• Save
A project report on pepsi cola ltd.,
Upcoming SlideShare
Loading in...5
×
 

A project report on pepsi cola ltd.,

on

  • 15,295 views

A project report on pepsi cola ltd.,

A project report on pepsi cola ltd.,

Statistics

Views

Total Views
15,295
Views on SlideShare
15,268
Embed Views
27

Actions

Likes
21
Downloads
0
Comments
2

3 Embeds 27

http://hublaa.me 25
http://www.facebook.com 1
https://www.facebook.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft Word

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • hell
    Are you sure you want to
    Your message goes here
    Processing…
  • hio
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    A project report on pepsi cola ltd., A project report on pepsi cola ltd., Document Transcript

    • Projectsformba.blogspot.comEXECUTIVE SUMMARYOne of Americas favorite soft drinks, Pepsi-Cola, didnt make it to the Taste test stage ...several times. The ability of the product to survive several bankruptcies, numerousmanagement changes, and major internal squabbles made it an even stronger player in thebid for consumer taste acceptance.Our story begins with the birth of Caleb D. Bradham in 1867. Bradham was born inChinquapin, North Carolina in 1867. Chinquapin is a rural community about forty milessouth of New Bern, North Carolina. New Bern is a seaport town which was first settled in1710 by Swiss and German emigrants.Caleb Bradham attended the University of North Carolina and the University ofMaryland Medical School. While at the University of Maryland, he worked part-time ina local drug store. When his fathers business failed in 1891, Caleb dropped out ofmedical school and decided to open a drug store of his own in New Bern. This drug storewas the first home of Pepsi-Cola, and it was located at Middle and Pollock Streets inNew Bern.Caleb formulated the Taste that Beats the Others cold in his new drug store, and in 1893,he began selling "Brads Drink", which among other claims, was to be a cure fordyspepsia.In 1898, Caleb Bradham bought the name "Pep Cola" for $100 from a company inNewark, New Jersey that had gone broke. He then changed the name of his new drinkfrom "Brads Cola to Pepsi-cola, and persuaded a neighbor who was an artist to create thefirst Pepsi-Cola logo.Projectsformba.blogspot.com Page | 1
    • Projectsformba.blogspot.comBradham applied to the state of North Carolina and to the U.S. Patent Office for atrademark on the name Pepsi-cola in 1902. He also issued ninety-seven shares of stockfor his new company, and was ready to supply Pepsi to an eagerly awaiting world.From the back room of his pharmacy, Caleb mixed and sold over 8,000 gallons of syruphis first year. Having an appreciation and understanding of the value of advertising, heinvested $1,900 of his early profits in promotion of his new drink.By 1903, Bradham had outgrown the back room of his drug store, and moved his youngcompany to temporary rented quarters for almost a year before finally settling into itspermanent home, known as Bishops factory, in New Bern. At that time, he also addedbottling lines to his growing syrup manufacturing business.Caleb had established fifteen additional bottling plants by 1906 to attract the early PepsiGenerations. The locations of these plants are of great significance to collectors of earlyPepsi memorabilia, and they are listed below:PEPSI-COLA BOTTLING PLANTS IN 1906:Wilson, NC Charlotte, NC Fayetteville, NC Wilmington, NC Washington, NCTarboro, NC Kinston, NC Greensboro, NC Raleigh, NC New Bern, NCDarlington, NC Norfolk, NC Suffolk, VA Huntington, WV Renserverte, WVBy 1907, forty bottling plants were producing Pepsi-Cola, and 100,000 gallons of syrupwere sold that year. In 1908, new offices and plant facilities were added to the New Bernplant, and the number of bottlers increased dramatically to ninety-thr26 Feb 2009 , New Delhi : PepsiCo India, the country’s leading food & beveragecompany, launched its packaged nimbu paani, Nimbooz by 7Up today. Inspired by fresh,Projectsformba.blogspot.com Page | 2
    • Projectsformba.blogspot.comhome-made nimbu paani, India’s favourite beverage, Nimbooz by 7Up has beenspecially created to suit Indian tastes.Nimbooz will appeal to consumers across all age groups. In spite of the presence of amushrooming carbonated soft drink industry, homemade nimbu paani is stillpreferred by many across the Country and Noida. Nimbooz is not pitching againstthe homemade nimbu pani, but offering a drink that is as healthy and hygienic. Theproposition of the Indian refresher perfectly captures the mass appeal of thisproduct and will certainly drive consumer connect. Nimbooz will be relevant andaffordable offering for consumers of Noida and India on the go because of its ready-to-drink format that is both convenient and hygienic. PepsiCo introduce Nimbooz, a packaged nimbu paani offeringspecially developed to suit Indian tastes and preferences. Nimbu paani is a well lovedIndian drink and Nimbooz brings consumers this well-loved taste backed by PepsiCoquality. Peoples of Noida demanding Nimbooz because Nimbooz is a delicious nimbupaani, with real lemon juice, no fizz, and no artificial flavours. Available in trendy,convenient packs.On the whole, this product will be a great success.................................since it is launched in the beginning of summers and pricing also suits the all type ofconsumers.nimbooz is a brand in itself………………….Nimbooz ,amazing taste..its like rebirth of nimboo pani with a new refreshing andenergetic taste..definitely this product will give great and tough competition to the otherdrinks of its segment. Nimbooz….yehi hai right choice HISTORYProjectsformba.blogspot.com Page | 3
    • Projectsformba.blogspot.comBorn in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is theinvention of Caleb Bradham (left), a pharmacist and drugstore owner in New Bern, North Carolina. The information published here is provided by PepsiCo, Inc. and may be accessed at their site: www.pepsi.com.The summer of 1898, as usual, was hot and humid in New Bern, North Carolina. So ayoung pharmacist named Caleb Bradham began experimenting with combinations ofspices, juices, and syrups trying to create a refreshing new drink to serve his customers.He succeeded beyond all expectations because he invented the beverage known aroundthe world as Pepsi-Cola.Caleb Bradham knew that to keep people returning to his pharmacy, he would have toturn it into a gathering place. He did so by concocting his own special beverage, a softdrink. His creation, a unique mixture of kola nut extract, vanilla and rareoils, became sopopular his customers named it "Brads Drink." Caleb decided to rename it "Pepsi-Cola,"and advertised his new soft drink. People responded, and sales of Pepsi-Cola started togrow, convincing him that he should form a company to market the new beverage.In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy, andapplied to the U.S. Patent Office for a trademark. At first, he mixed the syrup himself andsold it exclusively through soda fountains. But soon Caleb recognized that a greateropportunity existed to bottle Pepsi so that people could drink it anywhere.The business began to grow, and on June 16, 1903, "Pepsi-Cola" was officially registeredwith the U.S. Patent Office. That year, Caleb sold 7,968 gallons of syrup, using the themeline "Exhilarating, Invigorating, Aids Digestion." He also began awarding franchises tobottle Pepsi to independent investors, whose number grew from just two in 1905, in thecities of Charlotte and Durham, North Carolina, to 15 the following year, and 40 by 1907.By the end of 1910, there were Pepsi-Cola franchises in 24 states.Projectsformba.blogspot.com Page | 4
