Customer relationship management
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CRM or Customer Relationship Management refers to the methodologies and tools that help businesses manage customer relationships in an organized way. The main objective is to learn more about the ...

CRM or Customer Relationship Management refers to the methodologies and tools that help businesses manage customer relationships in an organized way. The main objective is to learn more about the needs and behavior of customers. It helps to build stronger relationships with them.

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Customer relationship management Presentation Transcript

  • 1. Customer Relationship Management
    Marketing Assignment Course
    HelpWithAssignment.com
  • 2. Customer Relationship Management
    CRM or Customer Relationship Management refers to the methodologies and tools that help businesses manage customer relationships in an organized way.
    The main objective is to learn more about the needs and behavior of customers. It helps to build stronger relationships with them.
    There are technological terms involved in CRM. But, thinking of it primarily in technological terms is a mistake.
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  • 3. Customer Relationship Management
    CRM is all about how far a company is able to meet the needs of its customers. Its not a program which when implemented guarantees higher sales. Its about creating a system which is implemented to gain an insight into customers’ needs and the value of those customers.
    When already in a company if there is a customer relations department, then automating this process will yield good results.
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  • 4. Customer Relationship Management
    Benefits of a CRM Program
    Streamlined sales and marketing processes
    Higher sales productivity
    Added cross-selling and up-selling opportunities
    Improved service, loyalty and retention
    Increased customer support efficiency
    Higher close rates
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  • 5. Customer Relationship Management
    Benefits of a CRM Program (Contd)
    Better profiling and targeting of customers
    Reduced expenses
    Increased market share
    Higher overall profitability
    Marginal costing
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  • 6. Customer Relationship Management
    Types and variations
    Sales force automation: This provides an array of capabilities to streamline all phases of the sales process, minimizing the time that sales representatives need to spend on manual entry and administration.
    This allows them to successfully pursue more clients in a shorter period which otherwise would not be possible.
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  • 7. Customer Relationship Management
    Marketing: Systems for marketing help the enterprise identify and target its best clients and generate qualified leads for the sales team.
    A key marketing capability is tracking and measuring multichannel campaigns, including emails, search, social media and direct mail.
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  • 8. Customer Relationship Management
    Customer service and support: Recognizing that service is what makes the difference, many organizations are increasingly turning to technology platforms to help them improve their clients’ experience while aiming to increase efficiency and minimize costs.
    The services include Computer Telephone Integration or CTI and Interactive Voice Response or IVR.
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  • 9. Help With Assignment
    About the Company: HelpWithAssignment.com is an online tutoring company. Our network spans 3 continents and several countries.
    We offer three kinds of services: Assignment Help, Thesis Help and Online Tuitions for students in their college or University.
    Visit us at http://www.helpwithassignment.com/