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A comparative analysis on bajaj vs hero honda


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A comparative analysis on bajaj vs hero honda

A comparative analysis on bajaj vs hero honda

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  • 1. MINOR PROJECT REPORT ON: BAJAJ VS. HERO HONDA Department of Business Administration Maharaja Surajmal InstituteSubmitted By: Submitted To:BBA(Banking & Insurance)Semester IIIRoll 1
  • 2. CERTIFICATEThis is to certify that the project work entitled BAJAJ Vs. HERO HONDA is a bona fideproject carried out by ……………………, BBA(B&I) student, Maharaja Surajmal Institute(GGSIPU) in Delhi for the fulfillment of the requirements of the BBA program and theproject work has not formed the basis for the award previously for any degree, diplomaor any other similarities.Date: Signature (Project Guide) 2
  • 3. ACKNOWLEDGEMENTThe research on “Comparative Study between Bajaj and Hero Honda” has been givento me as part of the curriculum in Bachelors Business Administration (banking &insurance)I have tried my best to present this information as clearly as possible using basic termsthat I hope will be comprehended by the widest spectrum of researchers, analysts andstudents for further studies.I have completed this study under the able guidance and supervision of Prof. I will befailed in my duty if I do not acknowledge the esteemed scholarly guidance, assistanceand knowledge. I have received from them towards fruitful and timely completion of thiswork.Mere acknowledgement may not redeem the debt I owe to my parents for theirdirect/indirect support during the entire course of this 3
  • 4. Table of contentsCHAPTER CHAPTER NAMENO.Chapter 1 Introduction 1.1 Objectives 1.2 Research Methodology 1.3 LimitationsChapter 2 Corporate Overview 2.1 Company’s History 2.2 Profile 2.3 Key Persons 2.4 Timeline Of Releases 2.5 Marketing Strategies 2.6 SWOT AnalysisChapter 3 Analysis and InterpretationChapter 4 Conclusions and Recommendation Bibliography Questionnaire 4
  • 5. 5
  • 6. CHAPTER 1 INTRODUCTION INTRODUCTIONThis project is an attempt to give draw out a comparison between Bajaj Auto Ltd & HeroHonda.It aims to know perception of consumers regarding bikes, & factors influencing theirchoice.It throws light on the 6
  • 7. 1. In 1st Chapter you will find the Objectives, Research Methodology and Limitations of the study. 2. In 2nd chapter you will find an overview of the company profile, history, marketing strategies , & SWOT analysis of Bajaj & Hero Honda. 3. In 3rd Chapter you will find analysis & interpretations on the project report. 4. In 4th Chapter you will find conclusion and suggestion on the project. 5. In the end you will find the various sources I referred for gathering information. OUR OBJECTIVES1. To know the market share of Bajaj & Hero Honda.2. To know the perception of customers regarding bikes.3. To determine the customers satisfaction regarding 7
  • 8. Projectsformba.blogspot.com4. To determine the factors influencing the choice of customers regarding bikes. RESEARCH METHODOLOGY It is well known fact that the most important step in marketing research process is todefine the problem. Choose for investigation because a problem well defined is halfsolved. That was the reason that at most care was taken while defining variousparameters of the problem. After giving through brain storming session, objectives wereselected and the set on the base of these objectives. A questionnaire was designed 8
  • 9. Projectsformba.blogspot.comemphasis of which was gathering new ideas or insight so as to determine and bind outsolution to the problems.DATA SOURCEResearch included gathering both Primary and Secondary data. Primary data is the firsthand data, which are selected a fresh and thus happen to be original in character. PrimaryData was crucial to know various customers and past consumer views about bikes and tocalculate the market share of this brand in regards to other brands.Secondary data are those which has been collected by some one else and which alreadyhave been passed through statistical process. Secondary data has been taken frominternet, newspaper, magazines and companies web sites.RESEARCH APPROACHThe research approach was used survey method which is a widely used method for datacollection and best suited for descriptive type of research survey includes researchinstrument like questionnaire which can be structured and unstructured. Targetpopulation is well identified and various methods like personal interviews and telephoneinterviews are employed.SAMPLING UNITIt gives the target population that will be sampled. This research was carried in NewDelhi & Ncr. These were 20 respondents.DATA COMPLETION AND ANALYSISAfter the data has been collected, it was tabulated and findings of the project werepresented followed by analysis and interpretation to reach certain 9
