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Now that you have assessed your Data Quality Project Needs, it is time to start the lengthy process of data cleansing. For this process it is important to have a solid background on the main product functions, processing modes, and product features found in basic data quality software. By familiarizing yourself with the terms and functions, you will be capable of selecting a data quality cleansing program that fits your needs. This guide will introduce you to common features including data standardization, address validation, and data enrichment. You will also find a list of processing modes including batch (existing data and data load) and real time (interactive and firewall). Furthermore, we will discuss the keys to an effective project evaluation including establishing your anticipated budget, mapping out a time frame and making sure to keep your review and approval team in touch with the project evaluation so that everyone is on the same track. Once you have defined your project scope, you can move on to conducting an effect DQ System evaluation.