    • Projectsformba.blogspot.comPepsi-Colas first bottling line resulted from some less-than-sophisticated engineering in the back room of Calebs pharmacy. Building a strong franchise system was one of Calebs greatest achievements. Local Pepsi-Cola bottlers, entrepreneurial in spirit and dedicated to the products success, provided a sturdy foundation. They were the cornerstone of the Pepsi-Cola enterprise. By 1907, the new company was selling more than 100,000 gallons of syrup per year.Growth was phenomenal, and in 1909 Caleb erected a headquarters so spectacular thatthe town of New Bern pictured it on a postcard. Famous racing car driver BarneyOldfield endorsed Pepsi in newspaper ads as "A bully drink...refreshing, invigorating, afine bracer before a race."The previous year, Pepsi had been one of the first companies in the United States toswitch from horse-drawn transport to motor vehicles, and Calebs business expertisecaptured widespread attention. He was even mentioned as a possible candidate forGovernor. A 1913 editorial in the Greensboro Patriot praised him for his "keen andenergetic business sense."Pepsi-Cola enjoyed 17 unbroken years of success. Caleb now promoted Pepsi sales withthe slogan, "Drink Pepsi-Cola. It will satisfy you." Then cameWorld War I, and the costof doing business increased drastically. Sugar prices see sawed between record highs anddisastrous lows, and so did the price of producing Pepsi-Cola. Caleb was forced into aseries of business gambles just to survive, until finally, after three exhausting years, hisluck ran out and he was bankrupted. By 1921, only two plants remained open. It wasntuntil a successful candy manufacturer, Charles G. Guth, appeared on the scene that thefuture of Pepsi-Cola was assured. Guth was president of Loft Incorporated, a large chainof candy stores and soda fountains along the eastern seaboard. He saw Pepsi-Cola as anopportunity to discontinue an unsatisfactory business relationship with the Coca-ColaCompany, and at the same time to add an attractive drawing card to Lofts soda fountains.Projectsformba.blogspot.com Page | 5
    • Projectsformba.blogspot.comHe was right. After five owners and 15 unprofitable years, Pepsi-Cola was once again athriving national brand.One oddity of the time, for a number of years, all of Pepsi-Colas sales were actuallyadministered from a Baltimore building apparently owned by Coca-Cola, and named forits president. Within two years, Pepsi would earn $1 million for its new owner. With theresurgence came new confidence, a rarity in those days because the nation was in theearly stages of a severe economic decline that came to be known as the Great Depression. 1898 Caleb Bradham, a New Bern, North Carolina, pharmacist, renames "Brads Drink," a carbonated soft drink he created to serve his drugstores fountain customers. The new name, Pepsi-Cola, is derived from two of the principalingredients, pepsin and kola nuts. It is first used on August 28.1902 Bradham applies to the U.S. Patent Office for a trademark for the Pepsi-Cola name.1903 In keeping with its origin as a pharmacists concoction, Bradhams advertisingpraises his drink as "Exhilarating, invigorating, aids digestion."1905 A new logo appears, the first change from the original created in 1898.1906 The logo is redesigned and a new slogan added: "The original pure food drink." Thetrademark is registered in Canada.1907 The Pepsi trademark is registered in Mexico.1909 Automobile racing pioneer Barney Oldfield becomes Pepsis first celebrity endorserwhen he appears in newspaper ads describing Pepsi-Cola as "A bully drink...refreshing,invigorating, a fine bracer before a race." The theme "Delicious and Healthful" appears,and will be used intermittently over the next two decades.Projectsformba.blogspot.com Page | 6
    • Projectsformba.blogspot.com1920 Pepsi appeals to consumers with, "Drink Pepsi-Cola. It will satisfy you."1932 The trademark is registered in Argentina.1934 Pepsi begins selling a 12-ounce bottle for five cents, the same price charged by itscompetitors for six ounces.1938 The trademark is registered in the Soviet Union.1939 A newspaper cartoon strip, "Pepsi & Pete," introduces the theme "Twice as Muchfor a Nickel" to increase consumer awareness of Pepsis value advantage.1940 Pepsi makes advertising history with the first advertising jingle ever broadcastnationwide. "Nickel, Nickel" will eventually become a hit record and will be translatedinto 55 languages. A new, more modern logo is adopted.1941 In support of Americas war effort, Pepsi changes the color of its bottle crowns tored, white and blue. A Pepsi canteen in Times Square, New York, operates throughoutthe war, enabling more than a million families to record messages for armed servicespersonnel overseas.1943 The "Twice as Much" advertising strategy expands to include the theme, "BiggerDrink, Better Taste."1949 "Why take less when Pepsis best?" is added to "Twice as Much" advertising.1950 "More Bounce to the Ounce" becomes Pepsis new theme as changing soft drinkeconomics force Pepsi to raise prices to competitive levels. The logo is again updated.1953 Americans become more weight conscious, and a new strategy based on Pepsislower caloric content is implemented with "The Light Refreshment" campaign.1954 "The Light Refreshment" evolves to incorporate "Refreshing Without Filling."Projectsformba.blogspot.com Page | 7