  • 10. Projectsformba.blogspot.comMy project was based on the Comparative Study of Bajaj Vs Hero Honda and datawas taken in New Delhi & Ncr only. LIMITATIONS OF RESEARCH STUDY 1. Research work was carried out in Delhi & Ncr only the finding may not be applicable to the other parts of the country because of social and cultural 10
  • 11. 2. The sample was collected using connivance-sampling techniques. As such result may not give an exact representation of the population. 3. Shortage of time is also reason for incomprehensiveness. 4. The views of the people are biased therefore it doesn’t reflect true picture. CHAPTER 11
  • 13. COMPANY HISTORYThe Bajaj Group is amongst the top 10 business houses in India. Its footprint stretchesover a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance.The groups flagship company, Bajaj Auto, is ranked as the worlds fourth largest two-and three- wheeler manufacturer and the Bajaj brand is well-known across severalcountries in Latin America, Africa, Middle East, South and South East 13
  • 14. Projectsformba.blogspot.comFounded in 1926, at the height of Indias movement for independence from the British,the group has an illustrious history. The integrity, dedication, resourcefulness anddetermination to succeed which are characteristic of the group today, are often tracedback to its birth during those days of relentless devotion to a common cause. JamnalalBajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. Infact, Gandhiji had adopted him as his son. This close relationship and his deepinvolvement in the independence movement did not leave Jamnalal Bajaj with much timeto spend on his newly launched business venture.His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He too wasclose to Gandhiji and it was only after Independence in 1947, that he was able to give hisfull attention to the business. Kamalnayan Bajaj not only consolidated the group, but alsodiversified into various manufacturing activities.The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965.Under his leadership, the turnover of the Bajaj Auto the flagship company has gone upfrom Rs.72 million to Rs.46.16 billion (USD 936 million), its product portfolio hasexpanded from one to and the brand has found a global market. He is one of Indias mostdistinguished business leaders and internationally respected for his business acumen andentrepreneurial spirit. PROFILEFounder Jamnalal BajajYear of Establishment 1926Industry Automotive - Two & Three WheelersBusiness Group The Bajaj GroupListings & its codes BSE – Code: 500490; NSE - Code: BAJAJAUTOPresence Distribution network covers 50 14
  • 15. Dominant presence in Sri Lanka, Bangladesh, Columbia, Guatemala, Peru, Egypt, Iran and Indonesia.Joint Venture Kawasaki Heavy Industries of JapanRegistered & Head Office Akurdi Pune - 411035 India Tel.: +(91)-(20)-27472851 Fax: +(91)-(20)-27473398Works • Akurdi, Pune 411035 • Bajaj Nagar, Waluj Aurangabad 431136 • Chakan Industrial Area, Chakan, Pune 411501E-mail KEY PERSONSBoard of DirectorsRahul Bajaj ChairmanMadhur Bajaj Vice Chairman & Whole-Time DirectorRajiv Bajaj Managing DirectorSanjiv Bajaj Executive 15
  • 16. Projectsformba.blogspot.comD.S. Mehta Whole-Time DirectorKantikumar R. Podar DirectorShekhar Bajaj DirectorD.J. Balaji Rao DirectorJ.N. Godrej DirectorS.H. Khan DirectorMrs. Suman Kirloskar DirectorNaresh Chandra DirectorNanoo Pamnani DirectorManish Kejriwal DirectorP Murari DirectorNiraj Bajaj DirectorCommittees of the BoardAudit CommitteeS.H. Khan ChairmanD.J. Balaji RaoJ.N. GodrejNaresh ChandraNanoo Pamnani TIMELINE OF RELEASES & ACHIEVMENTS2009April Bajaj Pulsar 150 & 180 upgrade launchedJanuary Bajaj XCD 135 DTS-Si launched2008September Bajaj Platina 125 DTS-Si launchedAugust XCD 125 DTS-Si is largest selling 125cc motorcycleJuly Bajaj Discover 135 DTS-i Upgrade Launched.June Pulsar 220 bags IMOTY 16
