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Image courtesy of opendays.eu via Flickr                       released under Creative CommonsRADIO BULLETINS10 production...
Radio bulletins – 10 tipsWhat is a radio bulletin?           Nourishing the audience   Putting together a radio    news b...
Radio bulletins – 10 tips1: Serving the audience         Understand their needs   Think target audience.    You need to k...
Radio bulletins – 10 tips1: Serving the audience        Addressing their concerns   Your top stories are not    necessari...
Radio bulletins – 10 tips1: Serving the audience     Informing the public debate   The audience will be    listening for ...
Radio bulletins – 10 tips2: Variety                   The spice of life   Offer an information    mix   News tends to be...
Radio bulletins – 10 tips2: Variety                 Issues not processes   If you are covering    politics you must    hi...
Radio bulletins – 10 tips2: Variety                       Voice to the voiceless   Always try to include    the voice of ...
Radio bulletins – 10 tips3: Listenable                Would you listen?   A voice that pleases    is important to    ensu...
Radio bulletins – 10 tips3: Listenable               Do you turn people off?   Audio creates    emotions   An attractive...
Radio bulletins – 10 tips3: Listenable                     Sing-song news   Avoid the sing-song voice    that plays the s...
Radio bulletins – 10 tips4: Slow down                 It’s not a race   Don’t rush. Make sure    your audience can    und...
Radio bulletins – 10 tips4: Slow down                         Practice difficult words   News readers often read fast    ...
Radio bulletins – 10 tips5: Deliver fresh material          Not stale news   Is your bulletin fresh,    dynamic, and stim...
Radio bulletins – 10 tips5: Deliver fresh material         Always rewrite   When you come out of    studio after reading ...
Radio bulletins – 10 tips5: Deliver fresh material         Always update   If you have a news bulletin    at the top of t...
Radio bulletins – 10 tips5: Deliver fresh material           Always reorder   You may also want to use    the half hour b...
Radio bulletins – 10 tips5: Deliver fresh material    Editorial justification   Don’t change your    format randomly as  ...
Radio bulletins – 10 tips6: Radio needs sounds             Not just your voice   Sound bites are important   A longer ne...
Radio bulletins – 10 tips6: Radio needs sounds              But only the right sound   Such sound bites can    make your ...
Radio bulletins – 10 tips7: Storytelling                   Short stories works best   Write news stories as if    you wer...
Radio bulletins – 10 tips7: Storytelling              Avoid verbiage   Crafting complex    information into a    simple s...
Radio bulletins – 10 tips8: Writing style               Avoid verbiage   The bulletin is a    compilation of short,    bu...
Radio bulletins – 10 tips8: Writing style                  Small and effective packaging   Long, heavy sentences    may w...
Radio bulletins – 10 tips9: Concise                          Summing up the main points   If you are putting together    ...
Radio bulletins – 10 tips10: Be honest                       Only broadcast facts   If you don’t believe what    you have...
Radio bulletins – 10 tipsAcknowledgement                         Beat Witschi   Using material from    a training module ...
Radio bulletins – 10 tips                            @helpingmedia
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Tips for producing radio bulletins

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Some basic tips on how to produce radio news bulletins. Written for journalism students preparing for a career in broadcasting.

