Editorial ethics for journalists
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Editorial ethics for journalists

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The rules journalists must observe if they are to produce fair, accurate, objective and impartial information. One of a series of basic training modules for journalism students preparing for a career ...

The rules journalists must observe if they are to produce fair, accurate, objective and impartial information. One of a series of basic training modules for journalism students preparing for a career in the media.

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Editorial ethics for journalists Editorial ethics for journalists Presentation Transcript

  • EDITORIAL ETHICS Journalism with integrity Image courtesy of 2002ttorry released under Creative Commons
  • 1: Why I am doing this story?
    • What is my journalistic purpose?
    • What is my personal motivation?
    • How can I include others with different perspectives and diverse ideas?
    • Who are the stakeholders and what are their motivations?
    • Purpose
    • Don’t bang a drum
    Image courtesy of Rennett Stowe released under Creative Commons
  • 1: Why I am doing this story?
    • What if the roles were reversed? How would I feel?
    • What are the possible consequences of my actions?
    • What are my alternatives to maximise my truth-telling responsibility and minimise harm?
    • Can I justify my decisions? To my colleagues? To the stakeholders? To the public?
    • Purpose
    • Do no harm
    Image courtesy of moleratsgotnofur released under Creative Commons
  • 2: Personal conduct
    • Seek truth and report it as fully as possible – eyes wide open
    • Act independently – owe nobody and don’t seek favours or favourites
    • Minimise harm – had it not been for you, the world would never know
    • Motivation
    • Eyes wide open
    Image courtesy of 2002ttorry released under Creative Commons
  • 2: Personal conduct
    • Assess all facts – don’t ignore the uncomfortable, or that which goes against your script
    • Independent sources – don’t follow the flock, find fresh voices and perspectives.
    • Thoroughly check the validity of information – take nothing at face value.
    • Motivation
    • Don’t follow the flock
    Image courtesy of Joost J. Bakker IJmuiden released under Creative Commons
  • 3: Attitudes of mind
    • Be honest, fair, and courageous in gathering and reporting.
    • Give voice to the voiceless and hold the powerful accountable.
    • Guard vigorously the role a free press plays in an open society.
    • Seek out and disseminate competing perspectives.
    • Purpose
    • Voice to the voiceless
    Image courtesy of Sterneck released under Creative Commons
  • 3: Attitudes of mind
    • Remain free of associations and activities that may compromise.
    • Be compassionate for those affected by your actions.
    • Treat all with respect, not as means to your journalistic ends.
    • Purpose
    • Free of any chains
    Image courtesy of Max Klingensmith released under Creative Commons
  • 4: Accuracy
    • Output must be well sourced, based on sound evidence, thoroughly tested and presented in clear, precise language
    • We should be honest and open about what we don't know and avoid unfounded speculation
    • Accuracy is more important than speed and it is often more than simply a question of getting the facts right.
    • Sourced facts
    • More important than speed
    Image courtesy of Abhi Here released under Creative Commons
  • 4: Accuracy
    • All the relevant facts and information should be weighed to get at the truth
    • If an issue is controversial, relevant opinions as well as facts may need to be considered
    • Verified facts
    • Weigh all facts
    Image courtesy of Robert Nilsson released under Creative Commons
  • 4: Accuracy
    • The accurate gathering of material using first-hand sources wherever possible
    • Checking and cross-checking the facts
    • Validating the authenticity of documentary evidence and digital material
    • Corroborating claims and allegations made by contributors wherever possible.
    • We achieve accuracy by:
    • Fact checking is essential
    Image courtesy of SLU Madrid Campus released under Creative Commons
  • 5: Impartiality and diversity
    • We must reflect a wide range of opinion and should explore conflicting views
    • No strand of thought should be knowingly un-reflected or under-represented in our output
    • We should produce content about any subject as long as there are good editorial reasons for doing so
    • Wide range of opinions
    • Multiple strands of thought
    Image courtesy of iwishmynamewasmarsha released under Creative Commons
  • 5: Impartiality and diversity
    • We can explore or report on a specific aspect of an issue or provide an opportunity for a single view to be expressed
    • But we should not misrepresent opposing views and must offer a right of reply
    • We must ensure we avoid bias on controversial subjects
    • Explore both sides
    • Never offer a distorted view
    Image courtesy of rycat released under Creative Commons
  • 5: Impartiality and diversity
    • We will sometimes need to report on issues or interview people whose views may cause serious offence to many in our audiences
    • We must be convinced – after checking with our editor - that a clear public interest outweighs the possible offence
    • Causing offence
    • Public interest test
    Image courtesy of sochacki.info released under Creative Commons
  • 6: Fairness & consent
    • We will be open, honest and straightforward in our dealings with the public unless there is a clear public interest in doing otherwise
    • People will normally have consented to contribute to our output
    • Where allegations are being made, the individuals or organisations concerned should normally have the right of reply
    • Public interest test
    • Obtaining consent
    Image courtesy of purpleslog released under Creative Commons
  • 7: Privacy
    • We must not infringe privacy without good reason wherever in the world it is operating
    • It is essential in order to exercise our rights of freedom of expression and information that we work within a framework which respects an individual's privacy and treats them fairly
    • Respect privacy
    • Challenge in the public interest
    Image courtesy of anemone projectors released under Creative Commons
  • 8: Religion
    • We respect the fundamental human right to exercise freedom of thought, conscience and religion, this includes an individual's freedom to worship, teach, practise and observe
    • At the same time, we recognise our duty to protect the vulnerable and avoid unjustified offence or likely harm
    • We aim to achieve this by ensuring our output is not used to denigrate the beliefs or otherwise of others
    • Respect individual freedoms
    • Protect the vulnerable
    Image courtesy of C Jill Reed released under Creative Commons
  • 9: Independence & integrity
    • We must be independent of partisan interests
    • We must not endorse or appear to endorse any other organisation, its products, activities or services
    • We should not give undue prominence to commercial products or services
    • Stay free of partisan interests
    • Never endorse products
    Image courtesy of zen released under Creative Commons
    • The source of the following material in this module along with reference to the BBC’s editorial guidelines.
    Media Helping Media