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A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
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A project report on comparative study of bajaj and hero honda

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A project report on comparative study of bajaj and hero honda

A project report on comparative study of bajaj and hero honda

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  • 1. A STUDY OF<br />COMPARATIVE STUDY OF<br />BAJAJ AND HERO HONDA<br />A PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF<br />BACHELOR OF BUSINESS ADMINISTRATION<br />BY<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />DEPARTMENT OF MANAGEMENT<br />BIRLA INSTITUTE OF TECHNOLOGY<br />MESRA-835215, RANCHI<br />(LALPUR EXTENSION CENTRE)<br />2686050126365<br />SUBMITTED TO-<br />DECLARATION OF CERTIFICATE<br />This is to certify that our work presented entitled “COMPARATIVE STUDY OF BAJAJ AND HERO HONDA” in partial fulfillment of the requirement of the award of the degree of Bachelor of Business Administration of Birla Institute of Technology Mesra Extension Centre Lalpur,Ranchi is an authentic work carried out under my supervision and guidance.<br />To the best of my knowledge, the content of this project doesn’t from a basis for the award of any previous degree to anyone else<br />SIGNATURE:-<br /> <br />CERTIFICATE OF APPROVAL<br />The foregoing project entitled “Recent Trend in Mobile and DTH Recharge Market with Reference to Oxigen” is hereby approved as a creditable study research topic and has been presented in satisfactory manner to warrant its acceptance as prerequisite to the degree for which it has been submitted.<br />It is understood that by this approval, the undersigned do not necessarily endorse and conclusion drawn or opinion expressed therein , but approved the project report for the purpose for which it is submitted.<br />(Internal Examiner) (External Examiner)<br />(Head Of the Department)<br />ACKNOWLEDGEMENT<br />We are grateful to ………………….. whose guidance and help is been extremely beneficial in the preparation and completion of this project on Comparative study of Bajaj and Hero Honda.<br />The faculties had been the source of inspiration, valuable information and suggestion during the course of preparation of this project feasibility report. Special thanks to all the respondents who helped us in collection of data required for the study.<br />Last but not the least: we would like to thank our friends and family for their constructive suggestion.<br />CONTENT<br />SL.NOTOPIC1.OBJECTIVES2.INTRODUCTIONBajajHero Honda3.RESEARCH METHODOLOGY4.ANALYSIS AND INTERPRETATION5.CONCLUSION6.LIMITATIONS7.ANNEXUREQuestionnaire8.BIBLIOGRAPHY<br />OBJECTIVES:-<br />1. To know the market share of Bajaj & Hero Honda.<br />2. To know the perception of customers regarding bikes.<br />3. To determine the customers satisfaction regarding bikes.<br />4. To determine the factors influencing the choice of customers regarding<br /> bikes.<br />INTRODUCTION<br />TO HERO HONDA AND BAJAJ<br />7245353810<br />Bajaj Auto limited is one of the largest two wheeler manufacturing company in<br />India apart from producing two wheelers they also manufacture three wheelers.<br />The company had started way back in 1945. Initially it used to import the two<br />wheelers from outside, but from 1959 it started manufacturing of two wheelers in<br />the country. By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle.<br />Bajaj scooters and motor cycles have become an integral part of the Indian<br />milieu and over the years have come to represent the aspirations of modern<br />India. Bajaj Auto also has a technical tie up with Kawasaki heavy industries of<br />Japan to produce the latest motorcycles in India which are of world class quality<br />The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of<br />Kawasaki heavy industries. The core brand values of Bajaj Auto limited includes<br />Learning, Innovation, Perfection, Speed and Transparency.<br />Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and<br />Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in<br />2005-06. The sales are backed by a network of after sales service and<br />maintenance work shops all over the country.<br />Bajaj Auto has products which cater to every segment of the Indian two wheeler<br />market Bajaj CT 100 Dlx offers a great value for money at the entry level.