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Market survey on data cards and promotion of reliance net connect data card with special reference to reliance communications ltd

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Market survey on data cards and promotion of reliance net connect data card with special reference to reliance communications ltd

Market survey on data cards and promotion of reliance net connect data card with special reference to reliance communications ltd

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  • 1. A PROJECT REPORT ON MARKET SURVEY ON DATA CARDS & PROMOTION OF RELIANCE NETCONNECT DATA CARD OF IN Allahabad A report submitted to Delhi Business School, New Delhi as a part fulfillment of MBA+PGP Graduate program (industry integrated) in entrepreneurship and business Submitted to:- Submittedby:- Director Academics Delhi business school New Delhi Internal guide : University : Punjab Technical University Delhi business school New Delhi B-II/M.C.I.E.,Mathura Road,New Delhi
  • 2. Website-www.dbs.edu.in PREFACE “Learning categorizes you and practicing on that learning specializes you”.Theoretical concepts taught and discussed in the classroom prove useful if theyhave to remain relevant. Practice orientation of management student is mustgenerating competence to deal with issues at grass root level it is for this reasonthat one month training project study is prescribed as apart of syllabus for MBADegree.This training is the mode of imparting practical training to the student. Theobjective is to provide a deep insight into practical aspects of the functioning ofthe organization. The train apprises the student to the actual function,responsibility and problem faced by an organization. It provides him with theknowledge of the various kind of problem that crop up in the day to dayfunctioning of the organization .The way they are solved by the departments andappraisal of the crucial decision taken by the manager at the crucial time.I got the opportunity to join Reliance Communications Ltd as a summertrainee.I was fortunate enough to complete my marketing training at RelianceCommunications Ltd Allahabad, Uttar Pradesh.The experience that I havegathered during the period of training has certainly give me a lot of courage toface the challenges in future. 2
  • 3. ACKNOWLEDGEMENTI wish to acknowledge my specific indebtness to director “Delhi BusinessSchool New Delhi”, who made this opportunity to perform summer trainingas a part of MBA degree Course.My heart full thanks to my respected Faculty namely ………………… Withouther continuous help the project would not have been materialized in the presentform. His valuable suggestions helped me at every step.I wish to extend my Sincere Gratitude towards “……………………. (projecthead) Reliance Communications Ltd for accepting me as a summer trainee andassigning this project to me.I express my sincere thanks to ………………… (Cluster data card leadReliance Communications Allahabad) for their valuable guidance and bestpossible help during course of study and helping me in giving me all relevantinformation about the product and services.I would like to express my thanks to ……………… (Cluster Marketing head),who gave me necessary instruction. He was very supportive during the wholetraining period & guided me at every steps.My heart full thanks to the whole staff and customers of RelianceCommunications Ltd, who spared their busy schedule and gave me continuoussupport in every possible manner to gain practical knowledge in Industry.Thanks to other summer trainees for their co-operation and suggestions throughout this project. Finally I would like thank all my friends and my family for the 3
  • 4. kind of support and to all who directly or indirectly helped me in preparing thisproject report. DECLARATIONI ……………. student of Jan.(09-11) batch of Delhi Business School, NewDelhi hereby declare that project work “Market Survey on data cards andpromotion of reliance net connect data card of Reliance CommunicationsLtd” is an honest attempt, to put entire finding on actual data gatheredthrough personal investigation with the managers ,employee, customers andmarket report of the Company, is a bonafide work and is neither submitted toDelhi Business School at any point of time nor to any otherUniversity/Institution for fulfillment of the requirement of the course of studyThe work presented is my original piece of work ,I also declare that allinformation gathered by me during the course of project at RELIANCECOMMUNICATIONS LTD. Allahabad U.P.Place-Date- 4
  • 5. TABLE OF CONTENTSExecutive SummaryChapters - 1. Introduction 2. Objective of the study 3 .Research Methodology-  Research Problem  Sources of data  Type of research  Method of data collection  Analysis of collected data 4. Company Profile-  About the Company  Company’s Product and its Features  Marketing Strategies  Competitors  Govt Policies  Achievements  Mission  Vission  National and International Image  Share Market Position  Conclusion 5. Project-  Introduction of the topic  ADVERTISING & PROMOTION STRATIGIES 5
  • 6. EXECUTIVE SUMMARYThe Internet has grown tremendously during the past years. It radically changesthe way people live, work and consume .Growth of the Data Cards, Especiallyhappen when business travelers,academicians as well as other professionalsneed to access emails and corporate applications as well as personalrequirements during urgent trips and travels.Now, what kind of a companyenters an industry with competitors already entrenched? Which ones actuallysucceed? The answer to both the questions is Reliance Infocomm now known asReliance Communication. Reliance Infocomm is a confident and smartcompany that was able to enter a saturated and highly competitive industry, andemerge at the top. When Late Dhirubhai Ambani charted out the mission forReliance Infocomm in late 1999 he had a clear game plan to position itself onthe platform of affordable as well as world class information andcommunication service highlighting unparalleled value to create customerdelight and enhance business productivity.In my study I have conducted market survey on data cards and promote theReliance Netconnect in Allahabad . For this I had to go to different Retailers tocollect informations about data cards of various companies and tell them thefeatures,plans and other informations about Reliance Netconnect and I also goto different customers of reliance netconnect to check their satisfaction level.Similarly as a part of my schedule, I not only promote Reliance Netconnect butalso got a chance to meet different retailers and know what are the problemsthey are facing and how we can solve their problems. I also analyzed theChannel distribution and got to know how communication flow from retailer toconsumer. The whole task was manual and interactive, giving me a chance tohave a word with the customers. 6
  • 7. CHAPTER -1 IntroductionIndian Telecom industry is one of the fastest growing telecom markets in theWorld .Telecom in real sense means transfer of information between two ormore persons situated at distant places through radio electric signals.Thepopular meaning of telecom always involve making dialogue through electricsignals with the help of electronic device.Now a days people have come moreaccustomed to telecommunication facility in place of old postal system or anyother methods of exchange of communication.With its high population anddevelopment potential India is having one of the fastest growing telecomnetworks in the world.India’s public sector telecom company BSNL is the 7thlargest telecom company in the world . Reliance, Vodafone, Airtel, Idea ,VirginMobile ,Tata indicom,Aircel,Uninor etc are other major operators in India .The Indian telecommunications industry is one of the fastest growing in theworld and India is projected to become the second largest telecom marketglobally by 2010.India added 113.26 million new customers in 2008, the largestglobally. In April 2008,India had already overtaken the US as the second largestwireless market. With an average 9.5 million customers added every month. Thetelecom penetration is over 33.6%.This means that 1/3 Indians has a telephoneconnection.Telecommunication sector in India can be divided into two segments: FixedServiceProvider (FSPs), and Cellular Services. Fixedline services consist ofbasic services, national or domestic long distance and international longdistance services. Private services focuson the business/corporate sector, and 7