    • Projectsformba.blogspot.com1958 Pepsi struggles to enhance its brand image. Sometimes referred to as "the kitchencola," as a consequence of its long-time positioning as a bargain brand, Pepsi nowidentifies itself with young, fashionable consumers with the "Be Sociable, Have a Pepsi"theme. A distinctive "swirl" bottle replaces Pepsis earlier straight-sided bottle.1959 Soviet Premier Nikita Khrushchev and U.S. Vice-President Richard Nixon meet inthe soon-to-be-famous "kitchen debate" at an international trade fair. The meeting, overPepsi, is photo-captioned in the U.S. as "Khrushchev Gets Sociable."1961 Pepsi further refines its target audience, recognizing the increasing importance ofthe younger, post-war generation. "Now its Pepsi, for Those who think Young" definesyouth as a state of mind as much as a chronological age, maintaining the brands appeal toall market segments.1963 In one of the most significant demographic events in commercial history, the post-war baby boom emerges as a social and marketplace phenomenon. Pepsi recognizes thechange, and positions Pepsi as the brand belonging to the new generation-The PepsiGeneration. "Come alive! Youre in the Pepsi Generation" makes advertising history. It isthe first time a product is identified, not so much by its attributes, as by its consumerslifestyles and attitudes.1964 A new product, Diet Pepsi, is introduced into Pepsi-Cola advertising.1966 Diet Pepsis first independent campaign, "Girlwatchers," focuses on the cosmeticbenefits of the low-calorie cola. The "Girlwatchers" musical theme becomes a Top 40 hit.Advertising for another new product, Mountain Dew, a regional brand acquired in 1964,airs for the first time, built around the instantly recognizable tag line, "Ya-Hoo, MountainDew!"1967 When research indicates that consumers place a premium on Pepsis superior tastewhen chilled, "Taste that beats the others cold. Pepsi pours it on" emphasizes Pepsisproduct superiority. The campaign, while product-oriented, adheres closely to theProjectsformba.blogspot.com Page | 8
    • Projectsformba.blogspot.comenergetic, youthful, lifestyle imagery established in the initial Pepsi Generationcampaign.1969 "Youve got a lot to live. Pepsis got a lot to give" marks a shift in Pepsi Generationadvertising strategy. Youth and lifestyle are still the campaigns driving forces, but with"Live/Give," a new awareness and a reflection of contemporary events and mood becomeintegral parts of the advertisings texture.1973 Pepsi Generation advertising continues to evolve. "Join the Pepsi People, FeelinFree" captures the mood of a nation involved in massive social and political change. Itpictures us the way we are-one people, but many personalities.1975 The Pepsi Challenge, a landmark marketing strategy, convinces millions ofconsumers that Pepsis taste is superior.1976 "Have a Pepsi Day" is the Pepsi Generations upbeat reflection of an improvingnational mood. "Puppies," a 30-second snapshot of an encounter between a very smallboy and some even smaller dogs, becomes an instant commercial classic.1979 With the end of the 70s comes the end of a national malaise. Patriotism has beenrestored by an exuberant celebration of the U.S. bicentennial, and Americans are lookingto the future with renewed optimism. "Catch that Pepsi Spirit!" catches the mood and thePepsi Generation carries it forward into the 80s.1982 With all the evidence showing that Pepsis taste is superior, the only questionremaining is how to add that message to Pepsi Generation advertising. The answer?"Pepsis got your Taste for Life!," a triumphant celebration of great times and great taste.1983 The soft drink market grows more competitive, but for Pepsi drinkers, the battle iswon. The time is right and so is their soft drink. Its got to be "Pepsi Now!"1984 A new generation has emerged-in the United States, around the world and in Pepsiadvertising, too. "Pepsi. The Choice of a New Generation" announces the change, and themost popular entertainer of the time, Michael Jackson, stars in the first two commercialsProjectsformba.blogspot.com Page | 9
    • Projectsformba.blogspot.comof the new campaign. The two spots quickly become "the most eagerly awaitedadvertising of all time."1985 Lionel Richie leads a star-studded parade into "New Generation" advertisingfollowed by pop music icons Tina Turner and Gloria Estefan. Sports heroes Joe Montanaand Dan Marino are part of it, as are film and television stars Teri Garr and Billy Crystal.Geraldine Ferraro, the first woman nominated to be vice president of the U.S., stars in aDiet Pepsi spot. And the irrepressible Michael J. Fox brings a special talent, style andspirit to a series of Pepsi and Diet Pepsi commercials, including a classic, "Apartment10G."1987 After an absence of 27 years, Pepsi returns to Times Square, New York, with aspectacular 850-square foot electronic display billboard declaring Pepsi to be "AmericasChoice."1988 Michael Jackson returns to "New Generation" advertising to star in a four-part"episodic" commercial named "Chase." "Chase" airs during the Grammy Awardsprogram and is immediately hailed by the media as "the most-watched commercial inadvertising history."1989 "The Choice of a New Generation" theme expands to categorizePepsi users as "A Generation Ahead!"1990 Teen stars Fred Savage and Kirk Cameron join the "NewGeneration" campaign, and football legend Joe Montana returns in a spotchallenging other celebrities to taste test their colas against Pepsi. Musiclegend Ray Charles stars in a new Diet Pepsi campaign, "You got theright one baby."1991 "You got the Right one Baby" is modified to "You got the Right one Baby, Uh-Huh!" The "Uh-Huh Girls" join Ray Charles as back-up singers and a campaign soon tobecome the most popular advertising in America is on its way. Supermodel CindyProjectsformba.blogspot.com Page | 10
    • Projectsformba.blogspot.comCrawford stars in an award-winning commercial made to introduce Pepsis updated logoand package graphics.1992 Celebrities join consumers, declaring that they "Gotta Have It." The interimcampaign supplants "Choice of a New Generation" as work proceeds on new Pepsiadvertising for the 90s. Mountain Dew growth continues, supported by the antics of anoutrageous new Dew Crew whose claim to fame is that, except for the unique great tasteof Dew, theyve "Been there, Done that, Tried that."1993 "Be Young, Have fun, Drink Pepsi" advertising starring basketball superstarShaquille ONeal is rated as best in U.S.1994 New advertising introducing Diet Pepsis freshness dating initiative features PepsiCEO Craig Weatherup explaining the relationship between freshness and superior taste toconsumers.1995 In a new campaign, the company declares "Nothing else is a Pepsi" and takes tophonors in the years national advertising championship.PepsiCo entered India in 1989 and in the span of a little more than a decade, has grown tobecome the countrys largest selling soft drinks company. The Company has investedheavily in India making it one of the largest multinational investors. The group has builtan expansive beverage, snack food and exports business and to support the operations arethe groups 39 bottling plants in India, of which 17 are company owned and 22 arefranchisee owned.Projectsformba.blogspot.com Page | 11
