• Like
Editorial ethics for journalists
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Editorial ethics for journalists


The rules journalists must observe if they are to produce fair, accurate, objective and impartial information. One of a series of basic training modules for journalism students preparing for a career …

The rules journalists must observe if they are to produce fair, accurate, objective and impartial information. One of a series of basic training modules for journalism students preparing for a career in the media.

Published in Education , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. EDITORIAL ETHICS Journalism with integrity Image courtesy of 2002ttorry released under Creative Commons
  • 2. 1: Why I am doing this story?
    • What is my journalistic purpose?
    • What is my personal motivation?
    • How can I include others with different perspectives and diverse ideas?
    • Who are the stakeholders and what are their motivations?
    • Purpose
    • Don’t bang a drum
    Image courtesy of Rennett Stowe released under Creative Commons
  • 3. 1: Why I am doing this story?
    • What if the roles were reversed? How would I feel?
    • What are the possible consequences of my actions?
    • What are my alternatives to maximise my truth-telling responsibility and minimise harm?
    • Can I justify my decisions? To my colleagues? To the stakeholders? To the public?
    • Purpose
    • Do no harm
    Image courtesy of moleratsgotnofur released under Creative Commons
  • 4. 2: Personal conduct
    • Seek truth and report it as fully as possible – eyes wide open
    • Act independently – owe nobody and don’t seek favours or favourites
    • Minimise harm – had it not been for you, the world would never know
    • Motivation
    • Eyes wide open
    Image courtesy of 2002ttorry released under Creative Commons
  • 5. 2: Personal conduct
    • Assess all facts – don’t ignore the uncomfortable, or that which goes against your script
    • Independent sources – don’t follow the flock, find fresh voices and perspectives.
    • Thoroughly check the validity of information – take nothing at face value.
    • Motivation
    • Don’t follow the flock
    Image courtesy of Joost J. Bakker IJmuiden released under Creative Commons
  • 6. 3: Attitudes of mind
    • Be honest, fair, and courageous in gathering and reporting.
    • Give voice to the voiceless and hold the powerful accountable.
    • Guard vigorously the role a free press plays in an open society.
    • Seek out and disseminate competing perspectives.
    • Purpose
    • Voice to the voiceless
    Image courtesy of Sterneck released under Creative Commons
  • 7. 3: Attitudes of mind
    • Remain free of associations and activities that may compromise.
    • Be compassionate for those affected by your actions.
    • Treat all with respect, not as means to your journalistic ends.
    • Purpose
    • Free of any chains
    Image courtesy of Max Klingensmith released under Creative Commons
  • 8. 4: Accuracy
    • Output must be well sourced, based on sound evidence, thoroughly tested and presented in clear, precise language
    • We should be honest and open about what we don't know and avoid unfounded speculation
    • Accuracy is more important than speed and it is often more than simply a question of getting the facts right.
    • Sourced facts
    • More important than speed
    Image courtesy of Abhi Here released under Creative Commons
  • 9. 4: Accuracy
    • All the relevant facts and information should be weighed to get at the truth
    • If an issue is controversial, relevant opinions as well as facts may need to be considered
    • Verified facts
    • Weigh all facts
    Image courtesy of Robert Nilsson released under Creative Commons
  • 10. 4: Accuracy
    • The accurate gathering of material using first-hand sources wherever possible
    • Checking and cross-checking the facts
    • Validating the authenticity of documentary evidence and digital material
    • Corroborating claims and allegations made by contributors wherever possible.
    • We achieve accuracy by:
    • Fact checking is essential
    Image courtesy of SLU Madrid Campus released under Creative Commons
  • 11. 5: Impartiality and diversity
    • We must reflect a wide range of opinion and should explore conflicting views
    • No strand of thought should be knowingly un-reflected or under-represented in our output
    • We should produce content about any subject as long as there are good editorial reasons for doing so
    • Wide range of opinions
    • Multiple strands of thought
    Image courtesy of iwishmynamewasmarsha released under Creative Commons
  • 12. 5: Impartiality and diversity
    • We can explore or report on a specific aspect of an issue or provide an opportunity for a single view to be expressed
    • But we should not misrepresent opposing views and must offer a right of reply
    • We must ensure we avoid bias on controversial subjects
    • Explore both sides
    • Never offer a distorted view
    Image courtesy of rycat released under Creative Commons
  • 13. 5: Impartiality and diversity
    • We will sometimes need to report on issues or interview people whose views may cause serious offence to many in our audiences
    • We must be convinced – after checking with our editor - that a clear public interest outweighs the possible offence
    • Causing offence
    • Public interest test
    Image courtesy of sochacki.info released under Creative Commons
  • 14. 6: Fairness & consent
    • We will be open, honest and straightforward in our dealings with the public unless there is a clear public interest in doing otherwise
    • People will normally have consented to contribute to our output
    • Where allegations are being made, the individuals or organisations concerned should normally have the right of reply
    • Public interest test
    • Obtaining consent
    Image courtesy of purpleslog released under Creative Commons
  • 15. 7: Privacy
    • We must not infringe privacy without good reason wherever in the world it is operating
    • It is essential in order to exercise our rights of freedom of expression and information that we work within a framework which respects an individual's privacy and treats them fairly
    • Respect privacy
    • Challenge in the public interest
    Image courtesy of anemone projectors released under Creative Commons
  • 16. 8: Religion
    • We respect the fundamental human right to exercise freedom of thought, conscience and religion, this includes an individual's freedom to worship, teach, practise and observe
    • At the same time, we recognise our duty to protect the vulnerable and avoid unjustified offence or likely harm
    • We aim to achieve this by ensuring our output is not used to denigrate the beliefs or otherwise of others
    • Respect individual freedoms
    • Protect the vulnerable
    Image courtesy of C Jill Reed released under Creative Commons
  • 17. 9: Independence & integrity
    • We must be independent of partisan interests
    • We must not endorse or appear to endorse any other organisation, its products, activities or services
    • We should not give undue prominence to commercial products or services
    • Stay free of partisan interests
    • Never endorse products
    Image courtesy of zen released under Creative Commons
  • 18.
    • The source of the following material in this module along with reference to the BBC’s editorial guidelines.
    Media Helping Media