Exploiting video assets
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Exploiting video assets

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Turning a TV package into a collection of self-contained viral video elements that can be shared via social media in order to extend reach, encourage dissemination, and build an audience.

Turning a TV package into a collection of self-contained viral video elements that can be shared via social media in order to extend reach, encourage dissemination, and build an audience.

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Exploiting video assets Exploiting video assets Presentation Transcript

  • RELEASING VIDEO ELEMENTS FOR OTHERS TO USE Deconstructing a TV packageImage by Tim Ellis released under Creative Commons
  • EXPLOITING VIDEO ASSETS Reaching more people with our stories Image by Xmastree and released under Creative Commons
  • RELEASING VIDEO ELEMENTS FOR OTHERS TO USE Viral information dissemination Image by Jenny Lee Silver and released under Creative Commons
  • @helpingmediawww.mediahelpingmedia.org Maximising Video Write-round videos Release each video element in a new, online story Headline Introduction Video Clip Conclusion Curating assets Sharing assets
  • @helpingmediawww.mediahelpingmedia.org Maximising Video Deconstructing videos Presenting multiple story elements in a new, easy to digest and share format Headline Summary Video Clip 1 Conclusion Introduction Video Clip 2 Introduction Video Clip 3 Introduction Deconstructing Curating Sharing
  • @helpingmediawww.mediahelpingmedia.org Media Helping Media
  • @helpingmediawww.mediahelpingmedia.org Media Helping Media