    • Projectsformba.blogspot.comPepsiCo stays committed to providing its consumers with top quality beverages. Itsdiverse portfolio of brands include the flagship cola brand - Pepsi; Diet Pepsi; 7Up;Mirinda; Mountain Dew; Slice fruit drink; Tropicana brand 100% fruit juices in variousflavours; Aquafina packaged drinking water; Gatorade plus local brands Lehar EvervessSoda, Dukes Lemonade and Mangola.Projectsformba.blogspot.com Page | 12
    • Projectsformba.blogspot.comACKNOWLEDGEMENT There are people who simply by being what they are try to influence you to do things which you could never think of. Their spontaneous and genius nature has helped me a lot whenever I needed it, to gain profound knowledge and experience in. In a nutshell it is not the work of only one but many others too who by their sincere efforts have contributed towards the making of project. My heartiest thanks goes to Mr. S S Rawat- ADC and Arun Rawat for not only allowing me to undergo my summer training in his concerned department but also for his always willing helping hand at any time during the training in any matter and his whole hearted support and guidance. .Projectsformba.blogspot.com Page | 13
    • Projectsformba.blogspot.com VARUN BEVERAGES (RKJCorp) Ravi K Jaipuria (RKJ), one of PepsiCo India’s largest franchisee bottler, led by Mr. Jaipuria has seven Pepsi bottling plants spread around the country in Greater Noida and Kosi (UP), Alwar, Bhiwadi, Jaipur and Jodhpur (Rajasthan), Goa, Dharwar (Karnataka) and Kathmandu. One of the largest franchisee bottlers for Pepsi, the Jaipuria group collectively forms about 45 per cent of Pepsi’s total franchisee business. Although Pepsi’s sales were hurt post-cola contamination controversy, Pepsi spokesperson maintained that “it was difficult to assess whether the slump was due to the controversy or a lean monsoon. Weather has played a spoilt sport, too, and the season has been dull so they were cross fingered whether sales have been hit by the pesticides issue alone.”Projectsformba.blogspot.com Page | 14
    • Projectsformba.blogspot.com With always new initiatives, the RKJ group which operates through two companies—Varun Beverages and Devyani Beverages— targets to achieve a sales turnover. It can be said with absolute certainty that the RKJ Group has “carved out a special niche” for itself. Their services touch different aspects of commercial and civilian domains like those of Bottling, Food Chain and Education. The business of the company was started in 1991 with a tie-up with Pepsi Foods Limited to manufacture and market Pepsi brand of beverages in geographically pre-defined territories in which brand and technical support was provided by the Principals viz., Pepsi Foods Limited. The manufacturing facilities were restricted at Agra Plant only but now extended to Greater Noida since 1996. Varun Beverages Ltd group became the first franchisee for Yum Restaurants International [formerly PepsiCo Restaurants (India) Private Limited] in India. It has total 46 Pizza Hut Restaurants & 1 KFC Restaurant under its company.Projectsformba.blogspot.com Page | 15
    • Projectsformba.blogspot.com Pepsi Co.: An Introduction PepsiCo, Incorporated (Short for Pepsi Company) is a large conglomerate with interests in manufacturing, marketing and selling a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain-based snacks, and other foods. Besides the Pepsi-Cola brands (including Mountain Dew), the company owns the brands Quaker Oats, Gatorade, Frito-Lay, SoBe, and Tropicana. The company formed for distribution and bottling is The Pepsi Bottling Group. History Headquartered in Purchase, New York, with Research and Development Headquarters in Valhalla, NY, The Pepsi Cola Company began in 1898, but it only became known as PepsiCo when it merged with Frito Lay in 1965. Until 1997, it also owned KFC, Pizza Hut, and Taco Bell, but these fast-food restaurants were spun off into Tricon Global Restaurants, now Yum! Brands, Inc. PepsiCo purchased Tropicana in 1998 and Quaker Oats in 2001. PepsiCo, Inc. Company Profile The PepsiCo challenge (to keep up with archrival The Coca-Cola Company) never ends for the worlds no.2 carbonated soft-drink maker. Its soft drinks include Pepsi, Mountain Dew, and Slice. Cola is not the companys onlyProjectsformba.blogspot.com Page | 16
    • Projectsformba.blogspot.com beverage: Pepsi sells Tropicana orange juice brands, Gatorade sports drink, and Aquafina water. The company also owns Frito-Lay, the worlds no.1 snack maker with offerings such as corn chips (Doritos, Fritos) and potato chips (Lays, Ruffles). Its Quaker Foods division offers breakfast cereals (Life), pasta (Pasta Roni), rice (Rice-A-Roni), and side dishes (Near East). A true global giant, Pepsis products are available in some 200 countries. PepsiCo in India PepsiCo gained entry to India in 1988 by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991, when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994.Projectsformba.blogspot.com Page | 17
    • Projectsformba.blogspot.comPEPSI TYPE Cola MANUFACTURER PepsiCo COUNTRY OF ORIGIN United States INTRODUCED 16June1903 PEPSI-COLA is a Carbonated Beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and dispensed from vending machines.Projectsformba.blogspot.com Page | 18
    • Projectsformba.blogspot.com The drink was first made in the 1890s by Pharmacist CALEB BRADHAM in New Bern, NORTH CAROLINA. The brand was trademarked on June 16, 1903.Origin In 1898, “Brad’s drink” was changed to “Pepsi-Cola” and later trademarked on June 16, 1903.There are several theories on the origin of the word “pepsi”. The popular two discussed:-  Caleb Bradham bought the name “Pep Kola” from a local competitor and changed it to Pepsi-Cola.  “Pepsi-Cola” is an anagram for “Episcopal” - a large church across the street from Bradhams drugstore. There is a plaque at the site of the original drugstore documenting this. The word Pepsi comes from the Greek word “pepsi” (πέψη), which is a medical term, describing the food dissolving process within ones stomach. Another theory regarding the names origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of “pep” in it because it was a carbonated drink.Projectsformba.blogspot.com Page | 19
    • Projectsformba.blogspot.com Endorsements The strength of any brand is tied directly to its endorsements which are done by using the brand ambassadors to hit the “bull’s eye” or the target customers. Like various other companies especially Coca-Cola, Pepsi’s business arch rivals, Pepsi also uses various “big screen” celebrities and sports stars to advertise its various “thirst quenching”, different flavored, soft drinks. Slogans 1996: “Pepsi: There’s nothing official about it” (During the Wills Cricket World Cup). 1997: “GeneratioNext”. 1998: “Yeh Dil Maange More”. 2000: “Aazadi dil ki”.Projectsformba.blogspot.com Page | 20
