Mailcamp: Ed Cox, Reason Digital

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  • Quickly about me. How to change minds with email!
  • Change 'Social marketing' to 'Propaganda' then "LIES" (with speech marks!)
  • Social marketing is not about lies and propaganda, but done badly, there’s a real risk of it appearing this way.
  • Sounds obvious but... QUESTIONS
  • Sounds obvious but... QUESTIONS
  • Sounds obvious but... QUESTIONS
  • One quick tip for each point (10 secs each)
  • Thanks!

Transcript

  • 1. How to change minds ... ...with e-mail. Ed Cox Managing Director at Reason Digital email [email_address] tweet @reasondigital
  • 2. Social marketing... “ The systematic application of marketing , along with other concepts and techniques, to achieve specific behavioural goals for a social good ” National Social Marketing Centre
  • 3. Social marketing... “ The systematic application of lies , along with other concepts and techniques, to achieve specific behavioural goals for propaganda purposes ” ...depends on who you ask
  • 4. So why use e-mail for social marketing?
  • 5. It’s just like any project... PLAN EVALUATE EXECUTE
  • 6. Step 1: Plan
  • 7. Step 2: Execute
  • 8. Step 3: Evaluate
  • 9. What to do next... Create a journey in ‘baby steps’ For each, create an objective focused e-mail Write the existing and target behaviour down
  • 10. Thanks for listening. Ed Cox Managing Director at Reason Digital email [email_address] tweet @reasondigital