  • 17. Projectsformba.blogspot.com2007December RE GDi autorickshaw launchedSeptember XCD 125 DTS-Si launchedAugust DTS-Si engine launchedJuly Revamping of Organisational structureJune Pulsar 220 DTS-Fi launchedApril Bajaj Auto Commissions New Plant at Pantnagar, UttarakhandFebruary 200 cc Pulsar DTS-i launchedJanuary Bajaj Kristal DTS-i launched2006April Bajaj Platina launched2005December Bajaj Discover launchedJune Bajaj Avenger DTS-i launchedFebruary Bajaj Wave DTS-i launched2004October Bajaj Discover DTS-i launchedAugust New Bajaj Chetak 4 stroke with Wonder Gear launchedMay Bajaj CT100 LaunchedJanuary Bajaj unveils new brand identity, dons new symbol, logo and brandline2003October Pulsar DTS-i is launched.October 107,115 Motorcycles sold in a month.July Bajaj Wind 125,The World Bike, is launched in India.February Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle segment.2001November Bajaj Auto launches its latest offering in the premium bike segment Pulsar.January The Eliminator is launched.2000 The Bajaj Saffire is introduced.1999 Caliber motorcycle notches up 100,000 sales in record time of 12 months.1998 Production commences at Chakan plant.June 7th Kawasaki Bajaj Caliber rolls out of Waluj.July 25th Legend, Indias first four-stroke scooter rolls out of Akurdi.October Spirit launched.1997 The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are 17
  • 18. Projectsformba.blogspot.com1995November 29 Bajaj Auto is 50. Agreements signed with Kubota of Japan for the development of diesel engines for three-wheelers and with Tokyo R&D for ungeared Scooter and moped development. The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth vehicle. One million vehicles were produced and sold in this financial year.1994 The Bajaj Classic is introduced.1991 The Kawasaki Bajaj 4S Champion is introduced.1990 The Bajaj Sunny is introduced.1986 The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced. 500,000 vehicles produced and sold in a single financial year.1985November 5 The Waluj plant inaugurated by the erstwhile President of India, Shri Giani Zail Singh. Production commences at Waluj, Aurangabad in a record time of 16 months.1984January 19 Foundation stone laid for the new Plant at Waluj, Aurangabad.1981 The Bajaj M-50 is introduced.1977 The Rear Engine Autorickshaw is introduced. Bajaj Auto achieves production and sales of 100,000 vehicles in a single financial year.1976 The Bajaj Super is introduced.1975 BAL & Maharashtra Scooters Ltd. joint venture.1972 The Bajaj Chetak is introduced.1971 The three-wheeler goods carrier is introduced.1970 Bajaj Auto rolls out its 100,000th vehicle.1960 Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi Plant.1959 Bajaj Auto obtains licence from the Government of India to manufacture two- and 18
  • 19. Projectsformba.blogspot.com1948 Sales in India commence by importing two- and three-wheelers.1945November 29 Bajaj Auto comes into existence as M/s Bachraj Trading Corporation Private Limited. MARKETING STRATEGIESThe focus of BAL off late has been on providing the best of the class models atcompetitive prices. Most of the Bajaj models come loaded with the latest features withinthe price band acceptable by the market. BAL has been the pioneer in stretchingcompetition into providing latest features in the price segment by updating the low pricebikes with the latest features like disk-brakes, anti-skid technology and dual suspension,etc.BAL adopted different marketing strategies for different models, few of them arediscussed below: 19
  • 20. Projectsformba.blogspot.comCALIBER - The focus for the Caliber 115 was youth. And though Bajaj made the bikelook bigger and feel more powerful than its predecessor (characteristics that will attractthe average, 25-plus, executive segment bike buyer). Going by the initial marketresponse, the campaign was clearly a hit in the 5-10 years age bracket. So, the teasercampaign and the emphasis on the Caliber 115 being a `Hoodibabaa bike placed it as atrendy motorcycle for the college-goers and the 25 plus executives both at the same time.PULSAR - Pulsar was launched in direct competition to the Hero Hondas CBZ model in150 cc plus segment. The campaign beared innovative punch line of "Definitely Male"positioning Pulsar to be a masculine-looking model with an appeal to the