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Transcript of "Tips for producing radio bulletins"

  1. 1. Image courtesy of opendays.eu via Flickr released under Creative CommonsRADIO BULLETINS10 production tips
  2. 2. Radio bulletins – 10 tipsWhat is a radio bulletin? Nourishing the audience Putting together a radio news bulletin is like serving up a satisfying meal that nourishes and prepares your audience for the day It’s not about making you sound great. It has to be focused, digestible, easy to listen to and catch the attention of the audience Image courtesy of digitizedas via Flickr released under Creative Commons Image courtesy of Beat Witschi Image courtesy of Beat Witschi @helpingmedia
  3. 3. Radio bulletins – 10 tips1: Serving the audience Understand their needs Think target audience. You need to know who is tuning in for the information you are delivering and what they need to know Focus on the news stories and information that is relevant for your radio station’s targeted Image courtesy of jlukasavige via Flickr released audience under Creative Commons @helpingmedia
  4. 4. Radio bulletins – 10 tips1: Serving the audience Addressing their concerns Your top stories are not necessarily the biggest stories, but will be those that have the most impact on the lives of your target audience These top stories will define how close your Image courtesy of OReilly Conferences via Flickr news organisation is to released under Creative Commons that audience @helpingmedia
  5. 5. Radio bulletins – 10 tips1: Serving the audience Informing the public debate The audience will be listening for information that they can use Your top stories must make up their staple diet of ‘must know’ information Image courtesy of Tuija via Flickr released under Creative Commons @helpingmedia
  6. 6. Radio bulletins – 10 tips2: Variety The spice of life Offer an information mix News tends to be multi-coloured and multi-faceted, as is real life Your job is to reflect the realities of the issues that most Image courtesy of srqpix via Flickr released under affect your audience Creative Commons @helpingmedia
  7. 7. Radio bulletins – 10 tips2: Variety Issues not processes If you are covering politics you must highlight how the issue impacts on the lives of your audience Don’t dwell on the Image courtesy of European Parliament via Flickr politics alone released under Creative Commons @helpingmedia
  8. 8. Radio bulletins – 10 tips2: Variety Voice to the voiceless Always try to include the voice of those affected by whatever the story is highlighting If you are covering a corruption story, it’s important that you talk to the victims and the man and woman in the street, not just officials Image courtesy of whologwhy via Flickr released under Creative Commons @helpingmedia
  9. 9. Radio bulletins – 10 tips3: Listenable Would you listen? A voice that pleases is important to ensuring the audience returns Try recording a few of your bulletins and listen back to them Would you like to wake up every day and listen to that? Image courtesy of hectore via Flickr released under Creative Commons @helpingmedia
  10. 10. Radio bulletins – 10 tips3: Listenable Do you turn people off? Audio creates emotions An attractive voice that catches the attention of the audience is important The last thing you want is a grating voice that makes people switch off Image courtesy of Kyle Slattery via Flickr released under Creative Commons @helpingmedia
  11. 11. Radio bulletins – 10 tips3: Listenable Sing-song news Avoid the sing-song voice that plays the same tune for every sentence, going up in tone and down at the end regardless of what is being said And never give the impression that you think you know more than the audience; there will always be someone listening who Image courtesy of Brandon Giesbrecht via Flickr knows far more than you released under Creative Commons @helpingmedia
  12. 12. Radio bulletins – 10 tips4: Slow down It’s not a race Don’t rush. Make sure your audience can understand what you are saying Reading too quickly could result in your audience not understanding what you are saying and not Image courtesy of easylocum via Flickr released being able to absorb under Creative Commons your information @helpingmedia
  13. 13. Radio bulletins – 10 tips4: Slow down Practice difficult words News readers often read fast when they are nervous or when they know that they are about to pronounce a name about which they are uncertain If you know there is a foreign name coming up in the bulletin, highlight it and practice it until you are sure Then approach it slowly, Image courtesy of Riemer Palstra via Flickr pause, and pronounce it released under Creative Commons clearly @helpingmedia
  14. 14. Radio bulletins – 10 tips5: Deliver fresh material Not stale news Is your bulletin fresh, dynamic, and stimulating? Re-writing is essential Many people will listen to several bulletins during the day Its important they are not served up stale news that hasnt been reworked Image courtesy of Brittney Bush via Flickr released under Creative Commons @helpingmedia
