Why a Pinterest Contest?
Pinterest contests and sweepstakes are a great way to learn about new products, share your creative skills, and win great prizes. Pinterest contest prizes can be as small as a gift card to as large as a world trip — the possibilities are endless!
By following these guidelines, the contest process should be a fun and easy way to get your hands on some amazing prizes and have fun.
To win a Pinterest contest you have to make a board that represents the brand’s aesthetics, tells a story, and connects with the brand through beautiful and high-quality pins.
Note: Don’t get a Pinterest contest confused with a Pinterest sweepstakes. A sweepstakes is won by luck when your name is chosen at random. A Pinterest contest is won by skill.
A Pinterest contest takes time, planning, and careful pinning to achieve a win. Follow these steps to increase your chances of winning a Pinterest contest and some awesome prizes – and don’t forget to have fun while doing it!
Check the Rules First
Before you jump right into making your board, first make sure you are eligible to enter. Sometimes there are geographic, age, or other demographic requirements or limitations.
Next, check the official rules. Go over the rules to see if they have any pinning requirements or restrictions. Also make sure to review how to submit your board to enter into the contest (is it by emailing the link, filling out a submission form, etc.?) Each brand and contest is different.
Now that you know you’re eligible and know exactly what you can and cannot pin, you need to do a little homework on the brand next.
Know the Brand
As someone who has won a few Pinterest contests, I know how important it is to do a little investigating before starting your board. Before making your board, check out the brand’s Pinterest profile and website. See what kinds of pins and products they have and see how they integrate their products with other images on their boards. After you’ve checked out their Pinterest aesthetic you can start making your board!
When you start pinning, keep in mind that you need to keep a good mixture of their products and images amongst other random high-quality pins. Pinning one of their product pins per five total pins is a good ratio to strive for (but whatever you do, make sure it coincides with the rules).
It’s important to pin high quality, large, bright pins that are pleasing to the eye. Variety is also key – you want to share the brand’s products amongst other lovely pins in order to tell a story.
Enter On Time & Correctly
Make sure you’ve re-read the rules before submitting your board for a contest. Each contest is different and you need to make sure the time you’ve taken to make this amazing board is worthwhile.