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Case Study: Target – Creating a Bullseye Pinterest Strategy
 

Case Study: Target – Creating a Bullseye Pinterest Strategy

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Read the article here: http://hellosociety.com/blog/case-study-target-creating-a-bullseye-pinterest-strategy/ ...

Read the article here: http://hellosociety.com/blog/case-study-target-creating-a-bullseye-pinterest-strategy/

Now that more brands are jumping on the Pinterest bandwagon, all companies on Pinterest need to make the extra effort to stand out and stay top of mind with consumers. Target’s Pinterest account is a good example of a major brand thinking outside the box.

On Pinterest, Target shares a variety of products, home decor ideas, recipes, holiday inspiration, and more on unique Pinterest boards and through collaborations with designers and bloggers. With 49 boards and over 6,000 pins, Target’s Pinterest is well-tailored to its main audience, it’s customers, and takes a creative approach in engagement while tying together the in-store Target experience.

Target’s ability to incorporate its products within unique and interesting Pinterest board topics has earned them over 146K Pinterest followers, but with over 2 million Facebook followers, Target’s Pinterest strategy still has a lot of room for improvement.

What Target is doing right

What Target could improve on

With an estimated one third of women in the U.S. using Pinterest, it’s very likely that millions of people would follow Target if they only knew they had one! Although Target’s Pinterest has a solid following with 146K followers, their Facebook page has well over 22 million Facebook followers and over 1 million Twitter followers. In the last 3 months, Target hasn’t once mentioned their Pinterest account or any of their pins. These are huge networks of brand-loyal customers who’d most likely want to follow them on Pinterest, but Target hasn’t yet suggested they do. If a company asks its other social media networks to follow them on Pinterest and makes it easy by providing the link, people will follow. It’s that simple.

PROS

CONS

Overall, Target has had a great start into the world of Pinterest, but with more cross promotion, more consistent pinning and better image sizes, their Pinterest following could reach the millions in no time. We’ll be keeping an eye on Target’s Pinterest for more great Pinterest campaign concepts in the future.

Read the article here: http://hellosociety.com/blog/case-study-target-creating-a-bullseye-pinterest-strategy/

Have questions about how you can optimize your content for Pinterest, increase your following, or improve your Pinterest account? Check out hellosociety.com and contact us at info@hellosociety.com!

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    Case Study: Target – Creating a Bullseye Pinterest Strategy Case Study: Target – Creating a Bullseye Pinterest Strategy Presentation Transcript