  15. 15. Radio bulletins – 10 tips5: Deliver fresh material Always rewrite When you come out of studio after reading the latest bulletin consider sitting down and rewriting all the top stories and refreshing the key points Don’t just put the bulletin down and expect to pick it up again an hour later untouched and unchanged Image courtesy of Ambernectar 13 via Flickr released under Creative Commons @helpingmedia
  16. 16. Radio bulletins – 10 tips5: Deliver fresh material Always update If you have a news bulletin at the top of the hour and headlines on the half hour, the headlines can’t just be shorter versions of the main bulletin You will have to rework them and create a stronger headline that tells more of the story in fewer words in one short sentence Image courtesy of kobiz7 via Flickr released under Creative Commons @helpingmedia
  17. 17. Radio bulletins – 10 tips5: Deliver fresh material Always reorder You may also want to use the half hour bulletin to add stories that you could not or did not want to include in the main bulletin However, if you choose that kind of presentation format, make sure that you stick to this pattern so that your audience knows what to expect Image courtesy of alancleaver_2000 via Flickr released under Creative Commons @helpingmedia
  18. 18. Radio bulletins – 10 tips5: Deliver fresh material Editorial justification Don’t change your format randomly as this will confuse your audience A confused audience may switch channels to a place where there is less Image courtesy of Shovelling Son via Flickr confusion released under Creative Commons @helpingmedia
  19. 19. Radio bulletins – 10 tips6: Radio needs sounds Not just your voice Sound bites are important A longer news bulletin becomes a lot more attractive for audiences if you include short sound bites This can be a five- or 10- second audio clip from an interview or sounds from the scene of an incident Image courtesy of Iwan Gabovitch via Flickr released under Creative Commons @helpingmedia
  20. 20. Radio bulletins – 10 tips6: Radio needs sounds But only the right sound Such sound bites can make your bulletin easier to listen to, more authoritative, more credible – and more interesting for the listener However, all sounds have to have an editorial reason for being there You should not fill with sound clips that distracts Image courtesy of anniebeevia Flickr released under Creative Commons @helpingmedia
  21. 21. Radio bulletins – 10 tips7: Storytelling Short stories works best Write news stories as if you were telling the story to a friend This means: short, simple and straightforward sentences The majority will be listening on the move and wont be able to rewind the bulletin Image courtesy of sierraromeo Flickr released under Creative Commons @helpingmedia
  22. 22. Radio bulletins – 10 tips7: Storytelling Avoid verbiage Crafting complex information into a simple sentence is a skill Don’t obscure the essential facts with verbiage Short, simple and straightforward sentences are required Image courtesy of loonyhiker Flickr released under Creative Commons @helpingmedia
  23. 23. Radio bulletins – 10 tips8: Writing style Avoid verbiage The bulletin is a compilation of short, but powerful stories This makes it much easier for people to grasp the information Writing for radio is one of the most challenging Image courtesy of ltimo_w2s Flickr released under journalistic disciplines Creative Commons @helpingmedia
  24. 24. Radio bulletins – 10 tips8: Writing style Small and effective packaging Long, heavy sentences may work for print but they don’t work for radio audiences Remember subject, verb, object Fact, fact, fact Dont try to be clever. Use words that make most sense and can be understood by all @helpingmedia
  25. 25. Radio bulletins – 10 tips9: Concise Summing up the main points If you are putting together a longer bulletin (e.g. seven minutes or more), you may want to end the bulletin with a brief recap of the main stories This can help audiences recall the top stories and/or other relevant information @helpingmedia
  26. 26. Radio bulletins – 10 tips10: Be honest Only broadcast facts If you don’t believe what you have written and what you are saying your audience won’t either Make sure you are honest in how you describe situations and events Don’t sensationalise; it will damage your credibility and integrity Image courtesy of curtis kennington Flickr released under Creative Commons @helpingmedia
  27. 27. Radio bulletins – 10 tipsAcknowledgement Beat Witschi Using material from a training module by Beat Witschi Media Helping Media http://www.mediahelpingmedia.org/ Image courtesy of Beat Witschi Image courtesy of Beat Witschi @helpingmedia
  28. 28. Radio bulletins – 10 tips @helpingmedia
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