<br />Similarly Bajaj Discover 125 offers the consumer a great performance without<br />making a big hole in the pocket.<br />PROFILE:<br />Founder- Jamnalal Bajaj<br />Year of Establishment- 1926<br />Industry Automotive - Two & Three Wheelers<br />Business Group- The Bajaj Group<br />Listings & its codes BSE – Code: 500490; NSE - Code: BAJAJAUTO<br />Presence Distribution network covers 50 countries.<br />Dominant presence in Sri Lanka, Bangladesh,<br />Columbia, Guatemala, Peru, Egypt, Iran and<br />Indonesia.<br />Joint Venture Kawasaki Heavy Industries of Japan<br />Registered & Head Office Akurdi<br />Pune - 411035<br />India<br />Tel.: +(91)-(20)-27472851<br />Fax: +(91)-(20)-27473398<br />Works · Akurdi, Pune 411035<br />· Bajaj Nagar, Waluj Aurangabad 431136<br />· Chakan Industrial Area, Chakan, Pune<br />411501<br />E-mail rahulbajaj@bajajauto.co.in<br />Website www.bajajauto.com<br />Bajaj Autos Ltd.<br />Bajaj Auto Limited<br />Type Public<br />Founded 1945<br />Headquarters Pune, India<br />Key people Rahul Bajaj (Chairman)<br />Revenue Rs. 1,01,063 billion (2006) or USD 1.87billion<br />Net income Rs. 17,016 billion<br />Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the<br />world's 4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra, with<br />plants in Waluj near Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto makes<br />motorscooters, motorcycles and the auto rickshaw.<br />Company's history<br />Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading<br />Corporation Private Limited. It started off by selling imported two- and three-wheelers inIndia. In 1959, it obtained license from the Government of India to manufacture two- andthree-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985,it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year.<br />Time line of new releases<br />· 1971 - three-wheeler goods carrier<br />· 1972 - Bajaj Chetak<br />· 1976 - Bajaj Super<br />· 1977 - Rear engine Auto rickshaw<br />· 1981 - Bajaj M-50<br />· 1986 - Bajaj M-80, Kawasaki Bajaj KB100<br />· 1990 - Bajaj Sunny<br />· 1994 - Bajaj Classic<br />· 1995 - Bajaj Super Excel<br />· 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Auto rickshaw<br />· 1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter)<br />· 2000 - Bajaj Saffire<br />· 2001 - Eliminator, Pulsar<br />· 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar<br />· 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj<br />Discover DTS-i<br />· 2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover<br />· 2006 - Bajaj Platina<br />· 2007 - Bajaj Pulsar-200<br />Some of the models that Bajaj makes (or has made) are:<br />Scooters<br />o Bajaj Sunny<br />o Bajaj Chetak<br />o Bajaj Cub<br />o Bajaj Super<br />o Bajaj Wave<br />o Bajaj Legend<br />Motorcycles<br />o Kawasaki Eliminator<br />o Bajaj Pulsar<br />o Bajaj Kawasaki Wind 125<br />o Bajaj Boxer<br />o Bajaj CT 100<br />o Bajaj Platina<br />o Bajaj Caliber<br />o Bajaj Discover<br />o Bajaj Avenger<br />o Bajaj Pulsar 220 DTS-Fi<br />o Bajaj Krystal<br />Upcoming Models<br />o Bajaj Blade<br />o Bajaj Saffire<br />o Bajaj Sonic<br />New Image<br />The company, over the last decade has successfully changed its image from a scooter<br />manufacturer to a two wheeler manufacturer, product range ranging from Scooterettes to Scooters to Motorcycle. Its real growth in numbers has come in the last 4 years after successful introduction of a few models in the motorcycle segment.<br />The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.<br />India has the largest number of two wheelers in the world with 41.6 million<br />vehicles. India has a mix of 30 percent automobiles and 70 percent two wheelers in the<br />country. India was the second largest two wheeler manufacturer in the world starting in<br />the 1950’s with the birth of Automobile Products of India (API) that manufactured<br />scooters. API manufactured the Lambrettas but, another company, Bajaj Auto Ltd.<br />surpassed API and remained through the turn of the century from its association with<br />Piaggio of Italy (manufacturer of Vespa).