  • 8. offerreliable, high- end services, such as leasedlines, ISDN, closed user groupand videoconferencing. Cellular services can be further divided into twocategories: Global System for Mobile Communications (GSM) and CodeDivision Multiple Access (CDMA). The GSM sector is dominated by Airtel andVodafone, while the CDMA sector is dominated by Reliance and TataIndicom.Opening up of international and domestic long distance telephony services arethe major growth drivers for cellular industry.Cellular operators get substantialrevenue from these services, and compensate them for reduction in tariffs onairtime, which along with rental was the main source of revenue.The reduction in tariffs for airtime, national long distance, international longdistance, andhandset prices has driven demand.In 1990s the telecom sector was opened up by the Government for privateinvestment as a part of Liberalisation-Privatization-Globalisation policy.Therefore it become necessary to separate the Govt’s policy of DOT on October01,2000 and named it as Bharat Sanchar Nigam Ltd.Many private operatorssuch as Reliance Idia mobile, Hutch, Airtel, Idea ,Tata indicom,BPL,Bharti etcsuccessfully entered the high potential Indian telecom marketThe mobile services were commercially launched in August 1995 in India.Inpresent scenario Bsnl and Mtnl are the incumbents in their respective areas ofoperation and continue to enjoy the dominant service provider status in thedomain of fixed line services. Reliance, Vodafone, Airtel, Idea ,Virgin MobileTata indicom,Aircel,Uninor ,Tata docomo etc are other major operators in India 8
  • 9. Companies in Telecom Sector 9
  • 10. CHAPTER -2 OBJECTIVE OF THE STUDYHow many companies data cards are available in the Allahabad market ?What isthe image of Reliance Communication in Allahabad city? Whether thecustomers are satisfied.Are they facing any problem in using Reliance datacards and their problems being solved? There were several questions in mymind before going for the survey.Infact this was not a simple job,as there weresome implications on the way.After considering each and every factor of thesurvey,the objective of the survey can be highlighted as:• To collect the information of data cards of various companies• To know the price, offers ,plans, speed of various companies data cards• To check the satisfaction of customers of Reliance Netconnect.• To identify the company position among competitors• To determine those factors which persuade customers for use of RCOM product• To find out which type of schemes retailers prefer and why?• To study the effect of irregular supply on the sale of the product• To identify the Market share of RCOM• To find out the basic problems of retailers• To promote the Reliance netconnect in Allahabad Market 10
  • 11. Beside these prior objective there were some other objectives such as to studywhether the retailers have full knowledge of prepaid and postpaid plans ofReliance Netconnect or not?.Are they also selling the data cards of othercompanies, if yes then what are the plans of others or what are the pitfalls? CHAPTER- 3 RESEARCH METHODOLOGYA Research Design is the framework or plan for a study which is used as a guidein collecting and analyzing the data collected. It is the blue print that is followedin completing the study. The basic objective of research cannot be attainedwithout a proper research design. It specifies the methods and procedures foracquiring the information needed to conduct the research effectively. It is theoverall operational pattern of the project that stipulates what information needsto be collected, from which sources and by what methods.RESEARCH PROBLEM Collection of Data of other companies –Tata indicom, Airtel, Vodafone, idea & BSNL Retailers some time gives wrong dataTYPE OF RESEARCH- Descriptive researchSOURCES OF DATA• Primary data (Data collected from the Company outlet, & customers)• Secondary Data 11
  • 12. • Internet• Retailers• Distributor• Other Trainees (Runner)METHOD OF DATA COLLECTIONThe data collection method was primary in nature.A direct retailer and customersurvey was done through personal contacts.The respondents themselves filledthe questionnaire as per their free and frank responses.The reason for using thedirect method of interview was the accuracy of personal interview.The filledquestionnaire was later analysed and interpreted to draw conclusions.  MARKET VISITING & SURVEY  APPROACH FOR NEW RETAIL COUNTER Research Instrument - Questionnaires Type of Questionnaire - Structured Sampling Unit - Retailer, customers Sampling Method - Judgmental Contact Method - Personal InterviewAnalysis of the collected data 12
  • 13. After the collection of required data,the statistical data have been analyzed intabular form so that it may systematically describe the characteristics of thevariables. The analysed data is then represented by means of pie charts. 13
  • 14. Company profile  ABOUT THE COMPANY  COMPANY’S PRODUCT & ITS FEATURES  MARKETING STRATEGIES  COMPETITORS  GOVT POLICIES  TAXATION ASPECT  ACHIEVEMENTS  MISSION  VISSION  SHARE MARKET POSITION  NATIONAL AND INTERNATIONAL IMAGE  CONCLUSION “Think big, think fast, think ahead. Ideas are no one’s monopoly.” - Dhirubhai H. Ambani 14
  • 15. ABOUT THE COMPANY FOUNDER - Shri Dhirubhai H. AmbaniReliance Communications Limited (formerly RelianceInfocomm) founded by the late Shri. Dhirubhai H Ambani(1932-2002)in the year 1966 is the flagship company of the Reliance AnilDhirubhai Ambani Group .Few men in history have made as dramatic acontribution to their country’s economic fortunes as did the founder of Reliance,Shri. Dhirubhai H Ambani. Under Dhirubhai’s extraordinary vision andleadership, Reliance scripted one of the greatest growth stories in corporatehistory anywhere in the world, and went on to become India’s largest privatesector enterprise.As with all great pioneers, there is more than one unique way of describing thetrue genius of Dhirubhai: The corporate visionary, the unmatched strategist, theproud patriot, the leader of men, the architect of India’s capital markets, thechampion of shareholder interest. But the role Dhirubhai cherished most wasperhaps that of India’s greatest wealth creator. In one lifetime, he built, startingfrom the proverbial scratch, India’s largest private sector enterprise.When Dhirubhai embarked on his first business venture, he had a seed capital ofbarely US$ 300 (around Rs 14,000). Over the next three and a half decades, heconverted this fledgling enterprise into a Rs 60,000 crore colossus—anachievement which earned Reliance a place on the global Fortune 500 list, thefirst ever Indian private company to do so.His corporate philosophy was short: Think big,think differently,think fast,thinkahead,ideas are no one’s monopoly. 15
