• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Media brief
 

Media brief

on

  • 376 views

 

Statistics

Views

Total Views
376
Views on SlideShare
376
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Media brief Media brief Presentation Transcript

    • DELAIRE LUXURY HEALTH AND WELLNESS RETREAT – 3 day pilot project
    • BLUEPRINT HEALTH OFFERING Blueprint Health is a pioneer in the field of personalised medicine. We have a customised and integrated approach to wellness. The unique and high-impact combination of state-of-the-art DNA tests and wellness coaching coalesce with the timeless magic of Africa as part of luxury health travel packages to exclusive South African destinations. Ultimate lifestyle holidays are designed and implemented around individual health needs, addressing work-life balance, burnout, high performance, lifestyle diseases and inherited health risks - ideally suited as incentive travel for high-functioning executives.
    • THE PILOT Blueprint Health and the new Delaire Hotel and Spa has joint forces to offer exclusive health retreats based on nutrigenomics*. A 3-day pilot project is planned for November - details are outline in this presentation. The USP: A unique combination of high tech systems biology – including DNA testing – and high touch health coaching by a physician lead team The target market: luxury travelers / health consumers / executive health Marketing channels: • luxury travel media: electronic and printed • interactive SEO optimised website / online portals •SITE conference Dec 2010 * See slide 9
    • PILOT DELIVERABLES To familiarise the spa management with the content of the programme To establish the viability of such a programme as part of the Delaire spa menu To establish if this programme can provide a unique and complimentary USP to the Delaire Hotel and Spa offering To establish practical and logistical feasibility
    • A LUXURY RETEAT TO BENEFIT YOU A LIFE TIME !
    • ELEMENTS OF THE RETREAT Health & Vitality Reflection Leisure & Play
    • Personalized medicine allows clients to benefit from long-lasting, practical health guidelines for every-day life. The 3-day retreat is planned around a DNA test to identify future health risks. Once the client has chosen a programme, (s)he will risks. receive a (sputum) test kit by courier 3 weeks prior to the start of this life-changing journey. life- journey. The test combination and professional services will be determined by the choice of programme, be it the “Love my Heart”, “Defy Age” , “Life in Balance” or “Beat cancer” options. options. CHOOSE A PROGRAMME
    • 4 PROGRAMME OPTIONS LOVE MY HEART Focus on heart disease, stroke, diabetes – prevention through management of lifestyle factors like smoking, excessive alcohol intake, obesity, inactivity, depression and stress that triggers genetic risk for heart disease and stroke. stroke. DEFY AGE longevity. Focus on anti-aging and maintaining longevity. The programme anti- focuses on early detection and management of risk factors leading to accelerated aging and Alzheimer’s disease. disease. LIFE IN BALANCE A lifestyle in sync with your genes is your best investment in wellness and longevity. Beat burnout, increase your vitality and resilience to heart disease, stroke, arthritis and sporadic cancers. Coaching focuses on practical implementation of strategies to put new lifestyle measures in place. place BEAT CANCER Focus on cancer risk reduction and pro-active programmes for life- pro- life- saving behaviour change
    • LOVE MY HEART - SERVICES Dietitians provide practical tools to eat healthy, also while travelling or eating out – meal plans based on nutrigenomics* (a nutrigenomics* diet matched to your genes) Health Counselling - test results will be explained and correspondent advice given client by a specialized physician. The biokineticist will co-create a movement plan that can be co- sustained at home. The coach partners with the client to create realistic goals to fit his / her schedule, establish milestones and support them once they have left. The 5 hour health programme is integrated into the retreat, leaving ample time to allow clients to not only reflect and focus, but also to play and indulge.
    • PROCESS DESCRIPTION Day 1 Kick- Day 2 Health Day 3 off and management Coaching and assessments – 2.5hrs - 2hrs Transfer Short introduction: Co-ordinated single Internalisation: Programme Objectives, Sessions: Content, Sequence Coaching •Individual feedback solution-focussed Information gathering: •on genetic testing by Principles, (physician &biokinetecist) physician Prioritisation and Health questionnaire, Implementation Blood tests , biometric and Individual nutrition Fitness measurements Consultation (dietitian) Transfer: Next steps First Coaching session - Reflective practices Closure •Goal setting •Screening for strengths & resources
    • OUR VENUE WINELANDS EXPERIENCE www.delaire.co.za OTHER OPTIONS SLEEK CAPE TOWN EXPERIENCE www.mountnelson.co.za AFRICAN SKIES EXPERIENCE www.bushmanskloof.co.za
    • WINELANDS EXPERIENCE Day 1: Welcoming and tour of spa First meeting with our health team and baseline health assessment Enjoy the pool, sauna and steam room before a relaxing wellness massage Solution focussed coaching: goal setting Day 2: Early morning relaxation / Tai-chi and breathing exercises on the deck Tai- Feed back time with physician / Nutritional planning with dietitian Prepare vegetarian lunch with the dietitian and chef Day 3: Vineyard hike and being present through story and improvisation theatre Solutions focussed coaching: next steps and closure
    • Dr. Heloise Avenant WWW.BLUEPRINTHEALTH.CO.ZA E-mail info@blueprinthealth.co.za Mobile +27 82 759 2680