<br />The license raj that existed between the1940s to1980s in India, did not allow foreign<br />companies to enter the market and imports were tightly controlled. This regulatory maze,before the economic liberalization, made business easier for local players to have a<br />seller’s market. Customers in India were forced to wait 12 years to buy a scooter from<br />Bajaj. The CEO of Bajaj commented that he did not need a marketing department, only a<br />dispatch department. By the year 1990, Bajaj had a waiting list that was twenty-six timesits annual output for scooters.<br />The motorcycle segment had the same long wait times with three manufacturers; Royal<br />Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only fourstrokeengine at that time and took the higher end of the market but, there was littlecompetition for their customers. Ideal Jawa and Escorts took the middle and lower end ofthe market respectively.<br />In the mid-1980s, the Indian government regulations changed and permitted foreign<br />companies to enter the Indian market through minority joint ventures. The two-wheeler<br />market changed with four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj<br />Kawasaki and Kinetic Honda. The entry of these foreign companies changed the Indian<br />market dynamics from the supply side to the demand side. With a larger selection of twowheelerson the Indian market, consumers started to gain influence over the products theybought and raised higher customer expectations. The industry produced more models,styling options, prices, and different fuel efficiencies. The foreign companies newtechnologies helped make the products more reliable and with better quality. Indiancompanies had to change to keep up with their global counterparts.<br />center0<br />Hero Honda Motorcycle Ltd.<br />Type- Public company BSE:HEROHONDA M<br />Founded January 19, 1984 in Gurgaon, Haryana, India<br />Headquarters Haryana, India<br />Key people<br />Om Prakash Munjal, Founder<br />Mr. Brijmohan Lall Munjal, Chairman<br />Mr. Toshiaki Nakagawa, Joint Managing<br />Director<br />Mr. Pawan Munjal, Managing Director<br />Industry Automotive<br />Products Motorcycles, Scooters<br />Revenue U$ 2.8 billion<br />Website HTTP://www.herohonda.com/site/home/home.asp<br />Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles and<br />scooters. Hero Honda is a joint venture that began in 1984 between the Hero group of<br />India and Honda from Japan. It has been the world's biggest manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year.<br />Hero Honda's Splendor is the world's largest selling motorcycle[citation needed]. Its 2 plants arein Dharuhera and Gurgaon, both in Haryana, India. It specializes in dual use motorcyclesthat are low powered but very fuel efficient.<br />Models <br />Bikes<br />· Hero Honda Splendor Plus<br />· Hero Honda Passion Plus<br />· Hero Honda Karizma<br />· Hero Honda CBZ<br />center0· Hero Honda Super Splendor<br />· Hero Honda CD Dawn<br />· Hero Honda CD Deluxe<br />· Hero Honda Achiever<br />· Hero Honda Glamour<br />· Hero Honda Ambition<br />Company Profile <br />“Hero”, is the brand name used by the Munjal brothers in the year 1956 with the flagship company Hero Cycles. The two-wheeler manufacturing business of bicycle component shad originally started in the 1940’s and turned into the world’s largest bicycle manufacturer today. Hero, is a name synonymous with two-wheelers in India today. The Munjals roll their own steel, make free wheel bicycle critical components and have diversified into different ventures like product design. The Hero Group philosophy is: “To provide excellent transportation to the common man at easily affordable prices and to provide total satisfaction in all its spheres of activity”. The Hero group vision is to build long lasting relationships with everyone (customers, workers, dealers and vendors).<br />The Hero Group has a passion for setting higher standards and “Engineering Satisfaction” is the prime motivation, way of life and work culture of the Group.<br />In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing Director of<br />Hero Honda Motors (HHM), headed an alliance between the Munjal family and Honda<br />Motor Company Ltd. (HMC). HHM Mission Statement is: “We, at Hero Honda, are<br />continuously striving for synergy between technology, systems, and human resources to<br />provide products and services that meet the quality, performance, and price aspirations of our customers. While doing so, we maintain the highest standards of ethics and societal responsibilities, constantly innovate products and processes, and develop teams that keep the momentum going to take the company to excellence in the new millennium”. This alliance became one of the most successful joint ventures in India, until the year 1999 when HMC had announced a 100% subsidiary, Honda Motorcycle & Scooter India<br />(HMSI). This announcement caused the HHM stock price to decrease by 30 percent that same day. Munjal had to come up with some new strategic decisions as, HMSI and other foreign new entry companies were causing increased intensity of rivalry for HHM.