  • 16. Dhirubhai is widely regarded as the father of India’s capital markets. In 1977,when Reliance Textile Industries Limited first went public, the Indian stockmarket was a place patronised by a small club of elite investors which dabbledin a handful of stocks .Undaunted, Dhirubhai managed to convince a largenumber of first-time retail investors to participate in the unfolding Reliancestory and put their hard-earned money in the Reliance Textile IPO, promisingthem, in exchange for their trust, substantial return on their investments.Dhirubhai was clear that education alone can empower people.A greatcommunicator himself he communicated to inspire ,guide andmotivate.Dhirubhai knew the power of information and communication andhow it can be harnessed to achieve these goals and to make time and distanceirrelevant.Though rooted the traditional Indian values,Dhirubhai was aquintessential man-a man of the New Millennium.This was reflected in hispassion for mega sized projects,state of the art technology and highproductivity.Reliance infocomm is the outcome of the late visionary Dhirubhai Ambani’sdream to herald a digital revolution in India by bringing affordable means ofinformation and communication to the doorsteps of india vast population.Though the companys oil-related operations forms the core of its business, ithas diversified its operations in recent years. After severe differences betweenthe founders two sons, Mukesh and Anil Ambani, the group was dividedbetween them in 2006. 16
  • 17. Reliance communications ltd was incorporated on the 15th july,2004 under thecompanies act 1956 under the name Reliance Infrastructure Developers Pvt ltdwith effect from 25th july 2005 the company was converted into a public limitedcompany and the word private was deleted from the name of the company.Subsequently the name of Reliance Infrastructure Developers ltd was changedto Reliance communication ventures ltd with effect from 3rd August 2005 andfurther the name was changed to its present name i.e.Reliance Communicationltd with effect from 7th june 2006.Reliance Communications is the flagship company of the Anil DhirubhaiAmbani Group (ADAG) of companies. Listed on the National Stock Exchangeand the Bombay Stock Exchange, it is India’s leading integratedtelecommunication company with over 35 million customers.Its businessencompasses a complete range of telecom services covering mobile and fixedline telephony. It includes broadband, national and international long distanceservices and data services along with an exhaustive range of value-addedservices and applications. Its constant endeavor is to achieve customer delightby enhancing the productivity of the enterprises and individuals we serve.Reliance Communications Limited founded by the late Shri. Dhirubhai HAmbani (1932-2002) is the flagship company of the Reliance Anil DhirubhaiAmbani Group. It is Indias foremost truly integrated telecommunicationsservice provider. With a customer base of over 36 million including close to onemillion individual overseas retail customers, Reliance Communications ranksamong the top ten Asian Telecom companies. Its corporate clientele includes 17
  • 18. 600 Indian, 250 multinational corporations and over 200 global carriers andowns and operates the worlds largest next generation, IP enabled connectivityinfrastructure, comprising over 150,000 kilometers of fiber optic cable systemsin India, USA, Europe, Middle East and the Asia Pacific region.RELIANCE COMMUNICATIONS LIMITED, a company incorporatedunder the provisions of the Companies Act, 1956 and having its registeredoffice situated at H Block,1st Floor,Dhirubhai Ambani Knowledge City,NaviMumbai-400710 IndiaChairman’s profile - Reliance Communications Limited founded by the late Shri. Dhirubhai H. Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. Regarded as one of the foremost corporate leaders of India,Anil Dhirubhai Ambani is the chairman of all listed companies of RelianceADA group namely Reliance communication,Reliance capital,Relianceenergy,and reliance natural resources.An MBA from the Wharton School of the University of Pennsylvania, ShriAmbani is credited with pioneering several financial innovations in the Indiancapital markets. He spearheaded the country’s first forays into overseas capitalmarkets with international public offerings of global depositary receipts,convertibles and bonds. Under his chairmanship, the constituent companies ofthe Reliance ADA group have raised nearly US$ 3 billion from global financialmarkets in a period of less than 15 months. 18
  • 19. Anil Ambani: Telecom person of the year 2007NEW DELHI, INDIA: When the VOICE&DATA jury, comprising eminentprofessionals from the telecom field, met in Delhi in June to choose theTelecom Person of the Year 2007. The jury had to select one from three CEOs,who had made it to the final list through nominations from the industry and theinitial scrutiny. Among the three, one of the main contenders was a young CEO.The jury decided that he should come back next year to try and win the covetedaward. The list now had two names-both CEOs of two well-known companies.The pivotal difference between the two: one is an entrepreneur and the other isnot so popular, as his credit is shared among a number of his big daddies.Following a five-hour closely held, hotly debated discussion, the name wasannounced: Anil Dhirubhai Ambani, chairman of Reliance Communications.Anil Ambani joined Reliance Industries (currently promoted by his brotherMukesh Ambani, following their split) in 1983 as co-chief executive officer.Forbes ranked him number 104 among the Worlds Richest People in 2006. TheAmbani family faced criticism when it announced its ambitious plans to build acountrywide telecom network, as its prior expertise lay in commodities-textilesand petrochemicals-business only.Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded byShri Dhirubhai H Ambani (1932-2002), ranks among India’s top three privatesector business houses in terms of net worth. The group has business intereststhat range from telecommunications (Reliance Communications Limited) tofinancial services (Reliance Capital Ltd) and the generation and distribution ofpower (Reliance Energy Ltd). 19
  • 20. He is currently a member of :- Wharton Board of Overseers, The Wharton School, USA Board of Governors, Indian Institute of Management (IIM), Ahmedabad Board of Governors, Indian Institute of Technology (IIT), Kanpur Executive Board, Indian School of Business (ISB), Hyderabad In June 2004, Shri Ambani was elected as an Independent member of the Rajya Sabha – Upper House, Parliament of India, a position he chose to resign voluntarily on March 25, 2006. president of the Dhirubhai Ambani Institute of Information and Communications Technology, GandhinagarSelect Awards and Achievements - Voted ‘the Businessman of the Year’ in a poll conducted by The Times of India – TNS, December 2006 Voted the ‘Best role model’ among business leaders in the biannual Mood of the Nation poll conducted by India Today magazine, August 2006 Conferred ‘the CEO of the Year 2004’ in the Platts Global Energy Awards Conferred The Entrepreneur of the Decade Award by the Bombay Management Association, October 2002 Awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a global leader in many of its business areas, December 2001 20
  • 21.  Selected by Asiaweek magazine for its list of Leaders of the Millennium in Business and Finance and was introduced as the only new hero in Business and Finance from India, June 1999Other major ada group companies — 21
  • 22. ORGANITIONAL SET UP - 22
  • 23. CHAIRMAN PRESIDENT PRESIDENT PRESIDENT (PERSONAL (ENTERPRISES (HOME BUSINESS) BUSINESS) BUSINESS) SENIOR VICE PRESIDENT VICE PRESIDENT GENERAL MANAGER DEPUTY GENERAL MANAGER ASSISTANT GENERAL MANAGER SENIOR MANAGER MANAGER DEPUTY MANAGER ASST.MANAGER MGT TRAININGCompany’s products- 23
  • 24.  Reliance Base Phone  Reliance Mobile  Reliance Data Card  Reliance Voucher, E-Recharge  Reliance PCO  Reliance Broad BandRELIANCE POSTPAIDS FIXED WIRELESS PHONES- RELIANCE MOBILES- 24
  • 25. COLOUR HANDSETS- 25
  • 26. VEDIO CAMERA PHONE- 26
  • 27. BIG TV DTH SerVIce BLACKBERRY HANDSETS BlackBerry Pearl 8130 BlackBerry Tour 9630BlackBerry 8703eCURRENT NEW HANDSETS MODELS- LG 10000 CDMA LG 3100 CDMA LG 3500 CDMA .Touch screen One touch fm radio Speaker .2mp camera .Reliance M. world plyphonic ringtone .Push mail 6500 Colour display Reliance M. world LG 3510 CDMA LG 3530 CDMA LG 3540 CDMA Speaker Speaker Speaker plyphonic ringtone plyphonic ringtone plyphonic ringtone Reliance mobile world Reliance mobile world Reliance M. world 27
