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SWOT Anlaysis- Marketing Assignment Help
 

SWOT Anlaysis- Marketing Assignment Help

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The presenatation is about SWOT Analysis in Marketing. SWOT stands for Strenghts, Weaknesses, Opportunities and Threats faced by a Company.

The presenatation is about SWOT Analysis in Marketing. SWOT stands for Strenghts, Weaknesses, Opportunities and Threats faced by a Company.

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    SWOT Anlaysis- Marketing Assignment Help SWOT Anlaysis- Marketing Assignment Help Presentation Transcript

    • Understanding swot analysis
      www.HelpWithAssignment.com
    • What is SWOT Analysis?
      2
      Strengths – core competencies that confer an advantage when meeting target market needs.
      Weaknesses – limitations faced in developing or implementing a marketing strategy.
      Opportunities – favourable environmental conditions that could produce rewards for the firm if acted upon properly.
      Threats – conditions or barriers that may prevent achievement of objectives.
    • SWOT Analysis
      3
      Strengths and Weaknesses are ________factors that can be directly controlled.
      Opportunities and Threats are ______factors that exist independently and are beyond the organisation’s control.
    • 4
      SWOT Analysis
      What
      A scan of the internal and external environment of a company. Environmental factors internal to a company are classified as strengths (S) or weaknesses (W) and those external to a company are classified as opportunities (O) or threats (T)
      Benefits
      Quickly and easily creates an understanding of a company’s underlying position and the driving forces in the external environment facing a company
      Application
      Used frequently to analyze companies and their environments to gauge competitive forces
    • The 4-cell SWOT Matrix
      5
    • Building a SWOT Analysis Framework
      6
      Complete the internal analysis
      Complete the external analysis
      Complete the matrix and analysis
      • Identify a company’s strengths- a company’s strengths are its resources and capabilities that can be used as a basis for developing competitive advantage
      • Patents
      • Strong brand names
      • Good reputation among customers
      • Cost advantages
      • Access to resources and/or distribution
      • Strong market position
      • Identify a company’s weaknesses- the absence of certain strengths may be viewed as weakness or weaknesses can be the flip side of a strength
      • Little or no IP
      • Weak brand name
      • Poor reputation among customers or negative PR
      • High cost structure
      • Lack of access to resources and/or distribution
      • Weak market position
      • Identify opportunities for growth or improved profitability for a company
      • Unfulfilled customers needs
      • New technologies
      • Loosening of regulations
      • Removal of international trade barriers
      • Improving macroeconomic indicators
      • Identify threats facing a company
      • Shifts in consumer tastes
      • Emergence of substitute products
      • New regulations
      • Increased trade barriers
      • Takeover or acquisition of a the company
      • Ensure that internal and external analysis are consistent
      • Order the strengths, weaknesses, opportunities and threats by importance within each section
      • Create necessary supporting exhibits and material
    • Additional Tips for Creating a SWOT Analysis Framework
      7
      • Be objective and support subjective statements with appropriate facts
      • Be specific rather than general
      • Strengths and weaknesses focus on the internal perspective of a company
      • Opportunities and threats focus on the external perspective of a company
      • Opportunities and threats can often be identified by looking at the strengths and weaknesses of competitors
    • SWOT :Example:LAM Research
      8
    • SWOT Analysis Example - Citigroup
      9
    • SWOT Analysis Example – Unisys
      10
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    • Thank You