performancesensitive customers. Pulsar currently offers four varieties the Bajaj Pulsar 150 cc,theBajaj Pulsar 180 cc,the Bajaj Pulsar 200 cc,and the Bajaj Pulsar 220cc. Bajaj Pulsar bikesrange in on road prices from around Rs. 62,500 to Rs. 90,500. The Pulsar DTS Fi is thefirst bike in the Indian market to have both front and rear disc brakes.DISCOVER - The Bajaj Discover has two variants with 110 cc and 135cc engine. BajajDiscover targets the middle class two wheeler consumers with Bajaj bike prices rangingfrom Rs. 46,000 to Rs. 55000. The Bajaj Discover 135 cc is easy to control, easy on thepocket, and a good choice between a 125 cc and 150 cc motorbike.PLATINA : It is the leader in mileage & looks in the 100 cc class. The Bajaj Platina isresplendent in Platinum silver colour and shiny chrome graphics enhanced by acontrasting matt black silencer and graphite-tinted engine.The bike has a plush ridewithout sacrificing handling. It has an upright riding posture inline with other commuterbikesCurrently there are two variants of Platina available with engine capacities of 100and 125 cc. The 100 cc Platina was launched in April 2006 at an ex-showroom price ofRs 36,000 and crossed sales of 500,000 units within eight months of its launchedPlatina125 DTS-Si was introduced in September 2008 with sales of more than 30,000 units 20
  • 21. Projectsformba.blogspot.comAVENGER - Bajaj Avenger (DTSi) offers the ultimate cruiser experience. Offering highstability and long cruising delights, Bajaj Avenger (DTSi) possesses wider saddle seat,special backrest besides 180cc powerful engine. It is targeted at the upper middle-classbike lovers. The Avenger now has a single variant, the Bajaj Avenger priced at aroundRs. 70,000. SWOT ANALYSISLets analyze the position of Bajaj in the current market set-up, evaluating its strengths,weaknesses, threats and opportunities 21
  • 22. Projectsformba.blogspot.comSTRENGTHS :S Highly experienced management.S Product design and development capabilities.S Extensive R & D focus.S Widespread distribution network.S High performance products across all categories.S High export to domestic sales ratio.S Great financial support network (For financing the automobile)S High economies of scale.S High economies of scope.WEAKNESS :W Hasnt employed the excess cash for long.W Still has no established brand to match Hero Hondas Splendor in commuter segment.W Not a global player in spite of huge volumes.W Not a globally recognizable brand (unlike the JV partner Kawasaki)THREATS :T The competition catches-up any new innovation in no 22
  • 23. Projectsformba.blogspot.comP Threat of cheap imported motorcycles from China.P Margins getting squeezed from both the directions (Price as well as Cost)OPPORTUNITIES :O Double-digit growth in two-wheeler market.O Untapped market above 180 cc in motorcycles.O More maturity and movement towards higher-end motorcycles.O The growing gearless trendy scooters and scooterette market.O Growing world demand for entry-level motorcycles especially in emerging 23
  • 24. HISTORY OF HERO HONDA COMPANY HISTORY“Hero”, is the brand name used by the Munjal brothers in the year 1956 with the flagshipcompany Hero Cycles. The two-wheeler manufacturing business of bicycle 24
  • 25. Projectsformba.blogspot.comhad originally started in the 1940’s and turned into the world’s largest bicyclemanufacturer today. Hero, is a name synonymous with two-wheelers in India today. TheMunjals roll their own steel, make free wheel bicycle critical components and havediversified into different ventures like product design. The Hero Group philosophy is:“To provide excellent transportation to the common man at easily affordable prices andto provide total satisfaction in all its spheres of activity”. The Hero group vision is tobuild long lasting relationships with everyone (customers, workers, dealers and vendors).The Hero Group has a passion for setting higher standards and “Engineering Satisfaction”is the prime motivation, way of life and work culture of the Group.Hero Honda is a joint venture that began in 1984 between the Hero group of India andHonda from Japan. It has been the worlds biggest manufacturer of 2-wheeled motorizedvehicles since 2001, when it produced 1.3 million motorbikes in a single year. HeroHondas Splendor is the worlds largest selling motorcycle. Its 2 plants are in Dharuheraand Gurgaon, both in Haryana, India. It specializes in dual use motorcycles that are lowpowered but very fuel efficient.Hero Group expanded so big that by 2002 they had sold 86 million bicycles producing16000 bicycles a day. Today Hero Honda has an assembly line of 9 different models ofmotorcycles available. It holds the record for most popular bike in the world by sales forIts Splendor model. COMPANY 25