  • 28. 6500 Colour display 6500 Colour display 6500 Colour display LG 3600 CDMA LG 3610 CDMA LG 6100 CDMA Plyphonic ringtone 6500 Colour display VGA camera Reliance mobile world Reliance mobile world Speaker 6500 Colour display plyphonic ringtone FM radio FM radio FM radio hindi sms LG 6150 CDMA LG 6200 CDMA LG 6300 CDMA MP3 Player 1.3MP Camera 2MP camera FM radio FM radio internet browser Bluetooth mp3 player MP3 Player Exp. memory up to 4GB e mail Exp. memory up to 4GBRELIANCE NETCONNECT USB MODEM 28
  • 29. Huawei EC 1260 Huawei EC 168 C ZTE MG880 Huawei EC 121 LG LXU 800Features  Uninterrupted high-speed wireless Internet connectivity, across 24000 towns, 6 lakh villages and counting  Better surfing speeds, with download speeds up to 144 kbps  Upto four times faster speeds than dial up.  SMS and voice services. 29
  • 30.  One-time installation of the software without the need to change the dial-up configuration  Hassle-free connection  Connect instantly (No line busy / waiting tone)  Easy to remember username / password (your phone / card number).  No roaming charges for data connectivity.Marketing Strategies Reliance target the rural IndiaThe main targeted customers of Rim are from rural India. By offering cheap andlight mobile sets Reliance attracts most of the customers Of small villages andtowns. Offering cheap handsetsReliance offers cheap and free connections to all customers. The cost forRs-700set and onward. Free support and servicesIn every district and big towns rim opens its service centers to provide bettersupport and services. Strong logistics and supply chain 30
  • 31. Reliance has a strong logistict and supply all over India. In every small town thepotential costumers can easily purchase the rim sets. Targeting youngsters in metropolitansReliance attracts youngsters by offering colorful handset at lower prices Marketing mix Price : low price strategy Place : maximum outlets and service centres Product : varities available for various groups Promotion: various schemes for pre-paid and post-paid 31
  • 32. GOVT. POLICIESAccess to telecommunications is of utmost importance for achievement of thecountrys social and economic goals. Availability of affordable and effectivecommunications for the citizens is at the core of the vision and goal of thetelecom policy Strive to provide a balance between the provision of universal service to all uncovered areas, including the rural areas, and the provision of high-level services capable of meeting the needs of the country’s economy; Encourage development of telecommunication facilities in remote, hilly and tribal areas of the country; Create a modern and efficient telecommunications infrastructure taking into account the convergence of IT, media, telecom and consumer electronics and thereby propel India into becoming an IT superpower; Convert PCO’s, wherever justified, into Public Teleinfo centres having multimedia capability like ISDN services, remote database access, government and community information systems etc. Transform in a time bound manner, the telecommunications sector to a greater competitive environment in both urban and rural areas providing equal opportunities and level playing field for all players; Strengthen research and development efforts in the country and provide an impetus to build world-class manufacturing capabilities Achieve efficiency and transparency in spectrum management Protect the defence & security interests of the country Enable Indian Telecom Companies to become truly global players 32
  • 33. COMPETITORS OF RELIANCE COMMUNICATIONS 33
  • 34. 34
  • 35. Achievements 2007January 10Reliance Communications adds a record 1.4 million subscribers in December06January 18 Say Hello on Reliance ‘Simply 2030’January 30Reliance joins Lenovo and Intel for "Internet on the Move"February2Reliance Communications’ market capitalization tops Rs 1 lakh crore( 1 trillion rupees or 24.39 billion US dollars) on Bombay Stock ExchangeFebruary 16Reliance Communications offers best value on roamingMarch 23Govt’s Rural Telephone Scheme(RDEL)through Reliance Communicationssuccessfully closes by March 31,2007April 6Reliance Communications acquires 1.2 million subscribers in March 2007.May 2A Classic Bonanza – Reliance Communications unveils handsets @ Rs 777May 10Reliance sets a new record, one million Classic handsets sold in just one weekMay 14Reliance Communications launches Classic Color Bonanza - Color handsets@ Rs 1234June 6Reliance Communications adds 1.4 million new mobile subscribers inMay2007June 6Reliance Classic Makes Music - FM Radio Phones Launched at just Rs.1888 2006January01Reliance Infocomm launches "One Nation, One Tariff" to enable RelianceIndia Mobile prepaid users to call anywhere in India at Re one per minute.March06Reliance Communications Ventures Ltd.Indias leading integrated 35
  • 36. telecommunications company, a member of the Reliance – ADA group, listson the Bombay Stock Exchange and National Stock Exchange.June22Reliance Communications ties up with Disney to offer on Reliance MobileWorld Indias first 3D animation on mobile.November 17Reliance Communications launches Free Group Term Life Cover for itsCDMA subscribersDecember 28Reliance Communications’ FLAG Telecom announces FLAG Next Gen tocover 60 countries 2005January 04Reliance introduces first e-recharge facility in CDMA in India.January 24Reliance India Mobile announces mega rural plan to cover 4 lakh villages and65 crore Indians by December 2005.June 26Anil Ambani appointed Chairman of Reliance InfocommJuly 30Air Deccan and Reliance Web World join hands to offer air ticket bookingfacility at Reliance Web World.August18Reliance Infocomm rolls out international roaming facility across severalcountries to become the first Indian CDMA operator to offer its customerssuch a service.September21Apollo Hospital and Reliance Infocomm join hands to provide top classhealthcare service to millions of Indians in over a hundred Indian cities.December 12Reliance Infocomm and China Telecom sign agreement for telecom servicesto provide direct telecommunication service, including a global hubbingservice, to subscribers in the two countries. 36
  • 37. 2004January 12International wholesale telecommunications service provider, FLAG Telecomamalgamates with Reliance Gateway, a wholly owned subsidiary of RelianceInfocommFebruary 9Launches RIM Prepaid with attractive offer - For Rs 3500 get a MotorolaC131 mobile phone and Rs 3240 worth of re- charge vouchers instantly andstay connected for 1 yearFebruary 17Reliance subsidiary Flag Telecom announces FALCON Project - a major newMiddle East Loop Terabits Submarine Cable System with links to Egypt andHong Kong via IndiaJune 8Reliance Infocomm introduces World Card - a Prepaid International callingcard for affordable and convenient ISD calls from India.August 5launches the first regional Customer Contact Centre in Chennai 2003February 14Launches Reliance Web World in top 16 citiesMarch 31Launches International Long Distance ServicesApril 25Introduces colour handsetsMay 1Launches Reliance India Mobile Service commercially in top 92 citieswith one million customers.June 10Launches Indias first wireless Point of Sale (POS)July 3Launches R Connect Internet connection cableAug 26Introduces Reliance India Phone Fixed Wireless Phone and TerminalOctober 6Launches integrated broadband centre at Reliance Web World, Bangalore 37
