Comparitive study on consumer buying behaviour of hero honda and pulsar

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Comparitive study on consumer buying behaviour of hero honda and pulsar

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Comparitive study on consumer buying behaviour of hero honda and pulsar

  1. 1. Projectsformba.blogspot.com A LIVE PROJECT REPORT ON COMPARITIVE STUDY ON CONSUMERBUYING BEHAVIOUR OF HERO HONDA AND PULSAR SUBMITTED TO: MRS. BHAkTIDHARA MOHAPATRA FACULTY-MARkETING MANAGEMENT-I INC-MIRA ROAD PREPARED BY: SUNIL D.TIWARI 8NBMM017 ICFAI NATIONAL COLLEGE ACADEMIC YEAR (2008-2010) Projectsformba.blogspot.com
  2. 2. Projectsformba.blogspot.com CERTIFICATE I Mr. SUNIL.D.TIWARI OF ICFAI NATIONAL COLLEGE of MBA(SEM-I) hear by certify that the project made on “COMPARITIVE STUDY ONCONSUMER BUYING BEHAVIOUR OF HERO HONDAAND PULSAR” in the Academic Year 2008-2010 is true and original to the best of my knowledge. SIGNATURE OF STUDENT (SUNIL D.TIWARI) CERTIFICATE Projectsformba.blogspot.com
  3. 3. Projectsformba.blogspot.comI, BHAkTIDHARA MOHAPATRA here by certify thatMr. SUNIL.D.TIWARI of ICFAI National College ofMBA (SEM-I) has completed the project on“COMPARITIVE STUDY ON CONSUMER BUYINGBEHAVIOUR OF HERO HONDA AND PULSAR” in theacademic Year 2008-2010.The information submitted is true and original to thebest of my knowledge.Date:Place: Mumbai Projectsformba.blogspot.com
  4. 4. Projectsformba.blogspot.com DECLARATIONI Mr. SUNIL.D.TIWARI of ICFAI NATIONAL COLLEGE ofMBA (SEM-I), here by declare that I have completed thisproject on COMPARITIVE STUDY ON CONSUMER BUYINGBEHAVIOUR OF HERO HONDA AND PULSAR in theacademic Year 2007-2009. The information submitted istrue and original to the best of my knowledge.SUNIL.D.TIWARI Projectsformba.blogspot.com
  5. 5. Projectsformba.blogspot.com ACkNOWLEDGEMENTI hereby take this opportunity to thank all thosepeople including my friends and colleagues whohave helped me for the successful completion of thisproject.I would also like to thanks my entire faculty guide forthe continuous support and guidance they haverendered for the successful completion of thisproject.I express my gratitude’s towards my parents andsister for their encouraging support, incandescentsprit and endurance towards the making of thisproject.In the ends a special thanks to all members who aredirectly or indirectly associated with the project. Projectsformba.blogspot.com
  6. 6. Projectsformba.blogspot.com INDEXSR.NO TOPICS. 1) INTRODUCTION. 2) HISTORY OF BAJAJ 3) HISTORY OF HERO HONDA. 4) BAJAJ VS HERO HONDA. 5) ANALYSIS. 6) CONCLUSION. Projectsformba.blogspot.com
  7. 7. Projectsformba.blogspot.comBAJAJ IN INDIAFounded in 1926, the Bajaj Group is amongst the top 10 business houses in India. Itsfootprint stretches over a wide range of industries, spanning automobiles (two-wheelersand three-wheelers), home appliances, lighting, iron and steel, insurance, travel andfinance.The group’s flagship company, Bajaj Auto, is ranked as the world’s fourth largest two-and three- wheeler manufacturer and the Bajaj brand is well-known in over a dozencountries in Europe, Latin America, the US and Asia. The present Chairman andManaging Director of the group, Rahul Bajaj, took charge of the business in 1965.Under his leadership, the turnover of the Bajaj Auto the flagship company has gone upfrom Rs.72 million to Rs.46.16 billion (USD 936 million), its product portfolio hasexpanded from one to and the brand has found a global market. He is one of India’smost distinguished business leaders and internationally respected for his businessacumen and entrepreneurial spirit. BAJAJ PULSAR DTSIBajaj Auto Ltd has launched PulsarDTSi in its attempt to remainDistinctly ahead. The all new PulsarDTSi is packed with the pathbreaking next generation technologyof digital biking. Its various digitalsystems like capacitor dischargeignition (CDI) system, Digital consoleand Digital Twin Spark ignition(DTSi) provides efficient fuelcombustion and better performanceunder all conditions. The latest DTSiengine of Bajaj Pulsar DTSi, withtwin spark plugs and 8 bit Projectsformba.blogspot.com
  8. 8. Projectsformba.blogspot.commicroprocessor chip, generates the pulsating 18 ps of power to excite thebikers and its advanced exhausted technology ensures the greatperformance at lower rpm.The muscular aerodynamic shape of Pulsar DTSi and its 1350 mm ofwheel base with 17" large alloy wheels give this Bajaj bike a robustpresence on the road. For the first time in India, Pulsar DTSi is equippedwith an Oil cooler, tube less tyres and new digital console that makes thePulsar most sporty and stylish two wheelers on Indian roads.Launched in three variants of 200cc, 150cc and 180 cc, Pulsar DTSi has aprice tag of Rs.70-75,000 (approx.) and up for sale throughout thedealerships of Bajaj Auto India.kEY FEATURES OF BAJAJ PULSAR DTSI • Engine Oil Cooler to control the temperature and maintain the high speed and rpm. • Digital Odometer, Digital Speedo Meter, Digital Fuel Gauge and two Digital Trip Meters contribute to enhanced riding comfort. • Tubeless tyres for better road grip and stability. • First bike in India with large 33 mm front fork for better shock absorbing ability. • Constant velocity (CV) carburetor for high level of performance. • Split seat for better riding and sitting comfort. • The new Petrol tank flaps give petrol tank an aerodynamic looks. Projectsformba.blogspot.com