  • 26. Projectsformba.blogspot.comHero Honda Motorcycle Ltd.Type Public company BSE:HEROHONDA MFounded January 19, 1984 in Gurgaon, Haryana, IndiaHeadquarters Haryana, India Om Prakash Munjal, Founder Mr. Brijmohan Lall Munjal, ChairmanKey people Mr. Toshiaki Nakagawa, Joint Managing Director Mr. Pawan Munjal, Managing DirectorIndustry AutomotiveProducts Motorcycles, ScootersRevenue U$ 2.8 billionWebsite KEY PERSONSNo. Name of the Directors Designation1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director2 Mr. Pawan Munjal Managing Director3 Mr. Toshiaki Nakagawa Jt. Managing Director4 Mr. Takao Eguchi Whole-time 26
  • 27. Projectsformba.blogspot.com5 Mr. Satyanand Munjal Non-executive Director6 Mr. Om Prakash Munjal Non-executive Director7 Mr. Tatsuhiro Oyama Non-executive Director8 Mr. Masahiro Takedagawa Non-executive Director9 Mr. Narinder Nath Vohra Non-executive & Independent Director10 Mr. Pradeep Dinodia Non-executive & Independent Director11 Gen.(Retd.) Ved Prakash Malik Non-executive & Independent Director12 Mr. Analjit Singh Non-executive & Independent Director13 Dr. Pritam Singh Non-executive & Independent Director14 Ms. Shobhana Bhartia Non-executive & Independent Director15 Dr. Vijay Laxman Kelkar Non-executive & Independent Director TIMELINE OF RELEASES & 27
  • 28. MARKETING STRATEGIESHero Honda globally known of being the most fuel-efficient and the largest CBZ sellingIndian motorcycle company. This is a relationship so harmonious that Hero Honda hasmanaged to achieve indigenisation of over 95 percent, a Honda record worldwide. Thecompany is committed to provide the customer with excellence. A rich background ofproducing high value products at reasonable prices led the worlds largest manufacturerof motorcycles to collaborate with the worlds largest bicycle manufacturerCD DAWN :Honda CD Dawn is a beginners bike well tested on Indian roads and proven in cityconditions. Hero Honda CD Dawn is a no-nonsense bike thats all about price and utility.New bikes have showroom prices of around Rs. 32,000 and on-road prices of around Rs.37,000.SPLENDOR NXG :The Hero Honda Splendor NXG is a new age bike in Hero Hondas 100 cc stable.Stunning looks, economic performance, and a multitude of features backed by HeroHondas reliable support network, makes this a good choice for the city commuter. TheHero Honda Splendor NXG is now available at a showroom price of around Rs. 42,000.Hero Honda Splendor Plus is one of the largest selling bikes in India. It sports severalimprovements over the old splendor. Hero Honda Super Splendor is not a bike to racewith, but one you can depend on to get you to your destination and back in the city safelyand economically.PASSION PLUS :Hero Honda Passion Plus is a bike meant for the executive city commuter. This improvedversion of the Hero Honda Passion comes with several improvements over its 28
  • 29. Projectsformba.blogspot.comversions and gives an easy ride and easy handling. New bikes have showroom prices ofaround Rs. 42,700.CBZ EXTREME :Expected to capture the top position in the premium segment with this bike. Price for twovariants of kick-start and self-start for CBZ X-treme is Rs 54,000 and Rs 56,000. Boththe variants comes with alloy wheel and disc brakes as standard fitment.Alloy wheels, speedo console, split rear grab rail and bikini fairing all add to themuscular styling giving it a big bike feel. launched in early. Was the first sports oriented4-stroke bike. Sporting an original Honda 156.8 cc engine, it made good 12.8PS of powerwhich was sufficient enough to propel it to 110[120 on Speedo] km/h. The styling of thebike was a scaled version of the famous Honda CB series. Sufficient mid-range torqueensured a 0–60 km/h (0-37 mph) in just 5 seconds.KARIZMA ( R, ZMR) :The Hero Honda Karizma is the flagship motorcycle of Hero Honda.It was launched inMay 2003 and was replaced by a cosmetic upgrade Karizma R .The bike has beenprominently associated with the reality show MTV Roadies. It currently retails at Rs82,502. The bike addresses to those who have a passion for speed and styling and head-turning looks. Karizma sports an all aluminum, undersquare engine (bore 65.5 mm andstroke 66.2 mm) running a compression ratio of 9:1.The top speed is around 120 km/hand the 0-60 km/h is achieved around 3.8 seconds. The Karizma is reported to have 29