  • 38. October 30Reliance becomes Indias largest mobile service provider within 7 months ofcommercial launchNovember 3Customer base touches 5 millionNovember 16Launches National Roaming 2002February 25Obtains International Long Distance License from Govt. of IndiaDecember 22Commissions 1st Optic Fibre Backbone ringDecember 24Establishes 1st Point of Interconnect (POI) in New Delhi 2001May 10Optic fibre laying process commences in Gujarat, Andhra Pradesh &Maharashtra 2000"Make a phone call cheaper than a postcard and you will usher in arevolutionary transformation in the lives of millions of Indians" - DhirubhaiAmbani 1999The Reality, November 15Reliance Infocomm begins Project Planning 38
  • 39. MISSION OF RELIANCECOMMUNICATIONS Excellence in Communication initiatives To attain global best practices and become a world-class communication service provider – guided by its purpose to move towards greater degree of sophistication and maturity. To work with vigour, dedication and innovation to achieve excellence in service, quality, reliability, safety and customer care as the ultimate goal. To earn the trust and confidence of all stakeholders, exceeding their expectations and make the Company a respected household name. To consistently achieve high growth with the highest levels of productivity. To be a technology driven, efficient and financially sound organization. To contribute towards community development and nation building. To be a responsible corporate citizen nurturing human values and concern for society, the environment and above all, the people. To promote a work culture that fosters individual growth, team spirit and creativity to overcome challenges and attain goals. To encourage ideas, talent and value systems. To uphold the guiding principles of trust, integrity and transparency in all aspects of interactions and dealings. 39
  • 40. VISION OF RELIANCECOMMUNICATIONS  “We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge information and communication services affordable to all individual consumers and businesses in India.  We will offer unparalleled value to create customer delight and enhance business productivity.  We will also generate value for our capabilities beyond Indian borders and enable millions of Indias knowledge workers to deliver their services globally.”National and International ImageReliance Industries ltd has entered in the list of Forbes International 500Companies.Reliance Industries ltd is the first private sector company from indiato feature in this list.The term international companies denotes the biggestforeign companies outside USA in terms of revenues.From India only fourcompanies made it to the Forbes list.Of these three are from the public sector(Indian Oil Corporation, Bharat petroleum, and State Bank of India group) andone is from the private sector –Reliance Industries ltd.Reliance Industries is theIndia’s largest private sector company in terms of profits.RelianceCommunications (formerly Reliance Communications Ventures) is one ofIndias largest providers of integrated communications services. Today, RelianceCommunications is revolutionizing the way India communicates and networks,truly bringing about a new way of life. 40
  • 41. &Of 41
  • 42. IntroductionGrowing businesses in all segments, necessity to access emails and corporateapplications during urgent business trips and the urge for some entertainmentwhile on the move are some drivers increasing the demand for data card usage.Apart from these factors, as the name of Tata Indicoms data card,Plug 2 Surf,suggests,ease of use with plug and play factor is also a driver for growth.My project guide Mr. Ahmad Asif, Cluster data card lead, Reliance CommunicationsAllahabad, says that “Faster surfing and higher download speeds, convenience of surfingthe Internet while on the move, simple to use, and affordable tariffs are among the keyreasons for the data card growth, in both the laptop and desktop segments. As the datacard growth increases, speed evolves and prices come down, affordability will go up andmore users can begin to think of data card as an affordable solution”.Wireline broadband connections are yet to penetrate the vast semi-urban andrural parts of the country where entrepreneurs, officials, students, etc have theneed to surf the Internet for various purposes. Though the laptop penetration inthese areas has not made a significant mark, desktop penetration iscomparatively more.With data cards offering convenient access to the Internet, anumber of companies have started to tie up with service providers to avail bulknetwork connections for their employees on the go and allow them to utilizetheir time during business travels. Since data cards can be used with desktopalso, it cuts down the office infrastructure costs as well. With the data cardsegment witnessing steady growth, affordability will go up, which, in turn, willdrive growth. And growth of mobile telephony in India has created users withspecific needs like m-commerce that require wireless Internet, driving thewireless data card growth. 42
  • 43. Once the concept of mobile wallet and its applications hit the market in Indiain the near future, the wireless data card segment is also expected to witness anexponential growth.Apart from this, Internet charges in costly hotels are veryhigh. With the availability of data cards and USB modems, frequent businesstravelers who stay in costly star hotels can access the Internet and corporateapplications on their laptops and avoid using the Internet facility at hotels,saving on high Internet charges. People wants to stay connected anytime, anywhere-whether on a train or bus,in a hotel or conference hall, within India or abroad. Meeting this need ofbusiness travelers are data cards and USB modems that have become thepreferred solution, even before wireless mobile broadband is introduced in thecountry. At present, there are many data cards, USB modems, andInternetenabled mobile phones available in the Indian market.In this already competitive market, it becomes essential for Internet data cardplayers to understand the different factors that affect people using the Internetdata card as a new wireless device for internet connection There are manybenefits that attract people to choose internet data card for access to the internetas convenience, time saving, wireless connectivity and possibly affordablehowever, many people are often hold back as fear of low speed, high usagecharges and using issues in relation to internet data card usage. 43
  • 44. About the project( Market survey on data cards and promotion of Reliance Netconnect data card )5th May 2010 was my first day of summer training in Reliance communicationsin Allahabad , I met to Mr.Ahmad Asif sir, who guides me in summer training.Through him I got all the information about the Allahabad market and knewthat how they work and how increase the goodwill of Reliance Communication.They give the regular information about current scheme & plan.Second day hetold me to conduct a market survey on data cards .The basic purpose behind themarket survey was to know how many companies data cards are available in theAllahabad market and collect all the information about those data cards andcheck satisfaction of customers of reliance netconnect .He said go to the marketand meet different retailers and also visit the different companies outlet tocollect the information about data cards. For this I had to go to differentRetailers and find out the information about data cards of differentcompanies in Allahabad market. In today time there is a big competitionbetween telecom companies. All are providing better services for satisfaction ofthe customer and good feed back of customers. Whether the customers ofReliance Netconnect are satisfied or not?.Are they facing any problem in usingReliance data cards and their problems being solved? There were several 44