<br />Growth <br />The business growth of Hero Honda has been phenomenal throughout its<br />early days. The Munjal family started a modest business of bicycle components. Hero<br />Group expanded so big that by 2002 they had sold 86 million bicycles producing 16000<br />bicycles a day. Today Hero Honda has an assembly line of 9 different models of<br />motorcycles available. It holds the record for most popular bike in the world by sales for its Splendor model. Hero Honda Motors Limited was established in joint venture with<br />Honda Motors of Japan in 1984, to manufacture motorcycles. It is currently the largest<br />producer of Two Wheelers in the world. It sold 3 million bikes in the year 2005-2006.<br />Recently it has also entered in scooter manufacturing, with its model PLEASURE mainly<br />aimed at girls. The Hero Group has done business differently right from the start and that is what has helped them to achieve break-through in the competitive two-wheeler market.<br />The Group's low key, but focused, style of management has earned the company plaudits<br />amidst investors, employees, vendors and dealers, as also worldwide recognition.<br />The growth of the Group through the years has been influenced by a number of factors.<br /> Just-in-Time <br />The Hero Group through the Hero Cycles Division was the first to introduce the concept<br />of just-in-time inventory. The Group boasts of superb operational efficiencies. Every<br />assembly line worker operates two machines simultaneously to save time and improve<br />productivity. The fact that most of the machines are either developed or fabricated in house, has resulted in low inventory levels. In Hero Cycles Limited, the just-in-time<br />inventory principle has been working since the beginning of production in the unit and is<br />functional even till date.. This is the Japanese style of production and in India; Hero is<br />probably the only company to have mastered the art of the just-in-time inventory<br />principle.<br />Ancillarisation <br />An integral part of the Group strategy of doing business differently was providing<br />support to ancillary units. There are over 300 ancillary units today, whose production is<br />dedicated to Hero's requirements and also a large number of other vendors, which include some of the better known companies in the automotive segment. Employee Policy:<br />Another Striking feature within the Hero Group is the commitment and dedication of its<br />workers. There is no organized labor union and family members of employees find ready<br />employment within Hero. The philosophy with regard to labor management is "Hero is<br />growing, grow with Hero." When it comes to workers' benefits, the Hero Group is known<br />for providing facilities, further ahead of the industry norms. Long before other companies did so, Hero was giving its employees a uniform allowance, as well as House Rent Allowance (HRA) and Leave Travel Allowance (LTA). Extra benefits took the form of medical check-ups, not just for workers, but also for the immediate family members.<br />Dealer Network <br />The relationship of Hero Group with their dealers is unique in its closeness. The dealers<br />are considered a part of the Hero family. A nation-wide dealer network comprising of<br />over 5,000 outlets, and have a formidable distribution system in place. Sales agents from Hero travels to all the corners of the country, visiting dealers and send back daily<br />postcards with information on the stock position that day, turnover, fresh purchases,<br />anticipated demand and also competitor action in the region. The manufacturing units<br />have a separate department to handle dealer complaints and problems and the first<br />response is always given in 24 hours.