  • 30. Projectsformba.blogspot.comoverall fuel economy of 38 km/l (90 mpg or 2.4 l/100 km), with a best of 50 km/l (120mpg) and a worst of 28 km/l (66 mpg). Hero Honda has launched the revamped versionof its performance motorcycle, the Karizma ZMR. Introduced at a price of91,000.showroom Delhi. To compete with Bajaj Pulsar 220. SWOT ANALYSISSTRENGTHS :  Huge brand equity/reputation among customers.  Research and development- due to joint venture with Japanese giant – HONDA.  Models/products in almost every bike segment.  Healthy growth in profits.  Ability to understand customer needs & wants.  Its after sales service.  Maintenance cost is low.WEAKNESSES :  Low cash reserves due to massive dividend payouts  Virtual absence in the highly lucrative bike segments  Imports >31% of its spare parts requirements  Slow to react to market changes- Slow innovation- late entrants into the 125cc segment  Too much dependence on few models.OPPORTUNITIES 30
  • 31.  125cc bike segment - This segment is yet to pick pace  Exports market is yet to be properly exploited. HHML can still make it  Ads appealing to youth can do wonders for the company  Cruiser bike segment is unexplored by HHML.  Discounts & loans offered lead to great demand.THREATS :  All major bike makers in the world are lining up for India.  The growth in two-wheeler market is slowing down.  Absence in 150cc could harm the growth plans of HHML as future lies in the 150cc and 125cc markets.  Low cash reserves.  HHML is losing a foothold in the exports market which is now dominated by Bajaj 31
  • 32. CHAPTER 3 ANALYSIS & 32
  • 33. FACTORS INFLUENCING SALES OF TWO WHEELERSFEATURES : It plays major role in sale on any bikes. Today people are more attractedtowards the features of bikes and are ready to spend huge amount of money on buying ahandset having huge numbers of features.E.g. Hero Honda karizmaPRICE : Price also plays a major role. Companies need to place their products in such away that it can differentiate itself from others by its price. If price of bike is kept low andmore features are provided to customers than company can create market for itself.AVAILABILITY : Products need to be available easily. Customers don’t like to travelmuch to buy bikes. They prefer to get their bikes from nearest showrooms so in order tobe market leader companies should make sure that there products are easily available tocustomers.AFTER SALES SERVICE : Companies should make sure that they provide good aftersale service to their customers and there problems are rectified as soon as possible. Theturnaround time should be very less that customers don’t have to wait too long for theirproblems so to be solved.QUALITY : The quality of products should be very good. Today’s customers want valuefor money if that is not provided than company will find it difficult to position itself inthe 33
  • 34. 34
  • 35. Q1) Which bike do you have? Hero Honda 47 Bajaj 38 Any other 15 Hero honda Bajaj Any other Q2) Which Model do you Have? Hero Honda Bajaj Splender 21 CT 100 7 Passion 13 Discover 12 Karizma 7 Pulsar 11 Any other 6 Any other 8 14 12 No of Persons Bajaj 10 CT 100 8 Discover 6 Pulsar 4 Any other 2 0 1 Model Nam 35
  • 36. Q3) In which family Income level do you Fall? 100000-200000 22 200000-300000 45 300000-400000 23 above 400000 10 50 40 100000-200000 No of Persons 30 200000-300000 20 300000-400000 10 above 400000 0 1 Income level Q4) For how long do you own a bike? 0-1 year 34 1-2 year 29 2-3 year 26 above 3 year 36
  • 37. 40 30 No of 0-1 year 20 Persons 1-2 year 10 2-3 year 0 above 3 year 1 No of years Q5) For what purpose do you use your Motor Bike? Hero Honda Bajaj Office Purpose 9 4 Personal purpose 13 15 Joy Purpose 19 16 Other 6 37
  • 38. 20 15 Hero Honda No of Persons 10 Bajaj 5 0 Office Personal Joy Other Purpose purpose Purpose Purpose Q6) How do you come to know about this Motor Bike? Hero Honda Bajaj Newspaper 4 2 Television 23 16 Magazine 2 1 Friends & Relative 18 38