  9. 9. Projectsformba.blogspot.comHORO HONDA IN INDIA“Hero” is the brand name used by the Munjal brothers in the year 1956 withthe flagship company Hero Cycles. The joint venture between Indias HeroGroup and Honda Motor Company, Japan has not only created the worldssingle largest two wheeler company but also one of the most successfuljoint ventures worldwide.During the 80s, Hero Honda became the first company in India to provethat it was possible to drive a vehicle without polluting the roads. Thecompany introduced new generation motorcycles that set industrybenchmarks for fuel thrift and low emission. A legendary Fill it - Shut it -Forget it campaign captured the imagination of commuters across India,and Hero Honda sold millions of bikes purely on the commitment ofincreased mileageOver 19 million Hero Honda two wheelers tread Indian roads today. HeroHonda has consistently grown at double digits since inception; and today,every second motorcycle sold in the country is a Hero Honda. Every 30seconds, someone in India buys Hero Hondas top -selling motorcycle -Splendor. This festive season, thecompany sold half a million two wheelersin a single month-a feat unparalleled inglobal automotive history. HERO-HONDA UNICORN Be A Wing RiderHonda Unicorn is the first motorcycle inIndia to have hi-tech Mono Suspension,which enhances the riding comfort andcontrol. This is the first motorcycle toIndian market by the company setting upnew benchmark in the motorcycle segment with its swift acceleration,superior mileage, international styling, riding comfort and convenience. It isengineered and styled for the taste of the younger generation.. Projectsformba.blogspot.com
  10. 10. Projectsformba.blogspot.com Maximum Company Stroke Displacement Power HondaMotorcycles & 4-Stroke, single cyl, 13.5PS@8000 149.1 ccScooters India air cooled rpmPrivate LimitedkEY FEATURES OF HERO HONDA UNICORN • Best pick up in its class. • It delivers an incredible 60 kms to a liter. • It is a perfect fusion of sporty & macho design. • With Mono Suspension & Diamond frame, it takes all kinds of road shocks with absolute ease. • It is the only motorcycle equipped with a puncture resistant Tupp up Tube.BAJAJ(PULSAR) VS HERO HONDA(UNICORN) Projectsformba.blogspot.com
  11. 11. Projectsformba.blogspot.com VsBAJAJ PULSAR DTSIBENEFITS: - The pulsar is a very responsive bike and pulls with authority. Its alsomuch smoother than before, plus it packs in a lot of goodies like a digital speedometer.It is one of the most powerful 150 cc bike. It is the best equipped bike at present,matched only by the Apache RTR 160.DRAWBACkS: - There are just too many pulsars on the road today so it is doubtfulthat anyone will give you a second look. It also has typical Bajaj problems like the chain Projectsformba.blogspot.com
  12. 12. Projectsformba.blogspot.comgetting loose frequently. The engine although smooth is still not in Hondas league. Thegearbox is an improvement on older pulsars but again doesnt match with Honda.HERO HONDA UNICORNBENEFITS :- The Unicorns engine is the smoothest, quietest and most refined in thisgroup. Ride the bike and you will understand what Honda engineering means. It is alsothe only bike with mono shock suspension in India. It also has the best build quality. Itdelivers the best mileage. And is also suitable to you because you have very long legs.Dont worry about repairs on this bike as it comes with Hondas bullet proof reliability.DRAWBACkS- Its acceleration doesnt matchup with other bikes in this group. But itgives the best mileage. It doesnt offer value for money and the styling may look dated.It doesnt come with goodies like digital speedometer.FACTORS INFLUENCING CONSUMER BUYINGBEHAVIOURA consumer, making a purchase decision will be affected by thefollowing three factors: 1. PERSONAL FACTORS 2. PSYCHOLOGICAL FACTORS 3. SOCIAL FACTORSPERSONAL FECTORS Projectsformba.blogspot.com
  13. 13. Projectsformba.blogspot.comThese factors were varying from person to person. Demographic Factors.Sex, Race, Age etc. played major role in buying two wheelers for individualuse.Young people in age group of 18-35yrs purchased two wheelers fordifferent various reasons while older people in age group of 35-50yrspurchased just for travelling purpose only.PSYCHOLOGICAL FECTORSThere were many people who wanted to purchase two wheelers justbecause they had sense of love and belonging for bikes. This was foundmore among Hero Honda user. They are mostly see performance of thebike and services that provided by companiesand want their bike to be smooth while driving the bike.SOCIAL FECTORSThere were many people who bought bikes because of social factors likeon their parents, friends and relatives opinion. There were few people whobought their bikes for style and status. Besides this to my surprise I foundout that in today’s world boys play major role in buying decisions forthemselves and for their family also.This also played a greater role in purchasing decision of two wheelers byindividuals. Boys who were in age group of 18-25yrs were more interestedin features as compared to other factors described. Q.Do you have a bike? Yes NO Projectsformba.blogspot.com
