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  • As we all know becoming an entrepreneur is for Parent-funded well-off who want to create digital startups.
  • Obviously not. Starting your own business is tough, and entrepreneurialAspirations aren’t meted out by social class. Also, benefit isn’t just for the individual. Entrepreneurship is essential To the UK’s economy, and strengthens local communities.But things can be tougher ifYou’ve not got the role models or support network.They’ve long recognised that there are a number of factors that Act as barriers to entrepreneurship, particularly for this group:_ suitable role models ‘like me’._ support from people who know what I’m going through._ advice, guidance and encouragement from their peers and experts.
  • Supporting Entrepreneurship in the UK is the job of Enterprise UK, who I’ve been working with for the past few years.Disadvantaged young people have long been one of their target audiencesAnd have acted as the go-to guys for a long time, getting involved, and fostering,an online community through offline events and their website.
  • Built around generating social capital and social return on investment – explanation of.Launch March 10540 videos800 people
  • Launch March 10540 videos800 people
  • Sebastian Thiel - Upshot – clothing label and online TV channel – worked with high profile clients like Nike, Adidas, Kiss and Raekwon of the Wu Tang clan.
  • http://www.flickr.com/photos/julep67/205287506/

Transcript

  • 1. growing a community of young entrepreneurs
    Virgin Media Pioneers
    Max St. John, Lead Consultant Non-Profit and Public Sector
    01273 764 023 | max.stjohn@nixonmcinnes.co.uk
    16th July 2010
  • 2. Max
    @maxwellinever
  • 3. http://www.flickr.com/photos/44153500@N07/4077965774/sizes/l/in/photostream/
  • 4. http://www.flickr.com/photos/pink_floyd/2409163119/sizes/l/in/photostream/
  • 5. http://www.flickr.com/photos/lewro/3647708694/
  • 6. http://www.flickr.com/photos/freeloosedirt/2822903332/sizes/l/in/photostream/
  • 7. Entrepreneurs: well-off university graduates who create innovative tech companies…?
    http://www.flickr.com/photos/jaxxxerockwell/5001031731/
  • 8. Entrepreneurs: mums, second career-ers, recently unemployed, young people from deprived areas.
  • 9. Enterprise UK: charitable organisation aiming to support these groups and grow entrepreneurship in the UK.
  • 10. Partnering with Virgin Media, targeting young people from disadvantaged backgrounds.
  • 11. Online community platform, centred around video blogging and social networking – generating peer support and providing guidance.
  • 12. Currently supports 800 young budding entrepreneurs, who have made over 12,100 connections, and created 540 videos
  • 13. Measuring success of the project by the social capital generated, quantitative and qualitative – but this is what success looks like.
  • 14. Key take-aways
    _ online communities have a part to play connecting society and supporting the UK’s economy.
    _ corporate partnerships are powerful.
    _ measure the success of your community; understand if it’s working; help retain investment.
    http://www.flickr.com/photos/julep67/205287506/
  • 15. http://www.flickr.com/photos/vernhart/1574355240/