILITIES Paid up share capital 37001000.00 30359000.00 Share suspense 439931.33 245269.93 Depreciation and other 104348414.21 62467770.82 funds Profit and loss account 6139523.35 10591092.50 Loans 24783663.00 6081719.00 Grands and subsidies 1341290.78 30863943.03 Current Liabilities 82332825.56 85158052.07 Provisions 11970012.54 7443106.94 Bank over draft 0.00 171397.93 TOTAL 268356660.77 233,381,352.22 ASSETS 31.3.2007 31.3.2006 Cash in hand 2105813.25 542434.15 Cash at bank 13674831.73 6948863.46 Investment 47729846.33 34276761.86 Fixed Assets 118494561.14 115051216.14 Current Assets 56038605.07 47407208.05 Loans, Advances and 44538.60 254.06 Deposits Sundry Debtors 10473705.39 10679810.55 PESIT-MBA PROGRAMME Page 50
  51. Hassan Milk Union Audit Objection 3734352.67 3813655.68 Stock on Hand 16060406.59 14661147.73 TOTAL 268356660.77 233381352.22 RATIO ANALYSIS RATIOS YEAR-2007 YEAR-2006 1. GROSS PROFIT RATIO: 5.29% 6.75% 2. NET PROFIT RATIO: 0.48% 0.68% 3. TOTAL ASSET TURNOVER 4.85 Times 3.96 Times RATIO 4. CURRENT RATIO 1.77 1.35 5. DEBT-EQUITY RATIO 0.66: 1 0.20: 1 1. GROSS PROFIT RATIO: Gross profit has been reduced when compared to previous year 2. NET PROFIT RATIO : Net profit ratio has been reduced when compared to previous year. PESIT-MBA PROGRAMME Page 51
  52. Hassan Milk Union 3. TOTAL ASSET TURN OVER RATIO : From this ratio we come to know that assets has been efficiently in the year 2007 than in year 2006. 4. CURRENT RATIO : Current ratio increases in the year 2007 when compared to previous year which shows company is in the better position to pay the liabilities 5. DEBT- EQUITY RATIO : As debt-equity ratio increases it shows that company went to more debts for raising funds and investment liabilities have increased. ACHIEVEMENT/AWARDS HCMPSUL has got to 4 awards Energy Conservation Award Received on 14th Dec 2004 from Dr. Manmohan Singh, Prime Minister of India. Energy Conservation Award Received on 14th Dec 2005 from Dr. A.P.J. Abdul Kalam, President of India. Energy Conservation Award Received second prize in the year 2006 Energy Conservation Award Received third prize in the year 2007 FUTURE GROWTH AND PROSPECTS • Envisaged to establish total of 900 DCS by the end of 2010. • Planned to establish artificial Insemination centers. [AI] Single AI centers 40 Cluster AI centers 80 PESIT-MBA PROGRAMME Page 52
  53. Hassan Milk Union For this they are expected expenses of Rs 16800 for single AI centers, and Rs 201600 for cluster centers • The expected maize seed productions are 90 metric ton. • Cowpea production 1.5 metric tons, 2500000 of route slips. • The procurement is expected to increase to 34450 kegs’. Per day. • The local sales are expected to 108610 LPD and bulk sales are 41410 LPD. • Cattle food sales will also be increased to 96 metric ton. • In addition to strengthening of market, network quality assurance programme and milk enhancement activities will be underta LEARNING EXPERIENCE It is a very good opportunity to correct or evaluate our self how capable we are to adopt new changes or interested to learn the things in real or actual working conditions. When we enter the organization the atmosphere itself teaches what we have to do and what are all the duties and responsibilities. In HAMUL, i was thought how things works in an organization , how the decision – making is done and on what basis is done. I made a survey on customer satisfaction on HAMUL products and identified the needs and wants of customers towards HAMUL products In HAMUL the co-ordination between the employees will create a unity among employers which is very helpful in decision making and building a good future to the organization & carry out the business in a right way. Uniformity which is very essential elements that management should maintain among their employees & outlook of an employee will also create a impression on the minds of other about their taste, preference, values & principles. PESIT-MBA PROGRAMME Page 53
  54. Hassan Milk Union Punctual and honesty are the other important thing that I learnt in the organization. I was thought how to handle the situation when there is trouble in the business operations and how to overcome from it . Finally I had a practical experience of real world organization and how things works in the organization. CONCLUSION The corporate exposure and learning gives a very good exposure in terms of understanding the company in detail knowing its activities and the specific roles played by each functional department. The reason to choose HAMUL is that of ever-growing demand, less competition and good quality of products. By this study I pointed out that:  The villages with Dairy Co-operative Societies are much better off than those without.  The families with dairy cattle are economically better than those without dairy cattle.  Women who had no control on the household income have better control in terms of Milk Money  A single commodity “MILK” has acted as a catalyst in the change in the Socio-Economic impact of the rural economy.  There is a positive impact on those at the lower end of the economic ladder both in terms of landholding. PESIT-MBA PROGRAMME Page 54
  55. Hassan Milk Union Finally I’ am very happy to say about HASSAN Milk Union Limited, they are succeed in the field of milk products market. Financial Position, company inventory, cash is better. So we have to conclude that HAMUL is financially growing and profitable industry. Finally I conclude about HAMUL Company, coming years it has reaching their Goals, and Targets. GLOSSARY ADO : Administrative Officer ADM : Administration AH : Animal Health AI : Artificial Insemination AM : Assistant Manager CAPA : Corrective Action & Preventive Action CC : Chilling Center DCS : Dairy Co-operative Societies DM : Deputy Manager F&A : Finance and Accounts F&F : Feed & Fodder HAMUL: Hassan Milk Union Limited KDDC : Karnataka Dairy Development Corporation MAMP : Milk and Milk Production Man : Manager M.D : Managing Director Mkt : Marketing NDDB : National Dairy Development Boar P&I : Procurement and Input PESIT-MBA PROGRAMME Page 55
  56. Hassan Milk Union P&P : Produce and Processing PROD : Production PUR : Purchase Q.C : Quality Control SNF : Solid Non-Fat TO : Technical Officer HACCP: Hazard Analysis Critical Control Point PESIT-MBA PROGRAMME Page 56
  57. Hassan Milk Union Bibliography Alex Miller - Strategic Management Mc Grawhill 3rd Edition Philips kotler, Gary Armstrong - Principal of Marketing 7th Edition Rustoms, Davar - Modern Marketing Management Universal Book stall New 7th Edition Websites: www.google.com www.kmfnandini.coop PESIT-MBA PROGRAMME Page 57
  58. Hassan Milk Union PESIT-MBA PROGRAMME Page 58

×