  14. 14. Projectsformba.blogspot.com BIKE YES NO 38 2 Q. Using bike for which purpose? Office Travelling Both Others PURPOS E OFFIC OTHERTRAVELLING E BOTH S 16 10 8 6 Projectsformba.blogspot.com
  15. 15. Projectsformba.blogspot.com Q. Which company bike do you possess? Bajaj Hero Honda OthersCOMPANYHERO HONDA BAJAJ OTHERS21 12 7 Projectsformba.blogspot.com
  16. 16. Projectsformba.blogspot.comQ. Why did you prefer this brand over other brand?Quality features Availability PricePREFERENCE QUALITY FEATURES AVAILIBILITY PRICE 12 19 3 5 Q.Which type of bike you prefer for travelling? 100cc 150cc More than 150cc Projectsformba.blogspot.com
  17. 17. Projectsformba.blogspot.comBIKE FOR TRAVELLING MORE THAN 100CC 150CC 150C 11 19 9FACTORS INFLUENCING SALES OF TWO WHEELERS Projectsformba.blogspot.com
  18. 18. Projectsformba.blogspot.comFEATURES: It plays major role in sale on any bikes. Today people aremore attracted towards the features of bikes and are ready to spend hugeamount of money on buying a handset having huge numbers of features.E.g. Hero Honda karizmaPRICE:- Price also plays a major role. Companies need to place theirproducts in such a way that it can differentiate itself from others by its price.If price of bike is kept low and more features are provided to customersthan company can create market for itself.AVAILABILITY:- Products need to be available easily. Customers don’tlike to travel much to buy bikes. They prefer to get their bikes from nearestshowrooms so in order to be market leader companies should make surethat there products are easily available to customers.AFTER SALES SERVICE:- Companies should make sure that theyprovide good after sale service to their customers and there problems arerectified as soon as possible. The turnaround time should be very less thatcustomers don’t have to wait too long for their problems so to be solved.QUALITY:- The quality of products should be very good. Today’scustomers want value for money if that is not provided than company willfind it difficult to position itself in the market.CONCLUSION:- After doing extensive research on two wheelers I have come tothe following conclusions: Projectsformba.blogspot.com
  19. 19. Projectsformba.blogspot.com 21 people prefer Hero Honda(unicorn), therefore if theprice rises and 5 people which look for another alternative if theprice of Hero Honda is rise. It was also found that from the Surveyof 40 Samples, 21 Persons prefer using unicorn12 person preferBajaj pulsar DTSI150 and 7 people uses other two wheelers fortravelling or office purpose. FINDINGS. Projectsformba.blogspot.com
  20. 20. Projectsformba.blogspot.com• From the survey, it is founded that most of the people prefer Hero Honda unicorn for office use and travelling purpose.• If the price of Hero Honda unicorn increases there would be 5person who will change their Brand preference .• People prefer more quality and features of two wheelers rather than the price.• The brand image is been reflected in the individual’s mind rather than the promotional strategies. LIMITATIONS AND RECOMMENDATIONS Projectsformba.blogspot.com
  21. 21. Projectsformba.blogspot.comAs the study was taken in one area only, and also the sample size of doingthe survey was also very limited i.e. 40 samples the results need to beunderstood keeping in mind. In future, the study in more localities or a townmay reveal difference if any in respondent preferences. Also for the studyof two wheelers reveals that, the consumers the decider, have only thepreference of Hero Honda and Bajaj pulsar DTSI even if the price of twowheelers rises and if the same trend continues the other companies wouldbe finding it very difficult to be stable. This study has made conjoint designbut alternate ways to measure consumer preferences which can be used infuture. In the recommendations it can be said that there should be moredevelopment in finding out the different buying behavior and preferences bythe other two wheeler industries in a promotion intensive environment andalso the quality. References Projectsformba.blogspot.com
  22. 22. Projectsformba.blogspot.com Sample Survey by making the Questionnaire www.Hero Honda .com www.Bajaj.com QuestionnaireName:Age:Occupation: Projectsformba.blogspot.com
  23. 23. Projectsformba.blogspot.com1. Do you have a bike? Yes No2. Using bike for which purpose? Office Travelling Both Others3. Which company bike do you possess? Bajaj Hero Honda Others4. Why did you prefer this brand over other brand? Quality features Availability Price5. Will you prefer another bike if price is reduced? Yes No6.Which type of bike you prefer for travelling? 100cc 150cc More than 150cc Projectsformba.blogspot.com

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