    • Projectsformba.blogspot.com 2008:Our Mission and Vision At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business. Our Mission Our mission is to be the worlds premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. AndProjectsformba.blogspot.com Page | 21
    • Projectsformba.blogspot.com in everything we do, we strive for honesty, fairness and integrity. “Continuously excel to achieve and maintain leadership position in the chosen businesses; and delight all stakeholders by making economic value additions in all corporate functions.”Our Vision"PepsiCos responsibility is to continually improve all aspects of the world in which weoperate – environment, social, economic – creating a better tomorrow than today." Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. “Being the best in everything we touch and handle.”Performance with PurposeAt PepsiCo, were committed to achieving business and financial success whileleaving a positive imprint on society – delivering what we call Performance withPurpose. Our approach to superior financial performance is straightforward – drive shareholder value. By addressing social and environmental issues, we also deliver on our purpose agenda, which consists of human, environmental, and talent sustainability.PepsiCo Values & Philosophy Our Values & Philosophy are a reflection of the socially and environmentally responsible company we aspire to be. They are the foundation for every business decision we make.Projectsformba.blogspot.com Page | 22
    • Projectsformba.blogspot.comCommitmentWe are committed to delivering sustained growth through empowered people actingresponsibly and building trust.What It MeansSustained Growth is fundamental to motivating and measuring our success. Our quest forsustained growth stimulates innovation, places a value on results, and helps us understandwhether todays actions will contribute to our future. It is about the growth of people andcompany performance. It prioritizes both making a difference and getting things done.Empowered People means we have the freedom to act and think in ways that we feel willget the job done, while adhering to processes that ensure proper governance and beingmindful of company needs beyond our own.Responsibility and Trust form the foundation for healthy growth. We hold ourselves bothpersonally and corporately accountable for everything we do. We must earn theconfidence others place in us as individuals and as a company. By acting as goodProjectsformba.blogspot.com Page | 23
    • Projectsformba.blogspot.comstewards of the resources entrusted to us, we strengthen that trust by walking the talk andfollowing through on our commitment to succeeding together.Guiding PrinciplesWe uphold our commitment with six guiding principles.We must always strive to: 1. collaboration. While our company is built on individual excellence, we also recognize the importance and value of teamwork in turning our goals into accomplishments. 2. Care for our customers, our consumers and the world we live in. We are driven by the intense, competitive spirit of the marketplace, but we direct this spirit toward solutions that benefit both our company and our constituents. Our success depends on a thorough understanding of our customers, consumers and communities. To foster this spirit of generosity, we go the extra mile to show we care. 3. Sell only products we can be proud of. The true test of our standards is our own ability to consume and personally endorse the products we sell. Without reservation. Our confidence helps ensure the quality of our products, from the moment we purchase ingredients to the moment it reaches the consumers hand. 4. Speak with truth and candor. We tell the whole story, not just whats convenient to our individual goals. In addition to being clear, honest and accurate, we are responsible for ensuring our communications are understood. 5. Balance short term and long term. In every decision, we weigh both short-term and long-term risks and benefits. Maintaining this balance helps sustain our growth and ensures our ideas and solutions are relevant both now and in the future. 6. Win with diversity and inclusion. We embrace people with diverse backgrounds, traits and ways of thinking. OurProjectsformba.blogspot.com Page | 24
    • Projectsformba.blogspot.com diversity brings new perspectives into the workplace and encourages innovation, as well as the ability to identify new market opportunities. 7. Respect others and succeed together. Our mutual success depends on mutual respect, inside and outside the company. It requires people who are capable of working together as part of a team or informal Our Progress • Accelerated the growth of our portfolio of healthful products • PepsiCo named to the Dow Jones Index for the third straight year • Expanded our portfolio of healthful products through innovation • Launched the food industry’s first Carbon Reduction Label with the Carbon Trust on Walkers Crisps • Improved water intensity ratio across all of our operations • Committed more than $16 million to organizations working to bring safe water to developing countries • Incorporated consideration of environmental sustainability issues and opportunities as part of every capital expenditure evaluation for projects greater • Signed CEO Water Mandate • Conserved nearly 5 billion liters of water and nearly 500 million kilowatt hours of energy worldwide in 2007 as compared to 2006 • Set corporation-wide goals to reduce water consumption by 20% per unit of production by the year 2015 • Authored with industry the "Global Commitment to Action on the Global Strategy on Diet, Physical Activity and Health", a commitment addressed to the World Health Organization • Launched our global sustainable packaging policy • Improved significantly our water, fuels, and electricity efficiencyProjectsformba.blogspot.com Page | 25
    • Projectsformba.blogspot.com • Reduced PET bottles, paperboard, and corrugated materials by more than 20 million pounds • Introduced our Supplier Code of Conduct • Joined Supplier Ethical Data Exchange (SedEx) • Increased spending on women and minority owned businesses • Translated our Human Rights Workplace Policy into 20 languages • Instituted global guidelines for beverages limiting advertising and marketing to children under 12 Incorporated consideration of environmental sustainability issues and opportunities as part of every capital expenditure evaluation for projects greater than $5 million • Saved nearly 1.5 billion gallons of water worldwide in 2007 compared to 2006 • Continued reuse of water from processing, working with local communities to provide access to clean water, and supporting farmers to deliver "more crop per drop" • Offset the total purchased electricity used by all PepsiCo US-based facilities by purchasing renewable energy credits • Honored by the U.S. Environmental Protection Agency (EPA) with 2007 and 2008 Energy Star Partner of the Year awards for energy conservation The Group’s Success  Production of innovative, high quality retail branded beverages combined with world-class packaging.  Driven by a management team with a relentless focus on achieving superior customer service, driving earnings improvement and increasing shareholder value.Projectsformba.blogspot.com Page | 26
