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For brands that provide services or products that aren’t very pin-worthy, Pinterest may seem unnecessary. But keep in mind that staying top-of-mind with consumers is essential on all platforms and Pinterest is no exception. For a company like Lowe’s or Home Depot, their products are primarily tools, home appliances, and services like carpet installation, appliance installation, and home painting.
Capital One has done a good job of using Pinterest to engage followers. Their Pinterest shares mostly bucket list and travel pins visually communicating how their Venture credit card can help pinners check off their travel bucket lists by making their dream trips a reality with double miles on every purchase. They ask pinners to make a Bucket List board and pin from their The Venture #BucketList board. By incorporating this campaign on their Tumblr, Instagram, Twitter, and Facebook, their consumers will be exposed to all of the possible personalized benefits this product can give them in different ways across different platforms.
We’ve collaborated with a lot of brands who’ve teamed up with our tastemakers to promote their products and services on Pinterest in many different ways. The great thing about Pinterest is that it can be used in many different ways and since every brand is different it’s a match in heaven.
By pairing brands with highly followed, creative pinners who also may have strong presence in blogging, Twitter, Tumblr and Instagram, they will have a well-rounded campaign that is trackable every step of the way. The following two examples share two non-traditional brands that have had successful and unique campaigns on Pinterest.
Progressive & Flo
Progressive utilized Pinterest creatively, asking pinners and bloggers to create and share Flo-inspired Halloween crafts. Progressive partnered with 10 top pinners to create relevant, trending content for the fall season. They capitalized on high-growth categories such as Food and DIY & Crafting.
A few examples shown below include a Flo-Scarecrow, Flo-Dip, FrankenFlo, and a Flo pumpkin. This campaign got pinners talking & pinning about Progressive in a non-traditional and fun way!
Buick needed to promote the launch of the Buick Encore and did so through their “Pinboard to Dashboard” campaign. During the campaign, one top pinner – Michael Wurm, Jr. (Inspired By Charm) – was flown to Detroit, MI for a behind-the-scenes look at the new Buick Encore.
His completed board & designs were also featured in a Buick lookbook, which was promoted through numerous media outlets including Mashable!
Tip 1 – Give the rewards your services provide a visual story
Tip 2 – Think outside of the box
Tip 3 – Pin a wide array of categories
Tip 4 – Team up with a s
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