  • 45. questions in my mind before going for the survey.Infact this was not a simplejob,as there were some implications on the way.I have completed my project inthree phases .The objective of each phases is highlighted as-Phase I – Market survey on data cardsObjective - To know how many companies data cards are available in Allahabad market. To collect the information about price,plans,speed,offers of different companies data cards.Phase II – Market survey on data cards Objective -  To check the satisfaction of customers of Reliance Netconnect.  To understand the requirements of individual & the corporate clientsPhase III –  Promotion of Reliance Netconnect data card in Allahabad market. 45
  • 46. Phase I-Collection of information about data cards of different companiesFor collection of information about data cards of different companies I had togo to different retailers and different telecom companies outletsAfter meetingmany retailers and visiting different telecom companies outlets in Allahabadmarket, to know about price ,plans, speed, connectivity, features, availabilityof data cards,the informations I have collected is given below. The whole taskwas manual and interactive, giving me a chance to have a word with thedifferent retailers.Companies whose data cards are available in the Allahabad Market- Reliance Tata Indicom Idea BSNL Airtel Vodafone 46
  • 47. Idea Cellular has launched the new Net Setter EG612 USB Modem (usable withboth desktops & Laptops) with data, & SMS facility. It is a conveniently slim &stylish solution for internet access on the move. USB modem is a dedicated dataaccess (GPRS) device to be used with desktops / laptops for wireless internet(GPRS) access.Its data card is available in the Allahabad MarketKey Features of 3G NetSetter  High-speed up to 3.6 Mbps EDGE enable  Plug & Play function (No CD Installation required)  Works on both Laptops & desktops  SIM-lock function  SMS services allowed (Group SMS to max 10 people)  It allows you to track your daily/monthly/yearly usage (prepaid balance)  GSM/GPRS/EDGE 850 MHz/900 MHz/1800 MHz/1900 MHz  Multiple operating systems, such as Windows 2000, XP, Vista 47
  • 48. Now at only Rs. (Free 1 month unlimited downloading)Tariff Plan s-Prepaid Tariff Plan Recharge Validity Usage Amount (days) Net Value Rs. 699 30 Unlimite699 d Net Value Rs. 369 15 Unlimite369 d Net Value Rs. 188 7 Unlimite188 d Net Value Rs.399 30 1 GB399 Net Value Rs. 250 30 512 MB250Postpaid Tariff Monthly Free Usage charges Special offerPlan Renta l Usage beyond free (for first 3 bill (Rs) usage cycles) 48
  • 49. Net Setter 299 512 MB Rs.2/MB Free use 1GB299 Net Setter 399 1 GB Rs.2/MB Free use399 2GB Net Setter 599 Unlimite NA599 d -- * Rs.500 security for Postpaid connection *50% rental free for 1 stthree monthsTata photon whiz USB modem brings speeds up to 153 kbps.This devicefunction as a wirless network ,mobile phone and modem.Simply plug it and startsurfing. Using CDMA 1x technology, Tata-Indicom data cards offer wirelessinternet access. The recently launched Plug 2 Surf Whiz fits into a standardUSB port available in most desktops and laptops.Key Features-  Plug n play  Quick and easy installation process with no CD requirement  Speed up to 153 kbps  Voice and sms enabled  Compitable with PC and laptop 49
  • 50.  CDMA 1x technology  Multiple operating systems, such as Windows 2000, XP, Vista TATA Photon Whiz Now @ Rs.Tariff Plans Prepaid- Time BasedPlan Name Highlight Fixed Free usage Additional charges usageBudget 150 Lowest rental Rs. 150/ 300 min. 50p/min monthValue 325 Free 1 hr./day Rs. 325/ 1800 min. 8am-12am: 50p/ month min 12am-8am: 25/minValue 525 Free 2 hr./day Rs. 525/ 3600 min. 8am-12am: 50p/ month min 12am-8am: 25/minNight 400 Night Rs. 400/ Unlimited 7am-11pm: 50p/ unlimited month from min 11pm-7am Data Based 50
  • 51. ME unlimited Unlimited Rs. 799/ Unlimited NA Rs.2/MB usage monthME economy Always on Rs. 500/ 1GB Rs.2/MB monthME jumbo For heavy Rs. 650/ 1.5 GB -- users monthPostpaid Time BasedPlan Name Subscription Rental (Rs ) Free monthly Additional period usage usage (months)Value 325 12 3311 30 hrs 8am-12am: 50p/ min 12am-8am: 25/minValue 525 12 4811 60 hrs 8am-12am: 50p/ min 12am-8am: 25/min Unlimited planPlan 799* 6 5288 unlimited Rs 2/Mb above 20 GB 51
  • 52. Reliance Netconnect 1x gives you the freedom of mobile surfing anywhere inthe country. Slip the Reliance Netconnect Data Card into your laptop and youreready to go. This pocket-size wonder packs quite a punch — it works both as amodem and a mobile phone, so you can surf at high speeds as well as make andreceive calls and SMSes from your laptop.Key Features-  Uninterrupted high-speed wireless Internet connectivity, across 24000 towns, 6 lakh villages and counting  Better surfing speeds, with download speeds up to 144 kbps  Upto four times faster speeds than dial up.  SMS and voice services.  One-time installation of the software without the need to change the dial-up configuration  Hassle-free connection • Connect instantly (No line busy / waiting tone) • Easy to remember username / password (your phone / card number). • No roaming charges for data connectivity. Now @ Rs. 1499/- 52
  • 53. Tariff Plans Prepaid- 5 Hour Pack 10 Hour Pack 25 Hour Pack Unlimite d pack Prepaid Data RCV 111 202 404 801( in Rs. Including taxes) Validity (in Days) 30 30 30 30 Free Local SMS 50 100 300 300Minutes of usage (If entire 300 600 1500 unlimitedusage is in Peak Hours) Hours)6 AM to 10 PMMinutes of usage (If entire 600 1200 3000 unlimitedusage is in Off Peak Hours)10 PM to 6 AMPostpaid- Tariff plan Monthly rental Free usage Usage charges Rs. beyond free usage Swift 30 300 15 hrs.day,30 50p/min hrs.night Swift 40+ 400 40 hrs.day,40 50p/min hrs.nightFreedom @ night 400 Night unlimited 50p/min Freedom 650 1GB/month Rs.2/MBPlatinum 20 GB 799 20GB/month Rs.2/MB Platinum 1500 unlimited *Night hours 10 pm to 6am 53
  • 54. Hi Speed 1X1499 54
  • 55. Get lighting fast wireless internet access ,anytime anywhere with BSNL 3G datacard.BSNL data card offers postpaid as well as prepaid plans. Its latest data cardmodel MMX 300G is supplied by Micromax Informatics Ltd.Key Features –  High speed 3G USB modem  speed up to 3.6 Mbps  USB 2.0 full speed  Plug n play –auto install software  SMS and PHB support  Automatic network selection  T flash memory reader (up to 2GB)  Compitable with windows 2000/XP/Vista 55
  • 56. Tariff PlansPrepaid- Plan MBV MBV MBV MBV Rs.3500 MBVPrice (service tax extra) 250 400 650 (with normal 1000 3001 sim)Free data use in GB 0.30 1.00 2.00 5.00 Rs.3300 UNLIMITEDValidity 30 30 30 (with 3G30 sim) 30Data charges/MB 2.0 2.0 2.0 2.0 -- *Pack 274 - 1 month unlimited 56
  • 57. With the Airtel Data Card, you have the freedom to access the internet anytime,anywhere across the Pan Indian Airtel Network. The Airtel Data Card, which isEDGE and GPRS enabled, has the features of a SIM card, which enables you tosend and receive SMS. Whats more is that the Airtel Data Card is much fasterthan a GPRS connection and is compatible with Windows 2000/XP/XP Tablet/XP Pro & Mac operating systems. The latest model is the “MMX 200G” USBmodem, supplied by Micromax Informatics Ltd.Key Features  High speed internet connectivity  High speed 3G USB modem  speed up to 3.6 Mbps  USB 2.0 full speed  Plug n play –auto install software  SMS and PHB support Now @ Rs.3490/ micromax 3G USB modem 57
  • 58. Tariff PlansPrepaid- Sim Base plan usage validity Rental 98 2GB 30 days Rental 450 Unlimited 30 daysPostpaid Pla usag vali Additionaln e dity data usage/MB Rs.35 500MB 30 days Rs.0.10p/10kb0 Rs.5 1 GB free 30 days Rs.599 Rs.9 unlimit 30 days Rs.399 ed 58
  • 59. Vodafone Mobile Connect 3G USB StickNow you can make the most of a mobile internet connection for your laptop ordesktop. With the Vodafone Mobile Connect 3G USB Stick you can work fromanywhere with real-time access to information. Without any installation hassles.Just plug it into your laptop and get connected to the internet and even yourcompany server, at a speed thats faster than your traditional dial up connection.Key Features-  Gets you high-speed connectivity to the internet through the Vodafone EDGE network.  Is easy to install – just plug in and you are ready, no CDs required.  Gives 3G Broadband speeds when you travel abroad.  Saves you from high internet charges on your hotel bills.  Supports SMS  Supports Micro SD card upto 4 GB. Now @ Rs. 2439/Tariff PlansPrepaid- Not comes 59