    • Projectsformba.blogspot.com The Group’s People  At RKJ they are creating an environment where their employees enjoy a greater degree of empowerment - both individually and in their work teams.  Their employees are equipped with the necessary tools, training and management backup for strong performance and accountability, as well as with an environment of open communication and involvement. The group added another feather to its cap when the prestigious PepsiCo “International Bottler of the Year” award was presented to Mr. R. K. Jaipuria for the year 1998 at a glittering award ceremony at PepsiCo’s centennial year celebrations at Hawaii, USA. Indian Beverages industry’s size is Rs. 8000 Crores and it is dominated by two players viz Pepsi & Coke only. The RKJ group is Indias leading supplier of retailer brand carbonated and Non- Carbonated soft drinks, with beverage manufacturing facilities in India and Nepal. Its experience in the beverage industry dates back to the sixties when it had the first franchise at Agra.Projectsformba.blogspot.com Page | 27
    • Projectsformba.blogspot.comProjectsformba.blogspot.com Page | 28
    • Projectsformba.blogspot.comPEPSI CO. Type : Public (NYSE: PEP) Founded : New York, (1965) Headquarters : Purchase, New York Area served : Worldwide Key people : Indra K. Nooyi (Chairwoman), (President) & (CEO) Industry : Food, Non-alcoholic beverage Products : Pepsi, Mountain Dew, Sierra Mist, Starbucks Frappuccino, Lipton Iced Tea, Izze, Tropicana Products, Naked Juice, Gatorade, Propel Fitness Water, Quaker Oats, Lays, Doritos, Tostitos, Fritos.Projectsformba.blogspot.com Page | 29
    • Projectsformba.blogspot.comPepsiCo launches packaged nimbu paani, Nimbooz At the onset of the summer, PepsiCo India has launched packaged nimbu paani,Nimbooz by 7UP. The product has been created to suit Indian tastes.PepsiCo claims that Nimbooz contains no artificial flavours and contains real lemonjuice.Speaking about Nimbooz, Punita Lal, executive director, marketing, PepsiCo India said,“PepsiCo is delighted to introduce Nimbooz, a packaged nimbu paani offering speciallydeveloped to suit Indian tastes and preferences. Nimbu paani is a well loved Indian drinkand Nimbooz brings consumers this well-loved taste backed by PepsiCo quality.”Alpana Titus, executive VP- Flavours, PepsiCo India said, “Nimbooz will be relevant andProjectsformba.blogspot.com Page | 30
    • Projectsformba.blogspot.comaffordable offering for consumers on the go because of its ready-to-drink format that isboth convenient and hygienic. The proposition of the Indian refresher perfectly capturesthe mass appeal of this product and will certainly drive consumer connect.”PepsiCo has drawn up an intensive consumer activation campaign to market Nimbooz.The 360 degree marketing communication plan will build awareness through multi-citylaunches and road shows, 3D activation, leveraging Out-of-Home (OOH) media, radio,press and outdoors. The on-ground initiatives will be supported by a TV commercial thatreflects Nimbooz’s ‘Ekdum Asli Indian’ proposition. The film has been created byBBDO India.Nimbooz..yehi hai right choiceAmazing taste..its like rebirth of nimboo pani with a new refreshing and energetictaste..definitely this product will give great and tough competition to the other drinks ofits segment. People really love its taste and always keen to purchase nimbooz only alsopushing friends n family member to try its as i beleive once they will try then restnimbooz will handle..in short YEHI HAI RIGHT COHICEProjectsformba.blogspot.com Page | 31
    • Projectsformba.blogspot.comReference to the new product "nimbooz"this product will be a great success...since it is launched in the beginning of summers and pricing also suits the all type ofconsumers.nimbooz is a brand in itself..PepsiCo launches Nimbooz, India?s favourite nimbu paani Developed specially to suit Indian tastes Nimbooz is real lemon juice, with no fizzand no artificial flavours It is convenient, hygienic and for all Indians Nimbooz offersgreat value at Rs 10 & Rs 15 available in returnable glass bottles, Tetra and convenientand attractive PET bottles26 Feb 2009 , New Delhi : PepsiCo India, the country’s leading food & beverage company,launched its packaged nimbu paani, Nimbooz by 7Up today. Inspired by fresh, home-madenimbu paani, India’s favourite beverage, Nimbooz by 7Up has been specially created tosuit Indian tastes.Nimbooz is a delicious nimbu paani, with real lemon juice, no fizz, and no artificialflavours. Available in trendy, convenient packs, Nimbooz is a great way to enjoy yourfavourite nimbu paani in a hygienic format.Projectsformba.blogspot.com Page | 32
    • Projectsformba.blogspot.comNimbooz will offer great value to consumers in three packaging formats of 200mlreturnable glass bottles (RGB), 350ml PET and 200ml Tetra attractively priced at Rs 10,Rs 15 and Rs 10 respectively.According to Ms Punita Lal, Executive Director- Marketing, PepsiCo India, “PepsiCo isdelighted to introduce Nimbooz, a packaged nimbu paani offering specially developed tosuit Indian tastes and preferences. Nimbu paani is a well loved Indian drink and Nimboozbrings consumers this well-loved taste backed by PepsiCo quality.”Ms Alpana Titus, Executive VP-Flavours, PepsiCo India, also present on the occasion said,“Nimbooz will be relevant and affordable offering for consumers on the go because of its ready-to-drink format that is both convenient and hygienic. The proposition of the Indian refresherperfectly captures the mass appeal of this product and will certainly drivethe country’s leading food & beverage company, launched its packaged nimbu paani,Nimbooz by 7Up today. Inspired by fresh, home-made nimbu paani, India’s favouritebeverage, Nimbooz by 7Up has been specially created to suit Indian tastes.Nimbooz is a delicious nimbu paani, with real lemon juice, no fizz, and no artificialflavours. Available in trendy, convenient packs, Nimbooz is a great way to enjoy yourfavourite nimbu paani in a hygienic format.Nimbooz will offer great value to consumers in three packaging formats of 200mlreturnable glass bottles (RGB), 350ml PET and 200ml Tetra attractively priced at Rs 10,Rs 15 and Rs 10 respectively.According to Ms Punita Lal, Executive Director- Marketing, PepsiCo India, “PepsiCo isdelighted to introduce Nimbooz, a packaged nimbu paani offering specially developed tosuit Indian tastes and preferences. Nimbu paani is a well loved Indian drink and Nimboozbrings consumers this well-loved taste backed by PepsiCo quality.”Projectsformba.blogspot.com Page | 33