<br />Financial Planning <br />The Hero Group benefits from the Group Chairman's financial acumen and his grasp on<br />technology, manufacturing and marketing. Group Company, Hero Cycles Limited has<br />one of the highest labor productivity rates in the world. In Hero Honda Motors Limited,<br />the focus is on financial and raw material management and a low employee turnover.<br />Quality<br />Quality at Hero is attained not just by modern plants and equipment and through latest<br />technology, but by enforcing a strict discipline. At the Group factories, attaining quality<br />standards is an everyday practice - a strictly pursued discipline. It comes from an<br />amalgamation of the latest technology with deep-rooted experience derived from nearly<br />four decades of hard labor. It is an attitude that masters the challenge of growth and<br />change - change in consumers' perceptions about products and new aspirations arising<br />from a new generation of buyers.<br />Constant technology up gradation ensures that the Group stays in the global mainstream<br />and maintains its competitive edge. With each of its foreign collaborations, the Group<br />goes onto strengthen its quality measures as per the book. The Group also employs the<br />services of independent experts from around the world to assist in new design and<br />production processes.<br /> Diversification <br />Throughout the years of enormous growth, the Group Chairman, Mr. Lall has actively<br />looked at diversification. A considerable level of backward integration in its<br />manufacturing activities has been ample in the Group's growth and led to the<br />establishment of the Hero Cycles Cold Rolling Division, Munjal and Sunbeam Castings,<br />Munjal Auto Components and Munjal Showa Limited amongst other component manufacturing units.<br />Then there were the expansion into the automotive segment with the setting up of<br />Majestic Auto Limited, where the first indigenously designed moped, Hero Majestic,<br />went into commercial production in 1978. Then came Hero Motors which introduced<br />Hero Puch, in collaboration with global technology leader Steyr Daimler Puch of Austria.<br />Hero Honda Motors was established in 1984 to manufacture 100 cc motorcycles.<br />The Hero Group also took a venture into other segments like exports, financial services,<br />information technology, which includes customer response services and software<br />development. Further expansion is expected in the areas of Insurance and<br />Telecommunication.<br />The Hero Group's phenomenal growth is the result of constant innovations, a close watch<br />on costs and the dynamic leadership of the Group Chairman, characterized by a culture of entrepreneurship, of right attitudes and building stronger relationships with investors, partners, vendors and dealers and custom.<br />RESEARCH METHODOLOGY<br />It is well known fact that the most important step in marketing research process is<br />to define the problem. Choose for investigation because a problem well defined is half<br />solved. That was the reason that at most care was taken while defining various<br />parameters of the problem. After giving through brain storming session, objectives were selected and the set on the base of these objectives. A questionnaire was designed major emphasis of which was gathering new ideas or insight so as to determine and bind out solution to the problems.<br />Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. It is necessary for the researcher to know not only the research methods/techniques but also the methodology. <br />DATA SOURCE<br />Research included gathering both Primary and Secondary data. Primary data is<br />the first hand data, which are selected a fresh and thus happen to be original in character.<br />Primary Data was crucial to know various customers and past consumer views about<br />bikes and to calculate the market share of this brand in regards to other brands.<br />Secondary data are those which has been collected by some one else and which<br />already have been passed through statistical process. Secondary data has been taken from internet, newspaper, magazines and company’s web sites.<br />RESEARCH APPROACH<br />The research approach was used survey method which is a widely used method<br />for data collection and best suited for descriptive type of research survey includes<br />research instrument like questionnaire which can be structured and unstructured. Target population is well identified and various methods like personal interviews and telephone interviews are employed.