  • 39. No of Persons 25 20 New spaper 15 Television 10 Magzine Friends & Relative 5 0 Hero Honda Bajaj Nam e of Com pany Q7) Does Advertisement Influence your decision in choosing a Motor Bike? Yes 87% No 5% Cant say 8% Yes No Cant say Q8) Do you have full knowledge about Bikes before buying? Hero Honda Bajaj Yes 25 23 No 22 39
  • 40. 30 25 No of persons 20 Yes 15 No 10 5 0 Hero Honda Bajaj Com pany Nam e Q9) Which Factor below Influence your decision? Hero Honda Bajaj Price 72% 78% Mileage 78% 64% Quality 65% 48% Resale Value 40% 40
  • 41. Status symbol 10% 7% 100% 80% Price No of Persons Mileage 60% Quality 40% Resale Value 20% Status symbol 0% Hero Honda Bajaj Com pany Nam e Q10) How would you rate the following factors of Bikes with respect to different company? Hero Honda Bajaj Mileage 74% 72% Price 68% 65% Pick up 70% 41
  • 42. Maintenance 58% 62% Look & Shape 85% 80% Brand Image 53% 55% 100% 80% Mileage No of Persons 60% Price 40% Pick up 20% Maintenance 0% Look & Shape Hero Honda Bajaj Brande Image Company Name Q11) If new Bike with good features comes in, then would you like to change your bike? Hero Honda Bajaj Yes 19 21 No 17 14 Cant say 11 42
  • 43. 25 20 15 Hero Honda No of Persons 10 Bajaj 5 0 Yes No Cant say 43
  • 44. CHAPTER 4 CONCLUSION & RECOMMENDATIONS CONCLUSION1. Hero Honda is considered to be most fuel-efficient bike on Indian roads,& have better quality, higher resale as compared to Bajaj Bikes.2. Bajaj Service & Spare parts are available throughout India in local markets also,& Bajaj bikes have comparatively low maintenance cost in contrast to hero Honda 44
  • 45. Projectsformba.blogspot.com3. While buying a motorcycle, economy is the main consideration in form of maintenance cost, fuel efficiency.4. Majority of the respondent had bought their motorcycle more than 3 years.5. Market leader Hero Honda has lost more than 3 per cent of its market share in themotorcycle segment to its nearest rival Bajaj Auto.6. Bikes such as Bajaj Pulsar, Hero Honda Hunk,Karizma are purchased by younggeneration 18 to 30 because they prefer stylish looks and rest of the models of HeroHonda are purchased more by daily users who needs more average of bikes than looks. RECOMMENDATIONS1. BAL should adopt a deliberate strategy of focusing on executive and premium segment motorcycles and three-wheelers, and is reducing its dependence on lower-end of motorcycles and scooters segment.2. Bajaj Auto Ltd needs to tap the export market more efficiently as there is a huge potential to make India as the worlds two-wheelers production base. For this, it needs to look for joint ventures 45
  • 46. Projectsformba.blogspot.com3. Hero Honda should think about fuel efficiency in case of upper segment bikes.4. More service centers should be opened for Hero Honda Bikes.5. Maintenance cost and the availability of the spare parts should also be given due importance by Hero Honda.6. They Should also introduce some good finance/discount schemes for students. BIBLIOGRAPHY 1. 2. 3. 46
  • 47. 4. 5. 6. 7. 8. QUESTIONNAIRENAME: - ………………………………………………CONTACT NO ……………………………………….AGE:- 15-20 20-25 30-40 Above 47
  • 48. Projectsformba.blogspot.comOCCUPATION:- Businessman Employee Student OtherQ1) Which Bike do you have? Hero Honda Bajaj Bajaj Any OtherQ2) Which Model do you have?Hero Honda: - Splendor Passion Karizma OtherBajaj: - CT 100 Discover Pulsar OtherQ3) In which Family Income do you Fall? 100000-200000 200000-300000 300000-400000 Above 400000Q4) For how long do you own a Bike? 0-1 year 1-2 year 2-3 year above 3 yearsQ5) For what purpose do you use your Motor Bike? Office Purpose Personal Purpose Joy Purpose OtherQ6) How do you come to know about this Motor Bike? Newspaper Television Magazines Friends/RelativesQ7) Does Advertisement Influence your decision in choosing a Motor Bike? Yes No Can’t sayQ8) Do you have full knowledge about Bikes before buying? 48
  • 49. Yes NoQ9) Which factor below influence your decision? Price Mileage Quality Resale Value Status SymbolQ10) How would you rate the following factors of bikes with respect to different companies? Hero Honda Bajaj Mileage Price Pick up Maintenance Look/Shape Brand ImageQ11) In new bike with good feature comes in, then would you like to change your bikes? Yes No Can’t sayQ12) Any Suggestions for Company………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………Date: (Signature) 49