  • 60. Postpaid- Monthly rental 499 699 899(Rs.) Free data 500 MB 1GB UNLIMITED (30 days) Usage charge 5P/10KB 5P/10KB UNLIMITED (30 days)  Monthly rental+10.3% tax  Security charges- Rs.500 for postpaid  1 year rental free,after 1 year Rs.1199 per year will be charge .These are the information about various companies data cardscurrently available in the Allahabad market. Different locationsin Allahabad that I have selected for collecting theseinformations are-  Civil line  Katra  Allapur  Teliyarganj  Prayag  Chawk  Elgin road  Kardju road 60
  • 61. Phase II –To check the satisfaction of customers of Reliance Netconnect data cardsThis task was based on survey method,the research method that was usedfor collecting information about customer satisfaction was a well definedquestionnaire.The questionnaire is an important part of anysurvey.Without a suitable questionnaire one can not think to gather therequired information.Preplanning is sine-quenon of any kind ofsurvey.There must be some preliminary preparation.First and foremost Ihad required the data of users of reliance netconnect data cards,I ask toAsif sir and he give the list of Reliance data card users to me.Finally ,Iframed the questionnaire consisting of relevant questions in sequence.Theone thing I specially cared in the preparation of the questionnaire is thelanguage.I used simple words and easy sentences to be fairlyunderstood.Since it was a customer survey hence there were certainuncontrollable factors which can not be neglected nor manipulated hencethere effect may have creeped in to my study .Following were thelimitations,which this project may process-  Due to limitation of time,sample size was limited.  Many customers were not willing to answer the question  Some refused to cooperate at all. 61
  • 62.  Some respondents were biased QuestionnaireName-Contact no-Address –1. Which service of Reliance data card you are using now days? (a) Prepaid (b) No2.Please rate the Reliance data card’s services. (a) Best (b) good (c) average (d)poor3.Price of Reliance Netconnect (a) Fully satisfied (b) satisfied (c) dissatisfied (d) fully dissatisfied4.Speed of Reliance Netconnect data card (a) Fully satisfied (b) satisfied (c) dissatisfied (d) fully dissatisfied5.Tariff plans of Reliance Netconnect. (a) Fully satisfied (b) satisfied (c) dissatisfied (d) fully dissatisfied6.Are you satisfied with Reliance network? (a) Fully satisfied (b) satisfied (c) dissatisfied (d) fully dissatisfied7.Issue resolution regarding the problems in Reliance netconnect (a) Fully satisfied (b) satisfied (c) dissatisfied (d) fully dissatisfied8.Does Reliance communicate all the new offers of data card? 62
  • 63. (a) Yes (b) No9.Over all satisfaction with reliance netconnect data card(a) Fully satisfied (b) satisfied (c) dissatisfied (d) fully dissatisfied10.Any suggestion………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………. Thankyou 63
  • 64. Data analysis and interpretationQ.1- Which service of Reliance data card you are using?/ Service Respondent % s Prepaid 56 56 % Postpaid 44 44 %Interpretation-During the survey, I found that most of the people are usingprepaid service of Reliance data card.The above given datashows that 56% customers of Reliance data card are using 64
  • 65. prepaid service and other 44% customers are using postpaidservice of Reliance data card.Q.2.What about Reliance Netconnect data card services? Scale Responde % nts Best 26 26 % good 52 52 % Average 14 14 % Poor 8 8%Interpretation-According to collected data it was found that 52% customers saysbest,26% customers says good,14% customers says average and 8% 65
  • 66. customers says poor to services of reliance data card.Most of the users ofReliance data card are satisfied with services of reliance data card.Q.3- Price of Reliance Netconnet data card Scale Respondents % Fully satisfied 32 32 Satisfied 55 55 Dissatisfied 9 9 Fully dissatisfied 4 4Interpretation-Data collected during the survey reveals that only 32% customers arefully satisfied with price of Reliance netconnect data card and 55%customers are satisfied with its price they said its price is cheaper than 66
  • 67. other data cards,but 9%customers are not satisfied with reliance datacard prices and 8% customers are fully dissatisfied with its price.Q4. Speed of Reliance Netconnect data card Scale Respondent % s Fully satisfied 26 26 % Satisfied 58 58 % Dissatisfied 10 10 % Fully 6 6% dissatisfiedInterpretation-The above pie chart shows that only 26% users are fully satisfied withspeed of Reliance data card, most of the users of Reliance data are 67
  • 68. satisfied with its speed and 10% user are dissatisfied and 6% users arefully dissatisfied 68
  • 69. Q.5-Tariff plans of Reliance Netconnect data card Scale Respondent % s Fully satisfied 27 27 Satisfied 42 42 Dissatisfied 32 32 Fully Dissatisfied 0 0Interpretation-During the survey I found that only 27% users are fully satisfied withtariff plans of Reliance data card,42% are satisfied but 32% user are fullydissatisfied with its tariff plans,they says unlimited plan of prepaid iscostly than other companies data card. 69
  • 70. Q.6-Are you satisfied with Reliance network? Scale Respondent % s Fully satisfied 62 62 Satisfied 26 26 Dissatisfied 10 10 Fully Dissatisfied 2 2Interpretation-The above pie chart shows that 62% users are fully satisfied with Reliancenetwork,26% are also satisfied but 10% are dissatisfied and 2% users arefully dissatisfied with Reliance Network. 70
  • 71. Q.7.Issue resolution regarding the problems in Reliancenetconnect Scale Respondent % s Fully satisfied 32 32 Satisfied 48 48 Dissatisfied 12 12 Fully Dissatisfied 8 8Interpretation-32% users are fully satisfied with resolution of any issue regarding datacard,48% are also satisfied but 12% users of Reliance data card are notsatisfied they says company does not solve the problem quickly and 8%users are fully dissatisfied. 71
  • 72. Q8.Does Reliance communicate all the new offers of data card? Scale Respondent % s Yes 67 67 % No 33 33 %Interpretation-According to data collected during the survey it is found that only 67%users of reliance data card says that yes company communicate all thenew offers of data card but 33% users of data card says that companydoes not communicate any new offer to them. 72
  • 73. Q.9-Overall satisfaction with Reliance Netconnect data card Scale Respondent % s Fully satisfied 70 70 Satisfied 20 20 Dissatisfied 10 10 Fully Dissatisfied 0 0Interpretation-The above pie chart shows that 70% users are fully satisfied with Reliancenetconnect data card,20% are also satisfied but 10% are dissatisfied andand no one is fully dissatisfied with Reliance Netconnect data card. 73
  • 74. 10.Suggestion by the customers of Reliance Netconnect data card  Performance appraisals help in increasing sales hence cunduct surveys from time to time to get feedback from the customers  The complaints of the customers should be handled immediately as it affect sales and also destroy brand image  Customer care should be more active and should be fully equipped with the all relevant information  Physical verification of the customers should be necessary  Introduced some low tariff plans for both prepaid and postpaid. 74
  • 75. Phase III-Promotion of Reliance netconnect data card inAllahabad 75
  • 76. Product promotion is a very complex process. Prior to doing any promotion,you have to know your product, your competitors, and your target market.Knowing these will enable you to determine the most appropriate marketing 76