<br />SAMPLING UNIT<br />It gives the target population that will be sampled. This research was carried in<br />Ranchi<br />These were 50 respondents.<br />DATA COMPLETION AND ANALYSIS<br />After the data has been collected, it was tabulated and findings of the project were<br />presented followed by analysis and interpretation to reach certain conclusions.<br />SCOPE<br />Our project was based on the Comparative Study of Bajaj V/S Hero Honda and<br />data was taken in the RANCHI only.<br />QUESTIONNAIRE<br />A questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents. Although they are often designed for statisticalanalysis of the responses, this is not always the case. The questionnaire was invented by Sir Francis Galton.<br />Questionnaires have advantages over some other types of surveys in that they are cheap, do not require as much effort from the questioner as verbal or telephone surveys, and often have standardized answers that make it simple to compile data. However, such standardized answers may frustrate users. Questionnaires are also sharply limited by the fact that respondents must be able to read the questions and respond to them. Thus, for some demographic groups conducting a survey by questionnaire may not be practical.<br />As a type of survey, questionnaires also have many of the same problems relating to question construction and wording that exist in other types of opinion polls.<br />ANALYSIS AND INTERPRETATION<br />Once you have issued your questionnaire and have a number of responses that you are happy with, you now need to analyze your data: what does it tell you? The first thing to do is to accumulate totals for each question answer for example: From your results, you can produce analytical diagrams such as:<br />Bar Charts (above)<br />Histograms<br />Pie Charts (above)<br />Line Graphs<br />Frequency Curves<br />Scatter Graphs…etc<br />It is then down to you, or your marketing team if you have one, to decide what these figures mean and what you are going to do about it. For the above example, it shows that a majority of the people prefer hamburgers but yet there is a significant number to show a high demand for hot dogs. It would therefore be advisable to open a hamburger stall, which also sold hotdogs!<br />You may also decide to break up your analysis to find patterns by splitting your results into the peoples age groups or location that have resulted from your questionnaire. You may further split your results into the times when you issued your questionnaires: Monday, Tuesday, Wednesday…and so on. By doing so, you can identify the age groups that will bring most sales and even the locations and times that will further bring most business.<br />Producing diagrams to help analyze results is ideal for numerical data but for those questions that are ‘open’ are harder to interpret as they give unique and diverse answers. There is no common way of analyzing these results and so you should use them in a way that you will benefit from them. It may be that you use the comments as advice when designing the product/service or to find a link between the comments made and the numerical results.<br />Analyzing data is very intensive and by using a number of analytical tools, you will find patterns and findings that will help you determine a marketing plan that is accurate and feasible to assist your future success. Take time when analyzing the results as this is where many people fail as they do not bother to make detailed conclusions on their findings<br />Q1) Which bike do you have?<br /> Hero Honda 24<br /> Bajaj 19<br /> Any other 7<br />Q2) Which Model do you Have?<br /> Hero Honda Bajaj<br /> Splendor 11 Platina 5<br /> Passion 6 Discover 4<br /> Karizma 3 Pulsar 7<br /> Any other 4 Any other 3<br />Q3) In which family Income level do you Fall?<br />100000-200000 11<br />200000-30000023<br />300000-400000 11<br />above 400000 5<br />Q4) For how long do you own a bike?<br />0-1 year 20<br />1-2 year 12<br />2-3 year 10<br />above 3 year 8<br />Q5) For what purpose do you use your Motor Bike?<br /> Hero Honda Bajaj<br />Office Purpose 32<br />Personal purpose 87<br />Joy Purpose 108<br />Other 32<br />Q6) How do you come to know about this Motor Bike?<br /> Hero Honda Bajaj<br />Newspaper 43<br />Television 119<br />Magazine 32<br />Friends & relatives 65<br />Q7) Does Advertisement Influence your decision<br />in choosing a Motor Bike?