    • Projectsformba.blogspot.comMs Alpana Titus, Executive VP-Flavours, PepsiCo India, also present on the occasionsaid, “Nimbooz will be relevant and affordable offering for consumers on the go becauseof its ready-to-drink format that is both convenient and hygienic. The proposition of theIndian refresher perfectly captures the mass appeal of this product and will certainly driveconsumer connect.”PepsiCo has drawn up an intensive consumer activation campaign to market Nimbooz.The 360 degree marketing communication plan will revolve around building awarenessthrough multi-city launches and road shows, comprehensive 3D activation, leveragingOut-of-Home (OOH) media, radio, press and outdoors. Complimenting the on-groundinitiatives is the TV commercial that reflects Nimbooz’s ‘Ekdum Asli Indian’proposition. Aggressive trial generation & sampling initiatives will also be taken forwardacross major cities of the country. A special ‘Nimbooz Highway Gadi’ has been createdthat will visit the four major highways connecting Delhi to Jaipur, Dehradun, Agra todrive trails and consumer educationNimbooz will be available in three packaging formats of 200ml returnable glass bottles(RGB), 350ml PET and 200ml Tetra priced at Rs 10, Rs 15 and Rs 10, respectively.“Nimbu paani is a well loved Indian drink and Nimbooz brings consumers this well-loved taste backed by PepsiCo quality,” said Punita Lal, executive director (marketing),PepsiCo India.PepsiCo has drawn up an intensive consumer activation campaign to market Nimbooz.The 360 degree marketing communication plan will revolve around building awarenessthrough multi-city launches and road shows, comprehensive 3D activation, leveragingOut-of-Home (OOH) media, radio, press and outdoors. Complimenting the on-groundinitiatives is the TV commercial that reflects Nimbooz’s ‘Ekdum Asli Indian’proposition.Projectsformba.blogspot.com Page | 34
    • Projectsformba.blogspot.comThe company will also undertake aggressive trial generation and sampling initiatives willalso be taken forward across major cities of the country. A special ‘Nimbooz HighwayGadi’ has been created that will visit the four major highways connecting Delhi to Jaipur,Dehradun, Agra to drive trails and consumer education.“The proposition of the Indian refresher perfectly captures the mass appeal of thisproduct and will certainly drive consumer connect,” said Alpana Titus, executive VP(flavours), PepsiCo India said.Summer is here and so are the soft drink launches and their campaigns. PepsiCo India hasrecently launched its packaged ‘nimbu paani’ or lemon water, ‘Nimbooz by 7Up’.Inspired by fresh, homemade nimbu paani, PepsiCo claims that Nimbooz contains reallemon juice with no fizz and no artificial flavours.Nimbooz comes in three packaging formats of 200 ml returnable glass bottles (RGBs),350 ml PET bottles and 200 ml tetra packs, priced at Rs 10, Rs 15 and Rs 10 respectively.To introduce the beverage, as part of the teaser campaign which kicked off on March 15,an 18-foot tall wooden lemon squeezer with a four-foot lemon replica in it was placedoutside various malls and junctions. The message on it read, “Asli Refresher ComingSoon”. This innovation was executed at Ambi Mall, Gurgaon; Great India Place,NOIDA; Court Chowk, Amritsar; and Fun Republic Mall, Chandigarh. For the revealer,the lemon was replaced with a 20-foot high Nimbooz bottle on March 18.The teaser in Mumbai was spread across five days. For this, a knotted gunny bag stuffedwith lemons was mounted on a canter at Mahim Causeway. The message on the sackread, “4 Din Mein Asli”. Day 2 saw an untied sack with lemons scattered around it and asimilar message, with the number of the day changed. The sack got shorter for the nexttwo days and on the fifth day, a returnable glass bottle (RGB) of Nimbooz appeared onthe canter.Projectsformba.blogspot.com Page | 35
    • Projectsformba.blogspot.com Portland Outdoor, which is part of Kinetic Worldwide, worked along with Symbiosis Advertising to execute the innovation at Mahim Causeway. Mangesh Borse, chief executive officer, Symbiosis Advertising, says, “Mahim Causeway is the perfect location to create buzz about Nimbooz. Though the sack innovation has been placed on a canter, the lighting has been done to ensure that only the sack is clearly visible during the night. Innovations like these will give reason to clients to advertise in the time of economic slowdown." Another innovation was creating a motorized 2D squeezer on a hoarding to demonstrate how nimbu paani is made. A lemon replica was placed between two panels of the wooden squeezer. The upper portion of the squeezer comes down, crushing the lemon placed on the lower panel and drops of lemon juice fall from the squeezer into a Nimbooz bottle placed on the lower portion of the hoarding. This innovationcan be seen at Defence Colony and Vikas Puri in Delhi, Bhandari Bridge in Amritsar,Hazratganj in Lucknow and Bhagwan Talkies in Agra.Besides, Pepsi has used three JC Decaux shelters at Janpath, SP Marg and Patel Chowkin Delhi innovatively, by placing a four-feet high Nimbooz bottle inside the MUPI unitwith lemon replicas.Hoardings with huge cut-outs of the Nimbooz bottle can also be seen at various locationsin Mohali, Dehradun and Meerut.Projectsformba.blogspot.com Page | 36
    • Projectsformba.blogspot.comWith this campaign, PepsiCo decided to focus on North and West India, because of thehigh consumption of nimbu paani in these regions during summers. The outdoorcampaign that is spread across this month has been ideated and executed by creativeagency, BBDO Delhi and specialist outdoor agency, Portland Outdoor.Alpana Titus, executive vice-president - flavours, PepsiCo India tells afaqs!, “Ourproduct will appeal to consumers across all age groups. In spite of the presence of amushrooming carbonated soft drink industry, homemade nimbu paani is still preferred bymany across the country. We are not pitching our product against the homemade nimbupani, but offering a drink that is as healthy and hygienic. The proposition of the Indianrefresher perfectly captures the mass appeal of this product and will certainly driveconsumer connect. We have used outdoor as an eye-catching reminder to drive buzzaround our campaign.” Manoj Deb, executive creative director, BBDO says, “In times of tough competition, branding needs to stand out and this is where outdoor media helps, by making the communication as big as possible. Lemon is central to the idea of Indian refreshment and the same thought goes in the making of Nimbooz. We decided to keep the brand proposition simple, yet appealing, by dwelling on the authenticity of Ekdum AsliIndian Nimbu Paani.”Madhuri Sapru, managing partner, South Asia, Kinetic feels that the beginning of thesummer season is the correct time for soft drink advertisers to connect with their TG."The idea of drinking a cool refreshing Nimbu paani will be welcome to one and all insummers. Ambient media works well in this case, because it empowers the TG by givingtheir mind and eye the option to pick what is powerful", she adds.Projectsformba.blogspot.com Page | 37