  • 77. plan. I think its also important that as well as showing that your product is upto standard with the competition, you make it very obvious and exciting whatis different about your product A successful product or service means nothingunless the benefit of such a service can be communicated clearly to the targetmarket. An organisations promotional strategy can consist of:Sales are the lifeblood of a business, without sales there would be no business inthe first place; therefore it is very important that if a business wants to succeed,it should have a sales promotion strategy in mind. The primary objective of asales promotion is to improve a companys sales by predicting and modifyingyour target customers purchasing behavior and patterns. Sales promotion isvery important as it not only helps to boost sales but it also helps a business todraw new customers while at the same time retaining older ones. High speed 1x 1499In the third phase of my training I got opportunity to promote the RelianceNetconnect data card in Allahabad market the target for opening new retailoutlets in the whole area that comes under in Mr. Asif sir. For promotion I hadto go to different retailers shop and tell them prepaid and postpaid plans andother offers of Reliance Netconnect data card and also tell them how Reliancedata card is having better plans ,speed connectivity ,features than other 77
  • 78. companies data card .I have visited many areas like Katra, Teliyarganj,Karnelganj, Prayag. Chawk. Civil line ,Elgin road, Allapur, Pratapgarh,Mutthiganj,Bai ka baag etc in Allahabad market and go to each and everyretailers shop to tell them about Reliance data card.I have also visited Transportnagar and went different transport offices to promote and placement ofReliance data card .Truly it was a very intresting job because it gave me aooportunity to meet different retailers and customers.Indirectly I have learnedhow to sell a product ,this job develops selling skills in me. It was my marketingvisiting for the 30 days which was the great experienced work for me. In thisperiod I learnt some kinds of idea for increasing the sale, also I got familiarizedwith those problems which generally come in the market for selling purpose.For Opening of new retail outlet for Reliance data card I have to conveniencethe retailers for the placement of Reliance netconnect data card at their shop.Itmade me happy when I opened 4 new retail outlet just in one day.When Icommunicate the profit amount which retailer can earn by selling Reliance datacard they happily agree to place the Reliance data card at their shop.For openingand promotion of Reliance data card , I moved all around the area which comesunder in Mr. Asif sir. I was having the different kinds of plans and schemesthrough which I could make the new retail outlets.For postpaid connection ofReliance data card I have also generate the prospect of data card,for this I havealso visited Civil line because many of the companies offices ,institutes and bigshops are situated in Civil line and we get a good response,I generate manyprospects for Reliance data cards.I also visited Indira Bhawn ,one of the famousbuilding for IT outlets,Govt offices and I met many people at this place and tellthem the features, plans of Reliance data card. .Before ending my training Iopened Many retail outlets and generate many prospects of data card bypromoting Reliance Netconnect data card. It was the good achievement for me 78
  • 79. and according to Mr. Asif sir it was the much appreciated work which was doneby me.Sales promotion is one of the four aspects of promotional mix.Salespromotions are non-personal promotional efforts that are designed to have animmediate impact on sales. Media and non-media marketing communicationsare employed for a pre-determined limited time to increase consumer demand,stimulate market demand or improve product availability. 79
  • 80. Sales promotions can be directed at the customer, sales staff, or distributionchannel members (such as retailers). Sales promotions targeted at the consumerare called consumer sales promotions. Sales promotions targeted at retailersand wholesale are called trade sales promotions. Some sale promotions,particularly ones with unusual methods, are considered gimmick by many. Ihave distributed the pamplates, door to door or company to company selling.PROMOTION THROUGH THE CANOPY –In the third phase of my training I have promoted the Reliance netconnect datacard through canopy.During the 7 days period of canopy we have to onlyanalyze the response of customer upon this offer. After that for the selling ofdata card we have to provide this offer in the main location of city or in thecrowded area like opposite side of Big Bazaar, civil line etc, I got the target forcreating awareness about reliance data cards postpaid and prepaid plans andgenerate prospects for Reliance data card.I got very good response from thecustomer and I generate more than 40 prospects for data card in a single canopy.That was also my good achievement and I knew how to sale and provide servicewith product to customer 80
  • 81. FULL NAME OF SOME KINDS OF SERVICES  LTV – Life Time Validity  CAF – Customer Application form  GSK – Get started Kit  FWP – Fix Wireless Phone  STV – Special Tariff voucher  OTAF – Over the Air Fulfillment  FRC – First Recharge Coupon  GSM – Global System of Mobility  CDMA – Code Dual Module Assessment CHAPTER- 7 CONCLUSIONReliance communication is a very big brand name and I am very thankful tothe Reliance people to help me in completing my project in Reliancecommunication. Reliance communication provides me the good opportunities 81
  • 82. to make my skills stronger in marketing. I am also very thankful to my projectguide Mr. Asif for giving me his useful guidelines and important time.While doing this project I have talked with many people and came to knowabout the market and I learnt that how the companies’ works and what they haveto do for retaining there position in the market.Reliance Communications hastrained me to face the challenges whatever in the market.  As RELIANCE COMMUNICATION is a telecom company the project was totally a marketing project hence it helped me to practically understand the telecommunication services.The company helped to understand various schemes.  The company also helped me to understand every step of their competitors in the market  During the survey it is observed that what are the real problems faced by the customer.  Meeting different people in various segments, interviewing with corporate and actual users helped me to learn the basics of telecom industry.  During the survey I came to know the real competition between the major players of telecom industry. It helped me to understand the future of telecom industry with its opportunities and threats. CHAPTER- 8 Suggestions 82
  • 83. After completing my work of analyzing and creating customers for , Datacards of Reliance communication I want to recommend some importantfacts to the company about its products. • Company should come with some good and effective plans to make the customer satisfied. • Company should move towards the good customer relations so company should plan for the customer relationship management. • Sales Executives are not getting proper guidance and support from the seniors because of heavy workload on them so there is a need to manage workload so managing manpower is also a big task to do. • Majority of respondents complain about the after sales services like billings, and interruption in the network so the quality of after sales services should be improved. • Customer care services are very poor company should improve that part also. • Device installation and registration on site should be easier to work so that customers need not to give more papers at the time of purchasing a new connection. • Reliance Communication should make such strategies which suits the company’s name and brand. Reliance Communication is already having a good brand image. 83