<br /> <br />Yes 85%<br />No7%<br />Cant say 8%<br />Q8) Do you have full knowledge about Bikes before<br />buying?<br /> <br /> Hero Honda Bajaj<br />Yes 1113<br />No 13 6<br />Q9) Which Factor below Influence your decision?<br /> Hero Honda Bajaj<br /> <br /> <br />Price 72% 78%<br />Mileage 78% 64%<br />Quality 65% 48%<br />Resale Value 40% 28%<br />Status symbol 10% 7%<br /> <br />Q10) How would you rate the following factors of Bikes<br />with respect to different company?<br /> Hero Honda Bajaj<br />Mileage 74% 72%<br />Price 68% 65%<br />Pick up 70% 80%<br />Maintenance 58% 62%<br />Look & Shape 85% 80%<br />Brand Image 53% 55%<br /> <br />Q11) If new Bike with good features comes in, then would<br />you like to change your bike?<br /> Hero Honda Bajaj<br />Yes 810<br />No106<br />Cant say 63<br />CONCLUSION<br />Most of the Pulsar, CBZ & Karizma are purchased by young generation 18 to 30 because they prefer stylish looks and rest of the models of Hero Honda are purchased more by daily users who needs more average of bikes than looks.<br />Hero Honda is considered to be most fuel-efficient bike on Indian roads.<br />Service & Spare parts are available throughout India in local markets also.<br />While buying a motorcycle, economy is the main consideration in form of maintenance cost, fuel efficiency.<br />Majority of the respondent had bought their motorcycle less than 1 year.<br />Price and Mileage are the key factors which drives the customer to buy the particular bike.<br />LIMITATIONS<br />Research work was carried out in Ranchi only the finding may not be applicable to the other parts of the country because of social and cultural differences.<br />The sample was collected using convenience-sampling techniques. As such result may not give an exact representation of the population.<br />Shortage of time is also reason for incomprehensibleness.<br />The views of the people are biased therefore it doesn’t reflect true picture.<br />RECOMMENDATIONS<br />Bajaj should introduce some more models having more engine power.<br />Hero Honda should think about fuel efficiency in case of upper segment bikes also.<br />More service centers should be opened.<br />Maintenance cost and the availability of the spare parts should also be given due importance.<br />They should also introduce some good finance/discount schemes for students.<br />The price should be economic.<br />ANNEXURE<br />QUESTIONNAIRE<br />NAME: <br />CONTACT NO:-<br />AGE: - 15-20□ 20-25□ 25-30□ above 30□<br /> <br />OCCUPATION:- Businessman□ Employee□ Student□ Other□<br /> <br />Q1) Which Bike do you have?<br /> Hero Honda□ Bajaj □Any Other□<br />Q2) Which Model do you have?<br /> <br /> Hero Honda:-<br /> Splendor□ Passion□ Karizma□ Other□<br /> <br /> Bajaj:- <br /> CT 100□ Discover□Pulsar□ Other□<br />Q3) In which Family Income do you Fall?<br /> 100000-200000□ 200000-300000□300000-400000□ above 400000□<br />Q4) For how long do you own a Bike?<br /> 0-1 year□ 1-2 year□2-3 year□ above 3 years□<br />Q5) For what purpose do you use your Motor Bike?<br /> Office Purpose□ Personal Purpose□Joy Purpose□ Other□<br />Q6) How do you come to know about this Motor Bike?<br /> Newspaper□ Television□Magazines□ Friends/Relatives□<br />Q7) Does Advertisement Influence your decision in choosing a Motor Bike?<br /> Yes□ No□ Can’t say□<br />Q8) Do you have full knowledge about Bikes before buying?<br /> Yes□ No□<br />Q9) Which factor below influence your decision?<br /> Price□ Mileage□ Quality□Resale Value□ Status Symbol□<br />Q10) How would you rate the following factors of bikes with respect to different<br />companies?<br /> Hero Honda Bajaj<br />Mileage□□<br />Price□□<br />Pick up□□<br />Maintenance□□<br />Look/Shape□□<br />Brand Image□□<br />Q11) In new bike with good feature comes in, then would you like to change your bikes?<br /> Yes□ No□ Can’t say□<br />Q12) Any Suggestions for Company<br />.......<br />Date:- Signature:-<br />BIBLIOGRAPHY<br />www.herohonda.com<br />www.google.com<br /> 3. www.bajaj.com<br /> 4. www.twowheeler.com<br />www.extrememachines.com<br />www.gaadi.com<br />www.wikipedia.org<br />http://www.bizhelp24.com/marketing/analyzing-questionnaire-results.html<br />Gupta,S.P.Gupta,M.P, “Business Statistics”<br />Beri,G.C(2005), “Marketing research” 6th edition<br />

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