    • Projectsformba.blogspot.comPepsiCo has drawn up an intensive consumer activation campaign to market Nimbooz.The 360 degree marketing communication plan will revolve around building awarenessthrough multi-city launches and road shows, comprehensive 3D activation and leveragingradio and press.Complementing the on-ground initiatives is the TV commercial, which reflectsNimbooz’s ‘Ekdum Asli Indian’ proposition. Aggressive trial generation and samplinginitiatives will also be undertaken in major cities. A special ‘Nimbooz Highway Gaadi’has been created, which will visit the four major highways connecting Delhi to Jaipur,Dehradun and Agra, to drive trials and consumer education.The size of the largely unorganized nimbu paani market is 1 billion cases, which isdouble the size of the carbonated soft drink industry in India.About Nimbooz TVCThe film is a combination of some traditional Indian symbols and state-of-the-artphotography techniques that bring alive the refreshing and appetizing taste of real NimbuPaani. A traditional wooden lemon squeezer has been used to dramatise the authenticityof Nimobooz.The film begins with loads of beautiful ripe lemons falling from the back of a traditionalIndian truck; one of the lemons falls on a wooden board and splits. One half of the lemonjumps and sits in the lap of a shining wooden squeezer that was welcoming the lemonwith its open arms. The squeezer gently squeezes the lemon, a luscious shower of lemonjuice falls and drops straight into the mouth of a bottle. That’s when we see Nimbooz by7Up pack in its full glory and a huge rush of liquid gushes past the bottle carrying somelemons with it. We see the protagonist taking a long satiating gulp of Nimbooz .Projectsformba.blogspot.com Page | 38
    • Projectsformba.blogspot.comThe film has been directed by Pradeep Sarkar of Apocalypso filmworks and the creativemind behind the film is Sandipan Bhattacharyya from BBDO India.ANALYSIS:The survey was carried out in Noida. The analysis has shown that most of the customerexpectations are fulfilled by Nimbooz launched by Pepsi.Beacause of Pepsi’s goodproduct and good quality service provided by their dealership most of the customer wantto purchase Nimbooz launched by Pepsi. I used random sampling as a mode of my research and I found that the market demandof Nimbooz is well and good. According to my research I found that 82% of thecustomers like the taste of Nimbooz. The research also exibit that most of them want toconsume Nimbooz instead of any other drink. Although Nimbooz is doing good in theurban market but its demand in rural market is not that good .Therefore, in order toenhance the demand of Nimbooz in rural market we have to concentrate more onpromotion. The market share of Nimbooz is 60% to 65 % launched by Pepsi in Noida.On the whole this product is a great success. In order corborate my statement , I havepresent the following Pie chart.Projectsformba.blogspot.com Page | 39
    • Projectsformba.blogspot.comProjectsformba.blogspot.com Page | 40
    • Projectsformba.blogspot.comProjectsformba.blogspot.com Page | 41
    • Projectsformba.blogspot.comProjectsformba.blogspot.com Page | 42
    • Projectsformba.blogspot.comProjectsformba.blogspot.com Page | 43
    • Projectsformba.blogspot.com CONCLUSIONNimbooz will appeal to consumers across all age groups. In spite of the presence of amushrooming carbonated soft drink industry, homemade nimbu paani is stillpreferred by many across the Country and Noida. Nimbooz is not pitching againstthe homemade nimbu pani, but offering a drink that is as healthy and hygienic. Theproposition of the Indian refresher perfectly captures the mass appeal of thisproduct and will certainly drive consumer connect. Nimbooz will be relevant andaffordable offering for consumers of Noida and India on the go because of its ready-to-drink format that is both convenient and hygienic. PepsiCo introduce Nimbooz, a packaged nimbu paani offeringspecially developed to suit Indian tastes and preferences. Nimbu paani is a well lovedIndian drink and Nimbooz brings consumers this well-loved taste backed by PepsiCoquality. Peoples of Noida demanding Nimbooz because Nimbooz is a delicious nimbupaani, with real lemon juice, no fizz, and no artificial flavours. Available in trendy,convenient packs.On the whole, this product will be a great success.................................since it is launched in the beginning of summers and pricing also suits the all type ofconsumers.nimbooz is a brand in itself………………….Nimbooz ,amazing taste..its like rebirth of nimboo pani with a new refreshing andenergetic taste..definitely this product will give great and tough competition to the otherdrinks of its segment.Projectsformba.blogspot.com Page | 44
    • Projectsformba.blogspot.com Nimbooz….yehi hai right choiceBIBLIOGRAPHY :  BOOKS : “MARKETING MANAGMENT” BY PHILIP KOTLER 13TH- EDITION. “MARKETING MANAGEMENT” BY KEVIN LANE KELLER 13TH- EDITION “MARKETING MANAGEMENT” STUDY MATERIAL OF EIILM UNIVERSITY  WEBSITE : WWW.PEPSICO.COM http://www.sirpepsi.com/pepsi11.htm WWW.INDIATIMES.COM WWW.ENCYCLOPEDIA.COMProjectsformba.blogspot.com Page | 45
    • Projectsformba.blogspot.com http://gono.com/museum2003/museum%20collect %20info/briefhistoryofpepsicola.htm  JOURNAL : INDIA TODAY NAME: ADDRESS: CONTACT NO.: SUBMITTEDBY:RAJESH RANASOURCE: MARKET SURVEY ON NIMBOOZ, NOIDA• How do like the taste of Nimbooz launched by 7up? Excellent [ ] Good [ ] Fair [ ]• What would you do, if u didn’t find nimbooz in the shop? Change to other company drink [ ] Drink other pepsi brand[ ] Go to other shop for nimbooz pani [ ]• What is the market demand of Nimbooz as compared to other products? Excellent [ ] Good [ ] Average [ ]• How do you rated Nimbooz pani as compared to other coal drinks? Excellent [ ] Good [ ] Average [ ]Projectsformba.blogspot.com Page | 46
    • Projectsformba.blogspot.com• Which of these product do u preferred the most and why? 7up Nimbooz pani [ ] Coke limca [ ] Marinda lemon [ ] Other [ ]• Do u preferred Nimbooz pani with soda? Yes [ ] No [ ]• Which coal drink would you preferred the most? Pepsi [ ] Nimbooz pani [ ] Marinda L/O [ ] Limca [ ] 7up [ ] M Dew [ ]• Advice :Projectsformba.blogspot.com Page | 47